MERCU MAYA REALTY CONSULTANTS SDN BHD
A FEASIBILITY STUDY ON LOT NO 948, MUKIM OF SUNGAI KARANG, DISTRICT OF KUANTAN PAHANG DARUL MAKMUR FOR THE PROPOSED OF RESORT DEVELOPMENT
1.0
GENERAL 1.1
TERM OF REFERENCE
:
We have been instructed by Tuan Hj. Baharudin Hj. Mohd Hanipah to undertake a Feasibility Study of a proposed hotel and commercial development on Lot 948, Mukim Sungai Karang, Beserah, District of Kuantan, Pahang Darul Makmur. We have accordingly inspected the proposed site on 15th February 2007 herein be the valuation date and gathered other relevant information to arrive at our conclusion based on the project’s feasibility analysis of the proposed resort development. We are now pleased to submit herein our report.
1.2
PREFACE
:
Pursuant to our client’s instruction, the primary data in this Feasibility Study is derived from continuous consultations and dialogue sessions with the relevant government agencies particularly Majlis Perbandaran Kuantan, Jabatan Penilaian & Perkhidmatan Harta (JPPH) Pahang, Pahang Tourism, quasi government bodies, other local private
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MERCU MAYA REALTY CONSULTANTS SDN BHD
developers and selected hotels. The policies, proposals and views of the said agencies are duly incorporated in this Feasibility Study. It is pertinent to note that despite efforts taken to ensure the accuracy of the information collected, differing opinions of authorities have been carefully analyzed and redundant information eliminated in the course of our own interpretation of facts and findings. This feasibility report covers details of the site in terms of its title particulars, location, description, development contents, town planning, planning regulations and zoning. The report also embraces in brief the site analysis and its assessment in terms of road patterns and traffic access, public utilities and assessment on site potentiality for the proposed residential development.
The project costs brief and explanatory notes on the construction costs, preliminary, contingencies, and professional fees are duly covered. The sales values or selling prices as shown on the cash flow are based on the current market conditions. The study also covers out interpretations of the financial; calculations of project revenue and costs including risk analysis and risk minimization measures. The conclusion part of the study embraces our opinion, views and recommendations on the viability of the proposed project having regard to the present economic climate and the property market.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.3
OBJECTIVE OF STUDY
:
This Feasibility Study is an essential pre-requisite for successful undertaking of this proposed development based on our views and recommendations especially in economic and urbanization era. Premised on the purpose of this Feasibility Study, the objectives of the report is fold assessment of location advantage, suitability and potentiality of the site for the proposed development.
1.4
SCOPE OF STUDY
:
The study would be cover by Kuantan locality. The subject site is located within Beserah
whereby under Majlis Perbandaran Kuantan as local authority. It will also cover the surrounding areas between 10 to 20 kilometers radius from the subject development in general. This feasibility study consists of the following scope of work:1.4.1To analysis the accessibility of the site and to investigate the availability of the project.
1.4.2To overview the tourism sector in the Beserah surrounding area including others area and socio economic trend of Kuantan and neighborhoods areas.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.4.3Conduct surveys on the analysis of demand and supply of hotel accommodations within the study area. It will also cover the room rates for hotel, occupancy rates, rating, facilities provided and other relevant information of selected hotels in the study area and others if there is a necessity. 1.4.4To determine the shape and layout of the proposed project should take and how it should be implemented and marketed. 1.4.5Advice on the feasibility and viability on the proposed development based on cash flow analysis, assessment all relevant market condition and existing statutory provisions.
1.4.6This report have been covered on the concept and general areas included physical issues and restriction, the proposed concept and design philosophy, planning factors and criteria and lastly land use development.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.5
METHODOLOGY
:
We have been taken a systematically ways to gather overall data, information, figures and graph as a guideline to estimate the forecast figures. The steps that we carried out as below: 1.5.1Through the available data such as broacher, publication, pamphlet, references book, and relevant material. 1.5.2Searches and enquiries have been made at developers and agents office to check on major projects being undertaken in and around the study area to establish the matters such as types of development, take-up rates, prices achieved and other information pertinent of these presents.
1.5.3Physical investigation of proposed site, its surrounding (existing development), accessibility, facilities and utilities to determine the suitability of the project site for the purposed project.
1.5.4We were also doing interviews, searches and inquiries to relevant parties such as Kuantan Land Office, Planning Department of Majlis Perbandaran Kuantan, Jabatan Ukur & Pemetaan Malaysia (JUPEM) Kuantan, Institute of Surveyor Malaysia (ISM), Pahang Tourism Information Center and Jabatan Penilaian Dan Pengurusan Harta Tanah (JPPH). 1.5.5Additionally information’s gathered from numerous resources.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.6
LIMITING CONDITIONS
:
The following are the limitations of our study:1.1. This report is confidential to the Client to whom it is addressed. It may be disclosed to other professional consultant advising the Client in respect of that purpose, but the Client shall not be disclosed the report to any person. 1.2. All opinion of value expressed in this report applies are strictly upon the terms of and for the purpose of this Report only. The valuer is therefore not responsible for it quoted out of context. 1.3. Neither the whole nor any part of this report/certificates or any reference thereto may be included in any published document, circular or statement nor published in any way without the valuer’s written approval of the form and context in which it may appear. 1.4. Though the property was inspected, we are not able to state the crops are free of vermin, soil diseases. We have not carried out a chemical analysis of the soil nor other investigations to ascertain the soil suitability for the present or other cultivation. Therefore, we are not able to accept any responsibility with regard to latent infestation and defects of soil and diseases, which affect crops.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.5. While we have inspected the title of the property as recorded by the Land registry, we cannot accept any responsibility for its legal validity or any liabilities against the property which were unrecorded at the time of our inspection.
1.6. The instruction and the valuation assignment do not automatically bind the valuer to attendance in court or appear in enquiry before any government or statutory bodies in connection with the valuation. Prior arrangement and agreement shall be made between client and valuer if such attendance or appearance is required. 1.7. As is normal with studies of the nature, our findings and conclusions are based on information made available to us at the time of this study. Even though this report has been taken foresee future market trends, we shall not be liable of the recommendations given are not applicable due to prevailing market condition at any future date.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
2.0
SITE /LOCATIONAL FEASIBILITY 2.1 DATE OF INSPECTION
:
We have inspected the subject site and surrounding area on 22th February 2007.
:
The subject is under Majlis Perbandaran Kuantan and it is located approximately 2 km
2.2 LOCATIONAL FEASIBILITY
2.2.1
Location
north of Kuantan City, Airport as the regional transport hub. Beserah is connected via Kuantan-Kemaman Road and Lebuhraya Pantai Timur. The location is as on the Appendix of the location plan. 2.2.2
Subject Property
:
The subject property is as edged red in the site plan containing of approximately 4.7 acres which actually known as Lot PT 948.
We proposed to develop this land for
commercial development. It is noted that it lies within the zoning for business and services in Beserah and District of Kuantan
2.2.3
Surrounding
:
The surrounding area of the subject property is generally developed with a variety of
development is situated 1500 m from the subject property.
