Gap

1

2

PROJECT ON: Gap(Gap generations)

PRESENTED TO:

Our respected teacher Mr. Rana Adeel Abaad. PRESENTED BY:

Group No.10 MEMBERS:

Hafiz Asif Bashir M. Shakeel Faisal Muhammad Saleem Ahmad Masood Shafiq

27 33 55 05

3

DEDICATION W e w o u l d l i ke t o d e d i c a t e a l l o f o u r e ff o r t s t o c o m p l e t e t h i s r e p o r t t o o u r b e l o ve d P a r e n t s r e s p e c t e d t e a c h e r R a n a A d e e l A b a a d … . .

Acknowledgement W e wo u l d l i ke t o s a y t h a n k s t o o u r t e a c h e r R a n a A d e e l A b a a d f o r h i s g u i d a n ce a n d h i s p r e c i o u s t h o u g h t s w h i c h h e l p s u s t o c o m p l e t e t h i s wo r k i n a p r o p e r a n d e ff i c i e n t m a n n e r. . .

4

History F o u n d e d i n 1 9 6 9 b y D o n a l d F i s h e r, t h e n a m e o r i g i n a t e d f r o m t h e p h r a s e " th e g e n e r a t i o n g a p " 1969-1980 I n 1 9 6 9 D o n a l d F i s h e r o p e n e d t h e f i r s t e ve r G a p s t o r e i n a t h e a t r e o n O c e a n A ve n u e n e a r S a n F r a n c i s co S t a t e U n i ve r s i t y, t h e s t o r e ' s m e r c h a n d i s e c o n si s t e d o f b l u e j e a n s a n d r e c o r d s a n d t a p e s … . h o we v e r, t h e a u d i o p r o d u c t s w e r e s o l d f o r a m e r e t h r e e m o n t h s b e f o r e b e i n g r e m o ve d f r o m t h e s t o r e . B y 1 9 6 9 G a p ' s s a l e s h a d r e a ch e d $ 2 m i l l i o n a n d a s e c o n d s t o r e w a s o p e n e d i n S a n J o s e , C a l i f o r n i a . A l o n g wi t h t h i s se c o n d s t o r e Gap established its first corporate headquarters in Burlingame, C a l i f o r n i a , e m p l o yi n g o n l y f o u r e m p l o ye e s . G a p c o n t i n u e d t o e x p a n d r a p i d l y a n d b y 1 9 7 2 - 7 3 G a p h a d g r o wn t o o ve r 2 5 s t o r e s a n d h a d e xp a n d e d t o a r e a s o u t s i d e o f C a l i f o r n i a a n d wa s e n t e r i n g t h e E a s t C o a s t m a r ke t w i t h i t s s t o r e i n I n 1 9 7 4 G a p b e g a n t o s e l l p r i va t e l a b e l m e r ch a n d i s e i n i t s s t o r e s . 1 9 7 5 s a w t h e c r e a t i o n o f t h e ch a i n o f s t o r e s w h i c h s p e c i a l i ze d i n s e l l i n g d i s c o u n t e d a p p a r e l , a s we l l a s t h e a c q u i s i t i o n o f " Yo u & Yo u " wh i c h h a d f o r m e r l y b e e n a N e w E n g l a n d - b a s e d c a su a l apparel brand. 1 9 7 6 wa s a l a n d m a r k ye a r f o r G a p w i t h t h e c o m p a n y g o i n g p u b l i c i n b o t h t h e N e w Yo r k a n d P a ci f i c s t o c k e xc h a n g e s wi t h a n i n i t i a l p u b l i c o ff e r i n g o f 1 . 2 m i l l i o n s h a r e s . W i th t h e a r r i va l o f 1 9 7 7 G a p introduces the labels "Fashion Pioneers", "Eaton Hill", and "Foxtails" which are sold in its stores. The company also

