Hsenid Company Presentation

hSenid Company Presentation

Who We Are ?  Established in 1997, with over 12 years experience in the

Industry  With a main focus in providing Telco grade and Mobile/Wireless

applications  Possess in depth knowledge in Mobile switching (IN systems,

SMSC, MMSC, USSD, etc) and middleware development  Has over 250 highly skilled employees  Operates from offices in U.S.A, Singapore, India and R&D

centers in Sri Lanka and Malaysia  Serves a global customer base

Our Enduring Commitment Fast implementation process High quality solutions Ready to tailor it for your specific needs 24/7 support Reliable ISO certified processes CMMI Level 3 Certification in processes

hSenid Divisions

Mobile Solution Contour

Telco grade solutions  mChoiceTM SDP  mChoiceTM USSD  mChoiceTM Rewards  mChoiceTM Reporting  mChoiceTM Recharge  mChoiceTM Banking  mChoiceTM VAS

Overview–SDP mChoiceTM SDP, A Innovation happens mostly outside of the telco domain. The challenges lie in how fast operators can absorb innovative content and bring it to market Operators need to:  Simple and loosely coupled interface for service providers (SP)  Standard APIs for network resource integration  Easy-to-use and efficient operations and management interface  High availability and scalability*  High throughput and fast response time

Overview–USSD services mChoiceTM USSD, enables telcos to provide their subscribers an easy and cost effective method of communication and other services via a GSM network. USSD offers a real-time session oriented services and is advantageous when subscribers are roaming USSD Services:  P2P Top up

 Customer Care Services

 Call back services

 Content services

 Send text message



Mobile Banking

Overview–Rewards mChoiceTM Rewards is an application designed & engineered for telcos to:  Easily create special promotions to attract new prepaid subscribers  Offer bonuses and prices for loyal subscribers  Create loyalty & promotion programs based on a wide variety of mobile activities: SMS MMS voice mail voice call WAP Top-up  Offer tangible gifts or free/extra air time as bonuses/prices  Send credit expiry reminders to the prepaid subscribers

Overview–Reporting • mChoiceTM Reporting A business intelligence system that provides mobile operators to address: – Business intelligence – Network Traffic Analysis – Market analysis – Subscriber analysis

• Extracts information from multiple data sources at multiple locations – IN – Switches – Databases etc • Facilitates application specific reporting through monitored CDR’s of - SMS - MMS - Voice - GPRS - Topup

Overview-Recharge mChoiceTM Recharge revolutionized mobile prepaid reload offers air-time transfers via :    

P2P ATM POS Web

   

SMS SIM Tool Kit WAP J2ME

Overview–Banking • mChoiceTM Banking A solution that allows banks to

open personal branches in every customers mobile handset: – Innovative – Personalized – Convenient – Secure – Available 24 hours – Location Independent • Features – End to End Security – Fund Transfer – Easy Installation – Balance Inquiries – Local data Storage – Statement Request – Personalized Tickers – Utility Bill Payment – Mini Statement – Foreign Exchange – Credit Card Payments – Cheque Realization & Cancellation – Cheque Book Request

Overview-VAS mChoiceTM VAS is consisted with :

   

MMS Photo Album Voting Chat Games

Overview–Telco Data Warehousing A data warehousing focused on the collection of data that is unique to the telecommunications industry. The system integrates to Multiple systems from different locations to track and monitor all types of and formats of information. Integrates to:  Telco Provisioning  Multiple telco Intelligence Networks  Call Detail Records  Switches  Trouble Tickets  Databases  Network Performance  Telco Billing Systems Monitoring Systems Reports for strategic decision making and revenue calculations:  Churn  ARPU  Traffic Usage etc

Overview-Telco Customer Care Quick search facility with a web UI specifically designed for telco customer care officers to promptly address customer queries such as;  Topup details  Service activation details  Call details for a given period  And many more Note: All queries are addressed within 5 seconds of time.

Telco Grade Services • Telco Project Management • Development Services - Middleware to integrate INs, SMSCs, MMSCs & USSDCs from different vendors - Other telco specific applications • Data and application integration • Installation and configuration of high availability systems - Database clustering & installation - System configuration • System migration • Technical Consultancy • Telco specific professional services

Middleware Experience    SMSC/MMSC integrator to IN system This is a communicator between a Nokia SMSC/MMSC and a Telco IN system, which maps the requests using CORBA, LDAP or XML/HTML technologies.  WSB integrator with IN system WSB integrator with IN system: Provides seamless communication between a Logica CMG WSB and a Telco IN system. RTPP, LDAP, or XML/HTML is the technologies used for mapping the request from both the entities.  CDR Decoder/Analyser CDR Decoder/Analyser: This is a multitask middleware which decodes, analyses, create & execute promotion programs and integrates requests using LDAP or XML/HTML technologies.

Value Proposition • Our strength has been to improve communication efficiency between the IN’s, SMSCs, MMSCs at Telcos. • Enable telcos to have the best mix of technologies • With our integration expertise & domain knowledge we allow telcos to integrate new a diversified solutions and systems to the existing. • We help telcos to reduce on vendor dependency. • Provide cost reduction options for core network systems

hSenid mobile expertise

Technologie s

Developmen t Technologie s & frameworks

Platforms

Process: Extreme Programming [Agile development]

hSenid Global Delivery Model An engineering framework that provides proven practices and disciplines for planning, designing, developing, Quality testing and deploying software solutions efficiently and effectively.

Quality standards BCS Best Quality Awards

• ISO 9001:2000 certified • CMMi certification program – level 3 in progress • Continues Best Quality awards for hSenid solutions from BCS

Supported Handset Platforms

All our solutions are tested on the above platforms

We are partnered with…

Few of our global clients…

Our strong track record A leading cellular operator in Mexico, offers voice services under a variety of rate plans, either prepaid or postpaid. Additionally, the company offers data services in the form of short message services, wireless application protocol and data transmission. hSenid has developed the recharge and WAP systems for Telcel DST Communications Sdn Bhd (DSTCom) is a provider of world-class mobile communication services both for business and for the local and foreign communities of Brunei Darussalam. hSenid deployed i-themes, Information server, and mobility games. Alcatel Lucent is a leading global supplier of communications networking equipment world wide. hSenid has designed & developed many middleware solutions for Lucent.

Our strong track record Mobile 1 , Singapore’s most exciting and innovative mobile and IDD provider which uses hSenid’s pre paid top up solution & rewarding solution.

An unit of Millicom International, is Sri Lanka’s  first cellular network. A sophisticated mobile phone based information cum tracking facility for stocks on the Colombo Stock Exchange (CSE) was developed by hSenid for Celltel Lanka (Pvt) Limited. Mobitel is Sri Lanka’s first network provider with EDGE technology which include hSenid’s comprehensive MMS and SMS portal with SIM Toolkit.