The neighborhood could be divided an as:
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Offices •
Wisma Persekutuan
•
High Court
•
Majlis Perbandaran Kuantan
•
Private Office
Commercials •
Megamall Shopping Complex
•
Shop Office
•
Hotels and Resort
•
Petrol Station
•
Terminal Makmur( Bus Terminal)
•
Komplek Teruntum
•
Kuantan Plaza
Institution •
Institut Kemajuan Ikhtisas Pahang (IKIP)
•
Universiti Malaysia Pahang
•
Universiti Islam Antarabangsa Malaysia
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Residential •
Apartment
•
Condominium
•
Terrace House
•
Semi-Detached House
•
Detached House
•
Cluster Town House
•
Terrace Dual Occupation/Shared Title
•
Elevated House
•
Shophouse
•
Headquarters/Hostels
Public Amenities
•
State Mosque
•
City Command Centre
•
Neighbourhood Centre
•
Multipurpose Hall
•
Public Libraries
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Health •
Hospital Tengku Ampuan Afzan
•
Health Clinic and Private Hospital (Kuantan Medical Centre)
Safety and Security •
Fire Station
•
Police Station
•
Police Marine
Industrial •
Gebeng Industrial
•
Jaya Gading
•
Gambang
Recreation Place •
Telok Cempedak Beach
•
Batu Hitam Beach
•
Balok Beach
•
Cherating
•
Sepat Beach
•
Tanjung Lumpur
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MERCU MAYA REALTY CONSULTANTS SDN BHD
2.3
DESCRIPTION OF SUBJECT PROPERTY 2.3.1
Site
:
The subject property is a parcel of an almost rectangular in shape land containing of
approximately 4.7 acres of Lot PT 948. The subject property is located within Pantai Balok, Beserah, Mukim of Sg Karang and District of Kuantan. It is generally flat in terrain and having some development around the subject site. As at the date of inspection, we noted that the subject property 2.3.2
Land
:
The development site is generally an irregular in shaped with the topography of the site
is generally flat and adjoining the catchment’s area. 2.3.3
Major Strengths
:
2.3.3.1
Strategic Location
The subject property closes proximity with a commercial/business heart pulsating area, mixed development area and residential area. It can be connected with KemamanKuantan Road and Pantai Timur Highway.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1.1.1.2
Accessibilities
A good road network serving to the development site further enhances the location and advantages. This site is accessible from Kuantan and Kemaman using expressway also can access by sea. 2.3.3.2
Services
Main water, telecommunications, gas district cooling/chilled water, electricity supplies, drainage, waste water reticulation system, solid waste facilities and natural gas are connected to building in the adjoining development and are readily available for connecting to the subject property. 2.3.3.3
Public Transport Services
Kuantan is well served by a network of expressways. Kuantan can be connected with Pantai Timur Highways, Kuantan – Kemaman Road. The public transports that exist
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MERCU MAYA REALTY CONSULTANTS SDN BHD
there which cover intra-city buses such as Syarikat Mira’s Bus, Syarikat Sihat bus and taxi.
2.3
PARTICULAR OF TITLE
:
We have conducted a search at the Kuantan Registra Office on 22nd February 2007.
Confirming the detail of the title particulars the subject as follows: Title No
:
HS (D) 6943
Lot
:
PT 948
District
:
Kuantan
State
:
Pahang Darul Makmur
Tenure
:
Freehold
Category of Land Use
:
Building
Provision Land Area
:
4.7 acres
Registered Owner
:
TANCO HOLDING SDN BHD
Encumbrances
:
NIL
Express Condition
:
Tanah ini hendaklah digunakan semata-mata untuk Bangunan Perniagaan.
Restrictions In Interest
:
Tanah yang diberi milik ini tidak boleh dipindah milik, dipajak atau digadai melainkan dengan kebenaran Pihak Berkuasa Negeri.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
\
2.4
PLANNING PROVISION
:
2.5.1
Zoning The land is zoned as business and services use as checked at the Town and Regional Planning Department, Majilis Perbandaran Kuantan on 22nd February 2007
2.5.2
Future Development With the zoning of business and services use, we noted that the best development on the subject land is hotel and resort. In phase 1, the subject land was proposed for hotel and resort also.
2.5
CONCLUSION
:
Based on the analysis and research have been made on the project site, we
revealed that the project is very suitable to develop according to surrounding development. Strategic location support the development project together with existing development that cabs considered being as a project competitors. Relatively the project site have potential to develop.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
3.0
ECONOMIC FEASIBILITY A socio economic study has been carried out together information about potential of land development and condition. A set of relevant question has been design to highlight nature of environmental and land pattern. In economic feasibility is including the population trends, employment trends and household income at Local Authority area includes Kuantan
3.1 GENERAL INFORMATION ON STATE OF PAHANG 3.1.1
INITIAL ESTIMATION BY DISTRICT 3.1.1.1
Approach of Estimation It is rather difficult to estimate all the socio-Economic indicates by zone due the lack of basic data in Pahang. For instances, no governmental agencies have not managed the number of employees in working place by area. The company estimated marginally required indicates by using available statistical data currently published or collected in the course of the Study and by taking the most use of the results from the home Interview Survey, which were conducted by our company as well.
3.1.1.2
Population
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MERCU MAYA REALTY CONSULTANTS SDN BHD
The department of statistics estimated the future population by district. Based on the observation about the change in the number of housing units by enumeration block, each enumeration block consist of basic zone in which Approximately 100 household in average. Table 1: POPULATION ACCORDING TO DISTRICT IN PAHANG (1980-2015) DISTRICT NORTHERN REGION Cameron Highlands Jerantut Lipis Raub SUBTOTAL CENTRAL REGION Bentung Kuantan Maran Temerloh SUBTOTAL SOUTHERN REGION Pekan Rompin Bera SUBTOTAL TOTAL
1980 NO. %
1991 NO.
%
2000 NO.
%
2005 NO.
%
2010 NO.
%
2015 NO.
%
21,502 59,043 56,996 64,414 201,955
2.80 7.68 7.41 8.38 26.27
25,555 74,547 68,276 73,085 241,463
2.46 7.13 6.53 6.99 23.11
30,495 84,180 77,844 83,363 275,882
2.37 6.53 6.04 6.47 21.41
30,774 84,927 77,941 84,079 277,721
2.25 6.21 5.70 6.15 20.31
30,943 86,952 78,262 85,453 281,610
2.04 5.73 5.16 5.64 18.57
31,025 88,221 78,543 86,458 284,247
1.86 5.29 4.71 5.18 17.04
72,865 170,573 91,187 91,641 426,266
9.48 22.19 11.86 11.92 55.45
83,965 255,974 110,264 118,015 568,218
8.03 24.50 10.55 11.29 54.37
101,533 358,261 116,636 142,794 719,224
7.88 27.81 9.05 11.08 55.82
113,402 409,341 118,258 144,233 785,234
8.29 29.94 8.66 10.55 57.44
127,510 503,450 123,880 147,347 902,187
8.41 33.20 8.17 9.72 59.50
143,396 592,128 131,173 154,154 1,020,851
8.60 35.50 7.86 9.24 61.20
50,058 38,975 51,547 140,580 768,801
6.51 5.07 6.70 18.28 100
86,179 80,251 68,892 235,322 1,045,003
8.25 7.68 6.59 22.52 100
103,184 108,095 81,991 293,270 1,288,376
8.01 8.39 6.36 22.76 100
109,646 111,071 83,467 304,184 1,367,139
8.02 8.12 6.11 22.25 100
125,278 118,305 88,928 332,511 1,516,308
8.26 7.81 5.86 21.93 100
140,093 127,568 95,186 362,847 1,667,945
8.40 7.65 5.71 21.76 100
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MERCU MAYA REALTY CONSULTANTS SDN BHD
1980
1999
2000
2005
2010(Target Population)
No.