5 l a u n c h e s t wo s u b - b r a n d s ; " L o g o , " b a se d i n C a l i f o r n i a a n d M i s s o u r i , a s we l l a s " B r a n d s" b a s e d i n N e w Yo r k a n d N e w J e r se y. I n t h i s ye a r a l s o , G a p m o ve s i t s h e a d q u a r t e r s f r o m B u r l i n g a m e , t o i t s w e l l k n o wn l o ca t i o n a t 9 0 0 C h e r r y Ave n u e i n S a n B r u n o . 1 9 8 0 s a w t h e i n c o r p o r a t i o n o f t h e " B r a n d s " a n d " P a n t s % ff " chains into Gap's new

Mission statementStatement T h e m i s s i o n o f t h e B r i d g i n g T h e G a p C o m m u n i t y Tr a n s f o r m a ti o n P r o j e c t i s t o d e ve l o p B i g S t o n e G a p a s t h e " C o m m u n i t y o f C h o i c e " t o r e s i d e i n , wi t h i n t h e r e g i o n o f f a r S o u t h we s t Vi r g i n i a . G u i d i n g T h o u g h t s o f t h e E xe c u t i ve C o m m i t t e e t o D e ve l o p M i s s i o n and Priorities: *

L o o k e d a t d e s i r e s o f t h e c o m m u n i t y, a s e xp r e s s e d a n d

r e c o r d e d , a t c o m m u n i t y m e e ti n g s h e l d i n t h e s u m m e r o f 2 0 0 6 *

L i s t e n e d t o a d vi c e a n d g u i d i n g p r i n c i p l e s o f D r. Va u g h n

Grisham. * L o o k e d wi t h a l o n g - t e r m vi s i o n t o t h e f u t u r e , b u t wi t h a d u e r e s p e c t o f r e a l i t i e s o f t h e c o m m u n i t y, t i m e , a n d m o n e y. * Operating on faith.... because... " B r i d g i n g T h e G a p " i s t h e r i g h t t h i n g t o d o f o r t h e co m m u n i t y.

Marketing strategy T h e b a n a n a r e p u b l i c s t o r e s t r y t o c o n ve y a m o r e so p h i s t i ca t e d i m a g e f o r a n u p s c a l e c u s t o m e r, wh e r e a s G a p s t o r e s a p p e a l t o a b r o a d e r m i d r a n g e o f cu s t o m e r s . T h e O L D N E AY c h a i n i s d e si g n e d t o a p p e a l t o yo u n g e r g e n e r a t i o n o f c u s t o m e r s b y e m p h a s i zi n g

6 " f u n , f a s h i o n , a n d va l u e " t h r o u g h a s t o r e e xp e r i e n ce t h a t d e l i ve r s " e n e r g y a n d e xc i t e m e n t . " A l t h o u g h G a p , a l o n g w i t h o t h e r r e t a i l s t o r e c h a i n s , h a s b e e n c r i t i c i ze d f o r b l a n d n e s s a n d u n i f o r m i t y i n i t s s e l l i n g e n vi r o n m e n t s , t h e f i r m m a i n t a i n s t h a t i t t a i l o r s i t s s t o r e s " t o a p p e a l t o u n i q u e m a r k e t s " b y d e ve l o p i n g m u l t i p l e formats and designs.. In some major laguage baseball parks, a Gap ad appears on o u t f i e l d wa l l p a n e l s b e t we e n l e f t / r i g h t - ce n t e r f i e l d s a n d centerfield which is commonly termed "the gap."

Plan G a p p l a n n i n g i s t o b e s t o n e i n cl o t h i n g a n d s h o p p i n g m a l l s . . A l l o ve r t h e wo r l d p a r t i cu l a r y I n E U . .

