Fsbo Information Pack

Ellicott City City, MD 21042 (410) 707-3306 www.charmcityvirtualtours.com [email protected] info@

FSBO Info Pack

Sell Smarter…. Sell Faster Call Your Property Marketing Experts Today

About Charm City Virtual Tours Don’t get flipped upside down in today’s real estate market. Let the property marketing experts at Charm City Virtual Tours help you get your listing turned around! Today’s consumers are more demanding than ever before. Property marketers are in need of more exposure for their homes and a better way to capture and maintain the interest of online shoppers. Eighty-five percent of home buyers reported that their first step in the home buying process was looking online for properties for sale. Internet viewers no longer spend time on listings that don’t allow them to visually preview properties first. Charm City Virtual Tours has the staff, experience, and technological expertise to help you stay ahead and look your very best in today’s market. When it comes to listing and selling each property, we truly understand the importance of showcasing its unique features, promoting it to the largest audience possible and bringing qualified buyers to your door. Differentiating your property from the competition starts by scheduling your professional photography shoot. During your photo shoot a photographer will capture your property in its best light and highlight your property’s unique features. Images are then used to create professional online and offline presentations that we will use to help you market and expose your listing. Our POWERFUL MARKETING TOOLS revealed within this Information Pack will put your listing in front of more prospects than ever thought possible.

There’s no secret behind the Charm City Virtual Tours 360 FSBO marketing program. When it comes to listing, and promoting your listing we give buyers what they want online and off. Today, images are EVERYTHING!

The Facts
80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your listing online. (2008 RIS Media)
In cyberspace, a real estate listing with a virtual tour will receive 38% more views than a competitor’s site without a virtual tour. (2007 Pew Internet & American Life Study)
54% of home buyers, who are searching for their next home on Realtor.com, will skip kip over listings that do not provide virtual tours and multiple images. (National Association of Realtors 2006 Survey of Home Buyers and Sellers)

Technology at work for you.


Home Buyers who used the internet as a significant portion of their home-buying home buying experience spent an average of two weeks looking at homes, compared to those who did not use the internet, who spent an average of seven weeks looking for their home. (2008 RIS Media)
As of August 2007, over half of American adult internet users (67%) (67%) have taken virtual tours of o another location online. (2007 Pew Internet & American Life Study)
On a typical day, more than six million people are taking virtual tours in cyberspace, cyberspace, up from roughly two million in 2004. (2007 Pew Internet & American Life Study)
79% of repeat buyers & 84% of first time buyers use the internet to search for a home. (National Association of Realtors 2006 Survey of Home Buyers and Sellers)
Afterr gathering information online, nearly threethree quarters of home buyers reported that they drove by specific properties, and 57% walked through a property viewed online. (National Association of Realtors 2007 Survey of Home Buyers and Sellers)
The median income me of Internet searchers is much higher, at $86,900, compared with $50,400 among those who did not use the internet to search for a home, meaning higher end properties sell faster online. (National Association of Realtors 2007 Survey of Home Buyers and Sel Sellers)
The daily cost for print advertising varies from $66 $66-$150 $150 per day and has a shelf life averaging around 30 days. Print advertising has a limited market penetration based on your distribution and does not allow the consumer to interact or engage with the advertisement. The cost of a virtual tour costs about 27 CENTS per day and has a shelf life of 365 days with WORLDWIDE exposure. The cost to interact with your client is MUCH less.

Listing Syndication Receive maximum online exposure with the Charm City Virtual Tours Exposure Engine. When you put your home in front of more people, not only will your property receive maximum exposure but it is also likely to sell quicker and at a higher dollar value. The importance of exposing your property to the masses is obvious and by collaborating with many local and national listing portals you can rest assured you will be showing your home several times a week through virtual tours and the power of the internet. We send prospects your way as your property generates questions and comments from interested parties. Your property & tour will appear on Craigslist and ByOwnerMLS. You will also receive a direct link to your tour for marketing use in your local newspaper and area real estate magazines. Properties pushed through our exposure engine receive on average 25% MORE viewings than those that are not.

Tracking your property’s success ensures effective marketing. Once we have helped you distribute your property, virtual tour traffic reporting will show you just how effective the Charm City Virtual Tours 360 marketing program works. The weekly reports are automatically sent directly to you from our hit tracking system. Weekly usage reports not only show where virtual tour views are coming from but they also display which rooms and scenes from within the virtual tour are being viewed the most. These statistics provide insight into how your property is being viewed by visitors and what marketing efforts are working the best to bring buyers to your home. Weekly reports ensure that everyone involved is kept informed and up to date, giving you the confidence in your home’s success!

