Fmcg Industry
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ª
ITC
0 Þ Compan o o olio. Þ o nowp o laibiliin ma ig iz i ana ian. Þ nalp o . Þ o a aging ingllipl Conolia. Þ n ani ibiono oo om ppli o onm n. Þ owmanCannlInol. Þ i T anpo aionmo o inio oi i.
Con .
Þ n ani l a o Con a i !wn . Þ n ani l mo Con a "ail l onl #a l Þ inoi l!p aingCo . Þ i l$oaCa ingCapa ip o wi. Þ i lInp ion% aning a a Þ a inga no ooini l. Þ "li Timing. Þ alp a mon. Þ o mInol. Þ a gininp o al o ompanonpoin. Þ &'pnInolini ibingp o a o (n&l i ia billo o ala gn ao lmainnan Co Þ Cal la aingo "i ibo "al (ail . T anpo aioni l!wn . Þ a a Compan.
FOOD Kitchens of India
Non Food
Ashirvaad
Cigarette
4 Sunfeast Minto
Candyman
Bingo
ª 4 ! 4 "4 ! CIGARETTE
Category
1 Cigarette. 1 Cigarette. Pack Box
1 Carton
Insignia
#$
%$
&$ '
India Kings
('
('
('
Classic
#$
%$
&$ '
Gold Flake
#$
)$
*$ '
Silk Cut
#$
)$
*$ '
Navy Cut
#$
)$
*$ '
Scissors
#$
)$
*$
Capstan
#$
&$
*$
Berkeley
('
('
('
Bristol
#$
%$
&$
Flake
#$
%$
&$
ª ++4 ! 4 "4 ! ASHIRVAAD AATA Load Carrying Capacity (No of Carton)
Weight
1 Complete Packet (30 kg)
1 kg 2 kg
&$4 #%!
5 kg
*4
30
25
60
50
10 kg
&4
30
25
60
50
Piaggio ape 3-w Max. Average 30 25 30 25
TATA ACE Max. Average 60 50 60 50
,' 1++ # #%64 ª
#$-
#$-
2 3 4 5
#-6'4
#$-
#$-
477
#$-
#$-
4 !&
ª ª
4
#$-
#$-
&$
ª ª 8
( )$
( .% *$
BINGO
SUNFEAST
Loa Capacity (No of Carton) Piaggio ape 3-w
Category
Weight of Each Pack.
Price(Rs.)
1 Carton
Mari Light Orange Mari Nice Light
&*$ #%- /#'.
)$ #) %
#% .-.
Nice Sugar Sprinkle Snacks Special Special Choclate Special Orange Special Elachi Special cream Gluco Biscuit Dark Fantasy
#%$ -%'/ /$'* *% *% *% #). /- #%$
#% #$ / % % % #) . &$
.0$ /) #)$ #)$ #)$ *$ #)$ &*
Gol Black Cookies Gol en Bakery
/% /%
#% #%
&$ &$
Loa Carrying of Carton ) Piaggio ape 3-w ' ( *$ %$
(No
TATA ACE ' ( 0% 0$
Category
TATA ACE
5 Rs. Pack
10 Rs. Pack
20 Rs. Pack
Max.
Chips
#0)
0*
&)
&$
)$
%$
.$
Namkeen
)$-
-$
.-
&$
)$
%$
.$
Average Max.
(
CANDYMAN 2 ! 3 4 5 Name of Can y
Weight Jar
Carton Contain Piaggio ape 3-W Max.
Double Echoles Natkhat rang
/-/
#)9
.$
*-$
-9
.$
Toffichoco
/.$
#)9
.$
Cofitino Futifun Butter Licks CM Liccks
/.$ *-$
#)9 #-9
.$ .$
&'-1
.9
.$
%*$
#)9
.$
TATA ACE
Average Max.
&$ &$ &$ &$ &$ &$ &$
-$ -$ -$ -$ -$ -$ -$
Average /$ /$ /$ /$ /$ /$ /$
ª + ++4 ! 4 "4 !
MATCH BOX 1 Carton AIM
Sunflower Horsehead Homelight
*$$ *$$
*$$
*$$
Ship
Train
*$$ *$$
Load Carrying Piaggio ape3-w Max. Average ))$
)$$
( No of Carton ) TATA ACE Max. Average .$$
&-$
4
,'
SUPERIA Weight /) )/* .*. Weight .
