How To Take Your Community To The Next Level Ben Huh, I Can Has Cheezburger? Download at: http://icanhaz.com/munity
Thursday, October 9, 2008
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In The Next 30 Minutes • Our Wins and Fails • What is Goodwill? • Building Shared Experiences • Tools and Tactics Thursday, October 9, 2008
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Our Wins and Fails
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Spend the Extra Few Quid Thursday, October 9, 2008
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Jan. - Mar. 2007 10
Era of FAIL
0 1/2007
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2/2007
3/2007
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Jan. - Sep. 2007 20
WTF? 10
0 1/07
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2/07
3/07
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6/07
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8/07
9/07
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Missing Teh Smrts Thursday, October 9, 2008
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I’m Just Not That Cool Thursday, October 9, 2008
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Back to Basics
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It Starts With 2 People Hey.
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’Sup.
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LOL
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Heh.
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2007 40
30 OMG 20
10
0
1/07
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2/07
3/07
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5/07
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10/07 11/07 12/07
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Never Casual Fan Core
Actual Traffic Thursday, October 9, 2008
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Never Casual Fan Core
Your Obsession Thursday, October 9, 2008
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Never Casual Fan Core
Focus on This Thursday, October 9, 2008
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Never Casual Fan Core
So You Can Grow This Thursday, October 9, 2008
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First 14 Months 60 Accounts 50 40 30 20 10 0
1/07
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3/07
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9/07 10/07 11/07 12/07 1/08
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Enable Your Fans Thursday, October 9, 2008
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1+1+1... Ad Infinitum Thursday, October 9, 2008
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Why Would They? Thursday, October 9, 2008
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5 Minutes of Happiness Thursday, October 9, 2008
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All Time 110 99 88 77
New Sites
66 55 44 33 22 11 0 1/07
2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08 9/08
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Communities Are Formed by Shared Experiences
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Create Those Experiences Thursday, October 9, 2008
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Trolls Users
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Measuring Community
• Number of Members • Number of Shared Experiences • VS
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+ Shared Experience = Goodwill
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WTF Do U Mean By Goodwill?
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The Least Understood Thursday, October 9, 2008
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All Powered by Goodwill Thursday, October 9, 2008
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Tools and Tactics
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Improv Presentation 1. The Funnel 2. Sharing is Caring 3. Pr0n 4. Where to Start 5. Git Paiiiiid 6. tinypower 7. Thefting Thursday, October 9, 2008
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Conversion Funnel Easy
Hard
• Uniqueness • Ratings • Comments • Save Favorites • UGC back
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Sharing Leverages Trust Thursday, October 9, 2008
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PRO TIP: Keep your cash. back Thursday, October 9, 2008
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Reward with (Info)Porn Thursday, October 9, 2008
back 37
Start with the Easiest Thursday, October 9, 2008
back 38
Paid Contributors = Employees back Thursday, October 9, 2008
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The Power of Little Thursday, October 9, 2008
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Encourage Thefting Thursday, October 9, 2008
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& chips http://icanlol.com/ fowa2008-ichc.pdf
PDF at: http://icanhaz.com/munity Thursday, October 9, 2008
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