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INFORMATION TECHNOLOGY INTERNATIONAL TRADE SHOWS

Algiers 18 19 20 may Casablanca 03 04 05 november Tunis 09 10 december

2009

MED-IT the key to your business development in the Maghreb XCOM FRANCE Tél : +33 4 42 70 00 66 Email : [email protected]

Opération soutenue par le Ministère Délégué au Commerce Extérieur

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MED-IT, the North-African reference in IT trade shows

MED-IT are a series of International Information Technology Trade Shows (Computing, Internet, Telecom), exclusively intended for IT sector professionals and decision makers. They are held every year in Algiers, Casablanca and Tunis,

Testimonials Exhibitors Med-IT Tunis 2007 How would you summarise your participation in Med-IT Tunis 2007? To me, it has been

under the auspices of the Minister in charge of NICTs and they are also certified

extremely positive. The meetings set up by the

by the Minister appointed to French Foreign Trade.

organisation were taken at a high level: MD, IS Manager, IS Security Manager. This saved time and gave us a good perspective on the Tunisian market. Besides, the companies we met

The “Med-IT” concept: an exhibition, conferences and targeted business meetings.

matched our predetermined requirements. Lastly,

Med-IT

organisers

understand

each of their partners’ trades very well.

A genuine crossroads of exchanges between professionals, Med-IT trade shows also represent a highly-appreciated meeting forum for companies and local authorities,

Denis Gadonnet, Southern Europe Channel Manager, IronPort, a Cisco Business Unit

who take this opportunity to get informed on the latest IT equipment and solutions, to meet

Med-IT Algiers 2008

interested professionals and establish strategic agreements with international companies

I just thought I would send you this email to congratulate you on the quality of your

seeking partners.

work. It was perfect. It is a real pleasure to attend Med-IT trade shows, and believe

Every year, conferences held in relation to the trade show provide an opportunity

me, as someone who goes to a lot of trade

to

shows, I can tell you this is quite unique!

unveil

major

market

trends

and

to

highlight

current

themes.

Presentation workshops on innovative solutions and the “IS Managers forums”

Hamed Henni, Sales Director EMEA,

foster exchanges between professionals and testimonials on best practice.

UDCAST

In order to ensure they make contacts that meet their expectations, exhibitors and visitors may take advantage of a schedule of targeted meetings to be set up prior to the event.

Med-IT Algiers 2008 I want to thank you for your excellent organisation and I hope we shall have the opportunity for a repeat next year.

Christine DEDENON, PROGISYS

The MED-IT Awards Every year a competition highlights the best IT achievements.Launched in Algeria in 2008, the competition focused on the best cultural websites. In 2009, the competition will focus on the best e-commerce websites, a hot issue with a promising future in North Africa. The operation also provided the event with major media coverage and represented an opportunity to enhance innovative achievements performed by local operators.

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Number of visitors

Number of visitors expected: 3,000 professionals

Who will be attending? Human resources, Training : 4%

Other positions : 4%

Administrative and Financial Managers : 5% Sales Management : 9% IS and Computing Managers : 47%

MDs, Managers : 31%

Press : 1%

Companies : 41%

ICT Professionals: 39%

60% of visitors are end-users: decision makers, companies, education and liberal professions.

40 % of visitors are IT professionals: IT sector, press and education.

Teaching and training : 3% Liberal professions : 2%

Authorities, Ministries : 14%

* 2008 statistics based on average attendance at trade shows in Algeria, Morocco, Tunisia.

Who will be exhibiting? Telecom and Mobile Phone operators Software and IT solutions publishers Suppliers of IT equipment and materials IT engineering and services companies

Why exhibit? A true business booster, Med-IT will enable you to: Be known and to enhance your reputation Meet new prospective customers and clients Meet potential partners and engage in strategic agreements Take advantage of qualified visitors and of a high-profile media campaign

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Event Promotion

Prior to the event : Direct marketing : 10,000 invitations posted to companies from a selection of qualified professional files + 3 email campaigns + a phone follow-up campaign on the invitation mail out (to a selection of 1,000 companies).

Testimonials Exhibitors Med-IT Algiers 2008 I wanted to thank you for the organisation and the handling of the Med-IT 2008 trade show that just took place in Algiers. I was personally very pleased to take part, and I hope I shall have the opportunity of doing so again.

Advertising :

Rachid Oudia, Clio SA, Genève

150 ad releases in the local and international printed press (business, IT, Networks, Telecoms), TV, radio and Internet. Press : every month, press releases are sent up to and until the event, a press kit is prepared, and a press conference is held during the event itself.

Med-IT Casablanca 2008 We thank all Xcom organisers for the way everything went so smoothly during this 7th edition of the Casablanca trade show. Despite our late registration, we most particularly appreciated the way in which the business

During the event :

meetings schedule, which we were given a

Media coverage : journalists are invited to meet with the various speakers and

few days before the event started, matched

to cover the event. Contacts are facilitated through the availability of a press

our requirements. The schedule was followed

lounge within the trade show where everyone can meet attending journalists.

at 80%, and this enabled us to do effective

Partners will relay the operation via live TV and radio appearances covering the event.

After the event :

and substantial business throughout both days. Trouble-free logistics meant we were operational from the start of the event, and through all this, Xcom managers, staff and

Accounts and reports written by journalists and various publications, following their

subcontractors demonstrated highly appealing

attendance at the trade show and the summary of the event.

good spirits. We are looking forward to Tunis! See you very

In 2008, over 350 articles about the Med-IT trade shows appeared in the press

soon.

