-haier Sincerely To Forever
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-Haier sincerely to forever
Xudong SUN
Haier Group build in 1984, entering US market in 1999 3rd global appliance brand over $12 billion worldwide sales Trends Sponsorship of Beijing Olympics 2008 “Green Olympics, Green household appliances”
I r e i a H
U.S
d r o W e h T n
China
e Europ
an
Africa le Midd East
strengths
weaknesses
Innovative technology
Consumers may not readytheir old habits
Energy efficiency Environmental protection
Brand awareness Appearance design
THE END
Xudong SUN
Haier Group build in 1984, entering US market in 1999 3rd global appliance brand over $12 billion worldwide sales Trends Sponsorship of Beijing Olympics 2008 “Green Olympics, Green household appliances”
I r e i a H
U.S
d r o W e h T n
China
e Europ
an
Africa le Midd East
strengths
weaknesses
Innovative technology
Consumers may not readytheir old habits
Energy efficiency Environmental protection
Brand awareness Appearance design
THE END
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