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American Standard Guidelines for IDS Concept Displays Version 1.4 | 28. May 2008
Contents 1. About this guidelines 2. About the IDS concept 3. IDS Displays 3.1 - How the diplays communicate the IDS message?
3.2 - IDS display types
4. Implementation 4.1 - Choosing the right display
4.2 - Methodology of distribution
4.3 - Schedule of distribution of new products in 3Q 2008
5. Summary
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guidelines
About this guideline
2. About the IDS concept 3. IDS Displays 4. Implementation 5. Summary
As a part of the overall effort in positioning the IDS product range by American Standard as an exclusive high-end bathroom experience, a new display system has been developed. The purpose of this guideline to introduce the new display system and to outline its implementation to existing and future flagship-stores, showrooms and shops.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
About the IDS concept
2. About the IDS concept 3. IDS Displays 4. Implementation 5. Summary
The IDS product range by American Standard is based on an innovative idea. The concept gives the customers the opportunity to express their personality through their choice of bathroom. The IDS product range features 3 design concept groups:
- NATURAL
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
- CLEAR
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
The purpose of the IDS displays is todeliver a clear description of the Ideal Design Solution concept to the customers . 4 key design clues have been developed to serve that purpose.
Page :
1. - Graphic content
2. - Product display
3. - Colours and materials
4. - Interactivity
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
1. Graphic content Each display features a graphic panel introducing the products within the design group. The information is clear, highly visible but does not disturb the visibility of the product on display and comes as a complement to the catalogue. Its purpose is to give general information, arouse customer’s interest and encourage further exploration.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
2. Product displays The main highlights of the displays are the IDS products. In order to emphasize the focus on the products the design of the displays is elegant and simple. These products are:
Page :
- Lava collection ( Natural, Clear and Dynamic)
- Faucet collection
- Toilet ( 1 available, 2 more to be rolled out 3rd quarter
of 2008 )
- Shower collection
- Bath tub collection
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
3. Colours and materials The overall feel of the IDS display desing is similar to that of the catalogue - dominated by elegant black and luxurious platinum gold. Against this common backdrop the distinctive features of each of the 3 design group ( Natural, Clear, Dynamic ) are further enhanced by their respective colours and materials.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
4. Interactivity The IDS concept gives the customers the opportunity to ‘mix and match’ products for their bathroom, encouraging them to be active explorers as opposed to static buyers. In order to bring this message forward, most of the IDS displays are interactive. An easy to use revolving system allows the customers to experiment with the various ranges and select their preferred combination out of the 3 design groups.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Sizes and types
2. About the IDS concept 3. IDS displays
In order to bring the concept to stores of various layouts and
4. Implementation
sizes, a flexible display system has been designed. 3 optionjs
5. Summary
of size are available, all are modular in order to allow for customization to existing environments.
1. Small - 4 m2
2. Medium - 10 m2
3. Large - 20 m2
Page : 10
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept 3. IDS displays 4. Implementation
Features
5. Summary
- Suitable for smaller shops with limited available space
- Includes 2 revolving panels, showcasing Natural,
Clear, Dynamic and Showering products
- Includes 1solid wall for the current IDS toilet, a graphic
panel IDS logo and generic introduction
Page : 11
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Platinum gold tinted mirror for reflections Graphic panel for generic info and IDS logo
Solid wall
Turning panel for lavas and showering
Toilet display
Page : 12
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for design group
Solid wall Turning panel for lavas and showering Turning panel for lavas and showering Toilet display
Page : 13
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - Elevations
3. IDS displays 4. Implementation
Front
Left side
Right side
Page : 14
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Graphic panel
Revolving panel
Graphic panel
Revolving panel
Toilet display
Generic info
2.2 m
5. Summary
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - Layout
3. IDS displays
6.5 m
4. Implementation
Page : 15
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.9 m
m
- Leave the highlighted area free !
5
m
1.