SOAP Category 4" 4" 4"
#)
1 Carton
Weight
<
#..4 '
%
<
.-4 '
#$$
<
&$4 '
)$$
SHAMPOO Category "
/ -
FIAMA DI WILLS
1 Carton
;
Weight
)%*$4 ' /$
4 " "
)#)$4 '
; ;
4
0*$4 '
&$$
" ).4
1 Carton
!
:
4
#0*4
0)
!
:
4
#..4
#-.
!
:
4
/)4
#%$ Weight
4"
#)$4 '
4"
/)4 '
Shampoo Category
%
4"4
"
#$$
4"4
"
)$$
4"4
"
1 Carton ;" ;" ;"
.-$4 ' *$4 ' &*4 '
1 Carton
.-$4 ' &*4 ).4 '
Shower Gel Category
1 Carton
#$$
!
8
#)4 '
)$$
!
8
).4 '
" /)4
#0)$4 '
SOAP Category
( 8 ( 8
1 Carton Weight
" *$4
.%
/%
SOAP Category
#$$
VIVEL DI WILLS Weight
Shampoo Category ; 8( " ; 8( " ; 8( "
4
#5 )5 &5 .5 %5 *5 /5 -5 05
;8 +6 ª06 0 ª
1 ª <8 + < 6; 0 8 ª ª+ : 1++ ª <+=
6 ªª ª ª + 6:
RETAILERS
4
ª ª06
0 ª
<0
#5 )5 &5 .5
"
+ 4 < 4++ < 4 68ªª8
ª6 0ª+6
HOTEL RESTAURANTS
SUPERMARKETS
SECONDARY WHOLESELLERS
Customer
SMALL RETAILERS
ª 2+ ª 8ª>+61 6
Customer
Customer
%
ª 4 ?4
868 ª42 8+ ª06 0 ª
; 0 ª ª 0$08=?8 ?2ª
%
> <0
406 <0
!< 0 ( 4 4 '
40 8 3 "5 8 <86?ª ª 0$08=
1
8
ª <02
6
4 ;82
40 8
06 6
<8 6
= ! 8 8 !
"
!8 # "
! !" #$% ! &' # " !" #()* +(,-" . ! ./ . " #0()1 2 . 1 .# . ! ./ . 3 "# 2 #$4 . 5 " 6 7 100 8 7 / 0((- #$9$71 : ./ . 5; 1 ! # / ' #
ITC MANFACTURING POINT FOR DIIFERENT PRODUCT PORTFOLIO
Þ ITC a i n man a ing plan o i n p o . Þ om o a man a b no an om b ITC. Þ &a a o li p o o i n (gion .g. (ajan aon i a man a ing plan o %I ! i a al o Inia an o plan i in a iwa a a o al . Þ C&Ca & o wa gn a o a na b oning a a. Þ a n o oo ppl om C& a o o "i ibo i "ail o !n a w. Þ "i ibo aign on bai o Toal olm Co in a pa i la i.
1
!
<
8 %8
? ?
!&>?ª ª ? #$$$? ! ! ?
++#
++#
4 <+4
>
+!
4 <+4
$
!
1
<
<
6 @
FOOD Kitchans of India
' :/ <7'=
Ashirvaad Sunfeast Minto Candyman
%
Bingo
<"
6 !
>
!
6
6
% $
1
<
' :/ <7'= ==%
6 !
>
!
Non Food 4
6
==% $
4 44
+ !&>
4 4ª ª 8
" # {. almanCo +,,,,an op ) +. "i ibo i l-,Co ,,,olll (ail & -. olll o an opi l a om "i ibo n.
&ª
( ).1
3#$#%5 A ª 0$$ ##$$
#
)ª
) >
&
(
/%$A
A
Per day Sale Disrributor
Wholeseller
Panshops
6,50,000
50.000
5000
Margin Earned Disrributor
Wholeseller
Panshops
)B
'-#B
-#$B
A 34 5
3; ; 5
ª 345
>
345
3; ( 5
ª 34 5
ROUTE PLAN FOR FOOD AND NON FOOD PRODUCTS:× ( % / ; 4 4 ' ×8 ( ( * 4 ' ×* ( ( &* 6 >' ×8 ( !! )$ 1 ! ' × 4 4 ' × 4 4 ! &> 6'#$$ ª ª
8 #-$ )$ 6'
ת 4 4C ! " 4 ( ' ×!! 4 4 4 ! ( ( 4 (
4 &%$$ *$$$'
× ( % 4 )$ )% 1 !
