How To Create - Dear Friend Letters And Prospect Lists

Make ‘em come to you, with the “Dear Friend” letter! 1.Make a list of 100+ of your contacts with addresses and phone numbers 2.Send out ALL 100+ at once (within 2448 hours) 3.Use nice stationary 4.Make each letter an original, NO Photocopies! 5.Use first class postage

Response rate of “Dear Friends” letters is typically 1-6% that will contact you and express an interest in the product/service or business!

Your Name Your Address Your City, State, Zip

Mo/Date/Year Dear (however you normally address them): I just thought I’d drop you a note to let you know that I’ve started my own home-based business. I’m very excited about it and I was wondering if you could help me out? Name, since my business is extremely simple to do and my products are in high demand, I’m constantly looking for bright, friendly, and ambitious people who might be looking for some extra income, or who might be looking for a career change. Do you know anyone like that? By using a unique marketing system, we move high quality products directly to consumers, like you and me, without having to carry any inventory. The company pays us to find and train others to consumers, like you and me, and the company pays us to find and train others to do the same thing. I have enclosed a double-sided audio cassette that outlines the details of my exciting and very lucrative home-based business. Prior experience is not necessary and most people simply work part-time from the privacy of their own home and earn extra income. In some cases, when we market certain products, the company gives us those products for FREE! As a matter of fact, anyone can get his or her Internet and Long Distance services for FREE, every month! Anyway, if you know anyone that would be interested in having their own home-based, receiving FREE products and making some extra money with us, or if you would like to find out more information for yourself, give me a call at ___-___-____ or email me at _____@_____._____. Friendly signoff, Your Signature Your Name

Tips For Building A Master Name List Follow these three simple steps and you'll have more names on your list then you'll know what to do with! Remember to write them down, every single one! 1.) Do a complete inventory of all the people you can remember. Use your yearbook, rolodex, business cards, etc. Keep in mind, it's OK to consciously decide not to contact someone, but they may trigger the memory of someone else you would want on your list. 2.) Do a "Memory Jog". Look at each name and ask yourself, "Who do I know who knows this person? And, who does this person know that I know?" Do this, and your list will grow by 20%. 3.) Use the attached memory jogger list or get a copy of the Yellow Pages and have a friend run through all the categories with you. See how many names pop up that you haven't thought of lately. Keep in mind, some will just be candidates for the product or service and others for the business opportunity. Do NOT do this by yourself, use your up-line if need be. That way you won't be as likely to prejudge!

MEMORY JOGGER Create your own personal database/prospect list

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Family Members Broadcasting Close Friends Builders Clubs, Churches, Etc. Buses Past Associates Butchers Accountant Cable TV Actor Cameras Advertising Carpet Aerobics Cattle Airline Cellular Phones Antiques Cement Apartment Cemeteries Architect CP As Art Chess Asphalt Chiropractors Athletics Church Attorney Civil Engineering Auctioneer Cleaners Auditor Clothes Automobile Baby Clubs Furniture Coins Babysitters Collections Band/Orchestra Colleges Banking Computers Banquets Construction Barber Consulting Bars Contractors Baseball Copying Battered Cosmetics Beepers Couriers Bible School Crafts Bicycles Credit Union Billiards Cruises Birth Control Dairies Blinds Care Boats Deliveries Bookkeeping Diaper Service Books Diet Industry Bowling Direct Mail

Doctors Driving Range Dry Cleaners Dry Wall Education Electrician Engineering Entertainment Eye Care Farming Fax Equipment Film Industry Fireman Fisherman Florists Food Service Fund-Raising Furniture Gardens Gift Shops Golfing Government Graphic Arts Grocery Stores Guns Gymnastics Hair/Nail Salon Hand Crafts Handyman Hardware Health Clubs Health Insurance Helicopters Hiking Horses Hotels Hunting Ice Skating

Importing Income Tax Jewelry Judo/Karate Kindergarten Labor Unions Laundry/Cleaners Leasing Libraries Lighting Limousines Luggage Mail Order Management Manufacturing Mathematics Mobile Homes Modeling Mortgages Motels Office Supplies Patents Pets Phones Photography Publishers Realtors Sales Security Systems Sheriffs Social Services Stocks & Bonds Surveyors Teachers Title Companies Training Vendors Volunteers

C O R E D E S I R E S A R E C R I T I C A L! “I can teach anybody how to get what they want out of life. The problem is, I can’t find anybody who can tell me what they want.” Mark Twain “Today in America people can be whatever they want. But very few know what they want.” Earl Nightingale “The first principal of success is desire. If you care enough for a result, you will most certainly get it.” Robert Collier “Ignore what a man desires and you ignore the very source of his power.”

Walter Lippman

“Goal setting, motivational speakers, self-help books, daily affirmations, visualization, having a positive attitude are not the cause of success. Only Core Desires will unleash that conquering force within you which will automatically give you the discipline, enthusiasm and commitment needed to overcome and conquer every obstacle in your way.” Jack M. Zufelt “You must learn that whatever you are doing in life, obstacles don’t matter. Pain or other circumstances can be there, but if you want to do a job bad enough, you’ll find a way to get it done.” Jack Youngblood “The starting point of all achievement is desire. Weak desires bring weak results just as small amounts of fire makes a small amount of heat. When your desires are strong enough you will appear to possess superhuman powers to achieve.” Napoleon Hill “Always bear in mind that your own resolution (desire) to succeed is more important than any other thing.” Abraham Lincoln “A strong desire for any object will insure success for the desire of the end will point out the means.” William Hazlitt “It seems that intense desire creates not only it’s own opportunities but it’s own talents.” Hoffer

Eric

“Very few persons, comparatively, know how to desire with sufficient intensity. They don’t know what it is to feel and manifest that intense longing, craving, insistent, demanding, ravenous desire which is akin to the persistent, insistent, overwhelming desire of the drowning man for a breath of air, of the shipwrecked or desert lost man for a drink of water or of the famished man for bread and meat.” Robert Collier “If you do not get what you want it is a sign that you did not seriously want it.” Kipling “Throw your heart over the fence and the rest will follow.”

Rudyard

Norman Vincent Peale

CHECKLIST FOR SERIOUS BUSINESS BUILDERS 1. Purchase the Personal Gateway and 500 “Live Your Dreams” recruiting cassettes. 2. Go on Auto-ship for a minimum of 1100 points from the “Get Yours FREE” Store. 3. Invite at least 3 to 5 new people every day to listen to a full Liberty presentation. Do this by handing out or sending out a minimum of 5 to 10 prospecting cassettes every day and following up with them. 4. Make 5 to 10 full presentations as described above to new people every week. A husband and wife are considered one prospect. 5. Report your activities for the day to your up-line every day. Your up-line should keep accurate records of your efforts and successes for two reasons: 1) To make sure you stay on track and are getting the results you should be getting. 2) To help you stay upbeat and encouraged and keep the proper perspective about your efforts. 6. Attend every major Liberty meeting/event within 3 hours drive but not more than one per month. Take all of your down-line IRs with you. It is a must! 7. Listen to Jack Zufelt’s tape program until you learn how to identify Core Desires. You can order this tape series in the M.O.N.E.Y section of the Liberty eCommerce Shopping Mall. 8. Be on every Liberty “Opportunity” and “Training” conference call with at least one new person. 9. Attend every Liberty National Event with all of your Liberty Team.

Massive Action Creates Massive Results Which Creates Massive Checks!