Q1 presentation 6/19/2009
Actual Sales Plan $16, 332,289 Sales Plan $16,512,342 Variance ($-180,053) Under Sales Plan (.4%) Actual
Plan
Variance
GM
37.4%
37.8%
.4%
GMROI
448.3
417.6
30.7
TURNS
7.5
6.9
.6
MKDS
2.0%
2.2%
.2%
INV
$9,719,526
$10,649,103
($929,577)
1st quarter Int. Paint Comp (-3.1%)/District Comp (-4.1%) DH/ASM driving class though proper weeks of supply Product excitement through Merchandising in Key locations and Maximizing Holiday Play Book Execution. Consistent walking of 22/37 and driving top 5 sku’s within class Attachment of Sundries through training of our Associates to maximize whole project sell through. (Paint Pit Key Product execution: Kills Primer, AP’s Paint Tray Set, and Tray Liner) First Half Results: Store has narrowed the gap with a comp of (-1.1%)/District
1ST Quarter Comp (-24.1%)/District Comp (-21.1%) ASM has created rolling carts based on his top 10 Sku’s off 22/37 This category has been aggressively merchandised throughout the store and key locations (end caps, cross merchandising, register lay down area) Aggressive Pack Down of this class has been assigned to key Associates on a daily basis [JD, Geo/Luis, and Becker (Night Crew)] Product Demo’s: On the weekend “Try Me Before You Buy Me” First Half Result Comps: (-20.8%)/District Comp (-19.7%) Again
First Quarter Comps: (-1.3%)/ District Comp 1.8% Store has created a cleaning Lay Down area (where top 25 Sku’s are well represented) Product Merchandise in Over Ten Key locations throughout the store to aggressively capture all sales potential. DH/ASM are walking 22/37 MTG Book to pursue all opportunities The First Half Results: Store Comp 0.8%/ District Comp 2.7%
THINGS TO REMEMBER On Hand Accuracy Shelf Allocation Culling All Damage Weeks of Supply
First Quarter Result Comp: (-16.6%)/District Comp (-16.9%) Walking 22/37 we noticed that our biggest opportunities lie within in maintaining 5 weeks of supply when on average we only had 2 weeks or less. Another issue identified with 22/37 our bi-folds are not being culled properly when damaged. (As a car product on hand accuracy is key) Currently working on a game plan to place on an end cap. Our last issue identified with 22/37 is top 5 sku’s do not have enough shelf allocation. First Half Result Comp: (-18.0%)/District Result Comp: (-18.6%)
First Quarter Result Comp: (-3.7%)/District Result comp (-6.2%) To help drive this class we have a dedicated associate that specifically handles maintenance and general pack down. (Stella) The biggest opportunity we found on 22/37 was driving our top 5 sku’s. Aggressively cross merchandising in Key locations such as Vanity aisle, Kitchen sinks, as well as faucet carts. First Half Result Comp: (-3.5)/District result Comp: (-6.3%) *NOTE: We have made some improvements in this category, within the last few weeks. Category has been comp’ing in the positive with the most recent comp being 4.5%.
LIVE GOODs
First Quarter Result Comp: 0.3% District Result Comp: 0.7% Tropical Carts inside store Huge success Great vendor support Green+Colorful+Water=Sellable Plants
LANSCAPE
First Quarter Result Comp: 0.8% District Result Comp: 0.4% Mostly Commodity Product/ Drive Job Lot Quantity
PATIO First Quarter Result Comp: (-35.8%)/District Result Comp: (-14.2%) This is by far the class with the most opportunity . Most if not all sub classes are neg. Comp’ing. Things we’ve done to drive class: maintain a wider cleaner showroom (where every set is represented), Patio Set to go prog. Being driven daily especially on the weekend’s. First Half Result Comp:(-31.3%)/District Result Comp: (-14.2%)
Chemicals First Quarter Result Comp: (-2.7%)/District Result Comp: (-5.6%) In this class we have aggressively merchandised our top 10 sku’s based on 22/37. Power Pack Down being conducted daily Pre-acting to adverse weather conditions with proper displays of product on tables (rain). First Half Result Comp: 3.4% /District Result Comp: 0.8%
First Quarter Result Comp: (-26.7%)/District Result Comp: (-15.9%) Maintain proper in stock and clean displays. Shelf Integrity. Conduct weekly power pack down Focus on top 5 sku’s based on 22/37. First Half Result Comp:(-10.2%)/District Result Comp: (-7.9%) *NOTE: As this class starts to take off now the challenge is going to be to maintain proper stock on shelf.
First Quarter Result: $3,804/Over Plan: 2.8% /District: $24,056/Over Plan: 7.7% HOQ continues to be an area of opportunity. Our first quarter results were (-12.5%) SASM/SM involvement in follow up is key. Maintain proper color folder system. SASM/SM to revisit black folders. Specialist to meet their weekly goals set by SASM. Accountability/ Reward for performance to be monitored by SASM. First Half Result: $5,269/Over Plan: 0.7% /District: $33,036/Over Plan: 5.0%
First Quarter Result: $236/Over Plan: 45.5% /District: $2,124/Over Plan: 1.7% SASM is creating lots of excitement on the weekends to create leads for the store. The whole store has completed the lead generation class 100% executed. Measures and leads continue to be areas of focus First Half Result: $298/Over Plan: 28.9% /District: $2,955/Over Plan: (-1.4%) *NOTE: Our store continues to out perform the district
First Quarter Result: $3,458/(-4.6%)/Negative Comp vs. LY: (-13.3%) Pro was a challenge for the first quarter. Things we did to remedy: 4. PASA’s have been truly prospecting 5. DH continues to monitor Leadership Sku’s for proper in stock conditions 6.SASM/DH really working the CCM report for proper follow up 7.Having the right SASM has been a huge success as you will see in our first half results! First Half Results: $4,795/(-2.3%)/Negative Comp vs. LY: (-11.8%) *NOTE: Narrowing the gap between First quarter results and First Half of the year. Have been beating Plan for the last 5 weeks.
HOURS % TO SALES ADJUSTED
INVENTORY
TOTAL HRS
WEEKEND
CORE
SPECIALTY
PRO
OPS
$ VS PLAN
% TO PLAN
YTD TURNS BPS v. PLAN
SYSTEM OUTS
STORE M/D BPS to PLAN
(-2.3%)
3.3%
(-3.1% )
(-3.3% )
7 ,1%
(-7.4%)
($93 1)
(8.7 %)
71
195
(21)
LTR
CLEAN/UNCLUTTERED
ACTUAL
BPS TO LY
ACTUAL
BPS TO LY
8.94
23
8.60
55
ENGAGING CUSTOMER’S ACTUAL
BPS TO LY
9.14
35
FIRST has been a huge success for the store as associates feel more empowered to service our customer’s. Manager’s are leading by example. Associates are in a competitive mode to be mentioned on VOC. Reward and Recognition for great Customer Service has been a Great motivator for our associates. *NOTE: Our store has been over the 9’s over 7 weeks with our highest week at a 9.39 (a first for calle ocho)