'
× ( ( &> #&$$$ ! ' × ? ' ×
4 ( 6'&$$$ (' ת 6'-%$$$ '
>&
. ! $&: %&: # Þ 1 . . 82 .# Þ 1 !" # Þ " ! " "! # Þ " # Þ : ' 1 1 . # Þ 1 "8 . 1 /?# Þ ' #8 1 .
D 4 ++
Vehicle Safety Measure:4 )
2
+
4 + ? ? ?
(
'%4 '.'.* '#$4 '-'0& ')$4 '#/'-*
Margin Earned
Per day Sale Distributor
Wholeseller
Retailer
1,50,000
7.000
2000
Disrributor
Wholeseller
Retailer
.B
&B
#$B
A A
"
( . <0 .C% 1 .=
( .
" ( .
<0 .C% 1 .=
<0 .C% 1 .=
: " ( .
( . <0 .C% 1 .=
<0 .C% 1 .=
ª
( .
( .
<0 .C% 1 .=
<0 .C% 1 .=
8 (( 4#%! !
>&
. ! $&: %&: # Þ 1 . . 82 .# Þ 1 !" # Þ " ! " "! # Þ " # Þ : ' 1 1 . # 2 ! 1 #
D 4 + ++
Vehicle Safety Measure:4 )
2
+
4 + ? ? ?
(
Margin Earned
Per day Sale Distributor
Wholeseller
Retailer
12000
1000
400
Disrributor
Wholeseller
Retailer
#)B
#$B
#$B
A A
8 (( 4#%! !
Average Sale of ITC Distributor, Pune Per Month. Category
Food & Non Food
Distributor
Location
SALE (Rs.)
1< 6
-?$$$?$$$
)$?$$$?$$$
6 ª 48ª<
/?%$$?$$$
#%?$$$?$$$
: 86>
*?%$$?$$$
#$?$$$?$$$
1 28;
*?$$$?$$$
#$?$$$?$$$
< 4 6
&?$$$?$$$
-?$$$?$$$
< 6+
)?%$$?$$$
%?$$$?$$$
618ª: 6
)?%$$?$$$
%?$$$?$$$
&%== 4 46 *$ 4 .4 4
4 4 !!
! ! 'ª ( *$B 3 ('Eª'2('5 2C #) '
( ((
; >
48&> 4! !
44 4 ( 44
'
Þ 4 !&> 4 ! != 2' Þ ?!! !! ' Þ +'
ª <
1
ITC
0 Þ Compan o o olio. Þ o nowp o laibiliin ma ig iz i ana ian. Þ nalp o . Þ o a aging ingllipl Conolia. Þ n ani ibiono oo om ppli o onm n. Þ owmanCannlInol. Þ i T anpo aionmo o inio oi i.
Con .
Þ n ani l a o Con a i !wn . Þ n ani l mo Con a "ail l onl #a l Þ inoi l!p aingCo . Þ i l$oaCa ingCapa ip o wi. Þ i lInp ion% aning a a Þ a inga no ooini l. Þ "li Timing. Þ alp a mon. Þ o mInol. Þ a gininp o al o ompanonpoin. Þ &'pnInolini ibingp o a o (n&l i ia billo o ala gn ao lmainnan Co Þ Cal la aingo "i ibo "al (ail . T anpo aioni l!wn . Þ a a Compan.
FOOD Kitchens of India
Non Food
Ashirvaad
Cigarette
4 Sunfeast Minto
Candyman
Bingo
ª 4 ! 4 "4 ! CIGARETTE
Category
1 Cigarette. 1 Cigarette. Pack Box
1 Carton
Insignia
#$
%$
&$ '
India Kings
('
('
('
Classic
#$
%$
&$ '
Gold Flake
#$
)$
*$ '
Silk Cut
#$
)$
*$ '
Navy Cut
#$
)$
*$ '
Scissors
#$
)$
*$
Capstan
#$
&$
*$
Berkeley
('
('
('
Bristol
#$
%$
&$
Flake
#$
%$
&$
ª ++4 ! 4 "4 ! ASHIRVAAD AATA Load Carrying Capacity (No of Carton)
Weight
1 Complete Packet (30 kg)
1 kg 2 kg
&$4 #%!
5 kg
*4
30
25
60
50
10 kg
&4
30
25
60
50
Piaggio ape 3-w Max. Average 30 25 30 25
TATA ACE Max. Average 60 50 60 50
,' 1++ # #%64 ª
#$-
#$-
2 3 4 5
#-6'4
#$-
#$-
477
#$-
#$-
4 !&
ª ª
4
#$-
#$-
&$
ª ª 8
( )$
( .% *$
BINGO
SUNFEAST
Loa Capacity (No of Carton) Piaggio ape 3-w
Category
Weight of Each Pack.
