Global Trends In Floriculture

Global trends in Floriculture Top 10 pot plants (x 1,000,000) Kalanchoe 26 Hedera 19 Ficus 17 Saintpaulia 14 Pot chrysanthemum 12 Dracaena 11 Pot rose 10 Hyacinth 10 Primula 9 Begonia 8

Top 10 cut flowers (x 1,000,000) Rose 1618 Tulip 552 Chrysanthemum 399 Gerbera 241 Carnation 193 Freesia 149 Liliums 143 Astroemeria 126 Iris 89 Gypsophila 83

Top 10 destinations (x 1,000,000) Germany 3354 France 1111 UK 966 Italy 388 Belgium 304 Switzer land 262 Australia 256 U.S 210 Denmark 187 Sweden 166

Export live plants & cuttings 1995 - $ 2.5 billion The Netherlands Denmark Belgium Germany Italy U.S. Canada France Costa Rica Spain Other countries

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49% 9% 8% 4% 4% 4% 3% 3% 3% 2% 1%

World export trade in cut foliage U.S.A. Cost Rica Italy The Netherlands Canada Denmark Guatemala S. Africa China Germany Mexico Israel France Others

$ 563 million -

22% 13% 12% 9% 5% 3% 3% 2% 2% 2% 2% 2% 1%

8%

Seed World seed business of horticultural crops - $ 1.4 billion of which export of vegetable and ornamental seeds - $ 1.0 billion ; World seed consumption - $ 50 billion The Netherlands – leading export of bulbs & nursery stock – 85% share of world export Major importers of bulbs

- Germany & U.S

Among developing countries - Taiwan export of seeds and bulbs is the highest India

- export of bulbs, nursery stock & flower seed – worth of Rs.250 million

Major producers of flowers are the developed countries Netherlands 33% Japan 24% U.S.A. 12% Italy 11% New production centres:

(Latin America & Africa)

Countries growing at very faster rate: Dominican Republic and Ivory Coast

Kenya, Uganda, Ecuador, Zimbabwe, Jamaica,

Direction towards more intensive floriculture: India, China, Vietnam, Guatemala, Poland, Philippines, Sri Lanka and Malaysia. The total area under production in Traditional centres like the Netherlands, Japan, US, Spain, Italy and Columbia, will remain stable or increase slightly and productivity will rise Nontraditional outlets – Fastest growing Predictions of Agricultural analysts 40% of green house growers in the Netherlands will close down due to financial difficulties No. of producers will increase worldwide Price of floriculture products is non increasing due to over production though the world market has been growing at 15% per year. Fierce competition Consumers will be more critical of quality, environmentally sound production assortment and service and price. Consumption and production will remain a regional affair although there is a world-wide trade (Kras, International sym. on cut flower in Tropoo (1997, Acta Horticulture, 1999 PP 401 – 406) Flower wholesalers will settle in the new production centres

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The more professional wholesalers will make competition Wholesalers will specialise in function Important role is being assumed by big retailers Retailer’s role – tremendous impact on distribution and commercial process The commercial transaction and distribution of production will be separated – result in changes of new distribution structures.

Cut foliage - World export trade in cut foliage during 1995

- US $ 563 million

Potted plants production centre -

Bangalore, Kolkata, Trivandrum, Hyderabad, Ahmedabad, Pune, Mumbai, Delhi, Chennai, Kalimpong and Gangtok. Indian foliage plants are exported to middle east The US and Europe

Dried flowers and plant parts India -

45 years old business constitutes 60% of floriculture exports from India Annual turn over > Rs. 150 crores

Exporting units are located in Tuticorin and Kolkata Major importers – US German, the UK, West European Countries, Hong Kong, Japan and Singapore. Netherlands – 1st leading exporter of dried flowers to US, others Colombia, Mexico, India and Israel. Australia

- emerging as a leader.