%
No.
%
No.
%
No.
%
No.
%
170,573
22.19
255,974
24.5
355,261
27.81
358,262
29.94
503,450
33.2
Table 2: Population at Kuantan (1980-2010)
3.1.2
POPULATION TRENDS Population is very important to determine the demand, supply and human behaviors. The density population will be base on this factor: I. Future population growth II. Development trend
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Table 3: Population and annual growth by District of Kuantan (1995-2005) DESTINATION Kuantan Area MUKIM PERCENTAGE (%) Kuala Kuantan OTHER AREA Sungai Karang Genting Highland Beserah Cameron Highland Penor PulauUlu Tioman Kuantan Rompin Ulu Lepar Fraser's Hill DISTRICT OF KUANTAN Taman Negara Bukit Tinggi Kuala Lipis TOTAL PERCENTAGE (%)
1999 614,463 1999 % 19.99 200,712 78.41
NUMBER OF TOURIST (YEAR) 2000 2001 2002 2003 GROWTH GROWTH RATE 785,486 821,356 889,691 2005 % (1999-2005) (1998-2005)538,343 23.50 24.01 16.87 15.07 280,642 78.33 79,930 3.80
20,051 7.83 9,593 1,888,1593.75 4,487 278,7991.75 5,952 185,9942.33 NA5.93 15,179 32,154 255,974 100 50,778 NA 23,755 2,459,619 80.01
32,906 1,918,678 12,220 305,995 6,001 200,527 8,776 17,717NA 47,963 358,262 55,675 NA 27,461 2,556,299 76.50
9.18 1,918,678 3.41 301,995 1.68 243,052 2.45 NA 4.95 47,910 100 58,770 NA 28,924 2,559,329 75.99
12,855 3,525,169 2,627 1,514364,930 2,824213,172 2,538 78,904 102,288 60,699 56,121 44,437 28,924 4,372,356 83.13
5.66 2,362,936 2.73 309,884 3.28 72,388 4.41 50,056 1.73 62,879 3.81 111,675 41,128 22,087 3,033,033 84.93
Table 4: Number of Tourists in Main Destination in Pahang (1999-2003)
Table 5: Number of Tourist in District of Kuantan (2000-2003)
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MERCU MAYA REALTY CONSULTANTS SDN BHD
3.1.3
EMPLOYMENT TRENDS Based on GDP, manufacturing sector is highest part contributed for job opportunities. In 2010, the expectation of job opportunities on this sector is about 241,031 with the average 40.1% from the total employment. 3.1.3.1
Number Of Students In terms of the number of students in the public schools and also students from IPTA (University Malaysia Pahang, Universiti Islam Antarabangsa Malaysia and Institut Kemajuan Ikhtisas Pahang). The Universiti Malasia Pahang are
YEAR 2000 2001 2002 2003 TOTAL %
DAY TRIPPERS 327,750 144,979 166,667 638,526 1,277,922
NUMBER OF TOURIST LOCAL OVERNIGHT TOURIST 785,486 738,517 821,356 712,431 889,691 806,216 622,214 996,638 3,118,747 3,253,802 100 75.64
PERCENTAGE OF TOURIST (%) FOREIGN TOURIST 279,719 253,904 250,142 264,102 1,047,867 24.36
TOTAL 2,131,472 1,932,670 2,112,716 2,521,480 8,698,338
LOCAL 72.53 73.73 76.32 79.05
FOREIGN 27.47 26.27 23.68 20.95
TOTAL 100 100 100 100
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MERCU MAYA REALTY CONSULTANTS SDN BHD
consist 7,000 students, Universiti Islam Antarabangsa Malaysia is 4,000 students and Institut Kemajuan Ikhtisas Pahang is 4,500 students. 3.1.3.2
Employees There was no reliable data about the updated number of employees by work place by district. The last data about the employees of Kuantan is about 126,514 in year 2000.
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Table 5: Employment Trends By Sector Year 2000 OCCUPATION SECTOR PRIMER Agriculture, Hunting and Forestry Fishery Mining SUBTOTAL SEKUNDER Manufacturing Electrical & Water Construction SUBTOTAL TERTIERY Trading & Retail Hotel & Restaurant Transportation & Communication Financial Real Estate, Rental & Business Defence & Public Administration Education Health & social activities Service Community activities Personal Household with Employee Organisation/bodies in Rural Territory SUBTOTAL Unclear Occupation Unavailable Occupation TOTAL PERCENTAGE (%)
Sg Karang
Beserah
Kuantan City
Jaya GadingGambang
Penor
Kuala Kuantan
Hulu Kuantan
Hulu Lepar
District of Kuantan
%
114 199 23
217 209 53
1,251 515 73
1,036 520 29
274 50 0
2,778 30 59
890 2 36
3,658 6 2
10,218 1,531 275 12,024
8.08 1.21 0.22 9.51
1,060 623 297
2,716 127 1,402
6,668 620 6,280
4,359 338 2,966
180 12 127
2,190 42 753
404 8 171
616 9 39
18,193 1,779 12,035 32,007
14.83 1.41 9.51 25.75
805 289
808 869
13,281 4,968
4,575 2,582
168 67
1,240 628
286 190
157 103
21,320 9,696
16.85 7.22
16 42
1,128 144
3,041 2,318
2,258 652
83 14
751 69
137 22
62 3
7,476 3,264
5.91 2.58
335
275
2,302
1,016
27
229
45
21
4,250
3.36
96 20 26
1,644 855 178
6,984 4,355 1,984
7,121 2,516 1,013
395 96 30
1,142 530 169
202 151 39
307 302 14
17,891 8,825 3,453
14.14 6.97 2.73
12
157
1,384
566
72
204
53
7
2,455
1.94
32
58
1,332
150
3
38
4
8
1,625
1.28
0
0
2
0
0
0
0
0
54 186 4,229 3.34
90 249 11,179 8.84
294 707 58,359 46.13
91 332 32,120 25.39
2 9 1,609 1.27
53 124 11,029 8.72
24 7 2,671 2.11
1 3 5,318 4.20
2 80,257 609 1,617 126,514 100
0.00 62.98 0.48 1.28 100
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MERCU MAYA REALTY CONSULTANTS SDN BHD
3.2.1
SOCIO-ECONOMIC FRAMEWORK The effect of currency devaluation is becoming tangible to Malaysian economy. The plan involves the following action:
Stabilize the Ringgit
Restore market confidence
Maintain Financial Stability
Strengthen Economic Fundamentals
Continue the equity and socio-Economic Agenda and
Restore adversely affected sectors
Therefore, the study had to make effort to estimate future regional socio-economic indexes by utilizing obtainable information and the results of our own surveys for the purpose of the feasibility study. 3.2.2
TOURISM 3.2.2.1
Definition of Tourist A temporary visitor staying for at least one night no more than one year in a country visited and whose main purpose of visit could be classified as leisure, business, visiting friends/relatives or attending conference and meeting other than the exercise of an activity remunerated from within the country.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Table 8: AVERAGE OCCUPANCY RATES OF HOTELS BY IN KUANTAN
LOCALITY
2005
2004
Kuantan
66.4
58.2
Table 9: HOTEL GUESTS BY LOCALITY (JANUARY - DECEMBER 2002/2003)
LOCALITY Kuantan Cherating Cameron Highlands Genting Highlands
Malaysian 152,025 106,791 100,467 183,197
NUMBER OF TOURIST (YEAR) 2003 Foreigners TOTAL Malaysian 22,624 174,649 108,890 36,576 143,367 57,987 46,372 188,716
146,839 371,913
78,874 136,942
2004 Foreigners 17,590 50,975
TOTAL 126,480 108,962
31,935 220,956
110,809 357,898
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MERCU MAYA REALTY CONSULTANTS SDN BHD
However, according the current data, the occupancy of hotels by locality in District of
Kuantan is good
situation. In Year 2004, the rate is about 58.2 %. The rate was increasing to 66.4 % in Year 2005. The difference is 8.2 %. The increasing of rate caused the built of Pantai Timur Highway and improvement of Kuantan development . The increasing will give the good effect to growth of hotel industry in Kuantan
4.0
MARKET FEASIBILITY Market feasibility is most important section in feasibility study in the pre-planning stage and often forms the bulk of the report. This section demonstrates the potential market capacity and willingness to purchase or lease the proposed development. However, the study not only depends on this section. The other section is also important to get results of this study.
