THIS IS AN INVITATION TO THE PEOPLE WORKING TO CREATE A BETTER WORLD 1
ethical supply chains
social venture funding
THERE IS NO SHORTAGE
OF PEOPLE WITH GOOD IDEAS
worker owned cooperatives mobile technology services for the developing world
school-based health clinics community food gardens
service learning education programs
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But there is a crisis of
ACCESS, INFRASTRUCTURE, SCALE, & IMPACT
So what would happen if there were places where you could go to access the necessary KNOWLEDGE, CONNECTIONS, RESOURCES, and CAPITAL to transform your ideas for change into REALITY…
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4000
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social innovat
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collaborative work spaces
hosted
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sustainable design
Innovation Series + Hub [creative collisions]
solutions for people and planet
At the David Brower Center in downtown Berkeley and coming to San Francisco this winter
Welcome to the place where local innovators build solutions for people and planet
welcome to
where change goes to work
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global network of Hubs
Amsterdam . Berlin . Berkeley . Bristol . Brussels . Cairo . Halifax . Johannesburg . London (Islington) London (Kings Cross) . Madrid . Milan . Mumbai . Porto . Rotterdam . Sao Paolo . Stockholm . Tel Aviv . Toronto
Opening soon: Atlanta . London (South Bank) Los Angeles . New York . Oaxaca . San Francisco
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THE OPPORTUNITY AHEAD
The emerging market. The global economic crisis profoundly disrupted the way we create, judge, and distribute value. With the collapse of many traditional sectors comes the opportunity to cultivate a new, social economy that produces sustainable, prosperous, and inclusive solutions. It is an economy that recognizes that there is no single, big solution to solve the needs of the people and the planet. Rather, it is through the collaboration of multiple ethics that we build a common language and platform for making sustainable change.
Unlikely allies. The social economy requires the coming together of ‘unlikely allies’ – a disruptive social entrepreneur and reformed venture capitalist or a bicycle coalition and an emerging car company. By relentlessly pursuing a common goal, we can overcome the traditional boundaries that divide us. We can then fuse together ideas that generate real value and reach more people in accordance with the cycles that govern our planet.
New ways of working. We are witnessing the growth of selfemployment, the heightened sensitivity to work-life balance, the emergence of more flexible work patterns, and the increasing desire to pursue value-driven vocations. People are transforming the café into a meeting room, the train into a mobile workspace, and the home into an idea lab. These adaptations are more fitting to the lifestyle choices and cost considerations of the social innovator, but their natural limits restrict optimal productivity.
The solution. People with innovative ideas for change need access to a ‘just-in-time’ infrastructure, inspiration and support to thrive and scale. Resources need to be accessible and adaptive while embracing the individual spark that drives the innovator. Where do you go to find the pragmatic resources and the value-driven community that turn your good ideas into action? You go to The Hub.
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rk, meet, connect, and inspire.
tors to wo The Hub is a space for social innova Members come to Hubs across the globe to collaborate, access market opportunities and capital, build community, and scale ideas. It is a place-based and online community of entrepreneurs, freelance professionals, artists, funders, students, mentors, community leaders… amazing people, doing incredible things. We borrowed from the best of a member’s club, business incubator, idea lab, and the comforts of home to create a different kind of space. A habitat for innovators.
During the day, The Hub is a dynamic, collision-rich workspace designed by its Members and the wisdom gleaned from Hub communities throughout the world. Social innovators in the Bay Area are leaving their sterile offices, noisy cafes, and isolated living rooms to work alongside diverse peers in a professionally hosted environment. They choose The Hub because it’s where they find the access, tools, community, and inspiration they need to transform their ideas into action.
At night, The Hub transforms into an event platform for memberdriven collaborations, lectures, screenings, innovation labs, and some of the most compelling and imaginative minds from around the world. Hub Members also belong to an online and place-based network of more than 4000 social innovators across four continents. So if you’re in London, Cairo, Mumbai, or a growing network of cities around the world, you have an inspiring space to work and connect.