Price(Rs.)
1 Carton
Mari Light Orange Mari Nice Light
&*$ #%- /#'.
)$ #) %
#% .-.
Nice Sugar Sprinkle Snacks Special Special Choclate Special Orange Special Elachi Special cream Gluco Biscuit Dark Fantasy
#%$ -%'/ /$'* *% *% *% #). /- #%$
#% #$ / % % % #) . &$
.0$ /) #)$ #)$ #)$ *$ #)$ &*
Gol Black Cookies Gol en Bakery
/% /%
#% #%
&$ &$
Loa Carrying of Carton ) Piaggio ape 3-w ' ( *$ %$
(No
TATA ACE ' ( 0% 0$
Category
TATA ACE
5 Rs. Pack
10 Rs. Pack
20 Rs. Pack
Max.
Chips
#0)
0*
&)
&$
)$
%$
.$
Namkeen
)$-
-$
.-
&$
)$
%$
.$
Average Max.
(
CANDYMAN 2 ! 3 4 5 Name of Can y
Weight Jar
Carton Contain Piaggio ape 3-W Max.
Double Echoles Natkhat rang
/-/
#)9
.$
*-$
-9
.$
Toffichoco
/.$
#)9
.$
Cofitino Futifun Butter Licks CM Liccks
/.$ *-$
#)9 #-9
.$ .$
&'-1
.9
.$
%*$
#)9
.$
TATA ACE
Average Max.
&$ &$ &$ &$ &$ &$ &$
-$ -$ -$ -$ -$ -$ -$
Average /$ /$ /$ /$ /$ /$ /$
ª + ++4 ! 4 "4 !
MATCH BOX 1 Carton AIM
Sunflower Horsehead Homelight
*$$ *$$
*$$
*$$
Ship
Train
*$$ *$$
Load Carrying Piaggio ape3-w Max. Average ))$
)$$
( No of Carton ) TATA ACE Max. Average .$$
&-$
4
,'
SUPERIA Weight /) )/* .*. Weight .
SOAP Category 4" 4" 4"
#)
1 Carton
Weight
<
#..4 '
%
<
.-4 '
#$$
<
&$4 '
)$$
SHAMPOO Category "
/ -
FIAMA DI WILLS
1 Carton
;
Weight
)%*$4 ' /$
4 " "
)#)$4 '
; ;
4
0*$4 '
&$$
" ).4
1 Carton
!
:
4
#0*4
0)
!
:
4
#..4
#-.
!
:
4
/)4
#%$ Weight
4"
#)$4 '
4"
/)4 '
Shampoo Category
%
4"4
"
#$$
4"4
"
)$$
4"4
"
1 Carton ;" ;" ;"
.-$4 ' *$4 ' &*4 '
1 Carton
.-$4 ' &*4 ).4 '
Shower Gel Category
1 Carton
#$$
!
8
#)4 '
)$$
!
8
).4 '
" /)4
#0)$4 '
SOAP Category
( 8 ( 8
1 Carton Weight
" *$4
.%
/%
SOAP Category
#$$
VIVEL DI WILLS Weight
Shampoo Category ; 8( " ; 8( " ; 8( "
4
#5 )5 &5 .5 %5 *5 /5 -5 05
;8 +6 ª06 0 ª
1 ª <8 + < 6; 0 8 ª ª+ : 1++ ª <+=
6 ªª ª ª + 6:
RETAILERS
4
ª ª06
0 ª
<0
#5 )5 &5 .5
"
+ 4 < 4++ < 4 68ªª8
ª6 0ª+6
HOTEL RESTAURANTS
SUPERMARKETS
SECONDARY WHOLESELLERS
Customer
SMALL RETAILERS
ª 2+ ª 8ª>+61 6
Customer
Customer
%
ª 4 ?4
868 ª42 8+ ª06 0 ª
; 0 ª ª 0$08=?8 ?2ª
%
> <0
406 <0
!< 0 ( 4 4 '
40 8 3 "5 8 <86?ª ª 0$08=
1
8
ª <02
6
4 ;82
40 8
06 6
<8 6
= ! 8 8 !