4.1
MARKET OVERVIEW IN PAHANG Generally, the hotel sub-sector was moderately active. The information data was collected until 2003, hotels that generally depended on foreign tourists registered substantial drops in occupancy. On the supply front, the hotel sub-sector has 11,049 rooms to offer through 21 hotels, with most hotels offering more than 100 rooms.
4.1.1
NUMBER OF ROOMS AND AVERAGE OCCUPANCY RATE FOR HOTELS IN PAHANG. Pahang has some of the most famous hotels in Malaysia. There are many hotels that can give a good facilities and services. Here are some of the most famous hotels in district of Pahang: (Refer next page).
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Table 10: Number of Room and Average Occupancy Rate for Hotel In Pahang LOCATION Bentong SUBTOTAL Cameron Highlands SUBTOTAL Genting Highlands SUBTOTAL Kuantan
SUBTOTAL Rompin SUBTOTAL Fraser's Hill Jerantut Lipis Mentakab Temerloh TOTAL
STAR RATING
NUMBER OF HOTELS
TOTAL NUMBER OF ROOMS
NUMBER OF ROOMS
TARIFF (RM/NIGHT)
5 4 1 10
1 1 1 3
354 33 47 434
STANDARD 243 33 43 319
SUITE 26 0 4 30
4 3 2 9
2 3 5 10
228 163 252 643
224 145 194 563
4 18 1 23
320-800 200-1,200 75-1,100
5 4 3 12 4 3 2 1 10 4 2 6 3 3 2 3 2 60
3 1 3 7 5 4 7 5 21 2 2 4 1 1 2 1 2 52
2,082 838 3,689 6,609 1,022 560 462 199 2,243 576 96 672 91 18 103 80 156 11,049
1,928 838 3,665 6,431 951 414 429 184 1,978 576 92 668 81 13 71 75 128 10,327
154 0 24 178 54 146 33 15 248 0 4 4 10 5 32 5 28 563
275-795 226-269 115-338
380-880 200-1,000 50-109
150-950 160-850 84-350 40-160 350-600 115-196 184-632 45-240 69-229 80-198 78-208
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04.2
EXISTING STOCKS IN KUANTAN SURROUNDING AREA. (COMPETITORS)
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4.3.1
EXISTING STOCKS IN KUANTAN
0
0(I)
Duta Village Resort
1 Duta Village Beach Resort also offers a unique service concept of Resort Hosts which warmly extends to each and every guest a truly personalized and caring service standard. We are passionately committed to making your stay here a most memorable one. The Duta Village 50 standard rooms(studio), 20 chalet and 15 long house Hotel Facilities 1. 24-hour room service 2. Café 3. Swimming pool 4. Car parking 5. Laundry service 6. Tour desk 7. Multipurpose Hall Room Facilities: 1. Private bath and shower
2. TV , IDD telephonE (II)
Duta Sand Beach Resort
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MERCU MAYA REALTY CONSULTANTS SDN BHD
The Duta Sand Beach Resort located at Balok Beach, Beserah. Guests of the hotel will enjoy the sea environment. The Duta Sand Beach Resort offers 30 standard rooms and 25 chalets. Hotel Facilities: 1. Restaurants 2. Lobby lounge 3. 24-hour room service 4. Sauna, spa and steam bath 5. Laundry and dry cleaning Room Facilities: 1. Air conditioning 2. Refrigerator 3. Coffee & tea making facilities 4. Telephones with data/fax port and voice mail 5. Iron and ironing board
1(III)
Hotel Grand Continental
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MERCU MAYA REALTY CONSULTANTS SDN BHD
2 A city hotel that links both east and west coast of Malaysia boasting of its central location within easy access to public transportation, shopping centres, medical centres, government offices and famous local restaurants. A panoramic view of the South China Sea can viewed from the hotel's upper floors. This hotel is also adjoined to a block of Service Apartment units, offering cosy and comfortable accommodation for long term guests as well as expatriates. Offer 80 Deluxe Single rooms, 20 Deluxe Triple rooms and 4 Executive rooms. List of Facilities: 1.
Air conditioning
2.
Business centre
3.
Fitness centre
4.
IDD
5.
Banquet facilities
6.
Coffee shop
7.
Foreign exchange
8.
Limousine
9.
Shopping arcade
10. Conference facilities 11. Swimming (outdoor) 12. Mini bar
3 (iv)
Mega View Hotel
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4 Let us invite you to stay, be it for business or for pleasure, in Megaview Hotel. Strategically located in the heart of Kuantan town, it is a place with magnificent view of the Kuantan river. With our dedicated, pleasant and friendly staff, let us take care of you at the Megaview Hotel! . The hotel offer 50 standard rooms,15 Deluxe rooms and 5 family rooms List of Facilities: 1 .Air conditioning 2. Business centre 3. Fitness centre 4. IDD 5. Banquet facilities 6. Coffee shop 7. Foreign exchange 8 .Limousine 9. Shopping arcade 10. Conference facilities 11.Swimming (outdoor) 12.Mini bar
5(v)
Seri Malaysia Hotel
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Hotel Seri Malaysia Kuantan offers a fantastic deal for travelers heading towards Teluk Cempedak beach.This 2-storey hotel building located along Jalan Telok Sisek, Kuantan is an ideal getaway for those keen on enjoying the pristine beaches of Kuantan at an affordable cost. Equipped with 150 rooms (standard and family room), Hotel Seri Malaysia Kuantan is situated a mere 20 km from the airport and 300 km from Kuala Lumpur. Visitors can enjoy both local and western cuisine at the scenic Cafe Seri Banir Coffee House which operates from 7am to 11 pm daily. The hotel also has multi-functional rooms ideal for conferences, meetings and other events
List of Facilities: 1 .Air conditioning 2. Business centre 3. Fitness centre 4. IDD 5. Multipurpose Hall 6. Swimming Pool 7. Color TV 8. Hot water heater 9. Mini fridge 10. Coffee House 11. Coffee and tea-making facility 12. Conference facilities 13. 24 hours reception / message services 14. Taxi service, car rental
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MERCU MAYA REALTY CONSULTANTS SDN BHD
15. Laundry and dry-cleaning services
6(vi)
Tamukami
The name TAMUKAMI translated meaning 'Our Guest'. The beetle nut leaf in our logo holds significance as in the early days, guests are invited to sample the servings from the Tepak Sireh which symbolizes a great honor and traditional hospitality. A special treatment will be accorded to all our guests.The traditional architecture reflects the resort's commitment to a more gracious and extensive lifestyle. Business and pleasure is no strange feat in this resort.We have a total of 53 rooms and suites that have been specially designed with a combination of Malaysian charm fitted and supplied with the most modern amenities. Each room has a private balcony. List of Facilities: 1. Air-conditioning 2. accommodation 3. TV in all rooms / Astro (lobby) 4. Mini bar 5. Restaurant 6. Meeting and conference room 7. Special tours
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MERCU MAYA REALTY CONSULTANTS SDN BHD
8. Swimming pool
(vii) Shahzan Inn Whether you stay is for pleasure or business, Shahzan Inn Kuantan refreshes you like no other. wish the ambience perfected to catch the cosy mood of the retreat away from it all but never away from the finest thing in life, Shahzan Inn Kuantan is the excellence choice. It is located in the heart of Kuantan which put you right on the center of activities where you can observe Malaysia at their natural friendliness.127 tastefully furnished rooms at Shahzan Inn, Kuantan comprise of 10 suites, 25 family and 92 deluxe rooms are made available for your preference. They come with standard features like the individually controlled air-conditioning, IDD telephone and colour televisions.
