Filipinos-dolces2.docx

Merry Child School Zone 7, Bulua Cagayan de Oro City

Business Plan ENTREPRENEURSHIP

Filipinos Dolces Submitted by:

Agan, Christian Jason Alipio, Sabina Kristine Dante, Danica Mae E. Impron, Caitlin Dawn T. Libe, Hazel Jane P. Pana, Jomar Jules Valdon, James Lawrence

Submitted to:

Teacher Eleny B. Cariaga

Filipinos Dolces is a café-like ambiance Filipino sweet shop which has a lot of varieties from the yummy maruya with ice cream toppings, to the delicious palitaw, different variands that the Filipino love along with our refreshing beverages which is the taho and mais con yelo. This business is worth pursuing for the benefit of customers satisfaction and for them to indulge their taste buds. Filipinos Dolces also aims to give delight and gratification towards customers making their life less stressful for it is a place where customers can spend their time to relax and be gathered together with the people they love.

Filipinos Dolces name literally means Filipino Sweets. The name was inspired from when the Philippines was invaded by the Spaniards and so as a tribute to the Filipinos history Filipinos Dolces was created.

Truly this business has been creatively planned out based on our experience with other sweetshops but with a unique twist to it. Filipinos Dolces aims to promote Filipino delicacies to a certain degree that not only the “Pinoy’s” will patronize but also the foreigners.

With a humble beginning of what seems to be only a feasibility study for the behavior of the consumers, Filipinos Dolces has then flourish, through the support of the school and the encouragement of both our former and present Entrepreneurship Teachers, we are confident enough that this business will grow to offer our products and services in a broader range to promote Philippines best tasting desserts to satisfy consumers.

Vision:    

Filipinos Dolces envisions to serve the best quality food and service towards the customers. Endeavours to offer the broadest range of flavor experiences to the widest target audience within the confectionary market. We develop talent and strive for continuous improvement. We aim to show respect, to inspire, to satisfy and support one another.

Mission:    

Filipinos Dolces ensures to offer a wide variety of food with affordable and reasonable price. To provide the high quality of food that our customers deserve. Aims to attain its vision, to provide delectable products and good quality services. To meet the needs and gratification of every consumers. Aims to promote good customer relationship.

Objectives:    

To provide the customers with good quality products to the best interest of the entrepreneurs To ensure hygiene and clean working environment as to continue to produce safe and clean products. To strive, meet and exceed the customers’ expectations. Aims to be one of the best sweetshop in the country and the entire world

Filipinos Dolces has become a reality out of our creative minds in order to satisfy our customers cravings for sweets. This concept is inspired from Nummies, Crumbcoat, Sugar rush and Backyard Grill they are considered as our strong competitor too.Thus, the business was made possible through these sweetshops since we as a student had experience their products and yet we wanted to offer something new, a product and services that is local in order to promote the Filipinos’ sweets not only to the Filipino but also to foreigners who wants to try the Filipinos’ desserts. It is for a reason that these 4 competing sweetshops is already inspired from other countries so why not? We create or build up a business from our own locality. Filipinos Dolces started as a feasibility study in our subject Entrepreneurship here at Merry Child School. It is due to the support and encouragement of our former teacher, Ms. Daisy Eyac that even by just a small stall we planned out such kind of business and also due to the guidance and enlightenment of our current Entrepreneurship Teacher Mrs. Eleny Cariaga this has become possible.

Filipinos Dolces is approved by our respected principal of Merry Child School Mrs. Ma. Isabelle C. Salcedo to sell our product in order to accomplish our vision, mission and objectives. It is approved by asking permission through a letter to have a consent that our Filipinos Dolces business could perform their selling activities here at the school campus and hopefully it will flourish outside the campus. Filipinos Dolces offers variations of Filipino sweet products along with good quality service. Our business is a partnership organization collaborated by group of students from Grade 12 Confucius. Our product consist of Maruya, Taho, Mais con Yelo, Bibingka, Palitaw with syrup, and Turon with honey.

Filipinos Dolces must be registered in the following government agencies:

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Department of Trade and Industry (DTI) First step in every business Filipinos Dolces, the business name must be registered since it is a vital part for the business to protect it and claim the legal rights to use and operate the business. This government agency governs the registration of business names in our country.