You can be at The Hub by the event, the meeting, the hour, the day, the month, or the year. You simply pay for the time you use.
b; We invite you to be a member of The Hu tner, funder, or muse. where you will find your next project, par 7
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We are mapping the dynamic spatial needs, modes, scales, tools, and habits of people building pioneering solutions. Through a series of ongoing design sessions, our emerging local network of Hub Members is helping us understand the optimal habitat to build and execute ideas. Requirements range from the stimulating, collision-rich café and hot-desking environment that supports innovation, to the more removed spaces that foster focused concentration, to the market facing and highly serviced qualities of theater, presentation, and meeting spaces. What remains constant, however, is the primary need that Hub spaces be incredibly accessible and built with sustainable design principles that reflects the values of its Members.
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In response, we are working with our emerging Hub Community, a local architecture team, IDEO, Haas Business School, and designers from Hubs around the world to create inspiring, convenient, state-of-theart spaces. Spaces that support innovation, optimize productivity, and supply an abundance of tools for working, meeting, learning, and connecting. Our design process never ends. As the Hub Community evolves, Hub spaces shift around Member needs. It is a learning, growing environment where change is the only constant.
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y ub Berkele H t a s e r u eat r Center Design F e w o r B id v in the Da
Kitchen/Café
Collaborative Workspace Window Workbar
Offers eight bar style workspaces perched beside the window.
Custom-made “petal” tables allow for organic site lines and easy access for talking with members. The tables are also designed to be mobile for events.
Features an espresso machine, coffee/tea air pots, filtered water, sink, oven, cabinets, refrigerators, and sponsored beverages and foods. Mobile tables in the café supply additional counter space. The kitchen transforms into a bar/catering space for events.
Lounge
A space for informal conversations. Walls serve as writeable surfaces for creative sessions, while the shelves showcase products and materials created by Hub Members. Comfy furniture is easily moved around to fit any arrangement.
Privacy Booths
Away Room
Offer soundproof rooms for private chats, phone conversations and loud skype calls. The booths hold 2-3 people and have a teleconference line, a small tabletop, and writeable glass surfaces.
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A work in progress that will not be fully defined until Hub Members find a collaborative solution. Is it a library, Asian tea room, meeting space, quiet work area, or pingpong palace…? Give us your ideas!
Communications Station
Additional Design Features
Hubble
Printing, scanning, copying, faxing, and office supply area. Members also get individual cubbies for their mail and access to private storage.
• The Hub quickly transforms into an event space for small and mediumsize collaborative sessions, catered mixers, lectures, parties, large board meetings, and film screenings. A large, drop down screen is available to watch films and deliver presentations for audiences of up to 120 people.
A state-of-the-art, glass enclosed meeting space for up to nine people seated around the base of an olive tree. The frosted glass walls can be used as a large writeable surface. The room also features a plasma screen for presentations.
• Carpet by Interface – the world’s most sustainable carpet manufacturer. Kitchen and Hubble flooring made of reused rubber tires. • During the day, The Hub only uses natural light. • Ergonomic chairs, couches and stools are provided by Steelcase.
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About Thneter Brower Ce At least 40% more energy efficient than standard buildings
Construction using 53% recycled materials
Extremely low-energy radiant heating and cooling system within the building’s concrete structural slabs
Hub Berkeley is located at the David Brower Center – two blocks from the Downtown Berkeley BART station and across the street from UC Berkeley. The building is one of the Bay Area’s most advanced green buildings – exceeding LEED Platinum certification standards.
Photovoltaic panels that double as sun shades
It houses social and environmental change organizations, such as the Earth Island Institute, Center for Ecoliteracy, International Rivers, SAGE, and The Redford Center. Together, The Hub and its peer organizations are forming an inspiring destination for people building solutions for social and environmental change.
