Future Of Wireless Business Applications
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The Future of Wireless Business Applications
Eugene Signorini Vice President, Research Mobility Applications and Infrastructure [email protected]
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
What Do We Mean by Wireless Business Applications? • For the purposes of this discussion: – The delivery of business information and applications over wireless connectivity to handheld devices, such as feature phones and smart phones – Where wireless is seen as the principal delivery mechanism for the exchange of business information – Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network for connectivity – Wireless business-to-employee (B2E) applications, meaning applications to support mobile workers with information access
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 2
Wireless Applications Are Being Influenced by Numerous Forces
Supply-Side Factors
Demand-Side Factors
• Wireless network evolution • Device form factors and platform evolution • Application service delivery and Web 2.0
Wireless Business Applications
• Consumerization of the enterprise • The “prosumer” majority • End-user application discovery
• “Open” vs. “end-to-end”
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 3
What Do Wireless Apps Look Like Today? •
E-mail and PIM remain the key driving wireless applications today.
•
Most enterprises have deployed mobile applications in silos.
•
•
Currently, less than 20% of the 50 million mobile workers in the United States have wireless wide-area data access to business applications and information. But mobility is becoming more strategic—finally.
Which of the following IT strategies are most important in your opinion and will impact your strategic business application decisions for the future? Replacing legacy apps with serviceoriented apps to provide IT agility and empower line of business
55%
Enabling mobile access to corporate apps through wireless technology
45%
Reducing app silos to become processcentric
41%
Implementing collaboration technologies to improve productivity
35%
Bringing elements of the consumer web to our IT strategies and business apps
33%
Providing more in-context info within current and future business apps
33%
0%
10%
20%
30%
40%
50%
60%
Percent of Respondents Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 4
There Will Be No “Killer” Device in the Enterprise •
•
•
•
Conventional cellular phones will remain the most commonly used mobile device through 2010. Notebook PCs will not be replaced by mobile handheld devices. IT decision-makers will warm to adopting integrated Wi-Fi and cellular dualmode devices. Although wireless connectivity is a critical component for mobile devices, notebooks and PDAs without it won’t disappear overnight.
What percentage of your mobile workforce currently uses the following devices? Which will they be using in 3 years? 38% 37%
Conventional cellular phones 25%
Smart phones
33%
Notebook computers with shortrange Wi-Fi connectivity Notebook computers without wireless connectivity Notebooks with wireless wide-area connectivity PDAs with short-range Wi-Fi connectivity
23% 30% 18% 22% 15%
23%
14% 20% 14% 15%
PDAs without wireless connectivity
13%
Dual-mode Wi-Fi/cellular phones
22%
Ruggedized notebooks or handhelds
10% 14% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Percent of Respondents
Will use in 3 years
Currently use
n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 5
What Does Open Access Mean for Apps? A Historical Analogy… • Devices:
Infrastructure
– Appliances, consumer electronics, heating/cooling, transportation
• Standards:
Original Killer App
Real Killer App
• Device Ratings: – Based on electricity consumption •
Volts/amps/watts
Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 6
…for a Future Perspective • Devices:
Infrastructure
– Consumer appliances, consumer electronics, heating/cooling, automotive
• Standards:
Original Killer App
Real Killer App
WiMAX LTE UMB • Device Ratings: – Based on bits and data consumption • Bandwidth/latency/speed
Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 7
Consumerization Will Drive Technology in the Enterprise •
Workers by and large feel more productive today than they were 2 years ago.
•
Mobile professionals feel their personal technology is more advanced than their workplace technology.
How strongly do you agree or disagree with the following statements?
My personal technology is more advanced than my workplace technology
49%
I would be more productive in my business activities if I had access to many of the applications and technologies I use in my personal life
54%
0%
26%
19%
10% 20% 30% 40% 50% 60% 70% 80%
Percent of Respondents
Strongly Agree/Somewhat Agree Somewhat Disagree/Strongly Disagree n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 8
The “Prosumer” Majority Will Influence Decision-Making Buys through consumer retail channels
r
n an ch
o
to a r e p
IT el
ob M
ile
Buys through IT channels (i.e., operator direct sales, systems integrators)
Mobile Solution
The Enterprise IT/LoB Manager
Prosumer • •
•
Prosumers obtain mobile service themselves. This category includes corporatesponsored users and workers who expense bills back to company.
•
The company is liable for the bill.
•
IT or line-of-business manager controls the decision-making process.
