Final Sil Project.docx

INDEX TYPE OF INDUSTRY COMPANY PROFILE COMPANY STRUCTURE HISTORY BOARD OF DIRECTORS VISION AND MISSION CORPORATE SOCIAL RESPONSILITY PRODUCTS MANUFACTURING PROCESS CHANNEL OF DISTRIBUTION FINANCIAL ANALYSIS MAINTENANCE COMPETITORS MY EXPERIENCE WHY SHOULD WE CHOOSE SIL INDUSTRY? OBSERVATION CONCLUSION

TYPE OF INDUSTRY SIL is a food industry. Food industry is basically a type of industry that manufacturers food products through various raw materials and with various processes. There are various types of food industries like dairy, poultry, honey, sugar industry etc. It is basically an industry that focuses on products made out of food and fruit preservatives i.e. products like jam, sauces, ketchup, mayonnaise, etc. This industry operates in Pune and has been quiet successful. This company has its own set of standard products and are of specialized quality and excellency. This industry is located at Saswad and has a big production unit and can produce a huge number of products at a time. SIL industry has been developing and growing since a very long time and has been successful in food industry.

COMPANY PROFILE SIL Industry is a food industry which manufactures products made out of food and fruit preservatives. It has been a successful industry. It is a well known brand which operates throughout the country. It is a Scandic Food India Private Ltd Company locally branded as SIL and has been a very well developing food industry. Scandic Food is a 100% subsidiary of Denmark based “Good Food Group A/S”. With factories in 5 countries, the group produces, markets and exports food products to around 80 countries. The group’s principle product range comprises of jams, juices, honey, dressings, nuts, and frozen fruits. Good Food Group also weilds expertise in diverse food categories. In March 2008, Scandic Food acquired the SIL range from Marico in order to tap the Indian processed foods sector. After acquisition by Marico, SIL continues to introduce innovative products in the market. Its strong distribution network further ensures easy availability of these products across the country. SIL is determined to maintain its momentum of delivering well researched, curated, finest quality products to its consumers.

COMPANY STRUCTURE

HISTORY In 1952:- Mr. Rustamji , a Parsi Food technologist commenced the SIL journey under the name – James Smith and Co. The company set out as a processed fruit and continental food brand with a variety of foods in cans and bottles. Even during its early days SIL had around 60 products under this brand. Then in the late 60’s it was acquired by “Rallis India Ltd.” Rallis however, decided to continue with the same name, brand and location i.e. Cotton Green, Mumbai. In 1979:-Mr. Jeroo Mango from Mumbai and Mr. Vakil from Pune purchased SIL in partnership under the same name “James Smith and Co.” and soon operations were shifted from Cotton Green, Mumbai to Khalad village, Saswad near Pune. In 1980:-Manufacturing activity commenced at Saswad. In 1991:-SIL was purchased by “Bombay Oil Industries”. The company name “James Smith and Co.” was changed to “Kanmoor Foods Ltd.” But the brand name and location remained the same. In 1993:-“Marico Industries ltd.” took marketingof SIL from Kanmoor foods. In 2000:-“SIL” manufacturing activity was also taken over by Marico Industry.

In 2008:-Scandic Food India Private Ltd., a Danish subsidiary of Good Food Group A/S acquired SIL from Marico Industries.Presently, SIL is the second most leading brand in the Jams category and leading player in all its other processed food segments. Popular for “Lip- Smakin Goodness” SIL has a wide range of products such as jams, sauces, ketchups, baked beans, sweet corn soup and mayonnaise.

BOARD OF DIRECTORS The Board of Directors have the power of all decisions that are to be made, in regards to SIL industry. The Chairman of SIL industry is Mr. Otto Christensen. Board Of Directors of SIL Industry:1) Torben Christensen 2) Otto Johannes Christensen 3) MahendraSadashivDeodhar

VISSION AND MISSION The objective of SIL industry is to build a positive response among the consumers and provide them with high quality and wide range of products which would help them to fulfil their needs. This organization has a unique advantage, its strategic location. Based in Pune city, a place with historic, cultural importance and a major district in Maharashtra, India. The city is known as ‘The City of Students’ because of its large number of educational centers. Another major advantage is that Mumbai is just 180km away. Thus, using these key factors, they want to serve the state with their superior quality of food products. They want the state to crave for this superior quality of food products. The main motive is not only to earn profit but also to take care of the health of the consumers.

CORPORATE SOCIAL RESPONSILITY CSR stands for Corporate Social Responsibility. CSRmeans a sense of responsibility towards society, employees, people around and their welfare and development.

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To provide consumers with high quality of good products.

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To make products available to the consumers whenever required.

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To take care of the health of the customers.

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To increase the economic health of the country.

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To ensure that the pollution does not increase while manufacturing the products.

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To decrease the poverty of the country by doing charity.

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To avoid the usage of harmful products in the manufacturing process.

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To carry out activities which would help to build welfare in the community.

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To increase entrepreneurship development in the minds of people.

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The motive is to reduce the issues of hunger and malnutrition.

PRODUCTS 1.JAMS The SIL Industry produces jam by cutting the whole fruit into pieces or crushing it. Then it is heated with water and sugar to activate its pectin before being put into containers. The SIL also manufactures.

1.Mixed FruitJams, 2.Pineapple Jam, 3.Mango Jam, etc.

2.KETCH-UP’s Ketchup is a sweet and tangy sauce, typically made from tomatoes, sweetener and vinegar, with assorted seasonings and spices. The SIL also manufactures. 1.Tomato Ketchup. 2.Hot Sweet Ketchup. 3.Funmato Ketchup. 4.Hotmato Ketchup.

3.BAKED BEANS The soya beans are boiled, sorted, and the impurities in it are removed. Then the beans are baked and used in making sauces.

