Global Accounts 2008

22nd Annual

GLOBAL MARKETERS PART 2: Multinational agency network assignments

Published December 8, 2008 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for download on AdAge.com in the DataCenter.

December 8, 2008 | Advertising Age | 2

GLOBAL MARKETERS

MULTINATIONAL AGENCY NETWORK ASSIGNMENTS IN THIS REPORT, Advertising Age maps out the agency network assignments of global marketers. (The report is sometimes called The Dots.) Ad Age defines global marketers in three ways. First, global marketers are companies ranked (based on measured media spending) in Ad Age’s Top 100 Global Marketers ranking. [A Global Marketers PDF accompanies this document in the DataCenter on AdAge.com.] Second, global marketers are clients that employ an ad agency across five or more countries, generating more than $5 million in revenue for that agency. Finally, truly global clients (those qualifying for the ranking on the

facing page) must be handled in at least three major regions. Agency networks provided data detailing accounts meeting those criteria. In the end, 24 agency networks claimed assignments from 274 global marketers (defined as parent companies). Many of those marketers assign their accounts to multiple networks. The first section of this report lists global accounts in alphabetical order by marketer with a dot in countries where an agency handles the business. The second section lists clients by agency network, but only where the network handles the account in five or more countries.

HOW DATA WERE COLLECTED The Ad Age DataCenter sent international agency networks a standardized list of 61 countries, regions and country groups. A list of country groupings is on Page 3. Agency networks listed accounts for parent companies among the Top 100 Global Marketers—whether or not the account is handled in five countries—showing any networks handling major clients. Global Accounts By Advertiser, beginning on Page 4, shows all accounts submitted by the agency network meeting Ad Age’s dual global marketer criteria. Global Accounts By Agency Network, starting on Page 23, lists only clients handled in five or more countries. Global agency networks specializing in marketing services disciplines are included. Data for agency networks include embedded marketing services units; McCann, for example, includes MRM and Momentum; O&M

includes OgilvyOne. Media specialist agencies are excluded. Agency networks within an agency holding company appear in the same color. For example, Interpublic Group of Cos. owns McCann Erickson Worldwide, Lowe Worldwide and DraftFCB and all are green. A color key shows holding companies on each page. THE NETWORK RANKING Ad Age further refines the definition of “global”: A global client is a parent company handled by the the agency network in at last five counties and at least three of six major regions (North America, Latin America, Europe, Middle East, Africa, Asia/Pacific). DATACENTER STAFF FOR THIS REPORT Bradley Johnson, Kevin Brown, Maureen Morrison, Maura Wall.

AGENCY NETWORKS WITH THE MOST GLOBAL CLIENTS Accompanied by data from Ad Age’s 2008 Agency Report RANK

NETWORK [PARENT]

GLOBAL CLIENTS

REVENUE RANK 20072

Paris

55

9

$1,310

$1,183

HEADQUARTERS

2007

1

Euro RSCG Worldwide [Havas]

2

McCann Worldgroup [Interpublic Group of Cos.]

New York

46

2

2,533

3

Ogilvy Group [WPP Group]

New York

38

6

1,836

4

Grey Group [WPP Group]

New York

23

12

5

JWT [WPP Group]

New York

23

8

6

Publicis Worldwide [Publicis]

Paris

23

7

BBDO Worldwide [Omnicom Group]

New York

22

8

Y&R1 [WPP Group]

New York

9

TBWA Worldwide [Omnicom Group]

New York

Saatchi & Saatchi [Publicis]

New York

10

WORLDWIDE REVENUE 2006 % CHG

2007

U.S. REVENUE 2006

10.8

$404

$393

2,327

8.9

1,140

1,648

11.4

669

1,177

1,110

6.1

1,489

1,385

7.5

11

1,200

1,164

4

2,389

2,077

18

5

2,139

1,910

18

7

1,779

1,587

17

15

740

660

% CHG

REVENUE FROM OUTSIDE THE U.S. 2007 2006 % CHG

2.8

$906

$790

14.7

1,037

9.9

1,393

1,290

8.0

608

10.1

1,167

1,041

12.2

537

507

5.9

641

603

6.2

450

433

4.0

1,039

952

9.1

3.1

249

228

9.5

951

936

1.6

15.0

791

698

13.3

1,598

1,379

15.9

12.0

973

881

10.5

1,166

1,030

13.2

12.1

620

583

6.4

1,159

1,004

15.5

12.1

300

263

13.9

440

397

11.0

Figures are U.S. dollars in millions. All figures are AA DataCenter estimates. Some agency networks may not have claimed all clients for this report, citing confidentiality agreements. Clients were reported as of November 2008. Revenue figures reflect data estimated by the Ad Age DataCenter for the 2008 Agency Report (AA, May 5). To view data from the Agency Report, look at AdAge.com’s DataCenter. 1) Revenue for Y&R includes Wunderman. 2) Among consolidated agency networks in 2007, DDB Worldwide Communications Group was ranked No. 1 with an estimated $2.62 billlion in revenue and Dentsu was ranked No. 3 with an estimated $2.47 billion in worldwide revenue. Using Ad Age’s criteria for counting global clients (one parent, five countries, three regions—see methodology above) neither made the Top 10 for this table.

December 8, 2008 | Advertising Age | 3

GLOBAL MARKETERS

AGENCY ABBREVIATIONS NETWORK

Arnold Worldwide Partners Bartle Bogle Hegarty BBDO Worldwide DDB Worldwide Dentsu DraftFCB Euro RSCG Worldwide Fallon Worldwide Grey Hakuhodo JWT Leo Burnett Worldwide/Arc Worldwide Lowe Worldwide M&C Saatchi McCann Erickson Worldwide Ogilvy & Mather Worldwide Publicis Rapp Saatchi & Saatchi TBWA Worldwide Voluntarily United Group of Creative Agencies Wieden & Kennedy Wunderman Y&R/DYR1

ABBREVIATION

Arnold Bartle BBDO DDB Dentsu DraftFCB Euro RSCG Fallon Grey Hakuhodo JWT Burnett Lowe MCSaatchi McCann O&M Publicis TBWA Saatchi TBWA United W&K Wunderman Y&R

HOLDING CO.

Havas Publicis Groupe* Omnicom Group Omnicom Group Dentsu Inc. Interpublic Group of Cos. Havas Publicis Groupe WPP Group Hakuhodo DY Holdings WPP Group Publicis Groupe Interpublic Group of Cos. Interpublic Group of Cos. WPP Group Publicis Groupe Omnicom Group Publicis Groupe Omnicom Group WPP Group

jobs á la mode. You’re very, very good, but not very happy; you’re sometimes happy, but always broke; you’re looking, but not finding; finding, but not interested. Meanwhile, world-wide staffing is on the rise, killer companies are in competition for hires and star-seeking employers are hungrier than ever. How does one navigate this window of opportunity? Welcome to TalentWorks at AdAge.com. AdAge.com/TalentWorks is the premier crossroads for top advertising, marketing and media talent — and the HR professionals trying to bring them on board. Torn from the pages of our weekly publication, AdAge.com/TalentWorks — the on-line version — is an effervescent, all-inclusive, interactive jobs boutique featuring leads, perspective, expertise and advice. And we are very much open for business. So whether you’re looking to climb, or looking to hire, the King of All Advertising Industry Media is also the place to grab your piece of the pie. AdAge.com/TalentWorks. Brand new jobs. With a cherry on top.