1
.5
1.4 m
3.5 m
5. Summary
1. About this guideline
IDS displays -Small
2. About the IDS concept
Examples of best implementation
3. IDS displays 4. Implementation 5. Summary
Page : 16
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Medium
2. About the IDS concept 3. IDS displays 4. Implementation
Features
5. Summary
- Suitable for small to medium size shops with limited
available space
- Includes 1 revolving display showcasing Natural,
Clear, Dynamic and Showering products
- Includes solid wall for the current IDS toilet, and
graphic panel IDS logo and generic introduction
Page : 17
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for generic info and IDS logo Revolving display Platinum gold tinted mirror
Toilet display
Page : 18
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for high wall setup
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for generic info and IDS logo on the side Revolving display
Toilet display
Page : 19
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for low wall setup
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group
Revolving display
Page : 20
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for island setup ( toilet display and generic info separately )
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Elevations ( wall-mounted setup )
3. IDS displays 4. Implementation
Right side
Front
Left side
Page : 21
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Mirror or Graphic depending on shop layout
Toilet display
Graphic panel
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Elevations ( island setup )
3. IDS displays 4. Implementation
Page : 22
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Revolving display
Graphic for design group
Revolving display
Graphic for design group
Revolving display
Graphic for design group
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Layout ( wall-mounted setup )
3. IDS displays
7.7 m 4.7 m
4. Implementation
m - Leave the highlighted red area free !
Page : 23
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.6 m
m
5
5 1.
1.
3.6 m
2.1 m
1.1 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Layout ( Island setup )
3. IDS displays 4. Implementation
1
.5
m
- Leave the highlighted red area free ! 2m 5m
Page : 24
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
5m
2m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Example for best implementation
3. IDS displays 4. Implementation 5. Summary
Page : 25
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Large
2. About the IDS concept 3. IDS displays 4. Implementation
- Features
5. Summary
- Suitable for showrooms and flagship-stores with larger space available
- Includes a revolving display showcasing Natural,
Clear, Dynamic and Showering products
- Bathroom setup representing lavas of 1 chosen design
range, toilet, shower and bathtub
- Video display showing IDS content
Page : 26
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Platinum tinted mirror or Graphic Video display Mirror Revolving display IDS Bathroom setup
Page : 27
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for line setup with 1.7 tub
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Mirror Video display Graphic panel for design group Revolving display IDS Bathroom setup Clear tempered glass
Page : 28
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for corner setup with round tub
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Elevations ( line setup )
3. IDS displays 4. Implementation
Right side
Front
Left side
Page : 29
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Mirror/Graphic with generic info
IDS bathroom setup
Bathtub display
Video display
Lava display
Mirror
Toilet display
Shower display
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Elevations ( corner setup )
3. IDS displays 4. Implementation
Left side
Right side
Page : 30
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Graphic with generic info
Revolving display
Graphic for design group
Lava display
Mirror
Shower display
Revolving display
Graphic for design group
Toilet display
Bathtub display
Video display
Shower display
2.2 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Layout ( Line setup )
3. IDS displays
10.8 m 7.8 m
4. Implementation
m - Leave the highlighted red area free !
Page : 31
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.6 m
m
5
5 1.
1.
3.6 m
2.1 m
1.1 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Layout ( corner )
3. IDS displays
6.4 m
5. Summary
4.9 m
4. Implementation
1
.5
m
5 1.
- Leave the highlighted red area free ! 4.9 m 6.4 m
Page : 32
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
m
1. About this guideline
IDS displays - Large
2. About the IDS concept
Example for best implemenation
3. IDS displays 4. Implementation 5. Summary
Page : 33
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept 3. IDS displays 4. Implementation
Before choosing the IDS display type, the shop layout should be
5. Summary
checked in order to measure the space available and to specify the location of the displays. The following objectives should be considered:
Page : 34
-
Visibility of the IDS display
-
IDS display interaction with other American Standard collections
-
Main traffic flow
-
Space needed for comfortable experience of the IDS products. Following the precept “less is more” chosing unsuitable size and making the shop feel cluttered is highly undesirable. On the contrary, a clear, spacious setup can optimize the message of the IDS collection.
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept
Methodology of distribution
3. IDS displays 4. Implementation
---------- To be filled by AMSD Shanghai Team -----------
5. Summary
Page : 35
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept
Schedule of distribution of new products in 3Q 2008
3. IDS displays 4. Implementation
---------- To be filled by AMSD Shanghai Team -----------
5. Summary
Page : 36
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Summary
2. About the IDS concept 3. IDS displays 4. Implementation
This guideline was a brief tour of the new IDS displays,
5. Summary
introducing features and usability. We appreciate your time reading and considering to work within these guidelines when setting up the IDS displays. If you should have any questions, we encourage you to turn to the appropriate contacts for guidance and additional clarification.
Contacts: -- to be filled by AMSD Shanghai team - - -
Page : 37
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Thank you...
Contents 1. About this guidelines 2. About the IDS concept 3. IDS Displays 3.1 - How the diplays communicate the IDS message?