•
33 million US subscribers in 2007
34 million US subscribers in 2007
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 9
Wireless Applications Are Not Just About Software • Back-end applications • Middleware • Developer environments • Security
• • • • •
Software
• Form factor • Operating system • User interface • Power consumption • Security and management
Mobile Devices
Multi-network Roaming Security Latency Bandwidth
Networks
Successful wireless applications find the sweet spot.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 10
Wireless Application Architecture: No Universal Approach Homegrown
In-House Development
Custom-Built
(e.g., using mobile database or development environments, or webdevelopment tools)
Third-Party Developer (e.g., SI, VAR, contractor)
Application Components and Approaches Thin Client
Fully Connected
Secure Browser
Packaged + Customization (e.g., mobile platform, mobile database with custom-built apps and workflows, typically systems integrator)
Forms-Based Messaging/Query
Mobile Middleware/Gateway with Front-End Application
“Packaged”
SOA/Composite Applications
(e.g., mobile software provider with prebuilt components or workflows)
Database Synchronization
Mobile Extensions (e.g., ISVs providing extensions of existing back-end applications)
End-to-End Mobile Applications
Thick Client
Disconnected
(e.g., mobile-specific ISV application providing off-the-shelf functionality)
Off-the-Shelf
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 11
What Does the Future Hold for Mobile Apps? • Wireless applications will: – Begin to incorporate mobile-specific capabilities – Transform from mobile extensions to true mobile applications – Become increasingly componentized – Mean extending enterprise content instead of back-end system replication – Focus on collaboration and interaction rather than access
How interested would you be in incorporating the following functionality in your mobile applications? Presence
39%
Web browsing for services or applications
39%
Remote device management
36%
Location capabilities
35%
Push-to-talk services
32%
Instant messaging
31%
Dispatch/paging
29%
RFID asset tracking
28%
Imaging/digital photos
23%
Video recording
22% 0%
5%
10%
15%
20%
25%
30%
35%
40%
Percent of Respondents Answering “Very Interested” Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 12
Three Phases of Wireless Application Evolution
Dynamic Mobile Apps
Collaborative and Mashups
Application Maturity Optimized Point Solutions
Today
2 to 4 Years
5+ Years
Time
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 13
Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 14
Upcoming events • Live Webinar: Anywhere Consumer Segmentation – Presented by Joshua Martin – October 30, 2008 – 10:00 am-11:00 am EDT (14:00 GMT) • Mobile Internet World – Boston, MA, USA – October 21-23, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 15
Thank You Eugene Signorini Vice President Research Mobility Applications and Infrastructure [email protected]
Come and visit us at one of our upcoming events or tune in to one of our free webinars.
For schedules, please visit our web site: www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 16
Eugene Signorini Vice President, Research Mobility Applications and Infrastructure [email protected]
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
What Do We Mean by Wireless Business Applications? • For the purposes of this discussion: – The delivery of business information and applications over wireless connectivity to handheld devices, such as feature phones and smart phones – Where wireless is seen as the principal delivery mechanism for the exchange of business information – Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network for connectivity – Wireless business-to-employee (B2E) applications, meaning applications to support mobile workers with information access
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 2
Wireless Applications Are Being Influenced by Numerous Forces
Supply-Side Factors
Demand-Side Factors
• Wireless network evolution • Device form factors and platform evolution • Application service delivery and Web 2.0
Wireless Business Applications
• Consumerization of the enterprise • The “prosumer” majority • End-user application discovery
• “Open” vs. “end-to-end”
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 3
What Do Wireless Apps Look Like Today? •
E-mail and PIM remain the key driving wireless applications today.
•
Most enterprises have deployed mobile applications in silos.
•
•
Currently, less than 20% of the 50 million mobile workers in the United States have wireless wide-area data access to business applications and information. But mobility is becoming more strategic—finally.
Which of the following IT strategies are most important in your opinion and will impact your strategic business application decisions for the future? Replacing legacy apps with serviceoriented apps to provide IT agility and empower line of business
55%
Enabling mobile access to corporate apps through wireless technology
45%
Reducing app silos to become processcentric
41%
Implementing collaboration technologies to improve productivity
35%
Bringing elements of the consumer web to our IT strategies and business apps
33%
Providing more in-context info within current and future business apps
33%
0%
10%
20%
30%
40%
50%
60%
Percent of Respondents Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 4
There Will Be No “Killer” Device in the Enterprise •
•
•
•
Conventional cellular phones will remain the most commonly used mobile device through 2010. Notebook PCs will not be replaced by mobile handheld devices. IT decision-makers will warm to adopting integrated Wi-Fi and cellular dualmode devices. Although wireless connectivity is a critical component for mobile devices, notebooks and PDAs without it won’t disappear overnight.
