Final Report 1

CONTENTS Certificate

Page No.

Preface Acknowledgement 1.

2.

3.

Introduction to the Mutual Fund Industry  Mutual Fund in India  Structure  Types of Mutual Fund  Constitution of Mutual Fund  Working of AMC  NAV  Benefits of Mutual Fund

01 03 04 07 10 16 18

Profile of Standard Chartered  An Overview  Executive directors  Ethics  Areas of Operation  Accolades

20 21 21 22 22

Profile of Standard Chartered Mutual Fund  An Overview  Investment Allocation  Schemes of SCMF  SWOT Analysis

23 24 26 38

IIIM, Jaipur

4.

Research  Nature of Market Research  Title  Research Design  Limitations of Study

42 44 46 50

5.

Analysis and Interpretation

6.

Competitive Analysis

71

7.

Recommendations

80

8.

Annexure and Bibliography

82

IIIM, Jaipur

51

PREFACE A professional course like Business Management demands in depth theoretical knowledge and practical exposure to its application. For the same, the course design includes two months summer training. The course aims to groom the students professionally and offer him/her a chance to work in the real environment of the corporate world, so as to have an opportunity to gain experience on practical aspects and supplement his/her theoretical knowledge. Mutual Fund being the ideal investment vehicle in today’s complex and modern financial scenario, consequently study of mutual fund has become an essential ingredient of any business and finance programs. Markets for equity, shares, bonds, and other fixed income instruments, real estates, derivatives and other assets have become mature and information driven. Mutual Fund is emerging as the most attractive investment avenue though still a recent phenomenon in the Indian context. I was fortunate enough to closely watch and learn the working of mutual fund, during my summer training at the esteemed organizationPRUDENTIAL ICICI MUTUAL FUND. The project assigned was based on marketing and then comparative analysis with investment schemes. The project dealt with – ‘Agency Expansion & Marketing of Mutual Funds’. It is hoped that the organization will be benefited from the suggestions as well as study carried out.

ACKNOWLEDGEMENT The project would not be complete without a mention of those, who have spared their valuable time and shared their rich experience, in making this project a success. I owe my indebtedness to ‘Mr. Sanjeev

Lodha’

Regional

Head,

Rajasthan for Reliance Infocomm L.T.D. , for granting me an opportunity to work with the esteemed organization. He has been benevolent enough to lend his help and spare his valuable time throughout the project. I am thankful for his continuous motivation and encouragement. I extend my heartfelt thanks to ‘Mr. Ankit Bha’(H.R. Head) and ‘Mr. Deepak Kulkarni’, in charge, Back Office for their incessant guidance and support all through the project. They have been immensely contributive with their ideas and have guided me on all aspects. I also feel privileged to place on record the excellent marketing tactics, which I had learnt from them during my project. I express a deep sense of gratitude to all the staff members at my officePrudential ICICI Mutual Funds; who gave me a full-fledged support throughout my project.