Conference Rooms
Multiple flexible rooms for special events, meetings, seminars, presentations and other social and professional affairs for up to 170 people. Spaces feature state-of-the-art audio-video capabilities, tackboards, and whiteboard walls.
Spaces
Theater
Ideal for film screenings, lectures, author appearances, forums and awards ceremonies for up to 180 people. Includes a motorized retractable movie screen, hi-definition digital video, excellent sound reinforcement, and custom theatrical lighting packages. Gallery and Terrace
Collection and reuse of rainwater for irrigation and toilets
Special indoor and outdoor events can be held in the art gallery/atrium and second floor terrace. 11
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Hosts s Innovation Serie Mentors ices Professional Serv
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Hosts
Different from many coworking spaces and incubators, The Hub is a professionally hosted environment that connects members and increases capacity. Hosts build relationships with Members to understand how they can plug their skills into the community and receive the critical tools they need from other Members. Hosts also maintain inviting conditions for knowledge sharing, collaboration, and productivity at The Hub. Perhaps most importantly, Hosts respond to Members’ ‘just-in-time’ needs for resources, capacity, and expertise.
s Innovation Serie
The Hub Innovation Series is designed to simulate new ideas, conversations, and collaborations. Our events strive to be the nexus point for diverse engagement between social innovators – a ‘collision space’ for unlikely allies and their wide spectrum of interests, ethics, and approaches. The Hub Innovation Series is a key interface between The Hub, its Members, the local community, and the world.
3 event types
Produced by The Hub: these are highly strategic and tightly curated interventions conceived and run by The Hub in response to the needs and aspirations of our Members. Examples include the Social Capital Markets Conference, pitch sessions to investors, documentary film screenings, and lectures from thought leaders on social innovation. Co-Produced Events: a wide selection of events designed and collaboratively executed by Hub Members and Hub Hosts.
Mentors
Hub Mentors provide Members with critical access to business and organizational development support. But not in the conventional way! Hub Mentors represent agile, accessible coaching capacity that responds to rapidly changing needs. We are working to build a Bay Area network of Hub Mentors within each ‘change sector’ who hold office hours at The Hub, give lectures, and/or hold workshops. The purpose of Hub Mentors is to help Members grow their ideas, build strategy, overcome obstacles, and make crucial connections. Let us know if you’re interested in becoming a Mentor!
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Professional Serv
Starting or scaling a high-impact organization or business requires a diverse and skilled set of inputs that is often inaccessible to young social enterprises. In response, The Hub is aggregating a spectrum of high-end professional services for Members to use when needed – such as financial legal, technical, consulting, and human capacity. Together, these and other services supply a ‘just-intime’ resource and expertise when Members need it most.
Spotlight
a premier venture law firm in the Bay Area with specialized practices in nonprofit and social enterprise offers office hours and free consults to Members on strategy and other issues at The Hub. They also give issuebased presentations at Hub mixers.
At The Hub: a venue rented by Hub Members for public or private events. 13
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Plus Passport Platform Workshop
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Plus
As Hubs grow around the world, a powerful opportunity arises to create online collaboration tools. Initially, we built ‘Hub Space’ – an online member directory and reservation system for more than 4000 social innovators across four continents. This, however, is just the beginning. We are building an online ‘operating system for collaboration’ that enables Members across the globe to create or join Hub groups, share status, message Members, engage in online discussions, create or join mailing lists, view and publish news/events/calendars, and more.
Passport
Hub Members gain access to Hub locations across the world – from Berkeley and London to Johannesburg and Mumbai. The Hub network is growing rapidly across the Americas, Europe, Africa, and Asia, providing Members with productive spaces and amazing community around the world. Beyond the Bay Area, there are developing plans for U.S. Hubs in New York, Los Angeles, Chicago, Minneapolis, Atlanta, and other cities.
