Ar my Institute o f Fas hio n and D esig n Ban galor e A Project Report on “Necessity of Brand Extension” w.r.t Type one jeans of Levis”
Submitted in partial fulfillment of Post Graduate Diploma in Apparel Merchandising and Logistics Management By
Luwangcha Surjeet Thounaojam
Under the guidance of Prof. N.S.Srinivasan Head of the Department
Army Institute of Fashion and Design ITI, B Area, Doorvaninagar, Bangalore-560016.
April 2009