Global Wireless Matrix 2q07 Merrill Lynch Download

MOBILE LEARNING: 101

Judy Brown, MASIE Fellow Learning 2007 - October 22, 2007

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masie.mobi

Agenda 3

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Industry status and directions Examples Hardware Tools Future Management considerations Opportunities Resources

Mobile Devices 4

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Most of us have one… We take it everywhere… It‟s always on… It‟s incredibly private… It‟s incredibly social… It‟s about choices…

Define Mobile 5

Tablet PC Laptop

Player (Audio / Video)

Micro PC

Handheld / PDA

Cell Phone

Wearable or Combination (e-book reader / USB Drive)

Game Device

Wikipedia Definition 6

M-learning is the term given to the delivery of training by means of mobile devices such as Mobile Phones, PDAs and digital audio players, as well as digital cameras and voice recorders, pen scanners etc. M-learners are seeking lessons in small, manageable formats that they can undertake when it suits them.

http://en.wikipedia.org/wiki/Mobile_learning

Mobile Growth 7

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More than 100 million handsets with touch screens to ship in 2008, claims ABI Research Global mobile phone use to hit record 3.25 billion (Reuters, July 27, 2007) Over eighty percent of Americans over the age of five own a cell phone, most with digital cameras built in. (Russell McGuire) 2Q07 US Wireless Subscriber Penetration = 80.4% Merrill Lynch, Global Wireless Matrix, 2Q07 Summary, October 4, 2007

“A Perfect Storm” Drives Adoption of Mobile Learning The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis 8

Service Suppliers

3G and WiFi Networks

Large Growing User Product Demographic s

US Mobile Learning Adoption

Smarter Devices & Browsers

Innovative User Interfaces Technology Suppliers

Ambient Insight 2007

Powerful OS’s & Applications

Content Suppliers

The Carrier Waves: In 2005 and 2006, 2.5G and 3G Cellular Networks Started Rolling Out in the US The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis 9

Data

Voice

2007

Japan and South Korea

Western Europe

United States

Japan and South Korea

Western Europe

United States

2012

Ambient Insight 2007

The Carrier Waves: An Extraordinary Range of Wireless Technologies now support Handheld Mobile Learning The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis 10

4G

Data Transmission Speed in Mbps

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Deployed in the US by 2010-2012 WiMAX 802.16x

UWB 802.15x

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3G MediaFLO OFDM 802.20x 3G HSDPA

Wi-Fi 802.11x

3G EV-DO 1 Bluetooth 802.15x

0.1

3G UMTS

NFC

DECT

RFID 1M

Ambient Insight 2007

2.5G EDGE

ZigBee

W-PANs Wireless Personal Area Networks

10M

W-LANs Wireless Local Area Networks

100M

2G GSM GPRS W-MANs Wireless Metropolitan Area Networks

Signal Range in Meters

1KM

W-GANs 10KM Wireless Global Area Networks

Mobile Learning and Real-Time Collaboration-based Learning Convergence: All Roads Lead to Mobility and Device-Independent Content The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis 11

Remote Access

App Sharing White Boarding

Video over Internet Technology (VoIP2)

Virtual Labs

Tele Presence

Intelligent Asymmetric Collaboration

MultiVideo Panes

Virtualization Technology

3D Rooms

IM

Streaming Media

Chat

Messaging Technology

Real-time CollaborationBased Learning in Rich Client

Massively Distributed Mobile Collaboration Role Aware

Polling

eMail

Presence

Voice over Internet Technology (VoIP1) Transcription Close Captioning VoIP

2004 Ambient Insight 2007

2005

Voice UI

2006

Automated Translation

2007

Device Aware

Unstructured Information Management

Social Network Analysis

Identity Management Technology

2008

2009

Convergence of Supply and Demand 12

Supply side 

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Growing use and acceptance of mobile devices Increasing bandwidth and browser software Reduction in data access costs

Source: Ufi/learndirect and Kineo 2007

Demand Side 

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More mobile workforce requiring better access to learning when away from the office Volatile information that requires constant updating and delivery to staff Pressure to maximize productivity and downtime

Examples Performance  Assessment  Collaboration  Innovation 

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Performance  

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On the job support Information, education and reference Podcasts Updates and alerts Forms and checklists

Mobile PanFlu Prep 15

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Interactive cell phone application Pandemic flu preparedness info Free to download Cingular  Sprint  T-Mobile 

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www.publichealthgame s.com

Colorado State 16

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"Green Book" reference material Biological Agents Codes of Conduct Decontamination Deployment Checklist MOPP Levels

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NBC Triage Categories Arthropod Protection SINCGAR Programming Weather Injuries (Heat and Cold Stress) Processing Enemy's Prisoner of War

Mayo Clinic InTouch 18

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$2.99 a month First-aid tips Watch health videos Find the closest emergency room

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myfoodPhone Bones In Motion SkynetMD

podclass.co.uk/ 19

Language and Culture on iPod 20

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Arabic Chinese Russian Spanish

Spanish Dialog

Chinese Vocabulary Lesson

Arabic Assessment

Video iPods Deployed for Training 21

“This method of training will allow for continuous, easily adapted and spontaneous training at a comparatively low cost. The video iPods will communicate and reinforce key messages and skills, as well as provide hotel managers the ability to implement continuous coaching in a non-invasive manner. The video iPod‟s portability and user-friendly technology helps us provide ongoing updates that can be downloaded readily by our hotels.”

iPods in Baseball 22

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Pitchers review batters videos "It's a good way to refresh yourself on how you got guys out.“ "It's an amazing concept."

