Business Strategy: Chamber Membership
63
%
of consumers are more likely to buy goods and services from a Chamber Member Business.
Join Us. Make “Your Business” Our Business.
Advantages of Making “Your Business” Our Business
1.
Exposure:
We’re talking about getting your business’ name out in the community.
the action of making something well-known
. Buy Lakeland. It Makes Good Cents Campaign . Free Business Listing in the Annual Buyer’s Guide that is distributed to 8,000 businesses, visitors, and newcomers
. Free Business Listing in our Online Member Directory with an active link to your company’s website
. Free Ribbon Cutting opportunity with the Mayor and pictures put in the Forum For Business Monthly Newsletter that is distributed to 4,800 members
. Advertising Opportunity Online from $80 . Advertising Opportunity in the Annual Buyer’s Guide from $630 . Advertising Opportunity in Forum For Business Monthly from $165 . Sponsorship Opportunities for Chamber Events
We’re talking about help making contacts that will advance your business.
2.
Business After Hours
These events are hosted and sponsored by Chamber Member Businesses. Typical attendance usually ranges from 200 to 300 Chamber Business Representatives. This is a great way to put a face with your business and establish a relationship with potential customers.
Rise and Shine
The Lakeland Chamber provides two different breakfasts to get your business rising and shining. A New Member Reception Breakfast is held monthly to provide new members with an informal
Networking:
to engage in informal communication with others for mutual assistance or support orientation, exposure and networking opportunities. A Business & Breakfast is held bimonthly and features a speaker that focuses in on relevant business topics.
Special Events
Throughout the year the Chamber hosts a number of different special events to get your business noticed. Visit us online for more detailed information on the Golf Scramble, CommUnity Celebration, Hats Off! To Chamber Members, Legislative Wrap-Up Breakfast, Cheers for First Year Members, Politics in the Park, Schmooze a’Palooza, CarBQ and the Tiger Bar-B-Q.
3.
Professional Development: act of improving through learning which results in growth
. Juicing Up! Your Small Business Seminar We’re talking about enabling you with . Small Business Resource Center the necessary training and opportunities . Entrepreneurial Academy to grow your business. . Economic Forecast Breakfast . Legislative Wrap-Up Breakfast . Partnership for Outstanding Local Education . Politics in the Park . Leadership Lakeland Annual Leadership Development Program
Growth Through Giving
The Lakeland Chamber provides the opportunity to all members to get involved on a variety of committees. We also offer you the opportunity to get involved with many events that need planning and development. Through these committees, you will not only have the opportunity to grow your contact list, but also to train and be trained in various areas. You will be able to help the entire business community grow, while in turn providing stability for your own company.
We’re talking about watching out for your business at every level of government.
. Politics in the park rally . Legislative wrap-up breakfast . Economic forecast breakfast . Education task force . BusinessVoice of Greater lakeland, Inc. (PAC)
4.
. Hats Off! To Chamber Members . Special Events committees . Diversity Council . Chamber Champions . Government Affairs Committee . Lakeland Area Chamber Foundation . Annual catalyst campaign
Advocacy:
the action of recommending or supporting a cause
The Lakeland Chamber takes advocacy seriously. Through our Public Affairs division, we monitor decisions and processes that affect the way you run your business. On a state level, our connection with the Florida Chamber of Commerce provides us with instant access to updates and information that impact your taxes, employment laws and more. We know you don’t have time to do it all, so let us do it for you!
Our Numbers Mean “your Business” The RESULTS of Chamber MEMBERSHIPS In 2007, the American Chamber of Commerce Executives (ACCE), IBM, Administaff, Small Business Network, Inc., and Market Street Services commissioned a national study that revealed that membership in the local chamber of commerce can significantly boost a business’s image among consumers and other businesses. In a scientific survey of 2000 U.S. adults, The Schapiro Group, an Atlanta-based strategic consulting firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage.