7

Programs E v e r y c u s t o m e r h a s d i ff e r e n t e xp e c t a t i o n d i ff e r e n t c h o i c e s a n d d i ff e r e n t f a s h i o n l i k e g a p p r o g r a m s i s t o f u l l f i l l t h e n e e d s o f t h e c u s t o m e r s . . a c c o r d i n g t o c h o i c e a n d f a sh i o n t h a t w i l l m e e t t h e r e q u i r e m e n t o f t h a t a n d sa t i s f yi n g t h e c u s t o m e r s i n t h i s w a y g a p w i l l b e i n t h e p o s i t i o n t o o c c u p yi n g t h e m o s t p a r t o f t h e m a r k e t

The Macro Environment: Looking at the macro environment, there are a number of S T E E P L E f a c t o r s t h a t h a ve s h a p e d b o t h p r o d u c t s ’ m a r k e t backgrounds.

Demographics - D i v o r c e r a t e s i n B r i t a i n h a ve r i s e n d r a m a t i c a l l y, i n c r e a s i n g t h e n u m b e r o f s i n g l e - p a r e n t f a m i l i e s . T h i s h a s m e a n t f e we r h o l i d a ys f o r l o we r s o ci o - e co n o m i c g r o u p s w i t h l e s s d i s p o sa b l e i n c o m e , a n d m o r e f o r t h e h i g h e r d u e t o b e t t e r f i n a n c i a l r e wa r d s f o r divorcees. - W i th b e t t e r h e a l t h c a r e , m e d i c i n e a n d a n i m p r o ve d s t a n d a r d o f l i v i n g , p e o p l e a r e l i vi n g l o n g e r a n d t h e g r a yi n g m a r k e t i s b e c o m i n g m o r e a c t i ve . A l so p e o p l e a r e s t a r t i n g f a m i l i e s l a t e r, c h a n g i n g b o t h t h e f a m i l y a n d l u x u r y h o l i d ay m a r k e t s - T h e I n t e r n e t h a s e v o l v e d ra p i d l y a n d a l l o ws w i d e r c o n s u m e r choice.

Pe o p l e c a n s e a r c h f o r h o l i d ay s a t t h e i r

8 convenience and access cheaper deals.

Both products

h a v e m a i n t a i n e d t h e i r m a r k e t s h a r e b y p r o m o t i n g q u a l i ty a s s u ra n c e a n d e xc e l l e n t c u s t o m e r s e r v i c e .

However as the

markets change, so will consumer priorities.

Economic factors - E c o n o m i c c h a n g e s i n t a x a n d i n t e r e s t r a t e s h a ve a ff e c t e d l e v e l s o f d i s p o s a b l e i n c o m e m a k i n g i s e a s i e r, a n d m o r e d i ff i c u l t t o p u r c h a se h o l i d a ys . - Tr a n s p o r t s ys t e m s h a ve b e c o m e m o r e a c c e s s i b l e a n d c o s t e ff i c i e n t , a l l o wi n g h o l i d a y c o m p a n i e s t o o ff e r co n s u m e r s m o r e choice.

Political - A n e w l e g i s l a t i o n d i r e c t l y a ff e c t i n g f a m i l i e s i s b e i n g i n t r o d u c e d i m m i n e n t l y, s u b j e c t i n g p a r e n t s t o f i n e s f o r t a k i n g c h i l d r e n o n holiday during term-time. Holiday companies bump up their prices i n t h e s u m m e r h o l i d a ys , m a k i n g i t m o r e a p p e a l i n g f o r s o m e p a r e n t s t o d i s r u p t t h e i r c h i l d r e n ’s’ e d u c a t i o n .

Geographic

9 - T h e e ff e c t s o f t h e f i r s t I r a q Wa r a n d t h e a wf u l e ve n t s o f S e p t e m b e r 11 t h b o t h h i t t h e h o l i d a y i n d u s t r y h a r d . T h o m a s C o o k t o o k m a s s i ve l o s s e s d u r i n g t h o s e t i m e p e r i o d s a n d c o n su m e r c o n f i d e n c e w a s a t a n a l l t i m e l o w. H o we ve r a s t h e t h r e a t f r o m Te r r o r i s m b e c o m e s i n c r e a s i n g l y m o r e l i ke ‘ th e w a y o f l i f e ’ , h o l i d a ym a k e r s a r e t e n d i n g t o a b a n d o n o ve r s e a s h o l i d a ys m u c h l e s s n o w. - C h a n g e s i n t h e s t r e n g t h o f d i ff e r e n t cu r r e n c i e s h a s a ff e c t e d w h e r e p e o p l e i n t h e l o we r s o c i o - e c o n o m i c g r o u p s h o l i d a y, a s t h e y are looking to get more for their money

Caring for Environment: Running our company in an environmentally friendly way is good for the environment and good for our business. We're working to conserve energy and reduce waste, and are exploring the use of sustainable materials and products.

