Google Adwords Campaign Case Study Small Business

For comparison purposes, I only used the sample set of data after goal conversion had been added to Google Analytics on 2/23/09. 2/23/09 - 3/16/09 (after 30 days of new campaign)

Visits Pageviews Per Visit Avg. Time on Site Bounce Rate Total Conversions Goal Conversion

Direct Traffic

Non-paid Search Traffic

Paid Search Traffic

Referral Traffic

785

984

414

770

4.32

4.29

5.31

3.78

3:36

2:49

2:56

2:09

33.89%

40.14%

35.02%

49.09%

34

47

19

32

4.33%

4.78%

4.59%

4.16%

Traffic Sources Direct Traffic: Visitors who enter nameblocked.com directly into their web browser Non-Paid Search Traffic: Visitors who clicked on organic listings in the search engine results Paid Search Traffic: Visitors who clicked on Google AdWords sponsored listings Referral Traffic: Visitors who were referred to the site via theknot.com, brides.com, etc.

- Paid search traffic represents the smallest traffic source to nameblocked.com

- Visitors from Paid Search Traffic viewed more pages on average than any other traffic source

- Visitors from Paid Search Traffic spent more time on average at nameblocked.com than any other non-direct traffic source

- Visitors from Paid Search Traffic were less likely to bounce than from any other non-direct traffic source

-Paid search traffic represents the smallest conversion source which is consistent with visit numbers

- Visitors from Paid Search Traffic were more likely to convert than those from referring sites or walk-in traffic

Client's old Google maps listing had the wrong phone number as of 1/29/09:

Why this is important: It is important that businesses keep their contact information updated so that Google can attribute relevant reviews and content.

Client's new Google maps listing has the correct address and phone number as of 3/15/09:

Why this is important: Google tries to display the most valid data possible and when addresses or phone numbers conflict, it is more difficult to attribute reviews and is also likely to hinder rankings.

Client's old Google maps listing did not have all of the correct business types associated with it and was less like to rank high for the search “keywords here, mi” as of 1/29/09.

Why this is important: Adding as much data as possible into the business profile helps the listing to rank higher for relevant searches as well as have as many reviews associated as possible.

Client's new Google maps listing has a higher rank for the query as of 3/15/09:

Why this is important: Even though Client's Category is keywords here, Google chooses the categories at random for businesses in more than one category.

Client's old yelp.com listing had the wrong address and phone number as of 1/29/09:

Why this is important: This is the number 4 organic listing for the query “keywords here” on Google. I submitted the change of address request on 1/30/09 and it took a month before the listing was changed.

Client's new Yelp.com listing has the correct address and phone number as of 3/15/09:

Why this is important: This is the number 4 organic listing for the query “client’s keywords here” on Google. Going forward, the other websites that often crawl Yelp will now have the correct contact information on their pages as well.

OH… Bounce Rate Issues? • The client’s site already had a fairly low bounce rate. In the short time we collected data after improving the adwords campaign, his bounce rate went down 17%.

Need Help & Proof it Helped? • • •

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• Email Dan Nichols – [email protected] or call 248-541-0250