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List of Facilities: 1. Laundry Service 2. Souvenir and Gift Shop 3. Ample car-parking facilities 4. ASTRO TV Program 5. Baby Sitting service (by arrangements) 6. Private Limousine service (by arrangements) 7. Resort Tour (by arrangements) 8. Volleyball, Football, Netball 9. Telematches / Treasure Hunt 10. Video Games Room 11. Karaoke Facilities 12. Roller skating and children playground 13. Jungle tracking 14. Pony Rides
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4.3
DEMAND ANALYSIS Demand for resort is derived from several factors including our economic scenario and labor of population and government policy. It is important that our national economy must be stable in order to attract investments in hotel. The main potential demand for our proposed development would come from local tourist and outside tourist. We expected that development of hotel at Pantai Balok can be fulfill demand depends on the attraction. From our research, in Pantai Balok there are 2 hotels/resorts only in this area. So that, the tourist can occupant this hotel. The demand for hotels/resorts may be generated by the attractions of a locality, whether natural like situated within is being developed as a fully equipped, self-sustaining cosmopolitan city. It means Pantai Balok is one’s strategic. Here are some points that influenced demand for DE MAYA VILLAGE (I)
Higher institution graduation ceremony/ convocation
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Kuantan actually fills with many higher institution namely In terms of the number of students in the public schools and also students from IPTA (University Malaysia Pahang, Universiti Islam Antarabangsa Malaysia and Institut Kemajuan Ikhtisas Pahang). The Universiti Malasia Pahang are consist 7,000 students, Universiti Islam Antarabangsa Malaysia is 4,000 students and Institut Kemajuan Ikhtisas Pahang is 4,500 students. (II)
Companies and other bodies seminar Some seminar that conducted by the companies or bodies may last for days. So, we assume that demand for hotel rooms and other facilities are just around the corner. Most people have already associate Kuantan with high-tech companies and its fast growing IT community. Besides that, various activities and seminar was done in Kuantan
(III)
Infrastructure The site actually surrounded with integrated roads namely Kuantan - Kemaman Road and Lebuh Pantai Timur Highway. In other words, the subject property is actually strategically located. All city amenities will be built to cater for the needs of its cosmopolitan cities. The hotel should be located in a place where the customer can reach them easily.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
(IV)
Big player and interesting place Teluk Chempedak Beach - just 5 km from the town of Kuantan, this is an excellent beach for numerous water sports. Souvenir and handicraft shops are all within walking distance. Beyond the main beach, there are secluded bathing spots. A short jungle trek through the Teluk Cempedak Forest Reserve leads to the idyllic Pelindung Beach. An alternative route will lead you to the Teruntum Park, which has a mini zoo. Lake Chini - is Malaysia's second largest natural lake whose well-known myths have attracted visitors from far and wide. Legend has it that an ancient Khmer city once existed here and that mythical monsters live in and guard the lake. The Jakun people of Malaysia have lived around the lake's shore for long generations, and their oral traditions have enticed numerous archaeologists to conduct scientific expeditions to Chini. Pahang Royal Golf Course - 55-hectare property that offers many bunkers, water hazards, with the South China Sea wind providing the extra challenge. This area also has access to a sandy beach and swimming as well as the many sports facilities associated with a resort.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
14.4
MARKETING STRATEGY The hotel/resort industry has been seen to be sensitive to the world economy. During the recession in 1984-1987, 1997-1998, tragedy of September 11, tragedy of bomb explode in Bali, “Selsema burung”, SARS and tsunami, it was affected the occupancy rate fell in Malaysia. The number of tourist entering Malaysia also fell during this period. (I)
Location Pantai Balok is located 3km north of Kuantan and 13km north of the Kuantan Airport. Visitors can reach Pantai Balok using expressways, urban highways and rail. A strategic location at the seaside of east of peninsular opposing the South China Sea area which popular with its beautiful and bright beaches is a good destination for tourists and visitors. It is also suitable for visitors to visit Pantai Balok because it has a lot of interesting and beautiful places instead of the beaches itself. The purchasing power by the visitors is generally based on the currency rate and the adjustment of price.
(II)
Accommodation / Facilities
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MERCU MAYA REALTY CONSULTANTS SDN BHD
As the economy recovered, the hotel industry began to pick up again. The aggressive promotion in the country as a tourist destination by the government also helped to further improve the hotel industry as demand for hotel rooms increased. It is interesting to note the trend of five, four and three star hotels has been quite similar in terms of occupancy rates. The higher occupancy rate recorded by four-star hotel is largely due to their lower tariffs. (III)
Launching Ceremony We will make a grand party for launching ceremony to attract many tourists to come and joint us.
(IV)
Media Advertising To boost the performance development, it is great to advertise the said development in the national newspapers, magazine and through television. Heavy promotional activities must also be done especially on signboard beside major highway and also near the development site itself.
(V)
Exhibition Make a special exhibition and those alternatives such as participating in a local authority organized regional exhibition or trade fair may be better. An exhibition can be held wherever suitable like shopping
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MERCU MAYA REALTY CONSULTANTS SDN BHD
complex. It’s very important and valuable as a part of the promotional mix in isolation. The Photographs of hotel was prepared to explain visually and to invite request for information. (VI)
Multimedia System Communication Besides all item above, tourist can make a promotion through multimedia system communication, example by Internet. According that, tourist can know about the latest promotion tariff/night that have launched in market.
(VII)
Survey
To identify the potential of that product, surveyed by researcher should be taken which would give some consideration regarding the development.