WPP Group WPP Group

*Publicis Groupe owns 49% of Bartle. 1Asian assignments of the Y&R network are handled by Dentsu, Young & Rubicam Partnerships. WPP’s Young & Rubicam owns 65% of DYR.

COUNTRY GROUPINGS Africa: Algeria, Botswana, Cameroon, Ethiopia, Ghana, Guyana, Ile de la Reunion, Ivory Coast, Kenya, Madagascar, Malawi, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Senegal, Seychelles, Tanzania, Tunisia, Uganda, Zambia, Zimbabwe Balkans: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro, Serbia, Slovenia Baltics: Estonia, Latvia, Lithuania Caribbean: Aruba, Bahamas, Barbados, Bermuda, Cayman

Islands, Dominican Republic, Haiti, Jamaica, Martinique, Puerto Rico, Trinidad Central America: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama Indochina: Cambodia, Laos, Myanmar, Vietnam Middle East: Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Syria, United Arab Emirates, Yemen Russia/CIS: Armenia, Belarus, Georgia, Moldova, Kazakhstan, Russia, Ukraine, Uzbekistan

For advertising information contact Greg Altieri at 212•210•0752 or via email at [email protected]

December 8, 2008 | Advertising Age | 4

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Grey Euro RSCG McCann O&M Y&R TBWA Grey Rapp Euro RSCG BBDO Dentsu Hakuhodo Euro RSCG McCann BBDO Burnett Y&R Rapp O&M O&M O&M Euro RSCG O&M TBWA O&M Saatchi McCann DDB Euro RSCG Lowe Rapp Lowe Burnett Fallon DraftFCB Euro RSCG Lowe Euro RSCG TBWA Saatchi McCann Hakuhodo Euro RSCG McCann O&M Saatchi Saatchi

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) 3M Co. Abbott Laboratories Abbott Laboratories Abbott Laboratories Accenture Adidas (adidas) Adobe Air France-KLM Group Air France-KLM Group (Air France) Air New Zealand Ajinomoto Co. Ajinomoto Co. Alberto Culver Co. Allergan Allianz Altria Group Altria Group American Express Co. American Express Co. (GNS Independent) American Express Co. (GNS Joint) American Express Co. (proprietary) American International Group American International Group American International Group Amgen Amnesty International AMR Corp. (American Airlines) Anheuser-Busch InBev (AB) Anheuser-Busch InBev (AB) Anheuser-Busch InBev (AB) Anheuser-Busch InBev (AB) Anheuser-Busch InBev (Becks) Anheuser-Busch InBev (Becks, Leffe) Anheuser-Busch InBev (Budweiser) Anheuser-Busch InBev (InBev) Anheuser-Busch InBev (InBev) Anheuser-Busch InBev (Stella Artois) Anna Sui Apple ArcelorMittal Arla Foods Asahi Breweries AstraZeneca AstraZeneca AstraZeneca Atlantis (Kerzner Group) Avaya

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 5

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Brown-Forman Corp. (J. Daniels, S’th’rn Comfort)

Burger King Corp.

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network McCann Grey Euro RSCG Y&R McCann McCann Y&R BBDO Burnett Euro RSCG Lowe O&M Rapp TBWA Wunderman JWT O&M Saatchi Y&R Lowe McCann DraftFCB Euro RSCG Grey TBWA Euro RSCG Grey Lowe O&M DraftFCB O&M O&M Dentsu DraftFCB Euro RSCG Lowe McCann O&M Saatchi BBH O&M Grey O&M Euro RSCG McCann Arnold Lowe

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Avis Budget Group (Avis) Axa Group Bacardi Bacardi Bacardi (Bacardi/Martini) Barclays Barilla Holding Bayer Bayer Bayer Bayer Bayer Bayer Bayer Bayer Bayer (nutritionals, skin care, gastro) Bayer (Schering*) Bel Group Bel Group Beverage Partners Worldwide Black & Decker Corp. BMW BMW BMW BNP Paribas Boehringer-Ingelheim Boehringer-Ingelheim Boehringer-Ingelheim Boehringer-Ingelheim Boeing BP (lubricants, Castrol) BP (petrol, corporate) Bridgestone Corp. Bristol-Myers Squibb Co. Bristol-Myers Squibb Co. Bristol-Myers Squibb Co. Bristol-Myers Squibb Co. Bristol-Myers Squibb Co. Bristol-Myers Squibb Co. (Mead Johnson) British Airways British Airways British American Tobacco British American Tobacco Brown-Forman Corp. Brown-Forman Corp.

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 6

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency network Wunderman Saatchi DraftFCB DraftFCB Euro RSCG McCann Publicis Rapp Cadbury (Dairy Milk & Natural Confectionery Co.) Fallon Cadbury (Halls, Trident, Bubblicious, Chiclets) JWT Cadbury (including Stimorol) Saatchi Campbell Soup Co. BBDO Campbell Soup Co. Euro RSCG Campbell Soup Co. Grey Campbell Soup Co. Lowe Campbell Soup Co. Wunderman Campbell Soup Co. Y&R Canon Dentsu Canon Euro RSCG Canon Grey Canon Hakuhodo Canon Rapp Canon TBWA Carrefour Burnett Carrefour DraftFCB Carrefour Euro RSCG Carrefour Publicis Carrefour TBWA Carrefour Wunderman Caterpillar Y&R Cathay Pacific Airways McCann Chevron Corp. Y&R Chiquita O&M Chrysler DraftFCB Chrysler Lowe Chrysler (Dodge, Chrysler, Jeep, other) BBDO Cisco Systems O&M Citigroup DraftFCB Citigroup Euro RSCG Citigroup 1 Publicis 1 Citigroup Rapp Citigroup (Citibank) Wunderman Citigroup (Citibank) Y&R Citigroup (Diner’s Club) DraftFCB Clorox Co. DDB Clorox Co. Euro RSCG Club Mediterranee Publicis Client company (division or brand) Burger King Corp. B&B Italia CA Cadbury Cadbury Cadbury Cadbury Cadbury

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. Citigroup is handled by Publicis One Team.