Audio Tours for Portable Digital Players 

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Museum tours Download to iPod Receive discount

http://www.podtrip.com/english.html 23

Campus Connect 24

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All incoming students GPS-enabled phone Part of their tuition/fees Bundled with tools for  Mobile

learning

 Safety

 Community  Campus

navigation

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Assessment  

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Quizzes Tests Surveys Polls

Questionmark Perception 26

Assessment and Learning in Practice Settings (ALPS) 27

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9,000 students 16 subjects Assess competencies Encourage reflection Capture evidence of achievement

“Developing competence and confidence in a practice setting is vital for students training for a career in health and social care because there is a wide range of general and specific skills that can only be developed in the clinic, hospital or workplace.” Rob Arnstsen

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Collaboration  

Coaching Mentoring

SwingStarGolf 29

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Personalized online lessons Based upon an evaluation of your swing

http://www.swingstargolf.com

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Innovation    

Games Simulations Location-based Point and shoot

C-Shock Mobile Game 31

Help international students cope with „culture shock‟ and to get accustomed to UK university life

English Gym 32

http://www.jp.sonystyle.com/Nws/Mob/index.html

Augmented Reality Scientific Role Play Environments 33

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Game Engine decoupled from Game Content Desktop PC-based AR content editor Significant collaboration, teamwork, and inquiry-based learning

Other Examples 34

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Agriculture Journalism Sales training Corporate messages Reference - "cheat" sheets Reinforcement New employee orientation Behavioral change

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Hardware

Convergence 36

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Device Network Application Lifestyle

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iPhone Influence 38

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Sprint  Touch

by HTC

 Windows

Mobile 6  MicroSD card  Nov. 

4 @ $250

Verizon  LG

Voyager

 Hardware

 Before

keyboard

Thanksgiving

Bug Labs 39

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BUG: open source, webenabled, modular software + hardware platform Q4 2007 GPS system  Camera  Motion sensor  LCD screen 

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Four new modules per quarter

Top 20 Japanese Smartphone Features 40

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mobile wallet MANGA on mobile mobile check-in at airports mobile keys for door mobile employee badges mobile cinema tickets mobile transport passes fingerprint authentication face recognition/ authentication mobile discount/promotion coupons scented phones

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mobile fashion consultant mobile live TV wii-like mobile phones (motion-sensor) physical bookmarks for mobiles (shops) privacy screens 1D and 2D codes for marketing and even on fruit and veg labels mobile GPS navigation for pedestrians electric wave posters (uses RFiD) waterproof phones

Add on Devices 41

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Wireless Cameras Barcode readers Scientific probes GPS Etc.

Tiny movie projector fits in a phone 42

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Texas Instruments working prototype Beam DVD-quality video onto a screen or a wall

Tools

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Tools

Dynamics of Mobile Data Trans 44

Desktop/Laptop Beam/ Bluetooth®

SD Card/ Chip

Cellular Towers Cellular Towers

ActiveSync ® (Only)

ActiveSync® and/or WIFI

Cellular Towers (Only)

Mobile Devices

Content 45

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Check what you have http://mr.dev.mobi/ Check mobile browsers

Authoring Tools 46

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Adobe: Acrobat, Dreamweaver, Flash, Captivate  Flash

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Lite

Camtasia Studio Hot Lava Software iWriter Java Platform, Micro Edition

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Kallisto Presenter and Composer Mobipocket Creator mscape Tribal CTAD MyLearning tool for the Pocket PC Zirada Mobile Publisher

Zirada (gotzapp.com) 47

Hot Lava Learning Mobile Author 48

Instancy 49

iWriter 50

Test / Quiz 51

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FlashcardExchange GoTestGo iQuiz Maker Mobiode (Surveys) PocketLearn Flash Card Studio

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PodQuiz Maker Quiz Building for the iPod Quizzler Maker and Quizzler Pro Positive Motion StudyCell

studycell.com 52

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Create flashcards online Download flashcards to your phone Share flashcard decks

iQuiz 53

Mobile Site 54

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Mob5 mobiSiteGalore Winksite

Mobisite Galore

Mob5 Winksite

Miscellaneous and Systems 55

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Apreso Podcast (anystream) Emantras‟ MobLS Giunti Interactive Labs eXact Mobile Instancy Libsyn / Libsyn Pro Liquid Talk

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Mobile Chalk NearSpace OnPoint mLearning Pro RedHalo TalkShoe Tegrity Campus Xyleme

Communication 56

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CampusReact clearTXT Gabcast MobileSphere Mogopop MovingKnowledge Podlinez Rave Wireless

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Future

Cell Phone as a Guide 58

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Access to information Uses GPS Non-invasive

For Additional Information… 59

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Semacode/Datamatrix QR Code ShotCode

Quick Response (QR) Code 60

Opportunities

Recommendations 62

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Look for opportunities Focus on user‟s context and needs Build content in modular formats Assess readiness Begin with pilot initiatives Follow the market and be ready to move

Answers to these 10 questions will get you started: 63

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Why a mobile learning project? What do you really want to do? How you know when you have met your goal? What unique result will you achieve? What do you need to get it done?

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Credit: Ellen Wagner, Adobe

For whom is your mobile initiative intended? What will your stakeholders need to be successful? How are you going to fund it? How are you going to sustain it, and for how long? How will you evaluate your effectiveness?

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Judy Brown [email protected]