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Ar my Institute o f Fas hio n and D esig n Ban galor e A Project Report on “Necessity of Brand Extension” w.r.t Type one jeans of Levis”

Submitted in partial fulfillment of Post Graduate Diploma in Apparel Merchandising and Logistics Management By

Luwangcha Surjeet Thounaojam

Under the guidance of Prof. N.S.Srinivasan Head of the Department

Army Institute of Fashion and Design ITI, B Area, Doorvaninagar, Bangalore-560016.

April 2009

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