December 8, 2008 | Advertising Age | 7

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency network Burnett DraftFCB Euro RSCG Grey Hakuhodo Lowe McCann Rapp Saatchi United Wunderman O&M W&K O&M Publicis Fallon O&M Saatchi Burnett Euro RSCG Lowe Rapp TBWA Y&R JWT McCann Publicis Saatchi Hakuhodo DraftFCB Euro RSCG Lowe Rapp BBDO O&M Rapp TBWA Wunderman Danone Group (baby food: Numico, Milupa) Euro RSCG Danone Group (Evian) Euro RSCG Danone Group (fresh dairy products) Y&R Danone Group (Numico baby food) O&M Danone Group (water division) Y&R De Beers (Diamond Trading Co.) JWT Decathlon Y&R Dell Euro RSCG Dell Grey Client company (division or brand) Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. Coca-Cola Co. (Coca Cola) Coca-Cola Co. (Coke) Coca-Cola Co. (Fanta) Coca-Cola Co. (Light/Minute Maid) Coca-Cola Co. (Powerade) Coca-Cola Co. (Sprite) Coccinelle Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Colgate-Palmolive Co. Coty (JAB Investments) Credit Suisse Group Curves International Cyprus Tourism Organisation Daikin Industries Daimler Daimler Daimler Daimler Daimler (Mercedes-Benz, Smart Car) Danone Group Danone Group Danone Group Danone Group

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 8

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Diageo (Smirnoff, Baileys, Jose Cuervo)

Diageo (Tanqueray) DM-Drogeriemarkt Dow Chemical Co. Dr Pepper Snapple Group Dr. Oetker Dunlop DuPont Co. EADS EADS (Airbus SAS) EADS (Eurocopter) Eastman Kodak Co. ebay Electrolux Electrolux Electronic Arts Eli Lilly & Co. Eli Lilly & Co. Eli Lilly & Co. Emirates Airline Emirates Airline Energizer Holdings Energizer Holdings (Schick-Wilkinson Sword)

Ericsson Estee Lauder Cos. (Clinique) ExxonMobil Corp. ExxonMobil Corp. ExxonMobil Corp. ExxonMobil Corp.

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Rapp Grey McCann O&M DraftFCB Grey TBWA Saatchi Burnett DraftFCB Euro RSCG Grey O&M Wunderman BBH BBDO Saatchi BBH JWT W&K Y&R DraftFCB Euro RSCG BBDO BBH O&M Publicis Publicis Publicis O&M BBDO Grey Lowe W&K Euro RSCG Grey O&M BBDO Saatchi DDB JWT Publicis JWT Euro RSCG Lowe McCann Rapp

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Dell Deutsche Bank Deutsche Lufthansa Deutsche Post (DHL) Deutsche Telekom Deutsche Telekom Deutsche Telekom Deutsche Telekom (T-Mobile) Diageo Diageo Diageo Diageo Diageo Diageo Diageo (Gordon’s) Diageo (Guinness, Harp, Red Stripe) Diageo (incl Guinness) Diageo (Johnnie Walker)

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December 8, 2008 | Advertising Age | 9

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency network DDB BBDO DDB DraftFCB Euro RSCG Lowe Rapp TBWA Burnett DraftFCB Euro RSCG Rapp Saatchi Publicis BBDO DraftFCB United Wunderman O&M Ford Motor Co. (commercial vehicles) Ford Motor Co. (corporate) O&M O&M Ford Motor Co. (FCSD, parts & services) Ford Motor Co. (Ford) JWT Ford Motor Co. (Lincoln) JWT Ford Motor Co. (other) Euro RSCG Ford Motor Co. (other) O&M Ford Motor Co. (Passenger Cars) O&M Ford Motor Co. (Volvo ) Euro RSCG Fortis Grey Fortune Brands (Beam Global Spirits & Wine) Publicis FoxTel Lowe FoxTel Rapp France Telecom McCann France Telecom Wunderman Euro RSCG France Telecom (Orange business svcs) French Telecom (Orange) Fallon Fuji Heavy Industries TBWA Fuji Heavy Industries (Subaru) Rapp GDF SUEZ Saatchi General Electric Co. BBDO General Electric Co. Euro RSCG General Electric Co. JWT General Electric Co. O&M General Electric Co. Rapp General Electric Co. TBWA General Electric Co. (NBC Universal) Fallon General Mills Euro RSCG General Mills McCann Client company (division or brand) ExxonMobil Corp. (fuels & marketing) FedEx Corp. FedEx Corp. Ferrero Ferrero Ferrero Ferrero Ferrero Fiat Fiat Fiat Fiat (Alfa Romeo) Flybaboo FMR Corp. (Fidelity Investments) Fonterra Brands Ford Motor Co. Ford Motor Co. Ford Motor Co.

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December 8, 2008 | Advertising Age | 10

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency network Rapp Saatchi McCann Saatchi Fallon Burnett DraftFCB Euro RSCG Lowe McCann Rapp McCann United Arnold BBDO Burnett DraftFCB Euro RSCG Grey JWT Lowe McCann Rapp TBWA Wunderman O&M O&M MCSaatchi GlaxoSmithKline (Lucozade) GlaxoSmithKline (Macleans) MCSaatchi GlaxoSmithKline (Panadol) O&M GlaxoSmithKline (pharmaceuticals) O&M GlaxoSmithKline (Ribena) MCSaatchi GlaxoSmithKline (Scott) O&M GlaxoSmithKline (Zovirax) O&M Goodyear Tire & Rubber Co. McCann Goodyear Tire & Rubber Co. Y&R GTV Y&R Harley Davidson McCann Hasbro DDB Heineken Burnett Heineken Euro RSCG Heineken Grey Heineken O&M Heineken Publicis Heineken Rapp Henkel BBDO Henkel DDB Client company (division or brand) General Mills General Mills (Big G, Cereal Ptnrs) General Mills (Cereal Partners) General Mills (GMI) General Mills (new product) General Motors Corp. General Motors Corp. General Motors Corp. General Motors Corp. General Motors Corp. General Motors Corp. Genworth Financial Georgia-Pacific Corp. GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline GlaxoSmithKline (consumer) GlaxoSmithKline (Eno’s)

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 11

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Henkel Euro RSCG Henkel Rapp Henkel TBWA Hermes International Publicis Hershey Co. Euro RSCG Hershey Co. Y&R Hewlett-Packard Co. BBDO Hewlett-Packard Co. Burnett Hewlett-Packard Co. DraftFCB Hewlett-Packard Co. Euro RSCG Hewlett-Packard Co. McCann Hewlett-Packard Co. Publicis Hewlett-Packard Co. Wunderman Hilton Hotels Corp. DraftFCB Hilton Hotels Corp. Y&R Hitachi Dentsu Hitachi Hakuhodo Hitachi McCann Hitachi O&M Honda Motor Co. Dentsu Honda Motor Co. DraftFCB Honda Motor Co. Euro RSCG Honda Motor Co. Hakuhodo Honda Motor Co. W&K HSBC JWT Hyundai Motor Co. DraftFCB Hyundai Motor Co. Euro RSCG Hyundai Motor Co. Lowe IBM Corp. Euro RSCG IBM Corp. O&M Ikea International Euro RSCG Ikea International JWT Ikea International Lowe Ikea International TBWA Imperial Chemical Industries (ICI Paints) BBDO ING Group Euro RSCG ING Group (ING Direct) Rapp Intel Corp. McCann Intercontinental Hotel Group BBDO Intercontinental Hotel Group McCann International Olympic Committee United Intesa SanPaolo Saatchi Jamaica Tourist Board DraftFCB Japan Tobacco Co. Dentsu Jet Airways MCSaatchi Johnson Controls Fallon Johnson & Johnson DDB

