Final Report Of Mr
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EXECUTIVE SUMMARY We have made a survey on watch companies. We made the survey to find out the market share of different watch companies. We searched in the internet and collected the data’s of the different companies. We got the complete profile, area of business of the companies. After collecting all the information we arranged them in a proper way and gone through it. We came to know many things regarding the companies like which is the leading company and which companies needs some changes in the product. We have found that the consumers which we have selected for the survey purpose all of them prefer to wear watch and the majority among all likes the TITAN brand. Mostly the consumer wants the quality of the product and the range they want is between Rs. 1000-2000 with Golden belt.
INTRODUCTION The survey is on watch companies. Watches are very important for every human being. Now a day’s cell phones are used to see the time but still watches play a very vital role in the society. Every body in this world busy with studies, jobs and works and for them watches are very essential. So we have done a study on the watch companies and came to know that why people like watch, for which occasion the want, which type they prefer, what are there affordable price etc. The names of the companies which we have surveyed are:
TITAN TIMEX HMT RADO OMEGA CARTIER MAXIMA
OBJECTIVES The main objective of our study is:1. To study about the watch companies in the market. 2. To find out the market share of the companies. 3. To know about the preference of the consumer.
HYPOTHESIS Titan is the leading watch company.
TIME, PLACE AND MATERIALS Date: Place: Materials:
Guwahati Questionnaires, Internet
LIMITATIONS 1. 2. 3.
It is Time consuming It is Expensive Excessive paperwork
METHODOLOGY The methods used are to complete this survey are interaction with the people. The survey is done with the help of questionnaires. We have distributed 30 questionnaires to different respondents of different age groups. The age groups are from 20-25, 25-30, 30 and above. We have given twelve questions like:
• • •
Preference of the consumer Which brand they like? The style. Etc……………………
ANALYSIS FINDINGS AND INTERPRETATION Q no. 1(a):- Do you prefer to wear watch? Sl no. 1(a)
Tally mark representation 1111 1111 1111 1111 1111 1111
Preferences
30
Q no. 1(b):- People don’t prefer to watch Sl no.
Tally mark representation
Preferences
1(b)
0
0
35 No. of Customer
30 25 20 No. of Customer
15 10 5 0 Like
Donot Like Product Preference
Q no. 2:- Brands which people like most Sl no.
Company Name
Tally mark representation
Preferences
2(a) 2(b) 2 (c) 2(d) 2(e) 2(f) 2(g)
Titan Timex Hmt Rado Omega Cartier Maxima
1111 1111 1111 1111 11 11 11 0 0 11111
20 2 2 2 0 0 5
Customers Preferences Maxima Cartier
Titan
Omega
Timex
Rado
Hmt Rado
Hmt
Omega Titan
Timex
Cartier Maxima
Q no. 3:- Why you like this product? Tally mark Reason
Sl no.
Preferences
representation
3(a) 3(b) 3© 3(d) 3(e)
Price Quality Design Goodwill Greatest demand
11 111111111111111111 111 11 0
2 22 3 2 0
No. of Customer
25 20 15 No. Of Customer
22
10 5 0
3
2 Price
Quality
Design
2
0 Goodwill Greatest Demand
Reason For Liking the product
Sl no.
Q no. 4:- What is your range? Tally mark Range
Preferences
representation
4(a) 4(b) 4© 4(d)
Below 1000 1000-2000 2000-3000 3000 and above
11111 1111 1111 111111 11111
6 11 7 6
12 10 8 No. of Customer
6 No. Of Customer
4 2 0
Below 1000
10002000
20003000
3000 and Above
Range
Sl no.
Q no. 5:-What type of material do you prefer? Tally mark Material
Preferences
representation
5(a) 5(b) 5© Sl no.
Gold 11111111111111 Platinum 11111111 Silver 1111 Q no. 6:- Which type of belt you like? Tally mark Material
17 9 4 Preferences
representation
6(a) `6(b) 6©
Sl no.
Golden Silver leather
111111111111 1111 111111111111
14 4 14
Q no. 7:- Your watch choice depend on which occasion? Tally mark Preferences Choice representation
7(a) 7(b) 7(c) 7(d)
Sl no.
8(a) 8(b) 8©
Sl no.
