Gujrat Ambuja Cement
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Gujrat Ambuja Cement as PDF for free.
More details
- Words: 578
- Pages: 15
GUJRAT AMBUJA-REDEFINING OPERATIONAL EFFICIENCY
The company believed in doing things in an innovative and unconventional way, so as to reap benefits in new ways,using new methods.
1-EVOLUTION OF GACL FROM SMALL FIRM TO A MAJOR CEMENT COMPANY
The GACL started form 1981 when it started a plant name AMBUJA CEMENT in AMBUJA NAGER, GUJRAT. In 1995 Ambuja cement's Himanchal unit was started.
In 1996 GACL setup a grinding and packing unit in Punjab & Maharashtra .
In 1997 GACL acquired Modi cement named as Ambuja cement Eastern Ltd. In 1999 GACL acquired 51% stake in DLF cement and became 4th largest cement company in INDIA .
LOCATION OF PLANT
Backward and Rural Areas:- To take advantage of substantial sales tax and income tax , incentives.
H.P. Plant:- power supply advantage , region is cement deficit , plant closer to mines and Punjab grinding unit.
Chandrapur Plant:- Get sales tax benefit ,coal mines are near.
DESIGN AND IMPLEMENTATION
They modified the existing KLIN according to engineers choice to increases productivity. They use Australian surface miners to reduce noise and vibration in plant . Use pollution control equipments.
Computerized process control system.
Zero error electronic equipments.
2- FACTOR RESPONSIBLE FOR GACL SUCCESS
Freight:-The most successful of GACL’s innovative strategies of cost cutting was idea of sea transportation.
Fuel:- fuel strategy was also cost cutting factor
Power:- they established their own captive power plant
ENHANSING PRODUCTIVITY
Computerized process control system
Increase capacity utilization –they started weekly checking rather then once but many times to check faults .
Run plant continuously for 40 days against industry average of five.
3- GACL’s strategy of cost focus was not market driven company believed in doing things in an innovative and unconventional ways as to reap benefits in new ways using new methods. it sets new plants wherever it founds cements deficits, use better quality lime stone clay CILICA and GYPMSUM ,innovative energy management. There are 11500 outlets in Mumbai, Gujarat ,Punjab, M.P., U.P. etc.
SWOT ANALYSIS STRENGTH:
High quality cement
Good packaging
Strong distribution network
Advanced technologies
Eco friendly.
WEAKNESS:
Need of more market expansion.
Need of international marketing
Not able to use foreign technologies in full swing.
OPPORTUNITIES:
Acquisition of DLF cement and ACC ‘s stakes
With increase in G.D.P. growth rate country will need more roads ,ports , houses etc.
They get a chance to set up their plants at the nearest area of mines.
VARIOUS AWARDS WON BY GACL
Ranked as 4TH best managed company in India by Asiamony,in 1996. National quality award for outstanding pollution control. Cement national award for best energy performance in industry. Special expert awards in 1995 and 1996. Various other productivity and mines safety awards.
THREAT:
Lenders unwilling to find new cement plant
Drought of many parts of the country have reduced demand from 21% to 11%.
Production cost increases :-due to increases in price of power ,freight ,coal, diesel etc.
Other cement manufacturer company i.e ACC,L&T etc.
RECOMMENDATIONS:-
Even the price of fuel, freight and power are increasing despite these things future of GACL is bright it’s attention on retail market increasing. It should enhance its distribution network in south & west. India’s population affect demand of cement because there is no substitute for “cement”.
QUESTION
?
The company believed in doing things in an innovative and unconventional way, so as to reap benefits in new ways,using new methods.
1-EVOLUTION OF GACL FROM SMALL FIRM TO A MAJOR CEMENT COMPANY
The GACL started form 1981 when it started a plant name AMBUJA CEMENT in AMBUJA NAGER, GUJRAT. In 1995 Ambuja cement's Himanchal unit was started.
In 1996 GACL setup a grinding and packing unit in Punjab & Maharashtra .
In 1997 GACL acquired Modi cement named as Ambuja cement Eastern Ltd. In 1999 GACL acquired 51% stake in DLF cement and became 4th largest cement company in INDIA .
LOCATION OF PLANT
Backward and Rural Areas:- To take advantage of substantial sales tax and income tax , incentives.
H.P. Plant:- power supply advantage , region is cement deficit , plant closer to mines and Punjab grinding unit.
Chandrapur Plant:- Get sales tax benefit ,coal mines are near.
DESIGN AND IMPLEMENTATION
They modified the existing KLIN according to engineers choice to increases productivity. They use Australian surface miners to reduce noise and vibration in plant . Use pollution control equipments.
Computerized process control system.
Zero error electronic equipments.
2- FACTOR RESPONSIBLE FOR GACL SUCCESS
Freight:-The most successful of GACL’s innovative strategies of cost cutting was idea of sea transportation.
Fuel:- fuel strategy was also cost cutting factor
Power:- they established their own captive power plant
ENHANSING PRODUCTIVITY
Computerized process control system
Increase capacity utilization –they started weekly checking rather then once but many times to check faults .
Run plant continuously for 40 days against industry average of five.
3- GACL’s strategy of cost focus was not market driven company believed in doing things in an innovative and unconventional ways as to reap benefits in new ways using new methods. it sets new plants wherever it founds cements deficits, use better quality lime stone clay CILICA and GYPMSUM ,innovative energy management. There are 11500 outlets in Mumbai, Gujarat ,Punjab, M.P., U.P. etc.
SWOT ANALYSIS STRENGTH:
High quality cement
Good packaging
Strong distribution network
Advanced technologies
Eco friendly.
WEAKNESS:
Need of more market expansion.
Need of international marketing
Not able to use foreign technologies in full swing.
OPPORTUNITIES:
Acquisition of DLF cement and ACC ‘s stakes
With increase in G.D.P. growth rate country will need more roads ,ports , houses etc.
They get a chance to set up their plants at the nearest area of mines.
VARIOUS AWARDS WON BY GACL
Ranked as 4TH best managed company in India by Asiamony,in 1996. National quality award for outstanding pollution control. Cement national award for best energy performance in industry. Special expert awards in 1995 and 1996. Various other productivity and mines safety awards.
THREAT:
Lenders unwilling to find new cement plant
Drought of many parts of the country have reduced demand from 21% to 11%.
Production cost increases :-due to increases in price of power ,freight ,coal, diesel etc.
Other cement manufacturer company i.e ACC,L&T etc.
RECOMMENDATIONS:-
Even the price of fuel, freight and power are increasing despite these things future of GACL is bright it’s attention on retail market increasing. It should enhance its distribution network in south & west. India’s population affect demand of cement because there is no substitute for “cement”.
QUESTION
?
Related Documents
Gujrat Ambuja Cement
December 2019 25
Ambuja Cement - Final
July 2020 12
Project On Ambuja Cement
June 2020 10
Ambuja Cement Limited
June 2020 20
Presentation By Ambuja Cement
June 2020 8
National Alum Ambuja Cement Cipla
December 2019 15More Documents from "Guddanti Srinivasa Ravikumar"
Gujrat Ambuja Cement
December 2019 25
Ipo
December 2019 47
Jet Airways And Kingfisher Handout Pink Slips
December 2019 25
Sylvania Lighting Services
December 2019 28
Spin Server Deployment At Gx Technology
December 2019 27