The Online Interactive 360 Tour The Unreliable Eye: Your house as seen by:

With our unique marketing approach, skilled team team, and professional photography services, you can be assured that your property is represented for what it really is both online and off. Your online interactive home tour is quickly delivered in an impressive high quality format allowing anyone to view your home at any time. Those viewing your tour will also have access to many other features such as maps, local school sc and city information, music, scene by scene text descriptions, property details and an easy way to email the listing to friends and family.

Your property will have a real presence on the web with an interactive single property website. website.

A single property website is a powerful tool for use in marketing your home online and off! Your full interactive virtual tour with enhanced listing features can be accessed with a unique website name. Potential buyers can view the virtual tour and easily refer it to other interested parties. www.12brookesave.com

Offline Promotion The fact is thousands of listings ngs are sold each month because they were discovered via foot traffic. With every real estate site requiring a unique method for searching, good offline promotion that directs people straight to your listing is mandatory. Charm City Virtual Tours sales flyers take a 360 degree approach to marketing your home. The flyers steer shoppers directly to your online 360 virtual tour where further research can be conducted and a decision can be made to see your home in-person. in You will have confidence knowing ing that anyone who schedules a showing to see your home has seen a great deal of it already and is truly interested. An attractive sales flyer that grabs potential buyers from the start is essential to the Charm City Virtual Tours marketing program.

Buyers can show up anytime and anywhere so that’s why we create a custom CD with your virtual home tour. Tour Discs make it easy for your property to be seen and passed along offline from one person to the next. Tour Discs can be used to differentiate your property in open houses, mailers, and home showings and they have an incredibly long shelf life because of their small size and shape. Anytime you show your home to an interested party give them a Tour Disc to take home with them. em. This keeps your home in front of their eyes and the potential for a sale increases.

My panoramic web sign riders and single property websites turn heads and convert street traffic into web traffic!

Charm City Virtual Tours custom panoramic sign riders provide “passers buyers” with a chance to see an actual panoramic image of your favorite room inside of your home and also advertises the single property website address.. This website address leads shoppers directly to your online listing for further research and investigation. The combined use of a virtual tour and single property website produces, produces on average, 49% more visitors than its competitors. Let our PanoRider and and weekly stats prove it! This tool is something every home seller should be implementing! It’s time to turn street traffic into web traffic.

Appealing to the Senses 2D & 3D floor plans give house hunters a sense of true perspective when searching for a home online or off. Depending on the size and layout of your home a floor plan may be recommended to add into your online presentation and listing flyers. Both our 2D and 3D floor plans are created by using original blue prints or with just a quick visit to the home we can have all of the data that we need to create professional quality plans at an exceptional value. Not only is Charm City Virtual Tours able to utilize standard 2D Floor plans with photos, we also have full access to the latest in 3D floor plan technology which allows home shoppers to visualize the design and layout of your property like never before! Charm City Virtual Tours just made 2D floor plans even more informative and compelling. We combine the floo floor plan with beautiful photographs of your home which brings properties to life and helps viewers visualize them more accurately. When the viewer places the mouse over a camera icon, a small photograph appears over the plan, illustrating the room pictured. By clicking on an image the photograph can then be expanded to full-screen full size. Viewers can also watch a full 'slide show' of all the photographs of the property. property

Any 2D floor plan can be converted into a vibrant and compelling 3D floor plan. The 3D plans are great to print directly onto the back of your listing flyer as well as for use in your online 360 virtual tour. They allow shoppers to instantly visualize thee overall space of your home. Charm City Virtual Tours 3D plans are a powerful and invaluable property visualization tool used in my 360 marketing program.

No presentation is complete without the addition of sound sound. An audio clip will be added to your virtual tour that matches the style of your home. The use of audio is an inviting and an emotionally appealing addition to your virtual tour that creates an instant bond with your visitors. Buyers make purchase decisionss largely based on emotion and those viewers who bond with your home online are more likely to ask to see it in person. After gathering information online, nearly three-quarters quarters of home buyers reported that they drove by specific properties, while 57 percent nt walked through a property viewed online. Scene cene by scene text descriptions can also be added to the tour so that all the features in your home can be highlighted to viewers, just as if your home was being shown in person.

Let’s get started today! Charm City Virtual Tours

Phone: 410-707-3306

FAX: 410-720-2166

Step 1: General Information Home #: Cell #:

Name:

Best time to reach you:

Property Address:

City:

State:

Zip:

Property Type: ( Number of: (

) Condo

(

) Finished Floors

County:

) TH (

(

) SF

(

) Bedrooms

) Luxury (

(

) Full Baths

) Commercial (

) Half Baths

____________SF

List Price (anticipated): Step 2: Property Access & Timing Property will be ready for

Which is most important? (Check one)

Photos on/after (date): _____________

Nice weather___________ Turn-around time _____________

Step 3: Special Instructions or Comments:

Step 4: Select Tour Package Stills Only

Pans: 0

Stills: 15

$69.00

<1200 sf.