9(a) 9(b)
Party Office Journey Any special occasion
0 11111 11111 11 111 11111111
Q no. 8:- What type of style is fit for you? Tally mark representation Choice Funky 1 Official 11111 11111 11 Casual 11111 11111 11 Q no. 9:- What type of customer you are? Tally mark representation Type of Customer Style conscious 11111111 Service conscious 11111111111
0 15 3 9
Preferences
1 14 14
Preferences
10 13
9(c)
Go with what you have
Sl no.
111111
Q no. 10:- For which generation you want your watch? Tally mark Generation
7
Preferences
representation
10(a) 10(b) 10(c)
Children Teenagers Younger
10(d)
Old
1 11 1111111111111111111 1 11
1 2 25 2
RECOMMENDATION After the survey and graphical presentation of data we came to know that Titan is the top most brands. And if Titan companies can launch new watch products by maintaining its present quality then definitely people will accept it as they are accepting now. And we suggest the other companies to improve their quality, style, design with reasonable and affordable price then they can also lead like Titan.
CONCLUSION The findings of our present study reveal that the market shares of TITAN company is highest than other company. And the majority of the people give preference to TITAN only and not the companies because of their quality, style, design and price.
BIBLIOGRAPHY Internet:Titan: -
http://www.tata.com
Omega: -
http://www.omega.watches.com
Cartier: -
www.cartier.com
Rado: -
www.rado.com
Maxima: -
www.maxima.com
Hmt: -
www.hmt.com
Timex: -
www.timex.com
SUBMITTED TO:
PROF. SUMITA MAZUMDER
SUBMITTED BY: BINITA HALOI (47) MONALISA DAS (33) RANI PAUL (23) SHANTUMONI GOPE (48) PRIYANKU BARUAH (43)
DARWIN SCHOOL OF BUSINESS
TABLE OF CONTENTS 1. Executive Summary……………………………………….
I
2. Introduction………………………………………………..
i
3. Objectives…………………………………………………..
ii
4. Hypothesis………………………………………………….
ii
5. Time, Place and Materials………………………………...
ii
6. Limitations…………………………………………………
ii
7. Methodology……………………………………………….
Ii
8. Analysis, Findings and Interpretation…………………….
Iii
9. Graphical Representation (1)……………………………....
iii
10. Graphical Representation (2)……………………………....
iv
11. Recommendation…………………………………………….
Vi
12. Conclusion…………………………………………………….
Vi
13. Bibliography…………………………………………………..
vii
INTRODUCTION The survey is on watch companies. Watches are very important for every human being. Now a day’s cell phones are used to see the time but still watches play a very vital role in the society. Every body in this world busy with studies, jobs and works and for them watches are very essential. So we have done a study on the watch companies and came to know that why people like watch, for which occasion the want, which type they prefer, what are there affordable price etc. The names of the companies which we have surveyed are:
TITAN TIMEX HMT RADO OMEGA CARTIER MAXIMA
OBJECTIVES The main objective of our study is:1. To study about the watch companies in the market. 2. To find out the market share of the companies. 3. To know about the preference of the consumer.
HYPOTHESIS Titan is the leading watch company.
TIME, PLACE AND MATERIALS Date: Place: Materials:
Guwahati Questionnaires, Internet
LIMITATIONS 1. 2. 3.
It is Time consuming It is Expensive Excessive paperwork
METHODOLOGY The methods used are to complete this survey are interaction with the people. The survey is done with the help of questionnaires. We have distributed 30 questionnaires to different respondents of different age groups. The age groups are from 20-25, 25-30, 30 and above. We have given twelve questions like:
• • •
Preference of the consumer Which brand they like? The style. Etc……………………
ANALYSIS FINDINGS AND INTERPRETATION Q no. 1(a):- Do you prefer to wear watch? Sl no. 1(a)
Tally mark representation 1111 1111 1111 1111 1111 1111
Preferences
30
Q no. 1(b):- People don’t prefer to watch Sl no.
Tally mark representation
Preferences
1(b)
0
0
35 No. of Customer
30 25 20 No. of Customer
15 10 5 0 Like
Donot Like Product Preference
Q no. 2:- Brands which people like most Sl no.
