Harnessing Social Networking For Nonprofit Success
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Harnessing Social Networking for Nonprofit Success
Valerie Venezia, VP of Membership & Marketing New York Council of Nonprofits, Inc. (NYCON) phone: (800) 515-5012 ext. 121 email: [email protected] twitter: @nycouncilnps web: nycon.org
Today’s Agenda… • • • • • •
What is Social Networking? Why do I Need Social Networking? Who is in a Social Network? How can I use a Social Network? When should I use a Social Network? Questions & Wrap Up All slides, links & more can be found at http://csis.pace.edu/wntc/index.htm or http://nyconsocialmediainfo.wikispaces.com/
Have You Heard? •Wikis •Bloglines & GoogleReader •Blogs •Facebook & MySpace •Flickr •Twitter •Delicious •Others?
What is Social Networking? “Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” Social Networking in Plain English
Why do I Need Social Networking?
Who is in a Social Network? Video: Students Today
Who is in a Social Network? (con’td) • More than 200 million active users; half of those users log on to Facebook at least once each day • The fastest growing demographic is those 35 years old and older • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • Over 235,000 “Causes” on Facebook • Three nonprofits have raised more than $100,000 and 88 had raised over $10,000 • Over 25 million people on twitter (no definitive number right now.) • 1,000 tweets per minute. 5,000 during the inauguration. • About 230,000 videos on YouTube tagged “nonprofit”
How can I use Social Networks?
vs.
How can I use Social Networks? (cont’d)
When should I use a Social Network? • When You Have a Goal & Plan to reach it – Work backwards from goal – Integrate – Measure – Revamp & Capitalize
3 Things To Do Tomorrow… • Set up an account with 1-2 of the following (Facebook, Twitter or YouTube)
– Why do these without planning? • Have to see how easy it is, then you can have the “light bulb” moment.
• Put the bones of a plan together
– What do you want? What’s your goal? – What tools seem to be the right “fit?” What are the right building blocks to get you there? – Who can you trust? (who’s the voice?) – What (time, attention, resources) can you give it? – How will you measure success?
• A little research…
– (wiki site, links, delicious) – Beth’s Blog (www.bethkanter.org) – See who’s on Facebook & YouTube (like you)
Questions and Wrap Up? All slides, links & more can be found at http://csis.pace.edu/wntc/index.htm or http://nyconsocialmediainfo.wikispaces.com/
Valerie Venezia, VP of Membership & Marketing New York Council of Nonprofits, Inc. (NYCON) phone: (800) 515-5012 ext. 121 email: [email protected] twitter: @nycouncilnps web: nycon.org
Today’s Agenda… • • • • • •
What is Social Networking? Why do I Need Social Networking? Who is in a Social Network? How can I use a Social Network? When should I use a Social Network? Questions & Wrap Up All slides, links & more can be found at http://csis.pace.edu/wntc/index.htm or http://nyconsocialmediainfo.wikispaces.com/
Have You Heard? •Wikis •Bloglines & GoogleReader •Blogs •Facebook & MySpace •Flickr •Twitter •Delicious •Others?
What is Social Networking? “Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” Social Networking in Plain English
Why do I Need Social Networking?
Who is in a Social Network? Video: Students Today
Who is in a Social Network? (con’td) • More than 200 million active users; half of those users log on to Facebook at least once each day • The fastest growing demographic is those 35 years old and older • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week • Over 235,000 “Causes” on Facebook • Three nonprofits have raised more than $100,000 and 88 had raised over $10,000 • Over 25 million people on twitter (no definitive number right now.) • 1,000 tweets per minute. 5,000 during the inauguration. • About 230,000 videos on YouTube tagged “nonprofit”
How can I use Social Networks?
vs.
How can I use Social Networks? (cont’d)
When should I use a Social Network? • When You Have a Goal & Plan to reach it – Work backwards from goal – Integrate – Measure – Revamp & Capitalize
3 Things To Do Tomorrow… • Set up an account with 1-2 of the following (Facebook, Twitter or YouTube)
– Why do these without planning? • Have to see how easy it is, then you can have the “light bulb” moment.
• Put the bones of a plan together
– What do you want? What’s your goal? – What tools seem to be the right “fit?” What are the right building blocks to get you there? – Who can you trust? (who’s the voice?) – What (time, attention, resources) can you give it? – How will you measure success?
• A little research…
– (wiki site, links, delicious) – Beth’s Blog (www.bethkanter.org) – See who’s on Facebook & YouTube (like you)
Questions and Wrap Up? All slides, links & more can be found at http://csis.pace.edu/wntc/index.htm or http://nyconsocialmediainfo.wikispaces.com/
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