The proposed hotel buildings should be projected as a special building for leisure and formal activities as a center where entrepreneurs meet and expand their business. The prospect of having hotel buildings would be an attraction for businessman and tourists as they can use as an avenue to expand their business and also to enjoy the environment and culture in Malaysia. In addition, by offering low tariff of room rate, we are confident that we can achieve the expected occupancy rate.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
04.5
DE MAYA RESORT CONCEPT The concept of our proposed hotel is “Beach Village”. Our target market are for all family, corporate and government bodies and for the students that nearest our proposed project. Besides, foreign and local tourists are also our target market. The rental rate is also applicable with the employment income growth at outside or inside this area. The hotel concept will described in more detailed in Chapter 5 (Design Feasibility).
04.6
ACCOMMODATION 4.7.1
ACCOMMODATIONS IN THIS HOTEL ARE: Type of Room Chalet Long House 1 Long House 2 Studio Total
No. Of Rooms 20 22 8 60 110
Room Rate (RM) 140-160 90-120 120-150 120-140
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Tenancy:
(Assumption)
Rent review every 3 year. 10% increase from the existing rate. The building is not fully occupied. Occupancy rate considered economic situation (up and down inflation rate) and demand of the building use.
14.7
FACILITIES OF DE MAYA RESORT
TYPE OF FACILITIES Pub and Lounge Restaurant Swimming Pool Souvenir and gift shop Multi Purpose Hall Accommodations 24 hours rooms services Parking Bays Air-Conditioning Sport Facilities
TOTAL OF UNITS 1 1 1 2 1 110 110 110 All 4
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4.8
OUTSIDE CAR PARKING The total of parking bays over 100 bays.
24.9
TOURISM DEVELOPMENT STRATEGY The objectives tourism development sector is to create an industry of tourism that will last by using culture and natural areas in Kuantan. Besides that, activities and attractions in Kuantan must be scheduled. The tourism department also should promote a township of Kuantan as a new and best township in Kuantan. The local authority also should increase basic infrastructure and logging facilities. Finally, create tourism products and recreational activities include of local in tourism activities such as preparation of food, culture, transport and also interpretive facilities. 4.10
TARGET MARKET We would recommend that the target market in this proposal are to the businessman, students, investors and tourists whether local tourist or foreign tourist and the others. The accessibility to this hotel is very easy whereby all the information
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MERCU MAYA REALTY CONSULTANTS SDN BHD
of our Hotel can be accessed from the pamphlet at the tourism centre, foreign also can get information from internet and also can make a booking by phone and e-mail.
Another target market is for other people who came to Kuantan for several reasons such as: •
Social activities for example visits relatives and friends
•
Labor is also our target market, especially outside and local labor.
•
Traveling as overnight and staging requirements along route. Especially journey from west to east Malaysia.
•
Parents coming for student’s convocation in Universiti Malaysia Pahang,Universiti Islam Antarabangsa Malaysia dan IKIP. The other people might be stay at our proposed hotel when they want to attend for conference, meeting and formal activities.
•
Others reason is also can attract the people to fulfill an occupancy rate of the hotel.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4.11
SWOT ANALYSIS 4.13.1 STRENGTHS
1 The strengths of subject property can be identified as follows:
•
Good accessibility with direct access from Terengganu - Kuala Lumpur – Negeri Sembilan
•
Generally, Kuantan is main Administration centre of Pahang
•
Kuantan has many beautiful and interesting places.
•
The proposed hotel is near to the administrative centre i.e. government department.
4.13.2 WEAKNESS
•
The weaknesses of this project is there are 6 hotels competitor at the surrounding area
•
Besides, lack of tourism and high cost in term at upgrading the river and soil influence the weakness at this project.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4.13.3 •
OPPORTUNITIES
With improved road network to the subject property may able to attract tourist from other part of all over Malaysia and also out from other countries.
•
With a development area due to the surrounding township, the subject property would be able to capture the market demand.
•
It has a ready market from the expanding population from Kuantan and all of Pahang
4.13.4 •
THREATS
In addition, the economic slow down and the uncertainty of the world economic will also adversely affect the demand for this project.
•
Competition for the subject property can be expected from other projects planned by state goverment to save the market segments.
4.12
CONCLUSION
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MERCU MAYA REALTY CONSULTANTS SDN BHD
From the market feasibility, based on demand and supply analysis, we can conclude that the project will be profitable because the economic factor is good. De Maya Resort will become a good attraction to a lot of people especially to the students, family, tourist and many more. Besides that, there are a lot of interesting places at the surrounding such as fisherman’ village, Teluk Chempedak, Cherating beach, etc. It is also in the vicinity of mixed development such as ‘ Kampong House’, commercial lot, and for future have a housing development will be develop within the locality.
5.0
DESIGN FEASIBILITY In accordance to the proposed project, the type of the development that suitable for development is a resort which would be rated as a 3 star hotel. The resort would consist of 110 number of guest rooms classified into 3 types, a multipurpose room , a restaurant and karaoke. Also, it would be equipped with facilities like a swimming pool and tennis court.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
5.1
CONCEPT FORMULATION The concept design of the resort is ‘Beach Village’ which has been adopted to give the identity to the proposed development. The proposed development utilized this concept to adapt with the surrounding development besides to follow the development concept regulation by the Kuantan itself. Part of the building and chalets will be positioned to face the South Chinese Sea , so the people could feed their eyes with lake’s tranquil scenery. This would enhance the beauty of the development. Meanwhile the concept of the resort itself is a ‘Beach Village. The proposed resort is purposely to cater the needs of all generation. With the number of rooms and facilities provided, the resort would be comfortable enough for all generation to cater
their
accommodation and their business activity purposes. Besides that, the sport centre and restaurant could cater the customer leisure activities. Within the boundaries of the resort, there will be a garden with well designed landscape consists of many decorative sculpture mixes with the various types of tress and plants. This could make the development area soften with greenish scenery. 5.2
CONCEPT OBJECTIVE The proposed development is a resort which located at the beach cost, utilizing the ‘Beach Village” concept is a suitable since there has no other resort using such concept like this yet. The utilization of this concept is actually to achieve the objectives which stated as below:-
i.
To give an identity to the development as it is a new development in the beach area.
ii.
To boost a good prospect of income as its location is in the heart of Kuantan itself.
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The concept should be able to accept, since there have no any other resort utilizing the same concept in the area. Also, the location is situated in the middle of the Pahang prime area which there will be many business activities and government sector will operates there. The existence of the proposed resort would be able to cater the accommodation and the business activity for this type of peoples.
5.3
LANDSCAPE DESIGN The proposed development might be implementing a well design landscape architecture to give a special value to the resort development. The landscape might be consisted a combination of soft landscape and hard landscape and mote to village style. The identity for the landscape design will be influenced from Malaysian landscape identity. The implementation might emphasize the usage the local trees and plants. The landscape would be functioned as: 1.
Shade and control glare from the sun
2.
Control wind direction which comes directly from the lake
3.
Screening and visual control to certain area of the development
4.
To stabilize and control the erosion of the soil at the lake’s bank, if any.
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5.4
5.
To add the aesthetical value to the development.
6.
To show our socio-cultural through the landscape design
7.
For the matters of ecological aspect such as a preservation of the animal habitat
8.
Green lung and microclimate modifiers.