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 12

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Johnson & Johnson DraftFCB Johnson & Johnson Euro RSCG Johnson & Johnson Lowe Johnson & Johnson O&M Johnson & Johnson Rapp Johnson & Johnson TBWA Johnson & Johnson (McNeil) Saatchi Johnson & Johnson (psnl care; OTC) JWT Johnson & Johnson (Splenda; psnl care) BBDO Johnson & Johnson (Vistakon, Acuvue) McCann Kao Corp. Dentsu Kao Corp. Euro RSCG Kao Corp. Hakuhodo Kellogg Co. Burnett Kellogg Co. DraftFCB Kellogg Co. Euro RSCG Kellogg Co. JWT Kilroy Travels Saatchi Kimberly-Clark Corp. Burnett Kimberly-Clark Corp. Euro RSCG Kimberly-Clark Corp. JWT Kimberly-Clark Corp. O&M Kimberly-Clark Corp. Rapp Kobayashi Pharmaceutical Co. Hakuhodo Konica Minolta Holdings Dentsu Konica Minolta Holdings Hakuhodo Kraft Foods DraftFCB Kraft Foods Euro RSCG Kraft Foods Rapp Kraft Foods Wunderman Kraft Foods Y&R Kraft Foods (beverages) O&M Kraft Foods (biscuits, LU) Euro RSCG Kraft Foods (cereals) O&M Kraft Foods (coffees) O&M Kraft Foods (confectionaries) O&M Kraft Foods (foods) JWT L’Oreal DraftFCB L’Oreal Lowe L’Oreal McCann L’Oreal Wunderman L’Oreal (Garnier) Rapp L’Oreal (Lancome, Garnier, etc.) Publicis L’Oreal (Maybelline) McCann L’Oreal (other) Euro RSCG L’Oreal (skin care) McCann L’Oreal (Vichy) Euro RSCG

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 13

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Euro RSCG O&M BBH O&M BBH Euro RSCG Lowe Publicis Wunderman Y&R TBWA Euro RSCG Euro RSCG United MCSaatchi Euro RSCG O&M Euro RSCG MCSaatchi Dentsu Grey Saatchi McCann DraftFCB Grey Rapp TBWA BBDO Euro RSCG BBDO DDB Euro RSCG Rapp Euro RSCG DraftFCB McCann DraftFCB TBWA Wunderman Y&R O&M O&M O&M DraftFCB TBWA TBWA Euro RSCG

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Lacoste Lenovo Levi Strauss & Co. Levi Strauss & Co. LG Group LG Group LG Group LG Group LG Group LG Group LVMH1 LVMH1 (Christian Dior) LVMH1 (Givenchy) LVMH1 (Hennessy,Belvedere) LVMH1 (Krug) LVMH1 (Louis Vuitton) LVMH1 (Louis Vuitton) LVMH1 (Sephora) Mandarin Oriental Hotel Group Mandom Corp. Manpower Marriott International (Ritz-Carlton) Marriott International (Ritz) Mars Inc. Mars Inc. Mars Inc. Mars Inc. Mars Inc. (Masterfoods) Mars Inc. (Masterfoods) Mars Inc. (Wrigley) Mars Inc. (Wrigley) Mars Inc. (Wrigley) Mars Inc. (Wrigley) Martinique Tourism Office MasterCard International MasterCard International Mattel Mattel Mattel Mattel Mattel (Barbie) Mattel (boys) Mattel (infant/preschooler) Maxingvest (Beiersdorf) Maxingvest (Beiersdorf) 2 Maxingvest (Beiersdorf) 2 Mazda Motor Corp.

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. 1LVMH Moet Hennessy Louis Vuitton 2 Tchibo Holding, parent of Tchibo and Beiersdorf, in July 2007 changed its name to Maxingvest.

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December 8, 2008 | Advertising Age | 14

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

Ministry of Economic Development of Georgia

Mitsubishi Motors Corp. Mitsubishi Motors Corp. Molson Coors Brewing Co. Molson Coors Brewing Co. Moneygram Monster Morgan Stanley Motorola Motorola Motorola NEC Corp. NEC Corp. Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle Nestle

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network JWT TBWA Burnett DDB Euro RSCG Rapp TBWA DDB DraftFCB Euro RSCG Grey JWT Lowe Rapp TBWA JWT TBWA Euro RSCG JWT McCann Rapp Wunderman McCann McCann MCSaatchi BBDO Euro RSCG DraftFCB Euro RSCG DraftFCB BBDO Grey BBDO DraftFCB O&M Dentsu Hakuhodo BBDO Burnett DDB Dentsu DraftFCB Euro RSCG Lowe McCann Publicis Rapp

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Mazda Motor Corp. McCain Foods McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. McDonald’s Corp. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merck & Co. Merrill Lynch & Co. Michelin Microsoft Corp. Microsoft Corp. Microsoft Corp. Microsoft Corp. Microsoft Corp. Microsoft Corp. (Windows) Microsoft Corp. (Xbox)

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 15

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Saatchi Wunderman Fallon JWT O&M TBWA O&M McCann McCann O&M Fallon O&M McCann Euro RSCG O&M TBWA BBDO Burnett Euro RSCG JWT Lowe O&M Wunderman W&K Euro RSCG DraftFCB Euro RSCG Hakuhodo TBWA Euro RSCG JWT Lowe Rapp Wunderman W&K McCann DDB DraftFCB Grey JWT Lowe McCann O&M Rapp Saatchi Wunderman Euro RSCG

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Nestle Nestle Nestle (beverages new product) Nestle (candy) Nestle (dairy) Nestle (Haagen Dazs) Nestle (infant nutrition) Nestle (Nescafe) Nestle (Nestea) Nestle (other) Nestle (Purina PetCare) Nestle (waters) Newell Rubbermaid News Corp. News Corp. News International Nike Nike Nike Nike Nike Nike Nike Nike Nintendo Co. Nissan Motor Co. Nissan Motor Co. Nissan Motor Co. Nissan Motor Co. Nokia Corp. Nokia Corp. Nokia Corp. Nokia Corp. Nokia Corp. Nokia Corp. Nortel Novartis Novartis Novartis Novartis Novartis Novartis Novartis Novartis Novartis Novartis Novartis (Benefiber)

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 16

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency Client company (division or brand) network Novartis (Ciba, vision) Saatchi Novartis (Gas X) Euro RSCG Novartis (GenTeal, Ciba) Euro RSCG Novartis (Keri) Euro RSCG Novartis (Maalox) Euro RSCG Novartis (Nicotinell) Euro RSCG NYSE Euronext Euro RSCG Panasonic Corp. Dentsu Panasonic Corp. Euro RSCG Panasonic Corp. Hakuhodo Panasonic Corp. Lowe PepsiCo BBDO PepsiCo DraftFCB PepsiCo Euro RSCG PepsiCo Rapp PepsiCo TBWA PepsiCo (non carbinated beverages) DDB Perfetti Van Melle BBH Perfetti Van Melle BBH Perfetti Van Melle (Mentos) BBH Pernod Ricard Lowe Pernod Ricard Publicis Pernod Ricard Wunderman Pernod Ricard (Absolut, Jameson) TBWA Pernod Ricard (Chivas) Euro RSCG Pernod Ricard (Havana Club) MCSaatchi Pernod Ricard (Jameson) MCSaatchi Pernod Ricard (other) Euro RSCG Pernod Ricard (Seagram) O&M Pfizer DraftFCB Pfizer Euro RSCG Pfizer Grey Pfizer Lowe Pfizer McCann Pfizer Rapp Pfizer TBWA Pfizer (Champix) O&M Pfizer (other) O&M Pfizer (pharmaceuticals) JWT Philips Electronics DDB Philips Electronics Euro RSCG Philips Electronics JWT Philips Electronics Rapp Piaget Saatchi Pioneer TBWA Playtex Grey Procter & Gamble Co. Burnett

