Healthcare

INTRODUCTION

Sector Analysis

TREND ANALYSIS

Plan period

Pattern of investment and expenditure on health and family welfare (Rs in billions) and selected health outcomes Health & FW plan expenditu re

Health & FW as percent of plan

Health & FW expenditu re – plan + non plan

Percent health & FW of total govt expenditu re

Percent health & FW of GDP

Percent plan H&FW expenditu re

Private Private Total Public as health health as health % of total expenditu % of GDP expenditu health re re

IMR at end of plan period

Life expectanc y during plan period

First Plan 0.65 (Actuals)( 1951-56) Second 1.46 Plan (Actuals) (1956-61)

3.33

2.27

3.74

0.44

28.63

7.5

1.46

9.77

23.2

148

37

3.12

3.93

3.52

0.56

37.15

13.2

1.88

17.13

22.9

138

44

Third Plan 2.51 (Actuals)( 1961-66)

2.92

6.68

2.65

0.62

37.57

26.89

2.53

33.57

19.9

Annual 2.11 Plans (Actuals) (1966-69)

3.18

6.84

2.80

0.69

30.85

26.92

2.71

33.76

20.3

129

51

Fourth 6.14 Plan (Actuals)( 1969-74)

3.89

19.91

3.35

0.84

30.84

67.02

2.83

86.93

22.9

129

Fifth Plan 12.53 (Actuals)( 1974-79)

3.18

34.33

2.86

0.81

36.50

148.21

3.52

182.54

120

52

Annual 3.84 Plan(1979 -80)

3.30

11.29

3.19

1.04

34.01

45.85

4.21

57.14

19.8

114

52

Sixth Plan 34.12 (Actuals) (1980-85)

3.12

95.72

3.15

1.10

35.64

354.64

4.06

450.36

21.3

96

55

Seventh 68.09 Plan (Actuals) (1985-90)

3.11

556.05

3.35

80

58

Annual 37.71 Plans(199 0-91, 1991-92)

3.06

109.95

2.94

0.99

34.30

307.63

2.80

417.58

26.3

79

59

Eighth 141.10 Plan (Actuals)( 1992-97)

2.9

434.34

2.52

0.93

32.49

1352.23

2.88

1786.57

24.3

71

61

Ninth Plan 299.96 (Anticipate d expenditur e) (19972002)

3.19

847.69

2.65

0.97

35.38

3054.24

3.49

3901.93

21.7

66

65

Tenth Plan 589.20 (draft outlay) 2002-2007

3.86

1785.00

2.50

1.0

33.0

7500.00

4.28

9285

Year

Disaggregation of national public health expenditure by major programmes 1950-51

1960-61

1970-71

1980-81

1985-86

1990-91

1994-95

2000-01

A: Amount in million rupees Revenue 218.55 expenditure on health

1,076.82

3,351.18

1,1888.12

2,7153.91

5,1031.67

8,1740.53

1,78900.0

Disease 23.73 programmes

280.51

456.86

1.540.33

3.174.14

5.537.20

8.537.43

1.4062.94

Hospitals 96.15 and dispensar ies

427.92

1,249.59

5,147.53

1,0270.37

1,5372.22

2,1574.44

3,9273.97

Medical 10.91 education, training and research

60.31

239.60

1,077.90

2,353.92

5,706.57

9,555.48

1,9190.85

Health 30.62 administratio n

119.65

671.90

583.99

1,285.00

2,298.98

3,706.05

9,390.75

Capital — expenditure on health*

—

—

969.00

2,507.22

2,513.87

3,909.47

7,632.40

Market Players

Hospitals Wockhardt

E.S.I.S.

Apollo

J.J. Hospital Breach Candy

Jaslok Lilavati Hinduja

Nanavati Hospital Rajawadi Hospital

Raheja

Hiranandani

Tata

Holy Family K.E.M.

Godrej

GYMS & CLUBS Talwalkars

Rotract Club

Gold Gym Prime Gym

Lions Club

Euphoria Effort

Vihang Palms

Kalidas Gym Mantra Gym

M.I.G. Club

Beauty Parlors Sarla’s beauty clinic Lakme Dazzlin Madonna Anusuya  Allure

1

A-

Gents Beauty Saloon Faces Stylo

SPA Sva – Juhu The Club – South

Mumbai Rudra – Kemps Corner Equilibrium- Worli 10th Health Spa Bandra U.K. Health Spa Juhu Neelam Pluz –

Kairali Ayurvedic

Health ResortChembur Kerala Ayurvedic Health SpaPrabhadevi Dr. Batra’s Positive Health ClinicAndheri Hyatt- Sahara & Santacruz

Environmental Scanning SWOT ANALYSIS

PEST ANALYSIS

SWOT ANALYSIS OF A SECTOR Strengths

Weaknesses

2.Growing sector

2.High cost

3. Reduction in import

duties 4.Technology 5.Consciousness among the people

4.Mal-practices 6.Lack of infrastructure

facilities in backward areas

SWOT ANALYSIS OF THE SECTOR Opportunities

Threats

3.Healthy Competition’

3.Changes in Excise

Norms 5.Medical Tourism 5.Less no. of 7.Health Insurance

Healthcare centers

PEST ANALYSIS Political factors - Tax exemption

- Exemption of excise duty

PEST ANALYSIS ECONOMIC FACTORS - Shortage in means of finance with

Government SOCIAL FACTORS - Increased awareness to quality

- Increasing elderly population

PEST ANALYSIS TECHNOLOGICAL FACTORS - Modern techniques - Use of IT - Role of Telecommunication

SERENE Escape Your Routine…..  Offers  Area  U.S.P. – Value for Money Features

– skin care u/18 - Spa treatment - Membership/one time customers (3 days a week, any 3 services) - Unisex spa - Customized Packages Target Audience Physiotherapist

MISSION STATEMENT TO CREATE A NICHE IN THE HEALTHCARE

SEGMENT OF THE COUNTRY.