BUILDING SPECIFICATION ELEMENT 1 Substructure 1A Piling
SPECIFICATION Cast in-situ bored piles based on penetration depth of 55m
1B Work Below Lowest Floor Reinforced concrete pile cap, column stump, retaining wall, ground floor slab with Finish waterproofing membrane 2 Superstructure 2A Frame
Reinforced concrete column and beam construction. Reinforced concrete lift core wall Reinforced concrete slab
2B Upper Floors 2C Roof
Reinforced concrete flat roof with waterproofing membrane steel section roof trusses covering
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MERCU MAYA REALTY CONSULTANTS SDN BHD
with ‘Lysght’ colorbond roof metal decking including all necessary accessories. UPVC 2D Stairs 2E External Walls
rainwater down pipe including accessories Reinforced staircase with mild steel balustrade and handling 115mm clay brick wall, aluminium fixed glass panel
2F Windows & External Doors 2G Internal walls and Partitions
Aluminum top hung and fixed window, adjustable louver window, segmented fixed panel, automatic sliding door, fixed glass panel and tempered glass swing door
2H Internal Doors Generally 115mm cement sand brick wall Generally timber skeleton framed and solid flush door, Fire rated door to Authority’s requirements, aluminium swing glazed door. All complete with ironmongeries set. 3 Finishes 3A Internal Wall Finishes
Cement and sand plastering, homogeneous wall tiles, ceramic tiles, multi purpose granite tile and painting
3B Internal Floor Finishes
Cement rendering, floor hardener, homogeneous tiles, granite and carpet
3C Internal Ceiling Finishes
Cement and sand plastering, brefill premix plaster, asbestos free cement board, gypsum fibrous plastered and painting
3D External Finishes
Cement and sand plastering and acrylic paint
4 Fittings and Furnishing
Prime Cost Sum for fixed and loose
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MERCU MAYA REALTY CONSULTANTS SDN BHD
5 Services 5A Sanitary Appliances
Pedestal and squatting water closet, vanity basin mixer, basin tap, kitchen sink tap, urinal, shower head liquid dispenser, hand dryer, soap dish and toilet roll holder, long bath.
5B Plumbing Installation
a) Mechanical & Electrical for sewerage equipment, sanitary plumbing services b) Cold water services
6 External Works
5.5
6A Site Work
Road, parking and pavior
6B Drainage
Surface water drainage
6C External Services
Water reticulation
6D Ancillary Buildings
Refuse chamber
6E Recreational Facilities
Landscaping works
UNIT SPECIFICATION
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Gross floor Item
Unit
Floor
Ceiling finishes
finishes 1.
No. of
Notes
unit
area (sq. ft)
Room a) Studio
Carpet
Plastered ceiling
60
A standard-sized room with twin bed
300
and an attached bathroom b) Long House 1
Wood
Ceiling Block
22
A standard-sized room with a double or
220
king size bed and attached bathroom c) Long House 2 Wood
Ceiling Block
8
Accommodation is quite the same with
d) Chalet
375
the above types but the different is the size and facilities provided Wood
2.
3.
Lobby
Granite tiles
Ceiling Block Plastered boards with
20
Accommodation with the above types 1
but larger in size Consist of main entrance to hotel,
concealed lighting and
reception, waiting area, information
air conditioning
counter
Restaurant a) Storage
300
2000 Cement
Fairfaced concrete
1
Available to cater 200 customer at one
b) Kitchen Area
rendered
Fairfaced concrete
1
time
c) Dine Area
Ceramic
Suspended plastered
1
tiles
ceiling
Granite tiles
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MERCU MAYA REALTY CONSULTANTS SDN BHD
4.
Tennis court
Cement
5.
Administration
rendered Homogenou
Gypsum board
6.
Office Pub & Lounge
s tiles Homogenou
Gypsum board
2
Tennis Games
1
Administration office for management
1000
staff Available to cater 200 customer at one
2000
s tiles 7.
Parking Bay
Tar
8.
Multi Purpose
Homogenou
Hall
s
Standard
time
Gypsum board
100
Available to 100 vehicle at one time
1
Available to 500 at one time
128 32000
Tiles
5.6
DEVELOPMENT PHASES AND IMPLEMENTATION(tgk cash flow)
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MERCU MAYA REALTY CONSULTANTS SDN BHD
The proposed development is expected to be fully completed over in a period of 24 months. The expected construction progress is spread by the quarter of year period within the years of the development. The stages will be as follows: Year 1
Quarter st
Description
Time Period
Percentage Constructions 10%
1 Qtr
Clearance, Preliminary
Investigation, Site preparation
3 months
2nd Qtr
Construction
Foundation, sewerage system
3 months
12.5%
3 Qtr
Construction
Superstructure ground floor
3 months
16.25%
4th Qtr
Construction
Superstructure 1st Floor
3 months
16.25%
1st Qtr
Construction
Superstructure 2th Floor
3 months
17%
2 Qtr
Construction
Services installation, swimming pool, courts
3 months
8%
3rd Qtr
Construction
Floor, wall and ceiling finishes
3 months
10%
3 months 24mths
10% 100%
rd
2
Type
nd
rd
4 Floor
5.7
final
Accommodation Equipment and Landscaping TOTAL
CONCLUSION The proposed development has been proposed the above concept, design and any suitable idea which can match to the resort requirement and also to fulfill the client’s requirement. By utilizing the design and the concept proposed in this report, the proposed development is believed can achieve the target set by the client. However, all the proposed
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MERCU MAYA REALTY CONSULTANTS SDN BHD
idea
6.0
and
concept
is
not
a
final
decision.
FINANCIAL FEASIBILITY For the purpose of this study, we were instructed by the client to consider the viability of resort development project on the Lot 948, Beserah, Mukim of Sg Karang, District of Kuantan, Pahang Darul Makmur. The following financial studies are based on: a. The adopted concept and land used distribution as formulates in the concept plan b. The implementation programmed
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MERCU MAYA REALTY CONSULTANTS SDN BHD
c. Preliminary estimate on cost and expected on cost and expected revenue d. Some planning assumption relating to the utilization of land and quantity of occupier It is stressed that all financial figure indicated in the following paragraph are preliminary cost and estimate and should be adjusted accordingly when detail information on the land and detail design and infrastructure are made available. An evaluation using Profit Method, investment method, Residual Method of valuation and Discounted Cash flow Approach are prepared based on the Gross Development Value (GDV) and Total Development Cost (TDC) during the development period of 2 years time for the development project.
6.1
PROJECT COST BRIEF A Feasibility Study and various cash flow plans were made for the development to determine the viability of the development
project. (Refer Cash flow) DEVELOPMENT APPRAISAL The development appraisal was made based on the following assumptions: SUMMARY OF ASSUMPTION
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MERCU MAYA REALTY CONSULTANTS SDN BHD
GROSS DEVELOPMENT VALUE (GDV) In accordance to our recommendations, the estimated incomes used in determining potential revenues are: A. Resort
a) Resort rooms b) Restaurant c) Multi Purpose Hall
d) Pub and Lounge e) Shop Rental
6.2
ESTIMATED COST OF DEVELOPMENT (TDC) Based on inquiries with contractors and developers on the prevailing construction cost and similar infrastructure, we have estimated the total cost of the proposed development as follows: 6.2.1
LAND PURCHASED
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MERCU MAYA REALTY CONSULTANTS SDN BHD
Cost of purchasing the development land based on open market price for the development land is between RM 7 per square feet to RM 10 per square feet. The site however has been purchased at RM 8 per sq ft. 6.2.2
CONTRIBUTION TO LOCAL AUTHORITY These are the estimation cost of contribution to the relevant authority. The contribution to the relevant authority is estimated at RM 50,000
6.2.3
PRELIMINARY COST The preliminary works are the initial works that need to be done upon site before any development or construction can be done. These costs are assumed at RM 10,000 per acre.