Platform
In addition to visibility and collaboration through Hub Plus and Hub Passport, The Hub offers a hosted platform for Members to plug their message, brand, product, or service into a highly networked online and offline community. Members can execute their own brown bag sessions and thematic events or collaborate with other enterprises to access each others’ networks. The Hub is also developing ideas to be a marketing extension for member enterprises through various online and offline means. Give us your ideas of how the Hub Platform can help your marketing and outreach!
Workshop
The Hub Workshop is where new, high value services and tools are developed for Hub Members. Currently brewing at The Hub Workshop is “HubCap” - a service that offers capital solutions, mentorship and professional tools for social entrepreneurs. Another work in progress is The Hub’s “Change Sector Groups” that regularly bring Hub Members together around a specific area of change, such as International Development and Sustainable Food. Share your ideas with us so that The Hub Workshop can continually offer you innovative support solutions.
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social innovators
Sundeep Ahuja The Extraordinaries - President & COO awareness2action - Founder Richrelevance - Co-founder Kiva - Advisor
Casey Wilson Wokai - Co-founder & CEO
Susan Ives Founder, Susan Ives Communication
Molly Alexander Acumen Fund - Business Dev Mgr
Kevin Braithwaite RootSpace - Co-founder & Director GreenMangoIndia.com, Aptivate.Org, & ElectraDrive.net - Board Member
Hub Members are value-driven, collaborative people building innovative solutions for a radically better world. They work for non-profits, for-profits, and the many shades in-between, bringing diverse skills, tools, and experience to the Hub Community within a wide spectrum of ‘change sectors’.
Regina M. Connell Founder & Managing Partner - Saltcellar Group
Tim Freundlich Senior Vice President - Calvert Foundation Founding Principal - Good Capital
Vijesh Unnikrishnan Haas School of Business, UC Berkeley - MBA Candidate Dow Jones Fellow
innovation ecology
CHANGE SECTORS AT THE HUB
Energy Clean Tech and Renewable Community Development Education y Environmental Sustainabilit
Local Food Impact Investment Public Health r Change Technology and Services fo Art and Media Human Rights International Development
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MEMBERSHIP The Hub Bay Area is now open in Berkeley at the Brower Center and will follow with Hub San Francisco in the coming months. We plan to build Hub Palo Alto in 2011 to better connect innovators throughout the Bay. Hub Members will be able to access each space, along with the rest of the Hub locations around the world.
Member Services
• Hub Host support on weekdays between 9am and 6pm
Hub Membership in delineated into five levels that allow you to only pay for the tools, services, and time you need. Hub 5 Members pay a small monthly fee to access a valuable professional and social network, hold meetings at The Hub, attend Hub events, or throw their own events.
• High-speed, redundant wireless internet
Hub 25, 50, 100, and Unlimited Members gain this same access while also using The Hub as a part time or full time workspace. Your membership level can be changed on a monthly basis to accurately reflect your time usage of The Hub workspace.
• Access to spectrum of day and evening events, workshops, mentor ofice hours, working groups, and other collaborations
• Printer/scanner/copier services • Personal storage and mailboxes
• Meeting room, privacy booths, and event space • Access to a kitchen, coffee bar, and lounge • Hub member online network
Member Levels
• Priority registration and seating for events
Hub 5
Hub 25
Hub 50
Hub 100
Hub Unlimited
$25
$119
$195
$345
$445
5 hours per month
25 hours per month
50 hours per month
100 hours per month
Unlimited hours
• Reduced prices on a basket of tools and services • Peace of mind that you don’t have to worry about building insurance, electricity, gas, water, garbage or the loneliness of working from home.
For more information or to become a Member, email us at
[email protected] or contact us directly at 510.649.7700
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where change goes to work
bayarea.the-hub.net
Hub Bay Area Headquarters
2601 Mission St, Suite 400 San Francisco, CA 94110
510.649.7700
[email protected]
Hub Berkeley
2150 Allston Way, Suite 400 Berkeley, CA 94704
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