VISION STATEMENT TO CREATE A GROWING CONSCIOUSNESS

ABOUT HEALTH CARE AMONG ALL THE AGE GROUPS OF INDIAN CUSTOMERS

PRICE Membership Fees-

-Quarterly Rs. 4,000/- Half yearly Rs. 5,000/- Annually Rs. 7,500/Services Ranging from minimum Rs. 300/Massages 1 hour session – Rs.350/Herbal Packs starting Rs.75/Manicure- Ladies-Rs. 50/-, Gents Rs. 35/Pedicureladies-Rs. 50/-, Gents Rs. 40/-

Facials depending on the

customers choice Skin Exfoliation Rs. 300/Body Wrap Rs.400/Body Treatment & anti ageing skin care, depending on the customers choice. Body Salt Glow Rs. 350/-

PLACE Location

1st floor, Matruchhaya Apt., G.V.Scheme Rd., near Municipality school, Mulund (E.). Nearest competitor

- Aosa spa, shop No, B-12, Jalaram Ashish C.H.S., Devidayal

PROMOTION Seminars Pamphlets Cable television ads Student discount on ID card Offers on schemes,10-15% . Group packages- 10% to each customer of the

group

Newspaper ads- discount coupons upto 20%

PEOPLE 8 employees/ 2 shifts Salary, each paid Rs.

5,000/Qualified SPA trained personnel Two receptionist Salary, each paid Rs. 3,500/One physiotherapist will be paid 40% on each

customer Admin.- 5 Proprietors

PHYSICAL EVIDENCE 

TV, Phone, Magazines,



Tables, 

furniture etc.

PHYSICAL EVIDENCE Herbal medicines Hydro requirements

like facial chairs, massage tables, shower booths, beds, whirlpool foot spa, manicure units, pedicure units and kiddies' chairs

PHYSICAL EVIDENCE

PROCESS WORKING HOURS

6 am to 11 pm. two shifts – 8 hr each shift Spa layout

PROCESS

SWOT ANALYSIS OF SPA

Strength

New concept Realization by the customer New lifestyle

Weakness

Unawareness

Opportunities

Less competition

 Threats

Diversification of existing players

Capital Structure Capital Requirement Sources of funds - Owned Funds (25%) - Borrowed Funds (75%) Capital Structure - Long Term Capital - Short Term Capital (Working Capital) - Development Capital

Spending of Capital

PARTICULARS

Rs.

INTERIOR OF SPA

10,00,000/-

EQUIPMENTS

3,00,00,000/-

SALARIES Receptionist (2 x 3,500 x 12)

84,000/-

Trained Personnel (8 x 5000 x 12)

4,80,000/-

Wages (Cleaners)

36,000/-

Raw Materials (Cosmetics etc.)

5,00,000/-

Misc. Expenses

1,00,000/-

Furniture

5,00,000/-

Payment of Bills (Telephone, electricity, water etc.)

1,56,000/-

Invertors & Generators

2,00,000/-

Maintenance, rents & Taxes

18,000/-

Refreshment Bar

1,50,000/-

Adverting & Promotion

1,00,00,000/-

Marketable Securities

75,00,000/-

Long Term Investment

2,00,00,000/-

Cash at Bank

50,00,000/-

Cash in hand

25,00,000/-

Registration & other charges @ 10%.

2,00,000/-

TOTAL EXPENSES OF THE YEAR

7,05,64,000/ -

Estimated Working Capital Particulars

Rs.

Current Assets Marketable Securities

75,00,000

Raw Materials

6,00,000

Cash in hand

25,00,000

Cash at Bank

50,00,000 1,56,00,000

Current Liabilities Creditors

40,00,000

Bills Payable

5,00,000 45,00,000

NET WORKING CAPITAL

1,11,00, 000

Cash Budget for the Year PARTICULARS

Rs.

CASH INFLOW Membership fees (200* 5000)

10,00,000

Daily customers (600*300)

1,80,000 11,80,000

CASH OUTFLOW Payment of materials

6,00,000

Administration Expenses

1,70,000

Salaries

6,00,000 13,70,000

Deficit/Loss of the Year

(1,90,000)

Articles Brand India needed for healthcare

(ET, Thursday 22nd Feb.07) Healthcare needs radical thinking

(ET, Thursday 22nd Feb. 07) Spending on Health to cross Rs. 2 Crore

(Source- Internet, 5th March 07)

CONCLUSION Fast growing sector Health conscious society Huge investments made Reduction in duties by Government Bright Future Health is Wealth

ACKNOWLEDGEMENT Mr. Prashant S. Jyoti

Aosa Spa, Mulund (West). Mr. Shrikant M.

Financial Consultant Mr. Subodh Tulsankar

Interior Designer

MEMBERS

Meenu -7815

Tanmayee- 7829

Nikhil - 7817

Anie - 7827

Amita - 7830

THANK YOU