Gcse Leisure And Tourism
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GCSE Leisure and Tourism: Monitoring Progress TASK
EVIDENCE
MARK BAND 1
MARK
A description of the 4Ps in relation to Thorpe Park and how they work together to meet Thorpe Park’s objectives An item of promotional material that you have produced for Thorpe Park, designed to attract a particular target market
Basic description of the 4Ps
Attempt to show how they work together
Sound description of the 4Ps
Explanation of how they work together
2
5-7
Detailed description of the 4Ps
Through understanding of how they work together
3
8-10
Assess the range of promotional techniques and materials Thorpe Park uses, including research methods to identify target markets
Description and Main techniques some assessment and materials of techniques and materials Assessment of Main techniques techniques and and materials materials Detailed Range of assessment of the techniques and range of materials, showing techniques and how they work as a materials strategy Attempt at camparison Straightforward conclusions, beetween the two some of which are clearly organisations presented Comparison beetween the Reasoned conclusions which two organisations are usually clearly presented
Comparison of Thorpe Park’s Rush Promotional Campaign with the National Maritime Museum 2002 Promotional Campaign
1-4
Includes basic information
Simple design
Target market not clear
1
1-6
Includes all necessary information Well structured
Effective and imaginative
Target market identified
2
7-10
Innovative and creative design
In-depth understanding of target market Descrption and some assessment of research methods Assessment of research methods Analysis of research methods
3
11-14
1
1-5
2
6-9
3
10-13
1
1-5
2
6-9
3
10-13
Detailed comparison between the two organisations
Substantiated conclusions which consistently are clearly Presented
TOTAL
Marks for Individual Unit and Grades U Under 9
G 10
F 15
E 20
D 25
C 30
B 35
A 40
A* 45
EE 60
DD 75
CC 90
BB 105
AA 120
A*A* 135
UNIT 1 EXAM UNIT 2 MARKETING UNIT 3 CUSTOMER SERVICE TOTAL Marks for all Units and Grades UU Under 29
GG 30
FF 45
EVIDENCE
MARK BAND 1
MARK
A description of the 4Ps in relation to Thorpe Park and how they work together to meet Thorpe Park’s objectives An item of promotional material that you have produced for Thorpe Park, designed to attract a particular target market
Basic description of the 4Ps
Attempt to show how they work together
Sound description of the 4Ps
Explanation of how they work together
2
5-7
Detailed description of the 4Ps
Through understanding of how they work together
3
8-10
Assess the range of promotional techniques and materials Thorpe Park uses, including research methods to identify target markets
Description and Main techniques some assessment and materials of techniques and materials Assessment of Main techniques techniques and and materials materials Detailed Range of assessment of the techniques and range of materials, showing techniques and how they work as a materials strategy Attempt at camparison Straightforward conclusions, beetween the two some of which are clearly organisations presented Comparison beetween the Reasoned conclusions which two organisations are usually clearly presented
Comparison of Thorpe Park’s Rush Promotional Campaign with the National Maritime Museum 2002 Promotional Campaign
1-4
Includes basic information
Simple design
Target market not clear
1
1-6
Includes all necessary information Well structured
Effective and imaginative
Target market identified
2
7-10
Innovative and creative design
In-depth understanding of target market Descrption and some assessment of research methods Assessment of research methods Analysis of research methods
3
11-14
1
1-5
2
6-9
3
10-13
1
1-5
2
6-9
3
10-13
Detailed comparison between the two organisations
Substantiated conclusions which consistently are clearly Presented
TOTAL
Marks for Individual Unit and Grades U Under 9
G 10
F 15
E 20
D 25
C 30
B 35
A 40
A* 45
EE 60
DD 75
CC 90
BB 105
AA 120
A*A* 135
UNIT 1 EXAM UNIT 2 MARKETING UNIT 3 CUSTOMER SERVICE TOTAL Marks for all Units and Grades UU Under 29
GG 30
FF 45
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