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1 0 3 . SE LF - C ON CE P T Meaning
Self-concept means the desire to attain self-consistency and the desire to enhance one's self-esteem.
Consumers prefer to buy products or services and patronize retailers that closely relate to their own self image.
Consumers purchase goods and services, which according to them have similar image that closely corresponds to their self -image.,
Self-concept means the desire to attain self-consistency and the desire to enhance one's self-esteem.
Consumers prefer to buy products or services and patronize retailers that closely relate to their own self image.
Consumers purchase goods and services, which according to them have similar image that closely corresponds to their self -image.,
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