Forces

FORCES AFFECTING HOSPITALITY INDUSTRY DEVELOPPMENT v

Changes within supply and demand

DEMAND v

Changes within population

Age ●

●

Differences between young and old generation Affect travel, recreation, leisure and spending habits

Culture ●

Diversity of culture in society –

(due to ethnic, religion, education background)

Different view of the hospitality industry – Affect consumption and participation within the industry Acceptable practices and norms in the society –

●

–

Working women, changing family composition

Income ●

Changing income distribution

Work ●

Changing in working pattern – days, hours

SUPPLY v

Availability and changes of resources

Land Location of land, landscape Amenities and facilities to operate business Environmental pressure : scarcity to obtain useable feasible location

Food Supply Production of food in the area

Labour Sources of labour : local, expatriate, immigrant Competency of labour : trained/untrained

Attractions Nature Man-made

Reference Powers T. and Barrows C.W (2006), Introduction to Management in the Hospitality Industry (8th ed) New Jersey: John Wiley & Sons.