3.2 - IDS display types
4. Implementation 4.1 - Choosing the right display
4.2 - Methodology of distribution
4.3 - Schedule of distribution of new products in 3Q 2008
5. Summary
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guidelines
About this guideline
2. About the IDS concept 3. IDS Displays 4. Implementation 5. Summary
As a part of the overall effort in positioning the IDS product range by American Standard as an exclusive high-end bathroom experience, a new display system has been developed. The purpose of this guideline to introduce the new display system and to outline its implementation to existing and future flagship-stores, showrooms and shops.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
About the IDS concept
2. About the IDS concept 3. IDS Displays 4. Implementation 5. Summary
The IDS product range by American Standard is based on an innovative idea. The concept gives the customers the opportunity to express their personality through their choice of bathroom. The IDS product range features 3 design concept groups:
- NATURAL
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
- CLEAR
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
The purpose of the IDS displays is todeliver a clear description of the Ideal Design Solution concept to the customers . 4 key design clues have been developed to serve that purpose.
Page :
1. - Graphic content
2. - Product display
3. - Colours and materials
4. - Interactivity
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
1. Graphic content Each display features a graphic panel introducing the products within the design group. The information is clear, highly visible but does not disturb the visibility of the product on display and comes as a complement to the catalogue. Its purpose is to give general information, arouse customer’s interest and encourage further exploration.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
2. Product displays The main highlights of the displays are the IDS products. In order to emphasize the focus on the products the design of the displays is elegant and simple. These products are:
Page :
- Lava collection ( Natural, Clear and Dynamic)
- Faucet collection
- Toilet ( 1 available, 2 more to be rolled out 3rd quarter
of 2008 )
- Shower collection
- Bath tub collection
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
3. Colours and materials The overall feel of the IDS display desing is similar to that of the catalogue - dominated by elegant black and luxurious platinum gold. Against this common backdrop the distinctive features of each of the 3 design group ( Natural, Clear, Dynamic ) are further enhanced by their respective colours and materials.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - How the displays bring the IDS message?
2. About the IDS concept 3. IDS displays 4. Implementation 5. Summary
4. Interactivity The IDS concept gives the customers the opportunity to ‘mix and match’ products for their bathroom, encouraging them to be active explorers as opposed to static buyers. In order to bring this message forward, most of the IDS displays are interactive. An easy to use revolving system allows the customers to experiment with the various ranges and select their preferred combination out of the 3 design groups.
Page :
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Sizes and types
2. About the IDS concept 3. IDS displays
In order to bring the concept to stores of various layouts and
4. Implementation
sizes, a flexible display system has been designed. 3 optionjs
5. Summary
of size are available, all are modular in order to allow for customization to existing environments.
1. Small - 4 m2
2. Medium - 10 m2
3. Large - 20 m2
Page : 10
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept 3. IDS displays 4. Implementation
Features
5. Summary
- Suitable for smaller shops with limited available space
- Includes 2 revolving panels, showcasing Natural,
Clear, Dynamic and Showering products
- Includes 1solid wall for the current IDS toilet, a graphic
panel IDS logo and generic introduction
Page : 11
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Platinum gold tinted mirror for reflections Graphic panel for generic info and IDS logo
Solid wall
Turning panel for lavas and showering
Toilet display
Page : 12
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for design group
Solid wall Turning panel for lavas and showering Turning panel for lavas and showering Toilet display
Page : 13
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - Elevations
3. IDS displays 4. Implementation
Front
Left side
Right side
Page : 14
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Graphic panel
Revolving panel
Graphic panel
Revolving panel
Toilet display
Generic info
2.2 m
5. Summary
1. About this guideline
IDS displays - Small
2. About the IDS concept
Features description - Layout
3. IDS displays
6.5 m
4. Implementation
Page : 15
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.9 m
m
- Leave the highlighted area free !
5
m
1.
1
.5
1.4 m
3.5 m
5. Summary
1. About this guideline
IDS displays -Small
2. About the IDS concept
Examples of best implementation
3. IDS displays 4. Implementation 5. Summary
Page : 16
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Medium
2. About the IDS concept 3. IDS displays 4. Implementation
Features
5. Summary
- Suitable for small to medium size shops with limited
available space
- Includes 1 revolving display showcasing Natural,
Clear, Dynamic and Showering products
- Includes solid wall for the current IDS toilet, and
graphic panel IDS logo and generic introduction
Page : 17
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for generic info and IDS logo Revolving display Platinum gold tinted mirror
Toilet display
Page : 18
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for high wall setup
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Graphic panel for generic info and IDS logo on the side Revolving display
Toilet display
Page : 19
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for low wall setup
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group
Revolving display
Page : 20
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for island setup ( toilet display and generic info separately )
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Elevations ( wall-mounted setup )
3. IDS displays 4. Implementation
Right side
Front
Left side
Page : 21
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Mirror or Graphic depending on shop layout
Toilet display
Graphic panel
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Elevations ( island setup )
3. IDS displays 4. Implementation
Page : 22
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Revolving display
Graphic for design group
Revolving display
Graphic for design group
Revolving display
Graphic for design group
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Layout ( wall-mounted setup )
3. IDS displays
7.7 m 4.7 m
4. Implementation
m - Leave the highlighted red area free !