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 17

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Agency network Euro RSCG Grey TBWA Saatchi Saatchi Publicis Procter & Gamble Co. (Fixodent, psnl care) Saatchi Procter & Gamble Co. (Folgers) Saatchi Procter & Gamble Co. (Gillette) BBDO Procter & Gamble Co. (Gillette) O&M Procter & Gamble Co. (Gillette) O&M Procter & Gamble Co. (Head & Shoulders) Saatchi Procter & Gamble Co. (healthcare) Publicis Procter & Gamble Co. (Iams) Saatchi Procter & Gamble Co. (Luvs) Saatchi Procter & Gamble Co. (Montblanc fragrance) United Procter & Gamble Co. (Olay) Saatchi Procter & Gamble Co. (Old Spice) W&K Procter & Gamble Co. (oral care) Publicis Saatchi Procter & Gamble Co. (Pampers/Kandoo) Procter & Gamble Co. (Safeguard) Saatchi Procter & Gamble Co. (Scope) Saatchi Procter & Gamble Co. (Tide/Ariel) Saatchi Provident Financial Rapp Prudential O&M PSA Peugeot-Citroen Lowe PSA Peugeot-Citroen Rapp PSA Peugeot-Citroen (Citroen) Euro RSCG PSA Peugeot-Citroen (Peugeot) Euro RSCG Qantas Airways MCSaatchi Qantas Airways Publicis Reckitt Benckiser (dishwashing) Euro RSCG Reckitt Benckiser (fabric care) Euro RSCG Reckitt Benckiser (healthcare) Euro RSCG Reckitt Benckiser (home care) Euro RSCG Reckitt Benckiser (psnl care) Euro RSCG Reckitt Benckiser (surface care) Euro RSCG Remy Cointreau Group (Piper Heidsieck) Euro RSCG Renault BBH Renault Euro RSCG Renault Publicis Renault Rapp Renault TBWA Reporters Sans Frontieres Saatchi Robert Bosch Co. JWT Roche Group McCann Roche Group O&M Client company (division or brand) Procter & Gamble Co. Procter & Gamble Co. Procter & Gamble Co. Procter & Gamble Co. (Cascade) Procter & Gamble Co. (Crest, psnl care) Procter & Gamble Co. (family care)

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 18

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network JWT O&M JWT Grey JWT Burnett Euro RSCG O&M BBH TBWA Burnett Euro RSCG Rapp Wunderman Euro RSCG Lowe McCann Publicis TBWA O&M Burnett DraftFCB Grey TBWA BBDO DraftFCB Euro RSCG Lowe Euro RSCG Lowe McCann Rapp Euro RSCG Rapp Wunderman Publicis TBWA Dentsu Euro RSCG Hakuhodo Lowe Dentsu O&M Euro RSCG McCann O&M Publicis

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Rolex Rolex Royal Caribbean Royal Dutch Shell Group of Cos. Royal Dutch Shell Group of Cos. SABMiller SABMiller SABMiller SABMiller (Miller Lite) Samsonite Corp. Samsung Group Samsung Group Samsung Group Samsung Group Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis Sanofi-Aventis (Sanofi Pasteur) SAP Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. Sara Lee Corp. (Douwe Egberts) SC Johnson SC Johnson SC Johnson Schering-Plough Corp. Schering-Plough Corp. Schering-Plough Corp. Schering-Plough Corp. Sears Holding Corp. Sears Holding Corp. Sears Holding Corp. SEB Group (Rowenta, Tefal, Moulinex, Krups) Shangri-La Group Sharp Corp. Sharp Corp. Sharp Corp. Sharp Corp. Shiseido Co. Shiseido Co. Shiseido Co. (Issey Miyake) Siemens Siemens Siemens

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December 8, 2008 | Advertising Age | 19

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

●

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Rapp TBWA Y&R Euro RSCG BBDO Dentsu DraftFCB Euro RSCG Fallon Grey Lowe O&M Rapp Saatchi Wunderman JWT TBWA McCann McCann Saatchi McCann TBWA Saatchi DraftFCB Dentsu Dentsu Hakuhodo Lowe Euro RSCG Dentsu Lowe Euro RSCG Euro RSCG Y&R Euro RSCG Rapp Wunderman Y&R Publicis DDB Publicis McCann Euro RSCG TBWA Wunderman JWT O&M

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Siemens Singapore Airlines Singapore Tourism Board SkyTeam Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. Sony Corp. (PlayStation) Sony Corp. (Sony Pictures) Sony Ericsson Mobile Comms. Sony Ericsson Mobile Comms. SSL International (Durex) Standard Chartered Bank Starbucks (cpg) Sunkist Growers Suntory Group Suzuki Motor Corp. Suzuki Motor Corp. Suzuki Motor Corp. Symantec Taisho Pharmaceutical Co. Tata Group Tata Group (Jaguar Cars) Tata Group (Land Rover) Tata Group (Land Rover) Telefonica Telefonica Telefonica Telefonica Telefonica (Moviles) Telefonica (Terra) Thomson Tiffany & Co. Time Warner Time Warner Time Warner Time Warner (AOL, Warner Bros.) Time Warner (cable)

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EUROPE

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 20

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Fallon Grey TBWA Dentsu Euro RSCG Grey Hakuhodo BBDO Lowe Dentsu Euro RSCG Rapp Saatchi Saatchi MCSaatchi Publicis Publicis Euro RSCG McCann Rapp BBH BBH TBWA Lowe O&M O&M O&M O&M JWT O&M O&M O&M JWT DDB DDB Lowe Lowe Lowe Lowe Lowe O&M DDB BBH O&M JWT BBH Publicis

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Time Warner (Time magazine) Time Warner (Warner Bros.) Tom-Tom Toshiba Corp. Toshiba Corp. Toshiba Corp. Toshiba Corp. Total (Total, Fina, Elf) Toyota Motor Corp Toyota Motor Corp. Toyota Motor Corp. Toyota Motor Corp. Toyota Motor Corp. (Lexus) Toyota Motor Corp. (Toyota) Travelex Holdings Turespana UBS Unilever Unilever Unilever Unilever (Axe/Lynx) Unilever (Becel/Flora) Unilever (Bestfoods) Unilever (Bestfoods, HPC Food Prods.) Unilever (Comfort) Unilever (corporate) Unilever (culinary) Unilever (Dove) Unilever (food brands, i.e. Knorr) Unilever (foods) Unilever (Hellmann’s) Unilever (home and personal) Unilever (household brands, i.e. Radiant) Unilever (ice cream) Unilever (Knorr) Unilever (Lever Faberge hair care) Unilever (Lever Faberge household) Unilever (Lever Faberge laundry) Unilever (Lever Faberge oral care) Unilever (Lever Faberge psnl care) Unilever (Lipton) Unilever (Lipton/PLI) Unilever (Omo/Persil) Unilever (Ponds) Unilever (psnl care, Lux, Sunsilk, Timotei) Unilever (Surf) United Biscuits

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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December 8, 2008 | Advertising Age | 21

