Hdfc Operations And Sales

“PROJECT / TRAINING TITLE”

HDFC BANK

MBA (INDUSTRY INTEGRATED) SEMESER - 3

SUBMITTED BY

VINAY KRISHNA DASI

PROJECT GUIDE NAME OF PROJECT GUIDE

INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL

IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY EIILM UNIVERSITY 2009

CERTIFICATE This is to certify that Mr. Vinay Krishna Dasi…………………………… (Enrollment No: __EIILMU/O8/____________________) has successfully completed a project / training entitled, “………………………………………………..” in partial fulfillment for the requirement of MBA (Industry Integrated) program. Signature with Date

Project / Training Guide

Dean

Examiner

Stamp of IILM BS

Certificate from Organisation / Institute / Guide ______________________________________________________________________

ACKNOWLEDGEMENT I take this opportunity express my profound sense of gratitude and all those who helped me through out the duration of this project I also immensely thanks the other faculty member of the institute under who continuous support and guidance I completed the project. The morale support and guidance, which I received from our most loving and respected director Dr. Piyali Kar, DEAN Mr.M.M. AGASHE deserves a special place in my project. Our Rashi gadge is a constant motivator and mentor not only in projects and academics but also in all walks of our personal life. Last but not the least I would thank even my friends who supported and cooperated with me. I have received an invaluable response from them and I thank them again.

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INDEX CHAPTER NO. 1

TITLE

INTRODUCTION

1.1

Background

1.2

Significance of Work

2

METHODOLOGY

3

ANALYSIS & DISCUSSION

4

CONCLUSION

5

FUTURE PROSPECTS

6

REFERENCES

LIST OF FIGURES

PAGE

FIGURE NO.

FIGURE LEGEND

PAGE

1.1 1.2 1.3 2.1 3.1

________________________________________________ LIST OF GRAPHS FIGURE NO.

FIGURE LEGEND

1.1 1.2 1.3 2.1

LIST OF TABLES

PAGE

TABLE NO.

TITLE

PAGE

1.1 1.2 1.3 2.1 3.1 INDEX

Certificate from the Institute /Guide

Acknowledgements

INDEX / CONTENTS

LIST OF FIGURES

LIST OF TABLES CHAPTERS FUTURE STUDIES ________________________________________________________________________ REFERENCES

INTRODUCTION

The Indian banking market is growing at an astonishing rate, with Assets expected to reach US$1 trillion by 2010. An expanding economy, middle class, and technological innovations are all contributing to this growth.The one bank among them is HDFC.The project was carried out for understanding the customer preference &attributes towards saving Account of HDFC Bank and its market potential. HDFC Bank was established in the year 1994, they are old player in banking sector, The bank has two principle client segments – customer and asset management. The bank follows values such as – Integrity, teamwork, respect, professionalism, & Mission. The segment of bank we are considering here isCorporate banking. The product out of which have chosen for research is Saving Accounts. This project helps us in finding out the customers view regarding the product and Services offered by the HDFC bank and awareness by promotion and also identifying the market potential of the product offered by the HDFC bank.

Vision To be a“ World Class Indian Bank.”

Values •

Professionalism

•

Innovation

•

Team Spirit

•

Pragmatism

•

Integrity

Background

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

Significance of Work I Joined HDFC Bank as a Management Trainee 1st Aug.2009.I worked with HDFC Bank till 25thOct.2009 as a Trainee on Operations and Sales. I Enjoyed & learn lot while working there. I have to meet lot of peoples to make them understand about company & products .It is done by after fixing appointment with them which is done by cold calling

OPERATIONS The operations are carried within the bank. It actually deals with cash deposits,

cash with drawals, issue of Demand Drafts, collection of cheques, transferring cash from one a/c to another a/c(for ex:- cash in savings a/c to fixed deposit). The following are the various types of modes by which fund operations are being carried in the bank. DEPOSIT PRODUCT LOAN PRODUCT INVESTMENT &INSURANCE

