Helmepa Jti Awareness Raising Campaign

“In the summer we only fish for… cigarette ends” Τhe awareness raising campaign of HELMEPA´s associate corporate member Japan Tobacco International (JTI) Hellas under the title “In the summer we only fish for… cigarette ends” is continued with the support of the association for the third consecutive year. The aim is to protect seas and beaches from smoking-related waste. A parallel endeavour is also implemented for the first time in Cyprus in cooperation with CYMEPA, the Cyprus Marine Environment Protection Association. Local Authorities and the public in Greece responded positively to this initiative in the previous years and now it is being expanded to 46 coastal Municipalities, 31 of which are taking part for the first time. So, between June and September, JTI´s information teams will disseminate to bathers-smokers individual original and recyclable ashtrays together with a leaflet which presents the damage cigarette ends are causing to the marine environment and requests smokers to dispose of their waste in ashtrays and litter bins. In parallel, a bilingual poster on 95 beaches of the 46 participating local authorities will inform the public accordingly.