High School

High School Marketing Course Aim Approach marketing as an integrated set of tasks and functions. To build a skill and knowledge base that combines the ideals of economics, finance, career planning, and strategic planning. Course Description Students will lean about the various functions of marketing and it’s history. They will also discover how each function works together in the real world. Students will learn the strategic integration of marketing and how it is always changing. Text Marketing (second edition) by James L. Burrow, Thompson-Southwestern 2006 Assessment Throughout the semester course, students will earn pints for: • • • •

Homework assignments Essays Projects Quizzes / Tests

The final semester grade will be based on the following scale/criteria: one-quarter grade (40%), a second quarter grade (40%), and a semester exam (20%). Course Outline: Chapter 1 – Marketing Today • • • •

What is Marketing Businesses Need Marketing Understanding the Marketing Concept Marketing’s Role Today and Tomorrow

Chapter 2 – Marketing’s Impact on Society • • •

The Impact of Marketing Criticisms of Marketing Increasing Social Responsibility

Chapter 3 – Marketing Begins With Economics • • • •

Scarcity and Private Enterprise Observing the Law of Supply and Demand Types of Economic Competition Enhancing Economic Utility

2nd Quarter Chapter 6 – Marketing and Customers • • •

Consumer Behavior What Motivates Buyers Types of Decision Making

Chapter 7 – Competition is Everywhere • • • •

Market Segments Competitive Advantage Competing for Marketing Segments Learning About Competition

Chapter 9 – The Marketing Strategy • • • • •

Developing a Marketing Strategy Assessing Marketing Mix Product Purchase Classification Plan for Marketing Develop a Marketing Plan

Product/Project/Presentation Semester Exam