Customer segmentation Segmenting:

10 T h e j m c f a m i l y h o l i d a ys p r o d u c t m a r k e t i s s e g m e n t e d i n t o d i ff e r e n t t yp e s o f f a m i l y s t r u c t u r e s , a n d t h i s i s r e f l e c t e d w i t h i n t h e b r o c h u r e b y t h e wa y i t ’s w r i t t e n a n d t h e i n f o r m a t i o n i t p r o v i d e s . A s t a t e m e n t l o c a t e d o n t h e i n s i d e c o ve r o f t h e b r o c h u r e , se e A p p e n d i x 3 , s h o w s t h e co n s u m e r e xa c t l y wh a t t h e y c a n e xp e c t f r o m t h i s p r o d u c t a n d t h e k i n d o f s e r vi c e t h e y wi l l r e c e i ve wh i l s t p u r c h a s i n g . Yo u c a n se e f r o m t h e w o r d s h i g h l i g h t e d a l l t h e c o r e va l u e s o f t h i s b r a n d su c h a s f l e xi b l e , value and choices.

Targeting: A l s o f r o m t h e h i g h l i g h t e d wo r d s r e l a x, p l a y, f u n a n d b e s t h o l i d a y e v e r i n A p p e n d i x 3 , yo u c a n s e e h o w t h i s p r o d u c t s p e ci f i c a l l y t a r g e t s t h e f a m i l y- t yp e c o n s u m e r a n d m a t ch e s t h e i r h o l i d a y d e s i r e s . T h e s t yl e s o f h o l i d a ys i n c l u d e d w i t h i n t h e b r o c h u r e a r e t a r g e t e d t o wa r d s t h e C 2 a n d D s o ci o - e c o n o m i c g r o u p s – m o s t l y E u r o p e a n ‘ s u n h o l i d a ys ’ a t a n a ff o r d a b l e p r i c e .

Positioning T h e j m c b r a n d h a s p o s i t i o n e d i t s e l f w i t h i n t h e m i d d l e l e ve l o f t h e m a r k e t i n t e r m s o f p r i ce a n d q u a l i t y o f p r o d u c t . T h e b r o c h u r e s t a t e s t h a t i t o ff e r s va l u e f o r m o n e y a n d e xc e p t i o n a l q u a l i t y a n d w h e n r e vi e wi n g h o l i d a y p r i c e s , t h e y’ r e n e i t h e r c h e a p , n o r e x p e n s i ve . T h i s p r o d u c t a p p e a l s t o i t s c o n su m e r s a s i t r e p r e s e n t q u a l i t y, s a f e t y a n d a c t i vi t i e s f o r a l l t h e f a m i l y.

11

Marketing Mix

G a p i s m a n a g i n g a l l t h e f o u r e l e m e n t s o f t h e m a r ke t i n g m i x g a p is the P r o d u c t p r i ce p l a c e m e n t a n d p r o m o t i o n t o i n c r e a s e t h e i r r e v e n u e s a n d t h e i r m a r ke t s h a r e … .