4.SWEET CORN SOUP There’s hardly any soul who can ignore the sweet mellow appeal of this slurpy delight. Especially when it’s interspersed with chewy corn kernels.

5.PICKLES Pickling is the process of preserving or expanding the lifespan of food by either anaerobic fermentation in brine or immersion in vinegar. The resulting food is called pickle, or, to prevent ambiguity, prefaced with the adjective pickled.

6.MAYONNAISE Mayonnaise is a thick, creamy dressing often used as a condiment. It is stable emulsion of oil, egg yolk, and either vinegar or lemon juice with many options for embellishment with other herbs and spices. The SIL also manufactures. 1.Veg Mayonnaise. 2.Non Veg Mayonnaise. 3. Mexican Mayonnaise. 4.Cheesy Mayonnaise. 5.Garlic Mayonnaise. 6.Tikka Mayonnaise. 7.Mint Mayonnaise etc.

7.Spread Hazella The goodness of chocolate and healthiness of hazelnut, Hazella Choco is an instant dip into happiness.

8.SAUCES

If you have a knack to experiment with snacks, this super slick, thick sauce will definitely garnish your food plates and taste palates with a little something extra.The SIL industry produces various Sauces such as1.Tomato Sauce. 2.Soya Sauce. 3.Red Chilli Sauce. 4.Green ChilliSauce etc.

MANUFACTURING PROCESS Manufacturing Process are the steps through which raw materials are transformed into a final product. Manufacturing process is carried out in a very efficient and effective manner. The manufacturing process is done with proper care so that the high quality products are made available for the consumers.The manufacturing process of the baked bean in tomato sauce is carried out in the following steps:SOAKING DRAINING WASHING CLEANING BOILING ADDING FILLING PACKING

1. SOAKING

The soya beans are soaked into the water for atleast 12 hours before boiling it.

2. DRAINING After soaking the process of draining is done by draining the water from the bean.

3.WASHING The beans are then washed properly after draining the water.

4.CLEANING The washed beans are then cleaned properly by removing the impurities from it.

5.BOILING

After the process of cleaning the beans are boiled up to 80c.

6.ADDING To make the final sauce many ingredients such as sugar, salt, spices, etc are added to increase the taste of the sauce.

7.FILLING The sauce is then filled in the cans or containers.

8.PACKING The final product is then sealed and packed accordingly for selling in the market.

CHANNEL OF DISTRIBUTION SIL Industry has a simple chain of distribution. They follow two chains of distribution:Manufacturer

Manufacturer

Customer

Wholesaler

Retailer

Customer

As per the survey there is a little gap in the company’s communication and consumer understanding of the brand. Management should device “Pocket wise” aggressive communication campaign. As the product is not present nationally, Vernacular Press, Cable TV network, Radio jingles, Shop front gates (low budget advertisement options) could be used for popularizing the brand

FINANCIAL ANALYSIS

MAINTENANCE A manufacturing unit like the SIL Industry has many machines, electrical units, etc. that needs regular maintenance. SIL Industry has a fixed routine that covers all the maintenance required units.

Machinery All machinery requires maintenance. The maintenance is determined on the number of hours that it has been operated. Based on this the wear and tear of the various machines parts can be estimated. The parts that usually require the maximum maintenance are the rollers of packaging units. The machines that come in contact with the sauces or jams are washed with boiling hot water, then with a chemical, then with boiling hot water again and then washed with cold water. This process takes place everywhere with the small holding tanks.

Storage Tanks There are two types of storage tanks when it comes to maintenance, the big and the small. The big storage tanks are washed on weekly basis while the smaller once are washes on daily basis. The process involves, washing with boiling hot water, then by chemical, then with boiling hot water again and then washing with cold water.

Electrical Department The electrical department is in charge of electrical lies that run through the entire plant they usually have a simple job of just changing the parts that whether down or fuse. A major problem they face is rodents eating their underground wires, however, they now run the cables through G.I pipes. The other equipment that usually burn out are the M.C.B.’s, wires that fuse, motor pumps, etc.

Pest control Rodents are a problem everywhere. To take care of them crews of pest control are called every one month to spray the pesticides to keep the plant rodent free and hygienic. Everywhere during the manufacturing process, the pest control panels are available.

COMPETITORS SIL brand is one of the most competitive brand. To compete with its competitors it every now and then build up some or the other strategies to strive in the competitive world. The following is the list of the competitors in particular products:     

Jams: Kissan, Mapro, TOPS. Sauce/Ketchup:Kissan, Maggi. Tomato Puree:Godrej. Canned and Bottled Products:Kissan. Pickles:Ruchi, Priya, Mother’s Recipe, Bedekar. etc

MY EXPERIENCE Industrial Visit to SIL Industry has been a very wonderful experience. We learnt a lot and it was fun and knowledgeable. SIL is one of the biggest and successful food production industry in Pune. It has very interesting production process. It has many products and are standardized and are of good quality. Its hygienic and clean and it has proper system and machineries installed which are checked and maintained from time to time. It was indeed a wonderful experience.

WHY SHOULD WE CHOOSE SIL INDUSTRY? SIL gives proper quality products with high prices. The production process are standardized and are made in appropriate situation and conditions. The products are properly tested and then kept for sale. All this aspects prove that SIL products are good and healthy for use. That’s why we should prefer SIL industry.

OBSERVATION We observed that SIL industry has been one of the famous food industry in Pune and has established a good market base and as we had seen the products, they are of proper quality which are packed properly. And many more aspects makes this industry a successful industry.

CONCLUSION SIL Industry visit has been a very good and knowledgeable experience. The production processes are of proper standards and are operated systematically. Their products are of appropriate quality and of affordable price which makes them successful. From this we conclude that SIL Industry is a successful company and has been leading food based industry in Pune.