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

United International Pictures/Paramount

United Nations United Parcel Service Viacom Visa International Visa International Visa International Visa International Visa International Visa International (Europe) Vivendi Vivendi Vivendi (Environment) Vivendi Universal Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group Vodafone Group (Global) Vodafone Group (U.K.) Vodafone Group/Verizon Volkswagen Volkswagen Volkswagen Volkswagen Volkswagen Volkswagen (Audi) Volkswagen (Audi) Volkswagen (Skoda) Volkswagen (VW, Audi) Wacoal Corp. Wal-Mart Stores Wal-Mart Stores Wal-Mart Stores (ASDA) Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. Walt Disney Co. (Disney Channel) Walt Disney Co. (Studio Motion Pictures) Whirlpool Corp. World Gold Council Wyeth Wyeth

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Y&R Saatchi McCann Euro RSCG Euro RSCG Grey JWT Lowe TBWA Saatchi Euro RSCG Lowe TBWA JWT BBDO Euro RSCG JWT O&M Rapp TBWA BBH BBH McCann DDB DraftFCB Euro RSCG Grey Lowe BBH DDB Fallon Rapp Dentsu Euro RSCG JWT Fallon DraftFCB Euro RSCG O&M Rapp Wunderman JWT BBDO Publicis BBH Burnett DraftFCB

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand)

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EUROPE

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December 8, 2008 | Advertising Age | 22

GLOBAL MARKETERS: Global Accounts by Advertiser NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Euro RSCG Grey McCann O&M Rapp TBWA Wunderman JWT Y&R O&M Dentsu Dentsu DraftFCB Euro RSCG BBH O&M BBDO JWT O&M Publicis

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth Wyeth (Prestiq) Xerox Corp. Yahoo Yakult Honsha Co. (Yakult) Yamaha Motor Co. Yum Brands Yum Brands Yum Brands (KFC) Yum Brands (KFC) Yum Brands (Pizza Hut) Yum Brands (Pizza Hut) Yum Brands (Pizza Hut) Zurich Financial Services

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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December 8, 2008 | Advertising Age | 23

GLOBAL MARKETERS: Global Accounts by Agency Network

Brown-Forman Corp. (Jck Daniels, Sthn Comfort)

GlaxoSmithKline

Agency network Arnold Arnold

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EUROPE

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Arnold Worldwide Partners

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December 8, 2008 | Advertising Age | 24

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH BBH

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) British Airways Diageo (Gordon’s) Diageo (Johnnie Walker) Dunlop Levi Strauss & Co. LG Group Perfetti Van Melle (Mentos) Unilever (Axe/Lynx) Unilever (Becel/Flora) Unilever (Omo/Persil) Unilever (Surf) Vodafone Group (Global) Vodafone Group (U.K.) World Gold Council

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Bartle Bogle Hegarty

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 25

GLOBAL MARKETERS: Global Accounts by Agency Network

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Air New Zealand BBDO Allianz BBDO Bayer BBDO Campbell Soup Co. BBDO Chrysler (Dodge, Chrysler, Jeep, other) BBDO Daimler (Mercedes-Benz & Smart Car) BBDO Diageo (Guinness, Harp, Red Stripe) BBDO Dr. Oetker BBDO ebay BBDO Emirates Airline BBDO FedEx Corp. BBDO Fonterra Brands BBDO General Electric Co. BBDO GlaxoSmithKline BBDO Henkel BBDO Hewlett-Packard Co. BBDO Imperial Chemical Industries (ICI Paints) BBDO Johnson & Johnson (Splenda; psnl care) BBDO Mars Inc. (Masterfoods) BBDO Mars Inc. (Wrigley) BBDO Mitsubishi Motors Corp. BBDO Monster BBDO Motorola BBDO Nestle BBDO PepsiCo BBDO Procter & Gamble Co. (Gillette) BBDO Sara Lee Corp. (Douwe Egberts) BBDO Sony Corp. BBDO Yum Brands (Pizza Hut) BBDO

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

BBDO Worldwide

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 26

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB DDB

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Anheuser-Busch InBev (AB) Clorox Co. Energizer Holdings ExxonMobil Corp. (fuels & marketing) FedEx Corp. Hasbro Henkel Johnson & Johnson Mars Inc. (Wrigley) McDonald’s Corp. Merck & Co. Nestle Novartis PepsiCo (non-carbinated beverages) Philips Electronics Telefonica (Terra) Unilever (ice cream) Unilever (Knorr) Unilever (Lipton/PLI) Volkswagen Volkswagen (Audi)

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

DDB Worldwide

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December 8, 2008 | Advertising Age | 27

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu Dentsu

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Ajinomoto Co. Bridgestone Corp. Canon Hitachi Honda Motor Co. Japan Tobacco Co. Kao Corp. Konica Minolta Holdings Mandom Corp. NEC Corp. Nestle Panasonic Corp. Sharp Corp. Shiseido Co. Sony Corp. Suntory Group Suzuki Motor Corp. Taisho Pharmaceutical Co. Toshiba Corp. Toyota Motor Corp. Wacoal Corp. Yakult Honsha Co. (Yakult) Yamaha Motor Co.

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Dentsu

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 28

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB DraftFCB

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Boeing Bristol-Myers Squibb Co. CA Citigroup (Diner’s Club) Dow Chemical Co. General Motors Corp. GlaxoSmithKline Hewlett-Packard Co. Jamaica Tourist Board Johnson & Johnson Kraft Foods Maxingvest (Beiersdorf) Moneygram Motorola Nestle SC Johnson Sunkist Growers

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

DraftFCB

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December 8, 2008 | Advertising Age | 29

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Abbott Laboratories Air France-KLM Group (Air France) Alberto Culver Co. American International Group Anna Sui AstraZeneca Bacardi Bayer Boehringer-Ingelheim Bristol-Myers Squibb Co. Brown-Forman Corp. Cadbury Carrefour Coca-Cola Co. Daimler Danone Group (baby food: Numico, Milupa) Danone Group (Evian) Diageo Eli Lilly & Co. ExxonMobil Corp. Ford Motor Co. (other) Ford Motor Co. (Volvo ) France Telecom (Orange business svcs) GlaxoSmithKline Hershey Co. Honda Motor Co. IBM Corp. Johnson & Johnson Kraft Foods Kraft Foods (biscuits, LU) L’Oreal (other) L’Oreal (Vichy) Lacoste LVMH1 (Louis Vuitton) Martinique Tourism Office Merck & Co. Microsoft Corp. Nestle Nokia Corp. Novartis (Benefiber) Novartis (GenTeal, Ciba) Novartis (Keri) Novartis (Nicotinell) NYSE Euronext PepsiCo Pernod Ricard (Chivas) Pfizer

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Euro RSCG Worldwide

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. LVMH1

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December 8, 2008 | Advertising Age | 30

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG Euro RSCG

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Procter & Gamble Co. PSA Peugeot-Citroen (Citroen) PSA Peugeot-Citroen (Peugeot) Reckitt Benckiser (dishwashing) Reckitt Benckiser (fabric care) Reckitt Benckiser (healthcare) Reckitt Benckiser (home care) Reckitt Benckiser (psnl care) Reckitt Benckiser (surface care) Remy Cointreau Group (Piper Heidsieck) Sanofi-Aventis Schering-Plough Corp. Shiseido Co. (Issey Miyake) SkyTeam Sony Corp. Symantec Tata Group (Jaguar Cars) Time Warner Unilever Vodafone Group Volkswagen Walt Disney Co. Wyeth Yum Brands