“If a company cares about its employees, there’s a good chance it also cares about its community and the chamber is the way that great employers invest in both.” -Mick Fleming, ACCE President
BEST PLACES to WORK Belong to the local Chamber
According to the results of the study, when respondents were told that a particular small business was a member of its local chamber, they were:
44% 63% more likely to rate it favorably than respondents who were not told of the chamber affiliation.
more likely to want to purchase goods or services from a small business that is a chamber member.
“We discovered that informing someone about a company’s chamber membership opens the door to substantial increases in positive perceptions of that business. There clearly is a feeling by our respondents that chamber membership is synonymous with quality and desirability.”
The best places to work tend to belong to their local chamber of commerce, according to a recent study by the American Chamber of Commerce Executives (ACCE). Local chambers of commerce are associations of businesses that come together to improve the local economic climate and help members network and find new business. Strong employers link with and learn from like-minded peer companies through business-led civic organizations — chambers of commerce.
94
out of Fortune Magazine’s “100 Best Companies to Work For” belong to their local chambers.
-Alex Trouteaud, Ph.D., The Schapiro Group
35 Lake Morton Drive . PO Box 3607 Lakeland, FL 33802-3607 p. 863/688-8551 f. 863/683-7454 lakelandchamber.com
AlphaGraphics.com
CreativElaborations.com
Membership Agreement Membership Information: Company Name:
I expect my Chamber membership to:
Directory Address: (leave blank if you prefer not to publish an address) Address:
Participate in the Economic Development of Lakeland
Address:
Give Back to the Community
City: State:
Zip:
Be Featured on the www.lakelandchamber.com Web site
)
Is your company a minority-owned business?
Fax:
No African-American Owned Asian-American Owned
Website: Date Company Established: Yes
Have a Voice in Local, State & Federal Government on Business Issues Improve the Current & Future Workforce in Lakeland
)
Home Based Business?:
Enhance Credibility & Corporate Identity Gain Access to the Movers & Shakers of the Area
Mailing Address:
Toll Free: (
Expand Networking Opportunities Obtain Cost-Effective Small Business Programs & Benefits
Zip:
Phone: (
Increase Revenue Create Visibility
City: State:
Before you finish your membership application, please take a moment to complete the questions below. We want to make sure that you are receiving the full benefits of your membership! These questions are for classification purposes only, and the information will not be shared with the public.
Hispanic-American Owned Woman Owned Other:_____________________
Have you noticed Chamber advertising in/on: No
Business Category: Full Time Employees:
Billboard Internet Magazine
Newspaper Radio Television
(Restaurants Only) Number of Seats:
Membership Investment
(Lodging Only) Number of Rooms
$295 $320 $370 $470
Number Restaurants Number Lounges Number Banquet Rooms (Apartments/Mobile Home Parks Only) Number Units/Spaces
Contacts: Primary Contact Title E-mail Additional Contact Title E-mail Additional Contact Title
1-10 Employees 11-20 Employees 21-35 Employees 36-50 Employees
Banks $1000 0-10M local deposits $2000 11-50M local deposits $3000 51-100M local deposits Lodging $____ = ____ $____ = ____ $____ = ____ $____ = ____
$570 $670 $___
51-75 Employees 76-100 Employees $3 each employee over 100
$4000 101-200M local deposits $5000 201M + local deposits
rooms x $5 Restaurants x $110 Lounges x $110 Banquet Rooms x $110
Apartments & Mobile Homes Parks $295 includes 30 units/spaces $____ = ____ spaces over 30 x $1 Restaurants $295 includes 50 seats $____= ____ seats over 50 x $.25
E-mail
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of consumers are more likely to buy goods and services from a Chamber Member Business.
$_____ Total Annual Investment $25 Administrative Fee $_____ Total Initial Investment
Payment Options: Credit Card MC Visa Amex Discover Name on Card: Credit Card #: Exp. Date Check: Check #: Please return this agreement along with payment to: Lakeland Chamber of Commerce 35 Lake Morton Drive . PO Box 3607 Lakeland, FL 33802-3607 863/688-8551 . 863/683-7454 (fax) . www.lakelandchamber.com