Characteristics Products Products features F e a t u r e o f g a p i s p r o vi d i n g va r i e t y o f we a r i n g t h e a p p a r e l l i k e garments shoes for all ages of people and ganders gap s u b s i d i a r i e s l i k e o l d n a v y a n d p i p e r l i m e a r e p r o vi d i n g g a r m e n t s a n d s h o e s m a t ch t o t h e m o d e r n wo r l d . . A s m o s t o f t h e w o r l d c o n s i s t s o f m i d d l e c l a s s p e o p l e s o t h e p r o d u c t s p r o vi d e d b y g a p h a v i n g r e a s o n a b l e p r i c e s … . i t i s a l s o p r o vi d i n g a l so o n l i n e s h o p p i n g s e r vi c e s …

Core product

12 W h e n G a p wa s f o u n d e d i n 1 9 6 9 , i t s c o r e p r o d u c t wa s b l u e levies jeans and white T shirt. With the passage of time it increased its business and made the core products for all the d e m o g r a p h i c s o f s o ci e t y… . .

13

Product Line: GA P offers di fferen t t ypes of p rod uc t l i nes l i k e i t offe rs i ts offe rs ga rm ents s h oes for al l ages of pe opl e and gan der..

Price

14 G a p d e t e r m i n e i t p r i c e s a c c o r d i n g t o i t s c o m p e t i t o r s a n d a l so according to geographic and demographics… in geographic p r i c e s o f c o m m o d i t i e s a r e d i ff e r e n t f r o m p l a ce t o p l a c e l i k e p r i c e s i n u n i t e d s t a t e , A si a , u n i t e d k i n g d o m A r e d i ff e r e n t a c c o r d i n g t o t h e e c o n o m i c s o f p e o p l e l i vi n g i n t h e s e a r e a s . C o m p e t i t o r s p o i n t o f vi e w g a p a d j u s t i t s p r i c e s t o c a p t u r e t h e m a r k e t i n p r o vi d e t h e va l u e o f p r o d u c t s . .

V Regular Price $44.50

Regular price $ 29$

Regular Price $44.50

Regular Price $42.50 Regular Price

Place

Regular Price 29.50$

Regular Price $88.00

Regular Price $24.5

15 Gap's main opportunity to reach its customer is through its stores. Gap operates stores in the United States, Canada the United Kingdom,France,Ireland,Korea and Japan. The Gap, Inc. a l s o h a s f r a n c h i s e a g r e e m e n t s w i t h u n a ff i l i a t e d f r a n c h i s e e s t o o p e r a t e G a p o r B a n a n a R e p u b l i c s t o r e s i n S i n g a p o r e , M a l a ys i a , U n i t e d A r a b E m i r a t e s , K o r e a , K u wa i t , Q a t a r , B a h r a i n , Om a n , S a u d i A r a b i a , C a m b o d i a , a n d I n d o n e si a , O m a n … .

16

Promoti on G a p ' s p r o m o t i o n s t r a t e g y h a s b e e n b l a m e d f o r t h e co m p a n y' s bust. Due to lack of a clear message, it has been alleged that G a p h a s l o s t c o n t a c t wi t h i t s co r e c u s t o m e r s

..

wh i c h t h e c o m p a n y

i s a t t e m p t i n g t o wi n b a c k . G a p i s t h e o n l y n a t i o n a l r e t a i l e r t o s p e n d m o r e t h a n 2 % o f i t s m a r k e t i n g b u d g e t f o r o n l i n e m a r ke t i n g . A s a r e s u l t , t h e c o m p a n y' s e - c o m m e r c e we b s i t e h a s b e e n c i t e d n u m e r o u s t i m e s a s a m o d e l o f s t yl i s h e ff i c i e n c y. G a p p r o m o t e s i t s p r o d u c t s t h r o u g h g i f t c a r d s , c a t a l o g s a d ve r t i s i n g p r o g r a m s o n T V c h a n n e l s a n d m a g a z i n e s . G a p t r i e s t o p o s i t i o n i t s e l f a s a s t yl i s h c a s u a l we a r r e t a i l e r i n a f a i r p r i ce . H o we ve r, i t s m a r ke t i n g e ff o r t s t o r e a c h o u t t o u p p e r c l a s s , l u xu r y c o n s u m e r s i s b l a m e d f o r r e c e n t p r o b l e m s i n t h e c o m p a n y. I n a d d i t i o n , G a p ' s g a r m e n t d e s i g n s a n d p r o d u c t s va r i e s f r o m N o r t h A m e r i c a a n d We s t e r n E u r o p e . P r o d u c t s s o l d i n t h e U n i t e d K i n g d o m a n d We s t e r n E u r o p e a r e t a r g e t e d t o wa r d s a E u r o p e a n s e n s e o f s t yl e , wh e r e a s t h e G a p ' s N o r t h A m e r i ca n g a r m e n t s a n d a c c e s s o r i e s a r e d e si g n e d p a r t i c u l a r l y f o r N o r t h A m e r i c a n s .

