Global Poverty Project Cambodia
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MAKEPOVERTYHISTORY CONCERT
ZEROSEVEN ROAD TRIP
Sydney Opera House
FACEUP to poverty
Face Up to Poverty is Australia’s biggest ever photo petition. 35,000 Australians have added their face to call for action on poverty. The Face Up to Poverty Petition received national press coverage and was displayed as a 10m x 10m wall in the centre of Sydney city.
Sydney Opera House Projection
Announcements Under the New Australian Government
Announcements Under New Government
AID:
• Increase overseas aid to 0.5% of GNI by 2015 • $45m over two years to fight avoidable blindness in the Asia Pacific • Participate in multilateral and bilateral programs of assistance. • Will focus the aid program on helping to achieve the MDGs. • Extra $100m out of the planned budget for water and sanitation. DEBT: • Swap $75 million of Indonesia's debt to Australia to fight TB. CLIMATE CHANGE: • Commit $150 million over three years from Australia's aid budget to assist our neighbours prepare for and adapt to the effects of climate change • Ensure climate change is a key consideration in Australia's aid program
THE SITUATION
In 2000, the world's nations agreed to eight millennium development goals eight goals designed to
extreme poverty by 2025
end
Australia Australia
Austria Austria
Belgium Belgium
Canada Canada
Denmark Denmark
Finland
France
Germany
Iceland
Ireland Ireland
Italy
Japan
Netherlands New Zealand Luxembourg Netherlands Luxembourg New Zealand
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
United States
France
Germany
Iceland
Switzerland
United Kingdom
Italy
Portugal
Finland
Japan
Spain
United States
22 richest nations promised to give 0.7% of their gross national As part of this, the world’s
income in foreign aid each year... ...to date,
only 5 have done so
Every day, more than 20, 000 children die from preventable causes ...
... And 820 million people go to bed each night without having enough to eat.
get up in the morning without the chance to go to school, missing out on 72 million children
learning to read and write...
120 million 20 years ago.
...but this has fallen from
345,000 children died from just one disease – measles... In 2005,
60% reduction from 1999
...but this is a
We have the means and resources to end extreme poverty. We need to communicate
clearly, simply and deeply to everyday people so they can journey with us to make this happen.
OUR VISION
Catalyse the movement to end extreme poverty
90 minute feature slideshow
• Inspired by ‘An Inconvenient Truth’, ‘The End of Poverty’ and ‘The Bottom Billion’, this presentation will be taken around the world to inspire people to act in new ways to end extreme poverty. • The presentation will arm individuals with the tools, knowledge and inspiration to influence governments and take action.
It has to be simple yet sophisticated.
It needs to be accessible and yet scientific.
It needs to tell the story of poverty, as well as the personal stories.
It needs to speak to the cynic, inspiring them at the same time.
It needs to be shocking, compelling and demand action.
In each country, the Global Poverty Project will: • Reach 5,000,000+ through media and publicity, raising awareness of extreme poverty • Educate 20,000+ through presentations, deepening and reframing their understanding of extreme poverty • Engage 5,000+ to take direct action on extreme poverty through action groups and partners
How is this achieved?
• Employment of research team • Establishment of a broad based advisory panel • Partner with National Implementing Partners • Engagement of leading production company
CONTENT
Key Themes • Millennium Development Goals • Global food crisis • Trade - The story of global trade • Aid - does it work? How much do we need? • Debt Relief - Where are we at? • Environment and Poverty - Climate Change • What can we do? Individual involvement volunteering / creating communities / influencing decision makers
Secondary Themes • Africa & The Pacific • The rise of India and China • Micro-credit • Gender •Conflict and war over resources.
• MAKEPOVERTYHISTOR Y, Live Aid and Live 8
•Refugees - Migration
• HIV/AIDS
•Child rights- child slavery
• Corruption
Our Approach • Respect for the those being portrayed in the presentation. • Pragmatic realism discussing the complexity and magnitude of extreme poverty. • Acknowledging past achievements of the international community • Passion for ongoing effective action by citizens. • Establishing a personal connection in all discussion of extreme poverty • Maintaining a focus on presentation content, not those delivering it or supporting it.
