Fundamentals of Management Sixth Edition
Robbins and DeCenzo with contributions from Henry Moon CHAPTER
14
Part V: Controlling
Operations Management
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PowerPoint Presentation by Charlie Cook The University of West Alabama
LEARNING OUTCOMES After reading this chapter, you will be 1. able Defineto: operations management and the transformation process. 2. Describe three reasons operations management is important to all managers. 3. Differentiate between a service and a manufacturing organization. 4. Define value chain management. 5. Explain the organizational and managerial requirements for value chain management. 6. Identify the benefits and obstacles to value chain management. © 2008 Prentice Hall, Inc. All rights reserved.
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L E A R N I N G O U T C O M E S (cont’d) After reading this chapter, you will be to:technology’s role in operations management. 1. able Discuss 2. Explain what is meant by the term just-in-time management. 3. Describe what is meant by the term quality control. 4. Explain the concept of project management.
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The Importance Of Operations Management • Operations Management The study and application of the transformation
process
• OM Is Important Because It: Encompasses processes in all organizations—
services as well as manufacturing. Is important in effectively and efficiently managing productivity. Plays a strategic role in an organization’s competitive success.
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Transformation and Organizations • Transformation Process The process through which an organization creates
value by turning inputs (people, capital, equipment, materials) into outputs (goods or services).
• Manufacturing Organization Produces physical goods.
• Service Organization Produces nonphysical outputs such as educational,
medical or transportation services.
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EXHIBIT 14–1
The Transformation Process
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Productivity • Productivity Defined The overall output of goods and services produced
divided by the inputs needed to generate that output.
Outputs Inputs • Benefits of High Productivity Fosters economic growth and development Increases individual wages without inflation Lowers costs and makes firms more competitive © 2008 Prentice Hall, Inc. All rights reserved.
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What Is Value Chain Management? • Value The performance characteristics, features and
attributes, or any other aspects of goods and services for which customers are willing to give up resources.
• Value Chain The entire series of organizational work activities that
add value at each step beginning with the processing or raw materials and ending with a finished product in the hands of end users.
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Value Chain Management versus Supply Chain Management • Value Chain Management Improves the process of creating and transferring
documents by automating the flow of information.
• Supply Chain Management Is the management of facilities, functions, and
activities involved in producing and delivering a product or service, from suppliers to customers.
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The Goals Of Value Chain Management • Creating customer-defined value by: Providing a unique combination that meets customer
needs and at a price that can’t be matched by competitors. Having a sequence of participants work together as a team, each adding a component of value to the overall process.
It’s all about providing value, not bargains, to the customer
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Value Chain Management Requirements • Business Model A strategic design for how a company intends to
profit from its broad array of strategies, processes, and activities.
• Value Chain Management Requirements Coordination and collaboration Technology investment Organizational processes Leadership Employees/human resources management Strong culture and attitudes © 2008 Prentice Hall, Inc. All rights reserved.
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EXHIBIT 14–2 Six Requirements for Successful Value Chain Management
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Steps in Collaboration
1. Look for common points of interest. 2. Listen to others. 3. Check for understanding. 4. Accept diversity. 5. Seek additional information. 6. Don’t become defensive.
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Effect of Value Chain Management on Organizational Processes • Better demand forecasting is necessary and possible because of closer ties with customers and suppliers. • Selected functions may need to be done collaboratively with partners in the value chain. • New measures are needed for evaluating the performance of activities along the value chain.
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Implementing Value Chain Management • Benefits Improved customer
service Cost savings Accelerated delivery times
• Obstacles Organizational barriers Cultural attitudes Required capabilities People
Improved quality Inventory reduction Improved logistics
management Increased sales Increased market share
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EXHIBIT 14–3 Value Chain Benefits
Source: G. Taninecz, “Forging the Chain,” Industry Week (May 15, 2000), p. 44. © 2008 Prentice Hall, Inc. All rights reserved.
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EXHIBIT 14–4 Obstacles to Successful Value Chain Management
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Contemporary Operations Management Issues • Technology Role in E-Manufacturing How an organization will transform its inputs into
outputs.
• Just-in-time (JIT) Inventory Systems How to develop systems in which inventory items
arrive when needed in the production process instead of being stored in stock.
Kanban
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Quality and Operations Management • Quality Control Monitoring quality—weight, strength, consistency,
color, taste, reliability, finish, or any one of myriad characteristics—to ensure that it meets some preestablished standard.
• Continuous Improvement A comprehensive, customer-focused program to
continuously improve the quality of the organization’s processes, products and services.
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Managing Projects • Project One-time-only set of activities with a definite
beginning and ending point in time.
• Project Management Task of getting the activities done on time, within
budget, and according to specifications.
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Popular Scheduling Tools • Gantt Chart Shows in bar graph form when tasks are supposed
to be done and compares that with the actual progress on each task.
• Load Chart Is a modified version of a Gantt Chart; it lists either
whole departments or specific resources.
This information allows managers to plan and control for capacity utilization in the scheduling of individual work stations.
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EXHIBIT 14–5
A Sample Gantt Chart
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EXHIBIT 14–6
A Sample Load Chart
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PERT Network Analysis • Program Evaluation and Review Technique (PERT) Network Analysis A flowchart-like diagram that depicts the sequence of
activities needed to complete a project and the time or costs associated with each activity.
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PERT Components • Events End points represent the completion of activities
• Activities Actions that take place
• Slack Time The time difference between the critical path and all
other paths
• Critical Path The longest or most time-consuming sequence of
events and activities required to complete a project in the shortest amount of time © 2008 Prentice Hall, Inc. All rights reserved.
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EXHIBIT 14–7
Developing PERT charts
1. Identify every significant activity that must be achieved for a project to be completed. 2. Ascertain the precedence order in which these events must be completed and create a diagram reflecting the ordering of activities. 3. Compute a weighted average time estimate (expected time) for completing each activity. 4. Insert start and finish times into the diagram and inspect to determine the critical path.
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EXHIBIT 14–8 Major Activities in Building a Custom Home
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EXHIBIT 14–9
A PERT Network for Building a Custom Home
Critical Path
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