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Euro RSCG Worldwide (cont’d)

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

December 8, 2008 | Advertising Age | 31

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Fallon Fallon Fallon

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Client company (division or brand) Johnson Controls Nestle (Purina PetCare) Sony Corp.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Fallon Worldwide

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December 8, 2008 | Advertising Age | 32

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey Grey

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) 3M Co. Adobe Axa Group BMW Boehringer-Ingelheim British American Tobacco Canon Coca-Cola Co. Dell Deutsche Bank Diageo Electrolux Eli Lilly & Co. Fortis GlaxoSmithKline Heineken Manpower Mars Inc. Merck & Co. Morgan Stanley Novartis Pfizer Playtex Procter & Gamble Co. Royal Dutch Shell Group of Cos. Sara Lee Corp. Sony Corp. Time Warner (Warner Bros.) Toshiba Corp. Visa International Volkswagen Wyeth

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Grey

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 33

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo Hakuhodo

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Ajinomoto Co. Asahi Breweries Canon Daikin Industries Hitachi Honda Motor Co. Kao Corp. Nissan Motor Co. Panasonic Corp. Sharp Corp. Suzuki Motor Corp. Toshiba Corp.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Hakuhodo

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 34

GLOBAL MARKETERS: Global Accounts by Agency Network

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network JWT Cadbury (Halls, Trident, Bubblicious, Chiclets) JWT De Beers (Diamond Trading Co.) JWT Diageo (Smirnoff, Baileys, Jose Cuervo) JWT Energizer Holdings (Schick-Wilkinson Sword) JWT Ford Motor Co. (Ford) JWT HSBC JWT Johnson & Johnson (psnl care; OTC) JWT Kellogg Co. JWT Kimberly-Clark Corp. JWT Kraft Foods (foods) JWT Mazda Motor Corp. JWT Merrill Lynch & Co. JWT Microsoft Corp. JWT Nestle (candy) JWT Nokia Corp. JWT Pfizer (pharmaceuticals) JWT Robert Bosch Co. JWT Rolex JWT Royal Caribbean JWT Royal Dutch Shell Group of Cos. JWT Unilever (food brands, i.e. Knorr) JWT Unilever (household brands, i.e. Radiant) JWT Unilever (psnl care, Lux, Sunsilk, Timotei) JWT Vodafone Group JWT Client company (division or brand) Bayer (nutritionals, skin care, gastro)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

JWT

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 35

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Burnett Burnett Burnett Burnett Burnett Burnett Burnett Burnett Burnett Burnett

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Altria Group Carrefour Coca-Cola Co. Diageo Fiat General Motors Corp. Kellogg Co. McDonald’s Corp. Procter & Gamble Co. Samsung Group

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Leo Burnett Co.

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December 8, 2008 | Advertising Age | 36

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe Lowe

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Anheuser-Busch InBev (Stella Artois) Coca-Cola Co. Electrolux General Motors Corp. Johnson & Johnson Nestle Nokia Corp. Unilever (Bestfoods, HPC Food Prods.) Unilever (Lever Faberge hair care) Unilever (Lever Faberge household) Unilever (Lever Faberge laundry) Unilever (Lever Faberge oral care) Unilever (Lever Faberge psnl care)

NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Lowe Worldwide

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December 8, 2008 | Advertising Age | 37

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Abbott Laboratories Allergan AMR Corp. (American Airlines) Arla Foods AstraZeneca Avis Budget Group (Avis) Bacardi (Bacardi/Martini) Barclays Black & Decker Corp. Bristol-Myers Squibb Co. Brown-Forman Corp. Cadbury Cathay Pacific Airways Coca-Cola Co. Credit Suisse Group Deutsche Lufthansa ExxonMobil Corp. France Telecom General Mills General Mills (Cereal Partners) General Motors Corp. Genworth Financial GlaxoSmithKline Goodyear Tire & Rubber Co. Harley Davidson Hewlett-Packard Co. Hitachi Intel Corp. Intercontinental Hotel Group Johnson & Johnson (Vistakon, Acuvue) L’Oreal L’Oreal (Maybelline) L’Oreal (skin care) Marriott International (Ritz) MasterCard International Microsoft Corp. Microsoft Corp. (Windows) Microsoft Corp. (Xbox) Nestle Nestle (Nescafe) Nestle (Nestea) Newell Rubbermaid Nortel Novartis Pfizer Roche Group Sanofi-Aventis

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

McCann Erickson Worldwide

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December 8, 2008 | Advertising Age | 38

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network McCann McCann McCann McCann McCann McCann McCann McCann McCann McCann

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Schering-Plough Corp. Siemens Sony Corp. (Sony Pictures) Sony Ericsson Mobile Comms. SSL International (Durex) Tiffany & Co. Unilever United Parcel Service Vodafone Group/Verizon Wyeth

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

McCann Erickson Worldwide (cont’d)

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December 8, 2008 | Advertising Age | 39

GLOBAL MARKETERS: Global Accounts by Agency Network

Ministry of Economic Development of Georgia

Pernod Ricard (Havana Club) Pernod Ricard (Jameson) Qantas Airways Travelex Holdings

Agency network MCSaatchi MCSaatchi MCSaatchi MCSaatchi MCSaatchi MCSaatchi MCSaatchi MCSaatchi

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Jet Airways LVMH 1 (Krug) Mandarin Oriental Hotel Group

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

M&C Saatchi

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. 1LVMH Moet Hennessy Louis Vuitton

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December 8, 2008 | Advertising Age | 40

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Abbott Laboratories American Express Co. (GNS Independent) American Express Co. (GNS Joint) American Express Co. (proprietary) American International Group Amgen AstraZeneca Bayer Bayer (Schering*) Boehringer-Ingelheim BP (lubricants, Castrol) BP (petrol, corporate) Bristol-Myers Squibb Co. British Airways British American Tobacco Chiquita Cisco Systems Coca-Cola Co. (Coca Cola) Coca-Cola Co. (Fanta) Coca-Cola Co. (Sprite) Danone Group (Numico baby food) Deutsche Post (DHL) Diageo DuPont Co. Eastman Kodak Co. Eli Lilly & Co. Ford Motor Co. (commercial vehicles) Ford Motor Co. (corporate) Ford Motor Co. (FCSD, parts & services) Ford Motor Co. (other) Ford Motor Co. (Passenger Cars) General Electric Co. GlaxoSmithKline (consumer) GlaxoSmithKline (Eno’s) GlaxoSmithKline (Panadol) GlaxoSmithKline (pharmaceuticals) GlaxoSmithKline (Scott) GlaxoSmithKline (Zovirax) Heineken Hitachi IBM Corp. Johnson & Johnson Kimberly-Clark Corp. Kraft Foods (beverages) Kraft Foods (cereals) Kraft Foods (coffees) Kraft Foods (confectionaries)

