Icici1

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Change Manageme nt @

What is Change??

Change is a structured approach to transitioning individuals, teams, and organizations from a current state to desired future.

Factors for Change.. • Nature of the workforce • Technology • Economic Shocks • Competition • Social Trends • World Politics

ICICI & KV Kamath • Kamath rejoined India’s leading financial services co. in 1996 as the CEO replacing Narayan Vagul. • Aimed at making ICICI a market driven co. • Initiated a lot of Organizational changes immediately to make ICICI a financial powerhouse. • Kamath identified ICICI’s limited expertise as the biggest problem and decided to make ICICI

Changes by Kamath.. • Creation of infrastructure group (IIG), oil & gas group (O&G), planning and treasury department (PTD), structured project groups (SPG). • Creation of Client groups like major client group (MCG), growth client group (GCG), personal finance group. • Change in employee reward system. • ICICI-BoM Merger.

Consequences of Changes.. • Kamath’s ‘too fast too soon’ approach created a lot of confusion and unrest among the employees. • Employees found creation of groups unacceptable. • Lack of proper training and expertise for various groups.

Consequences (contd.) • No relationship between performance and reward. • BoM merger lead to huge cultural differences in the organization. • BoM employees feared regarding their positions coming under scrutiny.

Organization Culture

Culture is a system of shared meaning held by members that distinguishes the organization from other organizations.

Characteristics of Culture • Innovation and risk taking.

• Attention to detail.

• Outcome orientation.

Characteristics (contd.) • People orientation. • Team orientation. • Aggressiveness • Stability.

How employees learn culture. • Stories • Rituals • Material Symbols • Language

Overcoming challenges & ICICI’s culture • ICICI organized training programmes for existing employees. • The company appointed consultants to handle the change management problems and work culture. • A 360-degree appraisal system was put in place.

(contd.) • The HR issues were successfully handled by ICICI, which resulted in high morale of the employees. • ICICI’s employee strength and profitability kept on increasing over the years. • By the end of 2000, ICICI emerged as one of the largest financial institution of India.

Thank You !!!

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