Company Name
Tally mark representation
Preferences
2(a) 2(b) 2 (c) 2(d) 2(e) 2(f) 2(g)
Titan Timex Hmt Rado Omega Cartier Maxima
1111 1111 1111 1111 11 11 11 0 0 11111
20 2 2 2 0 0 5
Customers Preferences Maxima Cartier
Titan
Omega
Timex
Rado
Hmt Rado
Hmt
Omega Titan
Timex
Cartier Maxima
Q no. 3:- Why you like this product? Tally mark Reason
Sl no.
Preferences
representation
3(a) 3(b) 3© 3(d) 3(e)
Price Quality Design Goodwill Greatest demand
11 111111111111111111 111 11 0
2 22 3 2 0
No. of Customer
25 20 15 No. Of Customer
22
10 5 0
3
2 Price
Quality
Design
2
0 Goodwill Greatest Demand
Reason For Liking the product
Sl no.
Q no. 4:- What is your range? Tally mark Range
Preferences
representation
4(a) 4(b) 4© 4(d)
Below 1000 1000-2000 2000-3000 3000 and above
11111 1111 1111 111111 11111
6 11 7 6
12 10 8 No. of Customer
6 No. Of Customer
4 2 0
Below 1000
10002000
20003000
3000 and Above
Range
Sl no.
Q no. 5:-What type of material do you prefer? Tally mark Material
Preferences
representation
5(a) 5(b) 5© Sl no.
Gold 11111111111111 Platinum 11111111 Silver 1111 Q no. 6:- Which type of belt you like? Tally mark Material
17 9 4 Preferences
representation
6(a) `6(b) 6©
Sl no.
Golden Silver leather
111111111111 1111 111111111111
14 4 14
Q no. 7:- Your watch choice depend on which occasion? Tally mark Preferences Choice representation
7(a) 7(b) 7(c) 7(d)
Sl no.
8(a) 8(b) 8©
Sl no.
9(a) 9(b)
Party Office Journey Any special occasion
0 11111 11111 11 111 11111111
Q no. 8:- What type of style is fit for you? Tally mark representation Choice Funky 1 Official 11111 11111 11 Casual 11111 11111 11 Q no. 9:- What type of customer you are? Tally mark representation Type of Customer Style conscious 11111111 Service conscious 11111111111
0 15 3 9
Preferences
1 14 14
Preferences
10 13
9(c)
Go with what you have
Sl no.
111111
Q no. 10:- For which generation you want your watch? Tally mark Generation
7
Preferences
representation
10(a) 10(b) 10(c)
Children Teenagers Younger
10(d)
Old
1 11 1111111111111111111 1 11
1 2 25 2
RECOMMENDATION After the survey and graphical presentation of data we came to know that Titan is the top most brands. And if Titan companies can launch new watch products by maintaining its present quality then definitely people will accept it as they are accepting now. And we suggest the other companies to improve their quality, style, design with reasonable and affordable price then they can also lead like Titan.
CONCLUSION The findings of our present study reveal that the market shares of TITAN company is highest than other company. And the majority of the people give preference to TITAN only and not the companies because of their quality, style, design and price.
BIBLIOGRAPHY Internet:Titan: -
http://www.tata.com
Omega: -
http://www.omega.watches.com
Cartier: -
www.cartier.com
Rado: -
www.rado.com
Maxima: -
www.maxima.com
Hmt: -
www.hmt.com
Timex: -
www.timex.com
SUBMITTED TO:
PROF. SUMITA MAZUMDER
SUBMITTED BY: BINITA HALOI (47) MONALISA DAS (33) RANI PAUL (23) SHANTUMONI GOPE (48) PRIYANKU BARUAH (43)
DARWIN SCHOOL OF BUSINESS
TABLE OF CONTENTS 1. Executive Summary……………………………………….
I
2. Introduction………………………………………………..
i
3. Objectives…………………………………………………..
ii
4. Hypothesis………………………………………………….
ii
5. Time, Place and Materials………………………………...
ii
6. Limitations…………………………………………………
ii
7. Methodology……………………………………………….
Ii
8. Analysis, Findings and Interpretation…………………….
Iii
9. Graphical Representation (1)……………………………....
iii
10. Graphical Representation (2)……………………………....
iv
11. Recommendation…………………………………………….
Vi
12. Conclusion…………………………………………………….
Vi
13. Bibliography…………………………………………………..
vii
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