Excerpt from IT MAG journal (an Algerian magazine specialising in IT) following the Med-IT ALGIERS 2008 trade show (article published on May 5th, 2008)

Alain GOUZLAN, Associate Director GD Expert

The close of Med-It’s 5th edition (by Nacer Ould Mammar) Evidently, the 105 exhibitors at the Information and Communications Technologies Professional Trade Show’s 5th edition mostly expressed their satisfaction with the proper organisation of this event. They were unanimous in saying that the trade show was a success. Moreover, a significant number of those exhibitors suggested that the next editions be extended to three days instead of the current two.

Med-IT Casablanca 2008 We did not have the opportunity of talking with you before we left Casablanca. I wanted to congratulate you for the organisation of the trade show. Best regards,

Florence PITON, Business Developpment Manager SYLOB, Integrator of ERP solutions

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Med-it 2009 schedule Med-It Algiers : 18 19 20 may 2009 Med-It Casablanca : 03 04 05 november 2009 Med-It Tunis : 09 10 december 2009

Visitors Med-IT Algiers 2008

Terms and Conditions BOOTH PACKAGES

Testimonials

This letter is to express our warmest thanks for the invitation. We visited the trade show and

Algeria & Morocco 3 days

Bare surface (minimum area 36 sq. m.) Bare booths include ground markings defining your area, with no carpeting, no partition and no signage.

Tunisia 2 days

attended the round tables and conferences, which to us meant an opportunity to update our knowledge on technological changes within computing and telecommunications.

€ 380 per sq. m.

€ 350 per sq. m.

Thank you again.

Mr TOUAIBIA Business Developpment Director

Conference speaker Equipped surface (minimum area 9 sq. m.) Equipped booths include carpeting, partitions, the aluminium structure, signage, lighting, an internet connection and a furnishings allowance (for a 9 sq. m. booth: one hostess counter, one stool, one table, three chairs, one wastepaper bin, one display stand).

Med-IT Algiers 2008

€ 450 per sq. m.

€ 420 per sq. m.

€ 175

€ 175

Registration fee per company Registration fees include exhibitor badges, invitations, a presentation of the company in the exhibitor catalogue, and personal liability insurance.

I congratulate you for organising this trade show, which really was a feast and a great success. Your acute flair for communications and your professionalism have been key factors in this growing success. The guests, the activities on offer, the excitement of participants all conspired to make one hell of an ambience and gave some depth to this major, leading event. I had hoped to congratulate in person, but unfortunately your schedule and your many duties made it impossible to meet you. Once again, please accept my sincere congratulations for yourself and for your whole, wonderful team. Looking forward to the newt Med-it, I remain Yours sincerely

Optional services Scheduled meetings : € 900 20-minute presentation workshop (conferences) : € 500 Advertising in the exhibitors’ catalogue : Full page : 800 € and 1/2 page : 450 €

Khaled KAÏD, Deputy Director of Distance Learning at the University of Continuing Education, Algiers.

MED-IT 2008 Awards Jury Chairwoman It was a real privilege to be involved with the jury selection. The prize ceremony was

Support for Export

wonderful and I really appreciated being able to listen to the prize winners talk about their

Expenses incurred towards this event may partly be paid for within the context of

work - very inspiring!

specific EXPORT INCENTIVES programmes, according to the country concerned. For further

It was a great salon - congratulations to everyone

information on this, please contact the appropriate agencies. If your company is based in France, you will automatically be entitled to a discount under the Ministry for Foreign Trade certification scheme. For further information, please contact us.

for their hard work. It was a wonderful success. Best regards,

Christine Maxwell, Director of the World Summit Award, Director Chiliad Software and President of the Jury Med-It 2008.

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The organisers

XCOM is a company that specialises in organising professional trade shows focusing on Information Technology (Computing, Internet, Telecoms). Consisting of a team of 6, XCOM has been organising its own events since 1998. The company head office is located in the South of France and has a subsidiary in Algeria. Arrangements are underway for new subsidiaries planned in Morocco and Tunisia.

In 1998, XCOM created the Téléform trade show, the 1st professional fair devoted to e-learning ever held in France, and in 2000 in Marseille, it introduced Net’Expo, the leading Mediterranean trade show for Internet, Computing and Telecoms. Both events each had 150 exhibitors. Since 2002, XCOM has organised the MED-IT trade shows on Information Technology (IT) in North-African countries.

Website : www.xcom.fr Website Salons : www.med-it.com Your contacts In France / XCOM Switchboard : +33 (0) 4 42 70 00 66

Christophe STIEVENARD, Associate Director Direct line : +33 (0) 4 42 70 95 11 E-mail : [email protected] Marianne BOUFFARD, Sales Manager Direct line : +33 (0) 4 42 70 89 13 E-mail : [email protected] Clotilde CHOUILLOU, Office Manager Direct line : +33 (0) 4 42 70 95 12 E-mail : [email protected] In Algeria / XCOM Yasmine MEKNACHE, Manager, Algerian Office Tel / Fax : +213 21 91 84 75 Mobile : +213 7 90 844 188 E-Mail : [email protected]

•Visuel : RBL Communication Création graphique : Cap Grand Large - Printed by GUNYFAL S.A - www.gunyfal.com

Sylvie REFORZO, DG Direct line : +33 (0) 4 42 70 95 10 E-mail : [email protected]