Group 9, Music And Culture

Music for the Future… Music can be considered a ‘pre-programmed’

social reception. The production and consumption of music dictate and uniform responses from listeners. Music is the social cement of our society. The music industry determines the value that we place on music. Popular Music has the ability to alter an individual’s social and cultural perceptions, making the study of popular music vital to our understanding of dominant social discourses.

Popular culture is and has been a hybrid form

of high and low culture, appealing to the masses. Popular music is based on a comparison of both popular and serious music. Songs follow a patterned framework where little originality is introduced. Popular music affirms the conventional norms of music while appearing to be original. Popular music can encompass any style or genre of music that has a mass following. Popular music and culture are determined by dominant discourses and ideologies.

Benefit Carnival and Concerts!

Day- $40 (Mostly kids will go) Night-$55 (Mostly Adults will go) Money goes to charity to school music funds!!! 

12:00pm – Music For the Future Benefit Starts •For Kids (Preteen mostly) are the “Day” Prices •Costume contest –of famous artists.

All prizes (for all games) include backstage passes, signed CDs, tshirts and posters.

•Pin the Tail on your favourite artists (cardboard cuts outs of different people) •Pie in the face of favourite artists (again with a cardboard cut outs of different peopole) •Musical chairs

•Professionals Teach how to use different instruments •Teach High School Musical Dance and performance

•Rides -Ferris Wheel -Bouncy House •Merchandise •Food and drink

“Day” Carnival Ends at: 4:30pm

Starts at: 5:30pm- For teens/adults Goes until about Midnight

Meet and greet with some musical guests Raffle tickets- Prizes include backstage passes, signed CDs, t-shirts. Food and Drink-If the appropriate age then get a wrist band to drink alcohol.

Costs  Site Booking Fee: $58  Garbage Fee: $216  Road Closures/Parking: $300  Stage Hire: $1025  Portable Toilets: $150 each  Security Guards: $46.85 per hour  Guitar Teacher: $25 per student for ½ hour lesson  Choreographer: $25 per student for ½ hour lesson  Jumping Castle: $675 for 12 hours  Average Cost for Artist to Perform: $500 for lesser known

artist and 5000 + for better known  Food & Drink: *Selected vendors to attend

Marketing The marketing of this event will utilise a variety of commercial advertising techniques as research has shown that this type of advertising is the most effective in reaching wide audiences which for this event is the wider Newcastle community The commercial advertising techniques used to market this festival will include Internet advertising, broadcast media advertising and print advertising. Internet advertising- will include the use of social network services facebook and myspace which are popular sites used by the target demographic for the festival and allows for the advertising of the festival to be seen by a large range of people as well as be targeted at the people who have an interest in such events and fall within the age category.

The artists can also provide the date and venue of the

festival onto their tour schedule on their music profile page or website Broadcast advertising- a mixture of television commercials aired during prime time along with radio commercials aired on local mainstream radio stations whose genre of music is pop music will be an effective way of reaching Newcastle community Print advertising- Eye catching informative advertisements placed in a variety of local Newcastle newspapers (e.g. Newcastle Herald, The Post, The Star) will be an effective way of reaching wider Newcastle community along with a feature article on the festival possibly on the front page of local papers in the weeks leading to the festival. Bright attention grabbing posters advertising the festival can be placed in a range of locations around Newcastle including University, youth venues, popular

• Flyers can also be distributed advertising the

event to popular cafes along Darby and Beaumont Streets, clothing stores around Newcastle who cater to people with interest in pop music eg. Supre, counters of clubs/pubs, and distributed to local schools for students to take home to show their parents and siblings

Uses for Grant Money  The earnings of the festival will be

donated to Guitar for schools ( http://www.guitarsforschools.org.au/content/view/35/6 )  “The National Program to get more Aussie Kids making music on their very own guitars”  Donations will go to:  Schools in economically disadvantaged areas  Schools with an on-staff instrumental teacher providing a minimum one lesson per week in programmed classroom time (not out-of-school time) in music  Students in middle/late years who

Previous Fundraising Festival Sound relief concert in Melbourne and Sydney Raised $8 million dollars to aid victims of

Victoria’s Black Saturday bushfires and the Queensland flood 120,000 tickets sold at $75 dollars each

Other Festivals Fat as Butter ($79.50) Nov. 1, 2008 Nobbys

Beach- Camp Shortland Gounds Newcastle Music week (Oct 24-31) Newcastle Jazz Festival ( $110-125) Aug 28-30

Guitars to be donated Used student acoustic guitars range between

$500 and $2000 (ebay.com, guitarcrazy.com, greatguitars.com)

How Music Education Benefits Children Research has shown that children who

appreciate music have a better ability to express themselves in various ways: Emotionally Academically Socially Children with disabilities have reacted

positively to music therapy through mood influence and behaviour

Music Education Benefits (cont’d) Use of music within educational curriculums

has been shown to have many benefits, including: Increasing self-esteem Use of creativity and problem-solving

The ability to read music has been connected to

literacy rates and cognitive ability Developing listening ability and concentration Developing social skills Sense of accomplishment, time management skills, and preparation skills are learned if music education is continued outside of classroom time

Social and Cultural Values Festival brings the community together, sharing a

common interest, which is socially valuable Learning new skills (dancing, playing instruments, etc) By having games and activities, children will be encouraged to attend and positively associate music with fun! Listening to live music- the authentic music experience involves choosing to attend a concert (and all the costs this incurs) over listening to an artist at home, taking in the experience with others in a venue

References Bunt, Leslie (2003). Music therapy with children: a

complementary service to music education? British Journal of Music Education (20), 2, 170-195. Chin, Christina S. & Harrington, David M. (2007). Supporting the development of musical talent. Gifted Children Today (30), 1, 40-49. Shuker, Roy (2001). Understanding Popular Music, London : Routledge Bennett, Andy (2000). Popular Music and Youth Culture: Music, Identity and Place, Basingstoke : Macmillan Earl, Peter E. (2001). Simon’s Travel Theorem and the Demand for Live Music. Journal of Economic

Ebay. April 27, 2009. http://shop.ebay.com.au/?_from=R40&_trksid=p3907.m38.l1313& Events Guide. 2005. Newcastle City Council. 27 April, 2009. Great Guitars. April 27, 2009. Guitar Crazy. April 27, 2009. < guitarcrazy.com> Guitars for Schools. 2008. Music Council of Australia. 27 April, 2009. Tarko, Vlad. “How Music Influences Brain Development.” Behavior/Humans. 20 Sept, 2009. Sci-Tech News. 29 April, 2009. < http://news.softpedia.com/news/How-MusicInfluences-Brain-Development-36063.shtml>

Wartberg, Kersin. “What influence does music education have on your child’s development?” 29 April, 2009. < http://www.europeansuzuki.org/web_journal/article >

Concerts raised $8m for Vic, Qld disasters. Brisbane Times. 16 April, 2009. http://www.brisbanetimes.com.au/qld-news/concer Croteau, D and Hoynes, W. 2003. Media Society, 3rd ed. Pinge Forge Press, New York