How To Organize Mega Events, Saleem Baloch (mba Dihe Student)

MEDIA PLANNING & MANAGEMENT Assignment# 02

Submitted to: SIR AZMAT ANSARI Submitted by: SALEEM HASSAN MBA-III

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Table of Contents •

• •

The Nestle world food festival   The introduction  The scope Festival Information     

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06 07 08 09

Cultural cafes Entertainment Cooking demonstrations Marketplace

10 10 11 11 12

Sponsor listing Sponsor opportunities

13 14 14 15

Media

16  

•

05

Advertising Sponsors  

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Fact sheet Who will be involved Available resources Resources to be acquired Firms list

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Festival Attractions    

• •

03 04

Sales Campaign Media contact

Contact us

16 17 17

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The Nestle World Food Festival • •

The Introduction

• The first time ever a truly unique event, The Nestle World Food Festival is going to be held in Pakistan opposite Village hotel, sea view, Karachi will mark history and will initiate new trends for the city. It will substantiate that Pakistan is the right place for any business activity or event and will remind the world yet again that Karachi is indeed the gateway of south-east Asia. The Festival will begin with a live concert including performers from all over Pakistan making visitors known to the local culture of all the provinces. The event will include a variety of culinary delights and will serve as a tremendous backdrop for dignitaries visiting the city. The Festival, which will take place biennial, will expand to include more food vendors and more global entertainment. Several splendid features including cooking demonstrations from participating vendors, strolling entertainment, and taste selections from each cultural café will also be included. The Nestle World Food Festival provides the opportunity to taste your way around the world. The Nestle World Food Festival now features cafes, artisans, a variety of entertainers and a marketplace.

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The Scope

The Nestle World Food Festival is already endorsed by the government of Pakistan and reverent organizations like Nestle, Unilever, Coca-cola, Mobilink GSM, and Engro Foods. In order to maintain diversity, we have participants around the globe who will be placing their stalls and will market their business with us. The festival will help Pakistan to portray a better and a sophisticated image to world that we are indeed not one of those who are spreading terror and will give local people an opportunity to mingle with people of various backgrounds, cultures, races, religions which will make them understand other cultures. It will equally benefit private entities to market their businesses with us in a more diversified and sophisticated atmosphere where people from every part of the world will be participating giving their business a broader exposure.

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Festival Information Fact Sheet: What: Nestle World Food Festival Pakistan When: February 16-22, 2009 Where: Opposite Village hotel, sea view, Karachi Times: Daily 04:00 pm to 12:00 am From Monday February 16 to 22 Opening Ceremony: February 16, 2008 Closing Ceremony: February 22, 2009 Why: A taste event celebrating unique and diverse culinary traditions. Cost: Entrance is absolutely free

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Who will be involved? •

Mr. asif Ali Zardari, the president of Pakistan, for opening ceremony

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Syed Yousuf Raza Gillani, the prime minister of Pakistan, for closing ceremony

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Makhdoom Mahmood Qureshi, foreign minister, will visit in meantime

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Giant Organizations like Nestle, Unileve, Coca-cola, Mobilink GSM etc

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Domestic Established Businesses like Bundo Khan

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Garment Stalls will also be placed

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Entertainers for opening and closing ceremony

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etc

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Available resources: So far funds generated from: •

Title sponsor

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Other sponsors

(04)

4,000,000

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Stalls

(27)

27,000,000

•

Backstage advertisement

5,000,000

2,000,000

___________ 38,000,000

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Resources to be acquired:

The response that we received so far from organizations and individual tourists and food lovers from around the globe is unbelievable which has boosted our morals and has met our anticipation of the budget. So far whatever funds we generated are the struggle of only a week. We still have three weeks left to start the festival. We need Rs. 62,000,000 more which will be generated as soon as more clients will come in touch and will ask for stalls. The probable funds that will be generated are more than 100,000,000 rupees which are more than enough to finance the daily entertainment related expenses, security personnel expenses, expenses for the material rented for the event, i.e., chairs, tables, etc. Moreover we have prepared teams for crises management to deal with any kind of unfavorable circumstances if appeared anytime during the event. We are hopeful and fully prepared that this event will be a big success for us and for the people of Pakistan as a whole.

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Firms list: •

Nestle

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Saloo's Cooking (Indian)

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unilever

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Coca cola

T.J. Philly Steaks and More (American)

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Tracy’s Concessions (American)

EFU life insurance

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Woody's Smoke Shack (BBQ)

Mobilink GSM

•

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Yanni's Grill (Greek/Italian)

Engro foods

•

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Zaini’s Bags

PTV

•

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Ideal Cottage

Asian Express (Chinese)

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Banh Mi Sandwiches (Vietnamese)

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Darby Creek Gourmet Soups and Dips

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Fair World Gallery

Ethiopian Association of Iowa (Ethiopian)

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Haki Beauty Supply & Crafts

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Indian Delights (Indian)

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Hicham Elhani

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JoJo's Oriental Store (Filipino)

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Iris Crafts & Antiks

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La Hacienda (Mexican/Venezuelan)

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Maja Crafts

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Mi Casa

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The Pampered Chef

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Tastefully Simple

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Terranova Fine Arts

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Mi Ecuador (Ecuadorian)

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Number One Egg Rolls (Thai and Lao)

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Old Castle (Bosnian)

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Festival Attractions Cultural Cafés Taste your way around the world at 15 local and foreign owned and operated Cultural Cafés presented by nationwide. Each vendor offers an affordable variety of foods from across the globe. Guests who want to try a bit of international flavor can do so with $1.00 tastes offered at each vendor’s booth.