Page : 23
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.6 m
m
5
5 1.
1.
3.6 m
2.1 m
1.1 m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Features description - Layout ( Island setup )
3. IDS displays 4. Implementation
1
.5
m
- Leave the highlighted red area free ! 2m 5m
Page : 24
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
5m
2m
5. Summary
1. About this guideline
IDS displays - Medium
2. About the IDS concept
Example for best implementation
3. IDS displays 4. Implementation 5. Summary
Page : 25
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Large
2. About the IDS concept 3. IDS displays 4. Implementation
- Features
5. Summary
- Suitable for showrooms and flagship-stores with larger space available
- Includes a revolving display showcasing Natural,
Clear, Dynamic and Showering products
- Bathroom setup representing lavas of 1 chosen design
range, toilet, shower and bathtub
- Video display showing IDS content
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Graphic panel for design group Platinum tinted mirror or Graphic Video display Mirror Revolving display IDS Bathroom setup
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for line setup with 1.7 tub
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - 3D rendering
3. IDS displays 4. Implementation 5. Summary
Mirror Video display Graphic panel for design group Revolving display IDS Bathroom setup Clear tempered glass
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Example for corner setup with round tub
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Elevations ( line setup )
3. IDS displays 4. Implementation
Right side
Front
Left side
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Mirror/Graphic with generic info
IDS bathroom setup
Bathtub display
Video display
Lava display
Mirror
Toilet display
Shower display
Revolving display
Graphic for design group
2.2 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Elevations ( corner setup )
3. IDS displays 4. Implementation
Left side
Right side
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Graphic with generic info
Revolving display
Graphic for design group
Lava display
Mirror
Shower display
Revolving display
Graphic for design group
Toilet display
Bathtub display
Video display
Shower display
2.2 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Layout ( Line setup )
3. IDS displays
10.8 m 7.8 m
4. Implementation
m - Leave the highlighted red area free !
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
2.6 m
m
5
5 1.
1.
3.6 m
2.1 m
1.1 m
5. Summary
1. About this guideline
IDS displays - Large
2. About the IDS concept
Features description - Layout ( corner )
3. IDS displays
6.4 m
5. Summary
4.9 m
4. Implementation
1
.5
m
5 1.
- Leave the highlighted red area free ! 4.9 m 6.4 m
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
m
1. About this guideline
IDS displays - Large
2. About the IDS concept
Example for best implemenation
3. IDS displays 4. Implementation 5. Summary
Page : 33
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept 3. IDS displays 4. Implementation
Before choosing the IDS display type, the shop layout should be
5. Summary
checked in order to measure the space available and to specify the location of the displays. The following objectives should be considered:
Page : 34
-
Visibility of the IDS display
-
IDS display interaction with other American Standard collections
-
Main traffic flow
-
Space needed for comfortable experience of the IDS products. Following the precept “less is more” chosing unsuitable size and making the shop feel cluttered is highly undesirable. On the contrary, a clear, spacious setup can optimize the message of the IDS collection.
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept
Methodology of distribution
3. IDS displays 4. Implementation
---------- To be filled by AMSD Shanghai Team -----------
5. Summary
Page : 35
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Implementation
2. About the IDS concept
Schedule of distribution of new products in 3Q 2008
3. IDS displays 4. Implementation
---------- To be filled by AMSD Shanghai Team -----------
5. Summary
Page : 36
American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
1. About this guideline
Summary
2. About the IDS concept 3. IDS displays 4. Implementation
This guideline was a brief tour of the new IDS displays,
5. Summary
introducing features and usability. We appreciate your time reading and considering to work within these guidelines when setting up the IDS displays. If you should have any questions, we encourage you to turn to the appropriate contacts for guidance and additional clarification.
Contacts: -- to be filled by AMSD Shanghai team - - -
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American Standard | Guidelines for IDS Concept Displays|1.4| 28/05/2008
©2007 Marc & Chantal Design. All right reserved.
Thank you...