Pans: 2

Stills: 15

$85.00

Standard

2500-3000 sf.

Pans: 4

Stills: 20

$119.00

Deluxe

2800-3500 sf.

Pans: 6

Stills: 30

$149.00

Pans: 8-10

Stills: 40+

$195.00

Tiny Treasure

Premiere

>3500 sf.

Step 5: Add-Ons Background Music

FREE

Attachable Single Page Flyer

$10.00

Attachable 2-Page Flyer

$15.00

Navigational “Hot Spots”

$10.00

Scene Descriptions

$20.00

10 Additional Still Shots

$50.00

20 Additional Still Shots

$85.00

Additional Pan or 5 Still Shots

$15.00

Annual Hosting Fee (after 1st yr)

$30.00

Realtor.com posting

$25.00

Seasonal Redecorating (2/10)

$55.00

15 sec. Premium Audio

$35.00

30 sec. Premium Audio

$45.00

Property-Specific Website

$60.00

Includes FREE domain name and hosting for 1 year Custom Pano-Sign Rider

$40.00

Includes direct shipping to you Twilight/Night Shot

$60.00

10 Custom Mini-CDs

$45.00

30 Custom Mini-CDs

$85.00

60 Custom Mini-CDs

$125.00

90 Custom Mini-CDs

$175.00

Blackberry Slideshow

$35.00

Custom DVD Slideshow

$25.00

Sketch & Fax 2D Floor Plan

Sketch & Fax 3D Floor Plan

Sketch & Fax 3D Walkthrough

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

$40.00 $52.00 $63.00 $75.00 $90.00

_____ _____ _____ _____ _____

$60.00 $72.00 $83.00 $95.00 $110.00

_____ _____ _____ _____ _____

$110.00 $122.00 $133.00 $155.00 $176.00

_____ _____ _____ _____ _____

Full-Service 2D Floor Plan

Full Service 3D Floor Plan

Full Service 3D Walkthrough

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

Up to 2000 sf 2001-3000 sf 3001-4000 sf 4001-5000 sf 5001-6000 sf

$79.00 $99.00 $129.00 $159.00 $189.00

_____ _____ _____ _____ _____

$99.00 $119.00 $149.00 $179.00 $209.00

_____ _____ _____ _____ _____

$149.00 $169.00 $199.00 $239.00 $275.00

_____ _____ _____ _____ _____

All Tours include:              

Map and Satellite View Buttons for Property City/School Links Custom Tour Window Owner Photo/Logo/Design Owner Contact Information Owner Email Property Address Downloadable Tour Background Music (Optional/FREE) Hi-Res Photos for Marketing “Hits” Report Integrated Social Networking and Bookmarking Syndication of Tour 1 Year FREE Hosting

Contact Information: Amanda Koehler Charm City Virtual Tours www.charmcityvirtualtours.com [email protected] PHONE: 410-707-3306 FAX: 410-720-2166

Terms and Conditions 1. 2.

Any and all incidental charges (i.e., parking costs, tolls, etc.) will be billed to owner. Owner or on-site representative is responsible for any staging of property that may be necessary. Property will be photographed "as is" upon arrival. 3. Photos will reflect the property's best marketable qualities, but may not necessarily include every space. 4. Property owner understands that Charm City Virtual Tours has full discretion of selected photos. Charm City Virtual Tours reserves the right to include or exclude scenes based on the condition of the property and the selected photography package. 5. Cancellation Policy: Customer may cancel up to 24 hours prior to scheduled appointment by notifying Charm City Virtual Tours with no additional charge. If no notification is provided and photographer arrives at scheduled appointment and is prevented from completing the job due to Realtor/Representative not being present or the property is not ready for the shoot, you will be charged a cancellation fee of $25. 6. Inclement Weather Policy: If inclement weather prevents the shoot, Charm City Virtual Tours will reschedule the shoot with no cancellation fees. 7. All tours are non-transferable. 8. 50% of total must be paid in order to schedule photography. The remaining balance must be paid prior to photos being made available. 9. Tour text edits will be completed upon request at no additional charge. Tour modifications requiring additional photography will be subject to a minimum fee of $25. 10. Information contained within a tour is deemed accurate but not reliable or guaranteed. 11. All terms and conditions are subject to change without notice.