17

SWOT ANALYSIS

STRENGTH D e ve l o p e d t e c h n i q u e s G a p h a s D e ve l o p e d t e c h n i q u e s f o r d e a l i n g w i t h m a j o r a r e a s o f H R , j o b e va l u a t i o n , p s yc h o m e t r i c t e s t i n g a n d b a s i c t r a i n i n g w h i c h i s n o t s o e ff c e n t l y a va i l i n g t o h i s c o m p e t i t o r s . Excellent location G a p h a s s t r e n g t h o f i t s e xc e l l e n t l o c a t i o n o f i t s s t o r e s wh i c h a r e m o r e a t t r a c t i ve a n d a r e a t m a i n m a r ke t p l a c e s … . . I n P a k i s t a n i t h a s m a d e i t s s t o r e i n I s l a m a b a d i n t h e m a i n m a r ke t a r e a . We l l d e s i g n e d s ys t e m :

18

W i t h i t s l o n g t e r m e xp e r i e n c e i t h a s w e l l d e s i g n e d s t o r e s i n t h e w o r l d . . Va l u a b l e s ys t e m o f i t s s t o r e s i n t h e wo r l d . I t s h a s d e s i g n e d t h e s t o r e s m o r e a t t r a c t i ve . Qualified in G a p E n t h u s i a s m , e n e r g y, i m a g i n a t i o n , e xp e r t i s e i n su b j e c t a r e a , e x c e l l e n t t r a c k r e c o r d i n s p e ci a l i z e d a r e a

Weaknesses R e a c t i ve : G a p i s R e a c t i ve r a t h e r t h a n p r o - a c t i ve ; n e e d s t o b e a s ke d r a t h e r t h a n d e ve l o p i n g u n so l i ci t e d i d e a s Undirected use of personal energy G a p i s n o t g o o d a t a c h i e vi n g r e su l t s t h r o u g h u n d i r e c t e d u se o f p e r s o n a l e n e r g i e s , t r o u b l e a t e xp r e s s i n g t h e m se l ve s o r a l l y a n d o n p a p e r – m a y h a ve i d e a s b u t t h e se co m e o ve r a s i n c o h e r e n t , m a n a g e m e n t e xp e r i e n c e a n d e xp e r t i se l i m i t e d

D r i ve thr ou gh GAP does not have a drive through in its each stores. But they are doing best to overcome on their weakness of drive through.

Opportunities

19

Effectiveness D u e t o N e w m a n a g e m e n t t e a m , t h a t h a s i m p r o ve d o ve r a l l o r g a n i z a t i o n a l e ff e c t i ve n e s s t h r o u g h o r g a n i za t i o n a l d e ve l o p m e n t and cultural management programmes

Brand name They have the opportunity of their brand name as GAP is a trademark for wearing apparel and is known by many people in the world as a valuable cloth brand.. N ew m o d e r n s t y l e s : G a p h a s o p p o r t u n i t y o f i t s d e si g n e r s wh i c h d e si g n t h e n e w s t yl e s which are according to modern age. Gap designs its product a c c o r d i n g t o t h e cu s t o m o f a n a r e a . . .

Threats Competitors G a p h a s a t h r e a t f r o m i t s c o m p e t i t o r s l i ke p e s t wh i c h i s i n c l u d e d i n t h e wo r l d wi d e b r a n d s .