Our Message • Extreme poverty and the issues around it are important, urgent and related to me • Our generation can end extreme poverty, and I can play a part in making this happen • To overcome these challenges, it’s got to be a global movement, bringing together people from around the world • It’s not going to be quick or easy, but I am committed to playing my part so we can achieve our global goals
Content Sources • Everyday people who are taking action • Academic and scientific journals • Prime Ministers, Presidents and Leaders • Leading Campaigns and Organisations • Star advocates • Mothers, fathers and children from community projects
MODEL
GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Live Presentations
GPP Presenters GPP Presenters
GPP Live Presentations GPP Live Presentations
GPP Presenters
Global Poverty Project Film
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters
EXECUTION
Phases • Phase One - Launch & Concept Development • Phase Two - Presentation Development • Phase Three - Australian Pilot • Phase Four - Global Activation of Presentation • Phase Five - Creation of Film • Phase Six - Global Grassroots Movement
Launch in New York
WHO IS ALREADY BEHIND IT?
Picture 2
Nelson Mandela Foundation "We are impressed particularly by (the) very practical approach towards mobilizing communities and policy makers around the world, so that they in turn take practical and measurable steps to combat poverty… We are honoured therefore to formally lend our support to the Global Poverty Project.” Achmat Dangor, CEO, Nelson Mandela Foundation
Hugh Jackman “I am delighted to hear about the Global Poverty Project and its aim to strengthen the movement to end extreme poverty and achieve the Millennium Development Goals… This project is inspiring and has the potential to engage and educate thousands of people in the coming years.. I am interested in supporting the project through my personal endorsement, helping deliver the presentation in time and encouraging others to be involved.”
What’s the timeline?
Timeline SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
RESEARCH TEAM APPROVAL WRITER VISUALS FOR PRESENTATION
PRODUCER
Additional Work if not approved
MAY
JUN D E R E V I L E D N O I T A T N E S E R P
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
WRITER FILM
HUGH PRESENTATIONS PRODUCER
ADDITIONAL FILMING & POST
PRESENTATION
ZEROSEVEN ROAD TRIP
Sydney Opera House
FACEUP to poverty
Face Up to Poverty is Australia’s biggest ever photo petition. 35,000 Australians have added their face to call for action on poverty. The Face Up to Poverty Petition received national press coverage and was displayed as a 10m x 10m wall in the centre of Sydney city.
Sydney Opera House Projection
Announcements Under the New Australian Government
Announcements Under New Government
AID:
• Increase overseas aid to 0.5% of GNI by 2015 • $45m over two years to fight avoidable blindness in the Asia Pacific • Participate in multilateral and bilateral programs of assistance. • Will focus the aid program on helping to achieve the MDGs. • Extra $100m out of the planned budget for water and sanitation. DEBT: • Swap $75 million of Indonesia's debt to Australia to fight TB. CLIMATE CHANGE: • Commit $150 million over three years from Australia's aid budget to assist our neighbours prepare for and adapt to the effects of climate change • Ensure climate change is a key consideration in Australia's aid program
THE SITUATION
In 2000, the world's nations agreed to eight millennium development goals eight goals designed to
extreme poverty by 2025
end
Australia Australia
Austria Austria
Belgium Belgium
Canada Canada
Denmark Denmark
Finland
France
Germany
Iceland
Ireland Ireland
Italy
Japan
Netherlands New Zealand Luxembourg Netherlands Luxembourg New Zealand
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
United States
France
Germany
Iceland
Switzerland
United Kingdom
Italy
Portugal
Finland
Japan
Spain
United States
22 richest nations promised to give 0.7% of their gross national As part of this, the world’s
income in foreign aid each year... ...to date,
only 5 have done so
Every day, more than 20, 000 children die from preventable causes ...
... And 820 million people go to bed each night without having enough to eat.
get up in the morning without the chance to go to school, missing out on 72 million children
learning to read and write...
120 million 20 years ago.
...but this has fallen from
345,000 children died from just one disease – measles... In 2005,
60% reduction from 1999
...but this is a
We have the means and resources to end extreme poverty. We need to communicate
clearly, simply and deeply to everyday people so they can journey with us to make this happen.