· Auto Loan · Loan Against Security · Loan Against Property · Personal loan · Credit card · 2-wheeler loan · Commercial vehicles finance · Home loans · Retail business banking · Tractor loan · Working Capital Finance · Construction Equipment Finance · Health Care Finance · Education Loan · Gold Loan · Saving a/c

· Current a/c · Fixed deposit · Demat a/c · Safe Deposit Lockers · Mutual Fund · Bonds · Knowledge Centre · Insurance · General and Health Insurance · Equity and Derivatives · Mudra Gold Bar

CARDS PAYMENT SERVICES ACCESS TO BANK NRI SERVICES

· Credit Card · Debit Card · Prepaid Card · NetSafe · Merchant · Prepaid Refill · Billpay · Visa Billpay · InstaPay

· DirectPay · VisaMoney Transfer · e–Monies Electronic Funds Transfer · Online Payment of Direct Tax · NetBanking · OneView · InstaAlert MobileBanking · ATM · Phone Banking · Email Statements · Branch Network · Rupee Saving a/c · Rupee Current a/c · Rupee Fixed Deposits · Foreign Currency Deposits · Accounts for Returning India

SALES At HDFC Bank, I was assigned with the topic as “Opening Savings and current Accounts by Meeting Customers” for my project work in addition to Operations. We used to call persons whom we don’t know & try to take appointment with them. It is a unique technique which is used by many banking sectors to generate appointments. Sometimes we got appointments & sometimes we got hash words from persons. For cold we got leads from their retail partners. It is also by meeting customers directly & describing them about the facilities &the products by the bank &finally closing the target for

the day( at least to1 customer/ day)

Objective The selection of the topic was to know how the company generates business through them. It is very important to meet customer to make them understand By this we give them knowledge about product

METHODOLOGY BUSINESS STRETEGY:HDFC BANK mission is to be "a World Class Indian Bank", benchmarking themselves against international standards and best practices in terms of product offerings, technology, service levels, risk management and audit & compliance. The objective is to build sound customer franchises across distinct businesses so as to be a preferred provider of banking services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Bank's risk appetite. Bank is committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance. Continue to develop new product and technology is the main business strategy of the bank. Maintain good relation with the customers is the main and prime objective of the bank.

HDFC BANK business methodology emphasizes the following:· Increase market share in India’s expanding banking and financial services industry by following a disciplined growth strategy focusing on quality and not on quantity and delivering high quality customer service. · Leverage our technology platform and open scaleable systems to deliver more products to more customers and to control operating costs. · Maintain current high standards for asset quality through disciplined credit risk management. · Develop innovative products and services that attract the targeted customers and address inefficiencies in the Indian financial sector. · Continue to develop products and services that reduce bank’s cost of funds.

· Focus on high earnings growth with low volatility.

ANALYSIS & DISCUSSION The office of HDFC BANK is blessed by brilliant and skilled professionals and team leader who have the responsibility of handling the Financial Corporate Consultants. HDFC Bank can play an important role in this stage by helping to establish a clear understanding of the market, to improve the perception of individual or group of people it my provide new dimensions to this sector . It is taken for granted that most research needs are tactical and specific, but a few business issues exist in a vacuum. Because we understand and have worked for years throughout the business processes, we can supply insights and strategic solutions that are more relevant and actionable. Whether we provide research in just one area or guide innovation from concept inception through market introduction, we're committed to success and profits... yours.

CONCLUSION HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting Sales executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attSUractive schemes and offer.The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all. Services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day.

According to my findings Company’s promotional activities for recruiting sales executives are also very less. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. I hope the company finds my analysis relevant.

Future Prospect •

To approach in right direction with a clear site & adopt new, innovative ideas

•

To increase its customer base in market & rise market share

•

To increase market value with new schemes & services

•

To expand its branches in almost all cities .

REFERNCES 1. Guidance from Mr. Kiran Kumar, Branch Manager HDFC Bank, Mr.

G.V.Ramana, Manager, HDFC Bank. 2. Scribd.com 3. Managementparadise.com