De-centralization

20 D e - c e n t r a l i za t i o n o f G a p h a vi n g t h e e ff e c t o f r e m o vi n g d e p a r t m e n t s wh e r e t h e i n d i vi d u a l i s e m p l o ye d a n d e l i m i n a t i n g m i d d l e m a n a g e m e n t l a ye r s t o f o r m f l a t t e r s t r u c t u r e o f organization... Employees

G a p i s f a c i n g t h r e a t f r o m i t s e m p l o ye e s o f i n c r e a s i n g t h e i r salaries…

Top competitors:

AMERCROMBIE & FITCH

AMARICAN EAGLE OUT FITTERS



Others include:

Aeropostale, Benetton, Calvin Klein, Eddie Bauer, Express, FDS, Guess, the Limited, J. Crew, Target

Buying behaviour:

21 B u yi n g b e h a vi o r m e a n s r e sp o n s e o f p e o p l e t o wa r d s a p r o d u c t a s p e o p l e i n t h e wo r l d h a s n o t s a m e n a t u r e . S o t h e y r e s p o n d d i ff e r e n t t o t h e p r o d u c t b u t we o b se r ve d t h e m o s t c o m m o n a t t i t u d e o f t h e p e o p l e t o t h e p r o d u c t wa s va r i e t y s e e k i n g b e h a vi o u r b e c a u s e l o w i n vo l ve m e n t a n d h i g h d i ff e r e n c e a m o n g b r a n d s i s o c c u r r i n g . . . a s g a p i s p r o vi d i n g d i ff e r e n t va r i e t y o f p r o d u c t s a t l o w l e ve l p r i c i n g . .

High involvement

low involvement

Significant Difference

Complex buying behaviour

Varity seeking behaviour

Between Brands

Few difference

Dissonance reducing buying behaviour

Habitual buying beahviour

Between Brands

Gap brands

22

Founded in 1969 by Donald Fisher, the name originated from the phrase. The generation gap Gap offers Iconic American Style to consumers of all ages. Gap, Incorporated Gap incorporated is an American clothing and accessories retailer based in San Francisco, California and founded in 1969 by Donald Fisher and Doris Fisher. As of October 2006, Gap, Inc. had approximately 150,000 employees and operated 3,139 stores worldwide in the United States, Canada ,Mexico ,France Ireland ,Indonesia Japan South Korea ,Kuwait, Malaysia, Peru, Singapore ,Turkey the United Arab Emirates and the United kingdom offers iconic style to consumers of all ages . Gap offers iconic American style to customers of all ages. it provides products to youngsters ,kids,ladies,gents of wearing apparel garments.

Pictures Shorts

T shirt

skirts

23

Accessible luxury. Banana Republic is an accessible luxury brand. Banana republic, formerly a catalog retailer selling safari-themed clothing, was purchased by the company in 1983, and eventually was rebranded as an upscale clothing retailer in the late1980s.

Jewellery

bag

Bracelet

Great fashion, Great prices

tall

24 Old Navy offers great fashion at great prices. Old Navy was launched in1994, as a value chain with specialty flair. Forth and Towne, the company's fourth traditional retail concept, was launched on August 24, 2005, in the Palisades Center inWest Nyack, New York, featuring apparel targeted toward women 35 and older .Old Navy is a brand of clothing and chain of stores owned by Gap, Inc., Old Navy’s corporate operations are within Gap in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.

Piperlime offers a hand-picked assortment of the best brands in footwear

25 Piperlime, was created in 2006. the basic product of piperlime are shoes for all ages of the people. It provides online services for shopping.

26

One flow in 4 ps Basic flow in the 4 ps of the gap was found that is does not make care relationships with its core customers

Product life cycle

27

Product life cycle indicates the promotion of the product. when a product is launched its requires just expenses but with the passage of time when the product grommes in the market profit starts now the position of the gap is in the product life cycle is at gromme period which is its maturity point…

Sales and Profits

Sale

Profit T Product Develop ment Losses/ Investments

Introductio

Growt

Maturit

Declin