Page 1 – complete Logotype design (in color), include color palette with CMYK and RGB color values indicated, specify the font used (for example, “Futura”)
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
COLOR VALUE :
C100 M50 Y0 K10
C0 M18 10% Y75 K0
FONT : “Candara”
Page 2 – logotype: scalability – include 3 sizes for logotype (width: 4”, 2”, 1”) + 0.5” version for symbol only
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
Page 3 – free space / safety area guide
0.5 in 0.5 in
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
Page 4 –6 variants of color conversions: CMYK on white background, • CMYK reversed / or adjusted on black background, • Grayscale on white background,
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
SCHOOL OF INFORMATION
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MICHIGAN
SCHOOL OF INFORMATION
SCHOOL OF INFORMATION