"
!8 # "
! !" #$% ! &' # " !" #()* +(,-" . ! ./ . " #0()1 2 . 1 .# . ! ./ . 3 "# 2 #$4 . 5 " 6 7 100 8 7 / 0((- #$9$71 : ./ . 5; 1 ! # / ' #
ITC MANFACTURING POINT FOR DIIFERENT PRODUCT PORTFOLIO
Þ ITC a i n man a ing plan o i n p o . Þ om o a man a b no an om b ITC. Þ &a a o li p o o i n (gion .g. (ajan aon i a man a ing plan o %I ! i a al o Inia an o plan i in a iwa a a o al . Þ C&Ca & o wa gn a o a na b oning a a. Þ a n o oo ppl om C& a o o "i ibo i "ail o !n a w. Þ "i ibo aign on bai o Toal olm Co in a pa i la i.
1
!
<
8 %8
? ?
!&>?ª ª ? #$$$? ! ! ?
++#
++#
4 <+4
>
+!
4 <+4
$
!
1
<
<
6 @
FOOD Kitchans of India
' :/ <7'=
Ashirvaad Sunfeast Minto Candyman
%
Bingo
<"
6 !
>
!
6
6
% $
1
<
' :/ <7'= ==%
6 !
>
!
Non Food 4
6
==% $
4 44
+ !&>
4 4ª ª 8
" # {. almanCo +,,,,an op ) +. "i ibo i l-,Co ,,,olll (ail & -. olll o an opi l a om "i ibo n.
&ª
( ).1
3#$#%5 A ª 0$$ ##$$
#
)ª
) >
&
(
/%$A
A
Per day Sale Disrributor
Wholeseller
Panshops
6,50,000
50.000
5000
Margin Earned Disrributor
Wholeseller
Panshops
)B
'-#B
-#$B
A 34 5
3; ; 5
ª 345
>
345
3; ( 5
ª 34 5
ROUTE PLAN FOR FOOD AND NON FOOD PRODUCTS:× ( % / ; 4 4 ' ×8 ( ( * 4 ' ×* ( ( &* 6 >' ×8 ( !! )$ 1 ! ' × 4 4 ' × 4 4 ! &> 6'#$$ ª ª
8 #-$ )$ 6'
ת 4 4C ! " 4 ( ' ×!! 4 4 4 ! ( ( 4 (
4 &%$$ *$$$'
× ( % 4 )$ )% 1 !
'
× ( ( &> #&$$$ ! ' × ? ' ×
4 ( 6'&$$$ (' ת 6'-%$$$ '
>&
. ! $&: %&: # Þ 1 . . 82 .# Þ 1 !" # Þ " ! " "! # Þ " # Þ : ' 1 1 . # Þ 1 "8 . 1 /?# Þ ' #8 1 .
D 4 ++
Vehicle Safety Measure:4 )
2
+
4 + ? ? ?
(
'%4 '.'.* '#$4 '-'0& ')$4 '#/'-*
Margin Earned
Per day Sale Distributor
Wholeseller
Retailer
1,50,000
7.000
2000
Disrributor
Wholeseller
Retailer
.B
&B
#$B
A A
"
( . <0 .C% 1 .=
( .
" ( .
<0 .C% 1 .=
<0 .C% 1 .=
: " ( .
( . <0 .C% 1 .=
<0 .C% 1 .=
ª
( .
( .
<0 .C% 1 .=
<0 .C% 1 .=
8 (( 4#%! !
>&
. ! $&: %&: # Þ 1 . . 82 .# Þ 1 !" # Þ " ! " "! # Þ " # Þ : ' 1 1 . # 2 ! 1 #
D 4 + ++
Vehicle Safety Measure:4 )
2
+
4 + ? ? ?
(
Margin Earned
Per day Sale Distributor
Wholeseller
Retailer
12000
1000
400
Disrributor
Wholeseller
Retailer
#)B
#$B
#$B
A A
8 (( 4#%! !
Average Sale of ITC Distributor, Pune Per Month. Category
Food & Non Food
Distributor
Location
SALE (Rs.)
1< 6
-?$$$?$$$
)$?$$$?$$$
6 ª 48ª<
/?%$$?$$$
#%?$$$?$$$
: 86>
*?%$$?$$$
#$?$$$?$$$
1 28;
*?$$$?$$$
#$?$$$?$$$
< 4 6
&?$$$?$$$
-?$$$?$$$
< 6+
)?%$$?$$$
%?$$$?$$$
618ª: 6
)?%$$?$$$
%?$$$?$$$
&%== 4 46 *$ 4 .4 4
4 4 !!
! ! 'ª ( *$B 3 ('Eª'2('5 2C #) '
( ((
; >
48&> 4! !
44 4 ( 44
'
Þ 4 !&> 4 ! != 2' Þ ?!! !! ' Þ +'
ª <
1
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