6.2.4
SITE PREPARATION The site preparation cost includes the cost of site inspection, soil investigation, site clearance and earthwork. These cost is estimated at RM211,500
6.2.5
INFRASTRUCTURE The infrastructure cost includes the cost of construction of roads and drainage, electrical supply, sewerage, water supply and telecommunication. The cost are estimated at RM 698,500
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MERCU MAYA REALTY CONSULTANTS SDN BHD
6.2.6
BUILDING COST Cost of construction of the buildings. The building costs are based on the current cost analysis of construction material per unit. These cover the whole building and external facilities such as multipurpose hall, restaurant, tennis court and swimming pool. The total construction cost is estimated at RM 4,746,600
6.2.7
FURNITURE AND FACILITIES FOR RESORT Cost to cover the furniture and décor facilities of the resort. These costs are including the cost of purchasing the furniture such as chair, table, bedstead, blanket, refrigerator, cabinet, , vase, laundry, lights, TV, air-condition and others. These cost are estimated at RM 1,356,000.
6.2.8
PROFESSIONAL FEES The costs of professional development team including fees payable to Architects, Quantity Surveyors and Engineers. Based upon the scale of fee payable to these professional is about 7% from building cost and 5% of infrastructure works cost
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MERCU MAYA REALTY CONSULTANTS SDN BHD
6.2.9
PROJECT MANAGEMENT FEES The cost of project management is estimated at RM12,000 per month for 24 months
6.2.10 FINANCING COST 1. Bridging Financing - Bridging financing is for the period of construction. The interest rate is 8% per annum. 6.2.11 CONTIGENCIES It is a sum set aside for unforeseen variation in development expenditure due to delay, cost inflation and other risk. Normally the contingency provision is calculated from the total cost incurred in construction period. For the proposed of the project development, we estimated about 5% allocated under this item. 6.2.12 LANDSCAPING The cost of landscaping which includes the soft and hard landscaping for the purpose of beautification are estimated at RM 20,000 per acre.
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MERCU MAYA REALTY CONSULTANTS SDN BHD
6.3
DISCOUNTED CASH FLOW APPROACH In arriving the internal rate of return of the purpose development, we also adopted the Discounted Cash Flow Method where the assumptions made as follows: 1. The development period is assumed to be fully completed at period 2 years.
2. The construction period is assumed to be at 2 years.
6.3.1
ADVANTAGES OF CASH FLOWS APPROACH
6.3.1.1
Taxation and its implication could be built into the appraisal and the total debt outstanding at any point in the development process, total payback period and the date of peak cash outlay can also be shown easily and quite systematically
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MERCU MAYA REALTY CONSULTANTS SDN BHD
6.3.1.2
In the cash flow appraisal, it has allowances for inflation, which involve prediction of the future; it is a controversial subject and does not find favor with some developers. Nevertheless, if a developer wants to examine the effect of the profitability on different approach enables this to be done more accurately.
6.4.1
ESTIMATED PROFIT
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MERCU MAYA REALTY CONSULTANTS SDN BHD
DEVELOPMENT APPRAISAL Based upon development appraisal (refer to Appendix 4), the financial analysis indications are as follows: Gross Development Value (GDV)
RM16,262,591
Total Cost of Development
RM 11,256,452
Estimated Profit
RM 5,006,139
The percentage of profit over Gross Development Value (GDV) is 31% which is higher than the acceptable profit of 15% to 25%. The percentage of profit over Total development Cost (TDC) is 46% which is within the acceptable margin of 20% to 50% of TDC. Financial analysis based on development appraisal indicated the development is viable.
CASHFLOW ANALYSIS The cash flow plan indicates the development is viable. The payback period of capital recoupment is after 14 years (after disposal of property). The internal rate of return for the development is calculated at 14.1377% which is higher than the cost of borrowing.
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Casflow results: Estimated Profit (as at the end of investment period)
:
The cost of borrowing
8% per annum
Internal Rate of Return
6.4.2
:
:
RM 22,483,299 14.1377%
ALTERNATIVE (OPTION 2) As for alternative investment option on the subjected site, we also hereby provide another option for investment consideration. This option no. 2 is distinguished by option no.1 by its design, number of proposed rooms but the investment details framework and analysis are same as option no.2. layout design for this option is attached to appendices. Brief of investment option no 2 are as follows:
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Gross Development Value (GDV)
RM23, 548,122
Total Cost of Development
RM 17,344,525
Estimated Profit
RM 6,203,598
The percentage of profit over Gross Development Value (GDV) is 26% which is a slightly higher than the acceptable profit of 15% to 25%. The percentage of profit over Total development Cost (TDC) is 36% which is within the acceptable margin of 20% to 50% of TDC. Financial analysis based on development appraisal indicated the development is viable.
CASHFLOW ANALYSIS The cash flow plan indicates the development is viable. The payback period of capital recoupment is also after 14 years (after disposal of the property). The internal rate of return for the development is calculated at 13.6526% which is higher than the cost of borrowing. Casflow results: Estimated Profit (as at the end of investment Period)
:
The cost of borrowing
8% per annum
Internal Rate of Return
:
:
RM 30,094,124 13.6526%
Details of cashflow analysis on option no 2 is attached in appendices.
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7.0
CONCLUSION AND RECOMMENDATION Based on our analysis, we are of the opinion that the project is feasible to develop at this time. It is based on the current economic growth that reflected our projected cash flow. From analysis of both options, we can conclude both investments are feasible and viable. However we as the opinion of that option no.1 are a better investment option as compared to investment no.2. This is based on the following point:I. The purchaser (developer) will easily get the end finance and bridging finance from the financial institution.
II. Based on the economic situation at this moment, there is a positive growth and this situation will enhance the confident level among the local investor and even the foreigners to invest in Malaysia.
III. The high purchasing power among the Kuantan resident will ensure the success of our target market.
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IV. The developer’s profit from GDV is 31% and from TDC is 44%. (refer to cash flow) V. Higher Internal Rate of Return (14.1377%) as the borrowing rate just at 8% per annum. And due to the above statement we note that the purposed of the resort is viable and feasible. The development will bring good prospect to the developer in the future and profitable investment for a long term basis. It is advisable to proceed with the development project upon the site.
……………………………. Sr. Abdul Rahman bin Haji Abdul Karim. BEM (UiTM), MISM (M), APEPS Registered Valuer (V109)
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8.0
APPENDICES
Subject Property
Site Plan
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Certified Plan
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Map of Pahang
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25m 15m
Longhouse 2
11m
Longhouse 1 Interesting Place
20m
Lake 15m
Layout Plan for Option 1
Swimming pool
Restaurant
Multipurpose Hall
20m
Tennis Court
Admin office, lobby, Studio, Site of subject property
Chalet
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Deluxe 30m
Basket Ball 72m Ground Floor Lobby
66m Office
Restaurant
30mx100m
180m Tennis Court Chalet
Chalet Kids Pool 45m x 10m
28m Swimming Chalet 28m
Layout Plan for Option 2
10m
Multipurpose hall
First Floor
Pool
Chalet
10m x 25m
76 Volley Ball
Volley Ball
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