OUR VISION
Catalyse the movement to end extreme poverty
90 minute feature slideshow
• Inspired by ‘An Inconvenient Truth’, ‘The End of Poverty’ and ‘The Bottom Billion’, this presentation will be taken around the world to inspire people to act in new ways to end extreme poverty. • The presentation will arm individuals with the tools, knowledge and inspiration to influence governments and take action.
It has to be simple yet sophisticated.
It needs to be accessible and yet scientific.
It needs to tell the story of poverty, as well as the personal stories.
It needs to speak to the cynic, inspiring them at the same time.
It needs to be shocking, compelling and demand action.
In each country, the Global Poverty Project will: • Reach 5,000,000+ through media and publicity, raising awareness of extreme poverty • Educate 20,000+ through presentations, deepening and reframing their understanding of extreme poverty • Engage 5,000+ to take direct action on extreme poverty through action groups and partners
How is this achieved?
• Employment of research team • Establishment of a broad based advisory panel • Partner with National Implementing Partners • Engagement of leading production company
CONTENT
Key Themes • Millennium Development Goals • Global food crisis • Trade - The story of global trade • Aid - does it work? How much do we need? • Debt Relief - Where are we at? • Environment and Poverty - Climate Change • What can we do? Individual involvement volunteering / creating communities / influencing decision makers
Secondary Themes • Africa & The Pacific • The rise of India and China • Micro-credit • Gender •Conflict and war over resources.
• MAKEPOVERTYHISTOR Y, Live Aid and Live 8
•Refugees - Migration
• HIV/AIDS
•Child rights- child slavery
• Corruption
Our Approach • Respect for the those being portrayed in the presentation. • Pragmatic realism discussing the complexity and magnitude of extreme poverty. • Acknowledging past achievements of the international community • Passion for ongoing effective action by citizens. • Establishing a personal connection in all discussion of extreme poverty • Maintaining a focus on presentation content, not those delivering it or supporting it.
Our Message • Extreme poverty and the issues around it are important, urgent and related to me • Our generation can end extreme poverty, and I can play a part in making this happen • To overcome these challenges, it’s got to be a global movement, bringing together people from around the world • It’s not going to be quick or easy, but I am committed to playing my part so we can achieve our global goals
Content Sources • Everyday people who are taking action • Academic and scientific journals • Prime Ministers, Presidents and Leaders • Leading Campaigns and Organisations • Star advocates • Mothers, fathers and children from community projects
MODEL
GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Live Presentations
GPP Presenters GPP Presenters
GPP Live Presentations GPP Live Presentations
GPP Presenters
Global Poverty Project Film
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters
GPP Partner/ Training
GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters GPP Presenters
EXECUTION
Phases • Phase One - Launch & Concept Development • Phase Two - Presentation Development • Phase Three - Australian Pilot • Phase Four - Global Activation of Presentation • Phase Five - Creation of Film • Phase Six - Global Grassroots Movement
Launch in New York
WHO IS ALREADY BEHIND IT?
Picture 2
Nelson Mandela Foundation "We are impressed particularly by (the) very practical approach towards mobilizing communities and policy makers around the world, so that they in turn take practical and measurable steps to combat poverty… We are honoured therefore to formally lend our support to the Global Poverty Project.” Achmat Dangor, CEO, Nelson Mandela Foundation
Hugh Jackman “I am delighted to hear about the Global Poverty Project and its aim to strengthen the movement to end extreme poverty and achieve the Millennium Development Goals… This project is inspiring and has the potential to engage and educate thousands of people in the coming years.. I am interested in supporting the project through my personal endorsement, helping deliver the presentation in time and encouraging others to be involved.”
What’s the timeline?
Timeline SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
RESEARCH TEAM APPROVAL WRITER VISUALS FOR PRESENTATION
PRODUCER
Additional Work if not approved
MAY
JUN D E R E V I L E D N O I T A T N E S E R P
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
WRITER FILM
HUGH PRESENTATIONS PRODUCER
ADDITIONAL FILMING & POST
PRESENTATION
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