Bundo Khan (Pakistani) Recipe: Kabab & Rolls Asian Express (Chinese) Recipe: Egg Rolls

Banh Mi Sandwiches (Vietnamese) Recipe: Bun Bow

Ethiopian Association of Iowa (Ethiopian) Recipe: Wot

Indian Delights (Indian) Recipe: Samosas

JoJo's Oriental Store (Filipino) Recipe: Beef Spring Roll

La Hacienda (Mexican/Venezuelan) Recipe: Non-alcoholic Pina Colada

Number One Egg Rolls (Thai and Lao) Recipe: Grilled Chicken on a Stick

Old Castle (Bosnian) Recipe: Ajvar

Saloo's Cooking (Indian) Recipe: Lentil Soup

T.J. Philly Steaks and More (American) Recipe: Philly Steak Sandwich

Tracy’s Concessions (American) Recipe: Chili Mac

Woody's Smoke Shack (BBQ) Recipe: Sweet Apples

Yanni's Grill (Greek/Italian) Recipe: Chicken Soulvaki

Mi Ecuador (Ecuadorian) Recipe: Arroz con Leche

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Live Music and Entertainment: Daily from Feb. 16-22 6-7:30 pm 8-10 pm

Folk and mystic performances International performers

Cooking Demonstrations: All the participants will undertake cooking demonstrations in front of general public daily to make them understand how they blend different things to cook their recipes. It will interest people to learn how different cultural recipes are baked and brewed.

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Marketplace: Zaini’s Bags Bags and accessories including watches and wallets Ideal Cottage Belly dancing apparel including costumes, dresses, hip scarves, jewelry and shawls Darby Creek Gourmet Soups and Dips Ready to make soups and dips in various flavors Fair World Gallery Fair-trade items including handbags, jewelry, toys, musical instruments, soap, clothes and houseware items Haki Beauty Supply & Crafts African crafts including soapstone sculptures, jewelry, wooden crafts and woven baskets Hicham Elhani Handmade straw bags and baskets Iris Crafts & Antiks Turkish handmade goods including bags and purses, jewelry, pillows, rug, lanterns and lamps Maja Crafts Handmade scarves and accessories including bandanas and charms Mi Casa Jewelry including coral and beaded necklaces, bracelets and belts The Pampered Chef Kitchen tools and accessories Tastefully Simple Gourmet food products and gift packages Terranova Fine Arts Sweaters, scarves, skirts and baby dresses

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Advertising

Television:

40% of the budget

Geo, Ary, TenSports, BBC,

Press:

25% of the budget

Dawn and Jung

Radio:

15% of the budget

On all FMs of Pakistan

Banners:

10% of the budget

Hot air balloon:

10% of the budget

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Sponsors Sponsors Listing: Title Sponsor

Official Media Sponsors

Sponsors

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Sponsor Opportunities: There really is nothing like the face-to-face opportunity to promote your product or service to a desirable audience. The World Food Festival provides the opportunity to place your product, image or service in the hands of thousands of potential customers. Dependable studies conclude that festivals have a measurable impact on consumer sales and brand awareness. And depending on your level of investment, your message will be seen during the festival’s promotional periods as well as on site. We target just about every demographic through a variety of media.

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Media Sales Campaign Sales Letter

Primary Sales Letter “We want to help you promote your business” Dear Sir, We are pleased to inform you that we are going to organize The World Food Festival first time ever in Pakistan which is a history in itself. The event will commence from Monday February 16, 2009 and will last end on Sunday February 22, 2009. This one-week event will begin with an enchanting opening ceremony in which performers from inside and outside Pakistan will contribute. The chief guest for opening ceremony is the President of Pakistan, Mr. Asif Ali Zardari, and the chief guest for closing ceremony is the Prime Minister of Pakistan, Mr. Syed Yousuf Raza Gillani. If you have been conceiving to give your business a stronger exposure so here is the chance created for people like you. It will serve as first come first serve base. Places are limited. Contact us and get your stall and advertisement reserved.

The Tariff: Title sponsor Backstage Other sponsor Stall Billboard

Rs. 5,000,000 ($62,500) Rs. 2,000,000 Rs. 2,500,000 Rs. 1,000,000 Rs. 500,000

Be a part & get your business promoted If you want to experience outstanding results, please call us. We know you will be very impressed with our professionalism. Contact us today. You can also learn more about us at www.worldfoodfestival.com.pk Respectfully, Saleem Hassan, Event Manager Mobile: (0092) 333 2776927

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[email protected]

Media Contact Saleem Hassan, Event Manager Suite# A-412, classic view, block 19, Gulistan-e-Jouhar, Karachi Cell: 0333-2776927 Website: www.worldfoodfestival.com.pk Email: [email protected]

Contact Us Suite# A-412, classic view, block 19, Gulistan-e-Jouhar, Karachi phone: 0333-2776927 Saleem Hassan, Event Manager phone: 0333-2776927 Muheem Jan, Assistant Event Manager phone: 0345-3880842 Mahnoor Batool, Chief Coordinator phone: 0313-2696046

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