Group Contract Project 480
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JMS 480: Principles of Public Relations Due: 6/4/09 Group Project Contract Team Members: Nick Acciani [email protected] (858) 382-1850 Sarah Cole (Team Leader): [email protected] (619) 985-8305 Tim O'Neill: [email protected] (858) 869-4963 Jay Osterman [email protected] (818) 661-8603 Diana Petras [email protected] (818) 319-3633 Sheridan Sands (Assistant Team Leader) [email protected] (858) 525-5577 Ricardo Zapata [email protected] (619) 674-3464 Team project takeaways: • • • •
A greater understanding of Public Relations theories Practical experience with developing a PR campaign Real world application of the four step process Communicating and collaborating in team settings
Team meeting times: Team meetings will be held at 4:30pm on Tuesday and Thursday. • Times and dates for team meeting may vary depending on the individual needs of a team member or the team as a whole. • Changes to team meeting times/dates will be communicated to the team via the team leader. Team members are responsible for monitoring email/phone for meeting notifications/changes • Each team member can miss no more than three team meetings without having contributed in some fashion to the objectives for the missed meeting(s). • If more than three meetings are missed without any contribution from the team member then the other team members will draft a negative peer review for that member reflecting the absence and lack of participation. Division of Work: •
Secondary Research: 1. Sheridan Sands will be responsible for Client and Organization research and the issue/opportunity research. 2. Diana Petra will be responsible for researching publics, conducting segmentation, prioritizing, and targeting one public. 3. Nick Acciani will search through Lexis-Nexus for press coverage on the client, specifically the proposed change in GE requirements. 4. Sheridan Sands will coordinate the compilation of all research findings for both the summary of secondary data and the situation analysis submitted with the project proposal.
•
Focus Group portion (Primary Research): 1. Diana Petra will be responsible for the focus group and act as moderator. 1
2. 3. 4. 5. 6. 7.
Nick Acciani will act as secondary moderator Tim O'Neill will act as note taker Sarah Cole will ensure the availability of refreshments Jay Osterman will act as secret bouncer. Diana Petra will provide the final written focus group analysis. Sarah Cole will transcribe focus group recordings.
•
Public Relations Plan 1. Jay Osterman, Sarah Cole, Ricardo Zapata will be responsible for creating the public relations plan to include the planning using goal POST as a guide, three tactical materials using the appropriate medium for the target and message, implementation steps using TASC and the GANTT chart, and timing and methods for project evaluation. 2. Nick Acciani will compile the technical and professional elements and the planning, implementation, and evaluation elements for the written project proposal.
•
Team efforts: The following efforts will be undertaken as a team during regularly scheduled team meetings. Further individual tasking(s) may stem from these efforts either by the discretion of the team leader or the team member volunteering their services. 1. Identification of SWOT 2. Objective and Project Goal 3. Problem Statement 4. Protocol
•
Oral Presentation: Nick Acciani will create the final in-class presentation for the client.
•
Miscellaneous efforts: 1. Report writing – Team effort (Tim O'Neill will provide most of this schedule permitting) 2. Logistics (project specific – team effort) 3. Ricardo Zapata will create and maintain a team Facebook© page 4. Diana Petra will look into the viability of maintaining team documents on Google DocsTM or another file sharing application.
Deadlines: All assigned work, either listed here in this contract or assigned by other team members will be completed within the time-lines set per the attached calendar. Missed deadlines will be dealt with in the following manner: • First missed deadline: automatic negative peer review • Second missed deadline: Termination. Due to the short amount of time that the team has to complete all objectives, a missed deadline can severely impact the success of the team and service to the customer. Such infractions cannot be tolerated and the group member will be fired from the team. Expenses: Team members will keep receipts for all expenses relating to the project and they will be divided evenly among us. These expenses will be totaled on July 7th and are to be paid in full by July 9th.
2
A greater understanding of Public Relations theories Practical experience with developing a PR campaign Real world application of the four step process Communicating and collaborating in team settings
Team meeting times: Team meetings will be held at 4:30pm on Tuesday and Thursday. • Times and dates for team meeting may vary depending on the individual needs of a team member or the team as a whole. • Changes to team meeting times/dates will be communicated to the team via the team leader. Team members are responsible for monitoring email/phone for meeting notifications/changes • Each team member can miss no more than three team meetings without having contributed in some fashion to the objectives for the missed meeting(s). • If more than three meetings are missed without any contribution from the team member then the other team members will draft a negative peer review for that member reflecting the absence and lack of participation. Division of Work: •
Secondary Research: 1. Sheridan Sands will be responsible for Client and Organization research and the issue/opportunity research. 2. Diana Petra will be responsible for researching publics, conducting segmentation, prioritizing, and targeting one public. 3. Nick Acciani will search through Lexis-Nexus for press coverage on the client, specifically the proposed change in GE requirements. 4. Sheridan Sands will coordinate the compilation of all research findings for both the summary of secondary data and the situation analysis submitted with the project proposal.
•
Focus Group portion (Primary Research): 1. Diana Petra will be responsible for the focus group and act as moderator. 1
2. 3. 4. 5. 6. 7.
Nick Acciani will act as secondary moderator Tim O'Neill will act as note taker Sarah Cole will ensure the availability of refreshments Jay Osterman will act as secret bouncer. Diana Petra will provide the final written focus group analysis. Sarah Cole will transcribe focus group recordings.
•
Public Relations Plan 1. Jay Osterman, Sarah Cole, Ricardo Zapata will be responsible for creating the public relations plan to include the planning using goal POST as a guide, three tactical materials using the appropriate medium for the target and message, implementation steps using TASC and the GANTT chart, and timing and methods for project evaluation. 2. Nick Acciani will compile the technical and professional elements and the planning, implementation, and evaluation elements for the written project proposal.
•
Team efforts: The following efforts will be undertaken as a team during regularly scheduled team meetings. Further individual tasking(s) may stem from these efforts either by the discretion of the team leader or the team member volunteering their services. 1. Identification of SWOT 2. Objective and Project Goal 3. Problem Statement 4. Protocol
•
Oral Presentation: Nick Acciani will create the final in-class presentation for the client.
•
Miscellaneous efforts: 1. Report writing – Team effort (Tim O'Neill will provide most of this schedule permitting) 2. Logistics (project specific – team effort) 3. Ricardo Zapata will create and maintain a team Facebook© page 4. Diana Petra will look into the viability of maintaining team documents on Google DocsTM or another file sharing application.
Deadlines: All assigned work, either listed here in this contract or assigned by other team members will be completed within the time-lines set per the attached calendar. Missed deadlines will be dealt with in the following manner: • First missed deadline: automatic negative peer review • Second missed deadline: Termination. Due to the short amount of time that the team has to complete all objectives, a missed deadline can severely impact the success of the team and service to the customer. Such infractions cannot be tolerated and the group member will be fired from the team. Expenses: Team members will keep receipts for all expenses relating to the project and they will be divided evenly among us. These expenses will be totaled on July 7th and are to be paid in full by July 9th.
2
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