Havells India Ppt
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HAVELLS INDIA powering lives Havells enterprise is one of the largest Indian electrical product companies, manufacturing products ranging from building circuit protection equipment to industrial switchgear
03/14/09
RIPUNJAY KUMAR
1
OVERVIEW
To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people. To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employees
03/14/09
RIPUNJAY KUMAR
2
VALUES
03/14/09
RIPUNJAY KUMAR
Customer delight
Leadership by example
Integrity and transparency
Pursuit of excellence 3
IMP LE MENT ATION OF MARKE TING MIX
PEOPLE PROCESS POSITIONING
PRODUCT CFLS Fan’s switches
03/14/09
MARKETING MIX
PLACE Location Showroom
PROMOTION Advertising Sponsor’s
RIPUNJAY KUMAR
PREDICTIVE ANALYSIS PURPOSE
PRICE Corporate discount
4
CFLS FANS
Eco-Friendly CFLS Compact fluorescent lamp
Fans
Switches
03/14/09
RIPUNJAY KUMAR
PRODUC T
SWITCHES
5
PL AC E
Owning 91 Branches/Representative office in 50 countries.
More than 10,000 “HAVELLS GALAXY” Showroom Across different countries.
Easily available product through “MARKET SPECIALIZATION”.
03/14/09
RIPUNJAY KUMAR
6
PR IC E PREMIUM PRICING
Corporate Discounts
Pricing are Done Commensurately to the Quality
03/14/09
RIPUNJAY KUMAR
PENETRATION PRICING 7
g n i r e
w PROM OTI O o P s N e liv
Heavy emphasis on Advertisement PRINT And ELECTRONIC
Sales promotion Through SPONSERSHIP Of Cricket events
03/14/09
RIPUNJAY KUMAR
8
SPO NSO R S
e t a m i t l S U N m A a F r Aa
03/14/09
RIPUNJAY KUMAR
9
ADDITIONAL MARKETING APPROACH
03/14/09
Emphasis on Safety
Focus on Research & Development
Protection Against Risk of Electrocution & Risk of Fire
Customer care RIPUNJAY KUMAR
10
THANKS FOR PAYING HEED RIPUNJAY KUMAR M.B.A I
03/14/09
RIPUNJAY KUMAR
11
03/14/09
RIPUNJAY KUMAR
1
OVERVIEW
To be a globally recognized corporation that provides best electrical & lighting solution, Delivered by best in class people. To achieve vision through fairness, business ethics, global reach ,technological expertise, building long term relationship with all associates, customer, partners and employees
03/14/09
RIPUNJAY KUMAR
2
VALUES
03/14/09
RIPUNJAY KUMAR
Customer delight
Leadership by example
Integrity and transparency
Pursuit of excellence 3
IMP LE MENT ATION OF MARKE TING MIX
PEOPLE PROCESS POSITIONING
PRODUCT CFLS Fan’s switches
03/14/09
MARKETING MIX
PLACE Location Showroom
PROMOTION Advertising Sponsor’s
RIPUNJAY KUMAR
PREDICTIVE ANALYSIS PURPOSE
PRICE Corporate discount
4
CFLS FANS
Eco-Friendly CFLS Compact fluorescent lamp
Fans
Switches
03/14/09
RIPUNJAY KUMAR
PRODUC T
SWITCHES
5
PL AC E
Owning 91 Branches/Representative office in 50 countries.
More than 10,000 “HAVELLS GALAXY” Showroom Across different countries.
Easily available product through “MARKET SPECIALIZATION”.
03/14/09
RIPUNJAY KUMAR
6
PR IC E PREMIUM PRICING
Corporate Discounts
Pricing are Done Commensurately to the Quality
03/14/09
RIPUNJAY KUMAR
PENETRATION PRICING 7
g n i r e
w PROM OTI O o P s N e liv
Heavy emphasis on Advertisement PRINT And ELECTRONIC
Sales promotion Through SPONSERSHIP Of Cricket events
03/14/09
RIPUNJAY KUMAR
8
SPO NSO R S
e t a m i t l S U N m A a F r Aa
03/14/09
RIPUNJAY KUMAR
9
ADDITIONAL MARKETING APPROACH
03/14/09
Emphasis on Safety
Focus on Research & Development
Protection Against Risk of Electrocution & Risk of Fire
Customer care RIPUNJAY KUMAR
10
THANKS FOR PAYING HEED RIPUNJAY KUMAR M.B.A I
03/14/09
RIPUNJAY KUMAR
11
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