What percentage of your mobile workforce currently uses the following devices? Which will they be using in 3 years? 38% 37%
Conventional cellular phones 25%
Smart phones
33%
Notebook computers with shortrange Wi-Fi connectivity Notebook computers without wireless connectivity Notebooks with wireless wide-area connectivity PDAs with short-range Wi-Fi connectivity
23% 30% 18% 22% 15%
23%
14% 20% 14% 15%
PDAs without wireless connectivity
13%
Dual-mode Wi-Fi/cellular phones
22%
Ruggedized notebooks or handhelds
10% 14% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Percent of Respondents
Will use in 3 years
Currently use
n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 5
What Does Open Access Mean for Apps? A Historical Analogy… • Devices:
Infrastructure
– Appliances, consumer electronics, heating/cooling, transportation
• Standards:
Original Killer App
Real Killer App
• Device Ratings: – Based on electricity consumption •
Volts/amps/watts
Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 6
…for a Future Perspective • Devices:
Infrastructure
– Consumer appliances, consumer electronics, heating/cooling, automotive
• Standards:
Original Killer App
Real Killer App
WiMAX LTE UMB • Device Ratings: – Based on bits and data consumption • Bandwidth/latency/speed
Source: Yankee Group, 2008 © Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 7
Consumerization Will Drive Technology in the Enterprise •
Workers by and large feel more productive today than they were 2 years ago.
•
Mobile professionals feel their personal technology is more advanced than their workplace technology.
How strongly do you agree or disagree with the following statements?
My personal technology is more advanced than my workplace technology
49%
I would be more productive in my business activities if I had access to many of the applications and technologies I use in my personal life
54%
0%
26%
19%
10% 20% 30% 40% 50% 60% 70% 80%
Percent of Respondents
Strongly Agree/Somewhat Agree Somewhat Disagree/Strongly Disagree n = 302 Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 8
The “Prosumer” Majority Will Influence Decision-Making Buys through consumer retail channels
r
n an ch
o
to a r e p
IT el
ob M
ile
Buys through IT channels (i.e., operator direct sales, systems integrators)
Mobile Solution
The Enterprise IT/LoB Manager
Prosumer • •
•
Prosumers obtain mobile service themselves. This category includes corporatesponsored users and workers who expense bills back to company.
•
The company is liable for the bill.
•
IT or line-of-business manager controls the decision-making process.
•
33 million US subscribers in 2007
34 million US subscribers in 2007
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 9
Wireless Applications Are Not Just About Software • Back-end applications • Middleware • Developer environments • Security
• • • • •
Software
• Form factor • Operating system • User interface • Power consumption • Security and management
Mobile Devices
Multi-network Roaming Security Latency Bandwidth
Networks
Successful wireless applications find the sweet spot.
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 10
Wireless Application Architecture: No Universal Approach Homegrown
In-House Development
Custom-Built
(e.g., using mobile database or development environments, or webdevelopment tools)
Third-Party Developer (e.g., SI, VAR, contractor)
Application Components and Approaches Thin Client
Fully Connected
Secure Browser
Packaged + Customization (e.g., mobile platform, mobile database with custom-built apps and workflows, typically systems integrator)
Forms-Based Messaging/Query
Mobile Middleware/Gateway with Front-End Application
“Packaged”
SOA/Composite Applications
(e.g., mobile software provider with prebuilt components or workflows)
Database Synchronization
Mobile Extensions (e.g., ISVs providing extensions of existing back-end applications)
End-to-End Mobile Applications
Thick Client
Disconnected
(e.g., mobile-specific ISV application providing off-the-shelf functionality)
Off-the-Shelf
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 11
What Does the Future Hold for Mobile Apps? • Wireless applications will: – Begin to incorporate mobile-specific capabilities – Transform from mobile extensions to true mobile applications – Become increasingly componentized – Mean extending enterprise content instead of back-end system replication – Focus on collaboration and interaction rather than access
How interested would you be in incorporating the following functionality in your mobile applications? Presence
39%
Web browsing for services or applications
39%
Remote device management
36%
Location capabilities
35%
Push-to-talk services
32%
Instant messaging
31%
Dispatch/paging
29%
RFID asset tracking
28%
Imaging/digital photos
23%
Video recording
22% 0%
5%
10%
15%
20%
25%
30%
35%
40%
Percent of Respondents Answering “Very Interested” Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 12
Three Phases of Wireless Application Evolution
Dynamic Mobile Apps
Collaborative and Mashups
Application Maturity Optimized Point Solutions
Today
2 to 4 Years
5+ Years
Time
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 13
Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 14
Upcoming events • Live Webinar: Anywhere Consumer Segmentation – Presented by Joshua Martin – October 30, 2008 – 10:00 am-11:00 am EDT (14:00 GMT) • Mobile Internet World – Boston, MA, USA – October 21-23, 2008
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 15
Thank You Eugene Signorini Vice President Research Mobility Applications and Infrastructure [email protected]
Come and visit us at one of our upcoming events or tune in to one of our free webinars.
For schedules, please visit our web site: www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved.
The Future of Wireless Business Applications
September 25, 2008
Page 16
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