Hamel...

Hamel believes that every company has a opportunity to shape its own future, they are not meant to be laggards at early stage of time. Organisation have to work on it. Theres should not be any reason which can limit organisation goal. If there is excitement it can replace fear which often accompany reengineering and downsizing. Hamel in his book competing for future suggested that for competing in industry organisation should reach limits of incrementalismby squeezing extra cost out of product cost, bringing on thrproduct month before , replying to inquiries by customer on ASAP basis. Quality improvement should be priority, capturing another share of market. If we talk about growth there are many foolhardy ways which certain companies usedto grow such as investing money in synergistic acquisitions, merging with organisation which is laggard (behind-the-curve) and in the end they are not successfull . Hamel believes future belong to those who are willing to take challenges not to the ones having crystal balls. Goal is to imagine future possiblyby changes in workstyle, technology, lifestyle, it shouldn’t be predicting the future.