NORTH AMERICA LATIN AMERICA

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Ogilvy & Mather Worldwide

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 41

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M O&M

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Lenovo Levi Strauss & Co. Mattel (Barbie) Mattel (boys) Mattel (infant/preschooler) Motorola Nestle (dairy) Nestle (infant nutrition) Nestle (other) Nestle (waters) Nike Novartis Pernod Ricard (Seagram) Pfizer (Champix) Pfizer (other) Procter & Gamble Co. (Gillette) Procter & Gamble Co. (Gillette) Prudential Roche Group Rolex SAP Siemens Sony Corp. Unilever (Comfort) Unilever (corporate) Unilever (culinary) Unilever (Dove) Unilever (foods) Unilever (Hellmann’s) Unilever (home and personal) Unilever (Ponds) Vodafone Group Walt Disney Co. Wyeth Yahoo Yum Brands (KFC) Yum Brands (Pizza Hut)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Ogilvy & Mather Worldwide (cont’d)

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December 8, 2008 | Advertising Age | 42

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Cadbury Citigroup1 Club Mediterranee Coca-Cola Co. (Light/Minute Maid) Curves International Ericsson FMR Corp. (Fidelity Investments) Fortune Brands (Beam Global Spirits & Wine) Hermes International Hewlett-Packard Co. L’Oreal (Lancome, Garnier, etc.) LG Group Nestle Pernod Ricard Procter & Gamble Co. (family care) Procter & Gamble Co. (healthcare) Procter & Gamble Co. (oral care) Qantas Airways Renault Sanofi-Aventis SEB Group (Rowenta, Tefal, Moulinex, Krups) Siemens Telefonica (Moviles) Turespana UBS United Biscuits Whirlpool Corp. Zurich Financial Services

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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December 8, 2008 | Advertising Age | 43

GLOBAL MARKETERS: Global Accounts by Advertiser

Agency network Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp Rapp

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U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Client company (division or brand) Air France-KLM Group Daimler ExxonMobil Corp. Nestle Nokia Corp. Pfizer Provident Financial Siemens Sony Corp. Telefonica Unilever Volkswagen (VW, Audi)

NORTH AMERICA LATIN AMERICA

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

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December 8, 2008 | Advertising Age | 44

GLOBAL MARKETERS: Global Accounts by Agency Network

MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency Client company (division or brand) network Amnesty International Saatchi ArcelorMittal Saatchi Atlantis (Kerzner Group) Saatchi Avaya Saatchi Bel Group Saatchi Bristol-Myers Squibb Co. (Mead Johnson) Saatchi B&B Italia Saatchi Cadbury (including Stimorol) Saatchi Coca-Cola Co. Saatchi Coccinelle Saatchi Cyprus Tourism Organisation Saatchi Deutsche Telekom (T-Mobile) Saatchi Diageo (incl Guinness) Saatchi Emirates Airline Saatchi Flybaboo Saatchi GDF SUEZ Saatchi General Mills (Big G, Cereal Partners) Saatchi General Mills (GMI) Saatchi Intesa SanPaolo Saatchi Johnson & Johnson (McNeil) Saatchi Kilroy Travels Saatchi Marriott International (Ritz-Carlton) Saatchi Nestle Saatchi Novartis Saatchi Novartis (Ciba, vision) Saatchi Piaget Saatchi Procter & Gamble Co. (Crest, psnl care) Saatchi Procter & Gamble Co. (Fixodent, psnl care) Saatchi Saatchi Procter & Gamble Co. (Head & Shoulders) Procter & Gamble Co. (Iams) Saatchi Procter & Gamble Co. (Olay) Saatchi Saatchi Procter & Gamble Co. (Pampers/Kandoo) Procter & Gamble Co. (Safeguard) Saatchi Procter & Gamble Co. (Tide/Ariel) Saatchi Reporters Sans Frontieres Saatchi Sony Corp. Saatchi Sony Ericsson Mobile Comms. Saatchi Starbucks (cpg) Saatchi Toyota Motor Corp. (Lexus) Saatchi Toyota Motor Corp. (Toyota) Saatchi United Nations Saatchi Visa International (Europe) Saatchi

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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December 8, 2008 | Advertising Age | 45

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA TBWA

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Client company (division or brand) Adidas (adidas) Apple BNP Paribas Canon General Electric Co. Henkel Ikea International Mars Inc. Maxingvest (Beiersdorf) 1 Maxingvest (Beiersdorf) 1 McDonald’s Corp. Michelin Nestle (Haagen Dazs) Nissan Motor Co. Pernod Ricard (Absolut, Jameson) Pfizer Pioneer Procter & Gamble Co. Renault Samsonite Corp. Shangri-La Group Singapore Airlines Sony Corp. (PlayStation) Standard Chartered Bank Tom-Tom Unilever (Bestfoods) Visa International

NORTH AMERICA LATIN AMERICA

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TBWA Worldwide

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations. 1 Tchibo Holding, parent of Tchibo and Beiersdorf, in July 2007 changed its name to Maxingvest.

December 8, 2008 | Advertising Age | 46

GLOBAL MARKETERS: Global Accounts by Advertiser

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Client company (division or brand) network Coca-Cola Co. United Georgia-Pacific Corp. United International Olympic Committee United Procter & Gamble Co. (Montblanc fragrance) United

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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December 8, 2008 | Advertising Age | 47

GLOBAL MARKETERS: Global Accounts by Agency Network

Agency network W&K W&K W&K W&K W&K W&K W&K

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Client company (division or brand) Coca-Cola Co. (Coke) Diageo (Tanqueray) Electronic Arts Honda Motor Co. Nike Nokia Corp. Procter & Gamble Co. (Old Spice)

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

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December 8, 2008 | Advertising Age | 48

GLOBAL MARKETERS: Global Accounts by Advertiser

Agency network Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman Wunderman

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Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Client company (division or brand) Citigroup (Citibank) Coca-Cola Co. Danone Group Diageo Ford Motor Co. Hewlett-Packard Co. Kraft Foods LG Group Microsoft Corp. Nokia Corp. Samsung Group Telefonica

NORTH AMERICA LATIN AMERICA

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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December 8, 2008 | Advertising Age | 49

GLOBAL MARKETERS: Global Accounts by Agency Network

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MIDDLE AFRICA ASIA, AUSTRALIA AND PACIFIC ISLANDS EAST

EUROPE

Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia\CIS* Slovakia Spain Sweden Switzerland Turkey U.K. Israel Middle East* Saudi Arabia South Africa Other Africa* Australia China Hong Kong India Indochina* Indonesia Japan Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand

Agency network Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Y&R Danone Group (fresh dairy products) Y&R Danone Group (water division) Y&R Decathlon Y&R DM-Drogeriemarkt Y&R Goodyear Tire & Rubber Co. Y&R Hershey Co. Y&R Hilton Hotels Corp. Y&R Kraft Foods Y&R LG Group Y&R Mattel Y&R United International Pictures/Paramount Y&R Singapore Tourism Board Y&R Tata Group (Land Rover) Y&R Telefonica Y&R Xerox Corp. Y&R Client company (division or brand) Accenture Altria Group Bacardi Barilla Holding Bel Group Campbell Soup Co. Caterpillar Chevron Corp. Citigroup (Citibank) Colgate-Palmolive Co.

NORTH AMERICA LATIN AMERICA

U.S. Canada Argentina Bolivia Brazil Chile Colombia Ecuador Mexico Paraguay Peru Uruguay Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland France

Y&R

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Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

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