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Securities and Exchange Commission (SEC) In this government agency, when a partnership business is registered it is already sufficient for our business’ trade name. But however DTI registration is still necessary in order to ensure that the business name will not be use by others for their own benefit. This government agency is responsible for securities laws and regulating the securities industry in the Philippines. Filipinos Dolces must secure a business certificate of registration in order to have the license to operate a business.

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Local Barangay Office All businesses must obtain a Barangay Clearance from the local Barangay Office and Filipinos Dolces is no excemption to that. This clearance assures that your business is a community friendly establishment and adheres to the standards of the Barangay.

COMPETITOR/S

BUSINESS

NUMMIES  

Their store also offers a variety of sweets. They serve great quality desserts and beverage but sometimes it is not consistent and because of

Our business on the other hand will have an option on how much the customer sugar or sweetness level will be, adjusting it to suit the consumers preference.

too much sweetness base on experience you can easily get sick of their desserts causing of waste of the product. CRUMBCOAT 

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One of the popular sweetshop in Cagayan de Oro because of the affordability and the quantity per servings they served. They also have products that contains nutella which is a popular and pricey chocolate here in our market.

Filipinos Dolces though doesn’t have any popular and pricey ingredients but we serve high quality products that comes from the freshest ingredients to create our yummy products. We also have a very affordable price that is great for students, workers, and seniors at a fair quantity.

SUGAR RUSH 

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Their unique selling point is that their shop located at Carmen has a Unicorn theme great for customers who loves this mythical creature They are instagarammable and is great for people who like to take pictures.

Our business since it is inspired from their concept and so we also decorated our place with a touch of Filipino vintage style with pastel colors in order to promote the uniqueness of our business and to engage consumers.

BACKYARD GRILL

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Backyard grill has a lot of different varieties of sweet shakes and meals that are to be served. This is a sweetshop restaurant where the people can interact and enjoy the ambiance of the vicinity.

Thus in our business we also aim to have a relaxing and calming place that consumers will love.

Filipinos Dolces has a great reputation in means of competing with other business. We have set prices depending on the quality while considering its affordability that many could afford. The marketing strategy is a comprehensive process of understanding the customers intricacies and the industry that they revolve in. First, we had conducted an interview with random people with which type of Filipino-food would they want and what price would it be at. The price that we have set to our product is ranging from a minimum of 30 pesos to maximum of 65 pesos, considering what the customers do want. We also have discounts when purchasing a minimum of three (3) products. We promote our product with the word of mouth, online advertisements and also giving out flyers regarding of our business, and introducing it classrooms after classrooms and through a video presentation because of our school takeover just like what we did at Merry Child School, during their Sci-Math Celebration. The distribution of our product is that either its ready-made or on-the-spot creation of our product orders.

The 4M’s that is used in the business are as stated below;

Method  

Following the products procedures to ensure good sanitation. Ensure that the product that would be served should always be new and fresh.

Manpower  

Employees must have enough knowledge with their designated jobs. Employees must attain the costumers’ needs.

 

Employees should practice good etiquette. Employees should maintain cleanliness and good sanitation in the business.

Machines     

The machinery is an important tool that is used in the business to make the product. The machines are made to turn the product into reality. The machines are responsible to handle the quality and quantity of the product that would satisfy the customers taste. The machines that are used in making the products are; stove, refrigerator, freezer, heater and a microwave oven. These machineries are an additional helping hand to help the employees in times of making the product or to be the substitute of the employees and fill the blanks that the employees are unable to do.

Materials   

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The business’s material in creating the product is needed in order to provide the product that customers have ordered. The materials that are used in making the product are going to be fused together to create a masterpiece. The suppliers of the materials in creating the product are o Flour at Great Crescent Flour Corporation o Sugar at Hearts & Bell Sugar Flower o Ice cream at Nestlé o Ice at Jica Ice Some of the materials are bought at the local store, Monster Kitchen and at the local marketplace.

Manager

Kitchen-crew

Kitchen-crew

Counter-crew

Service-crew

Service-crew

Job Positions: Manager Qualifications: o College graduate. o Has at least 3 years experience in managing. o Minimum of Bachelor’s Degree or equivalent in business or a departmentally related field. o Specialized training in managing human resources, preferred. o Has good leadership ability and good people skills. o Has the ability to communicate well and the knowledge and experience to take initiative. o Must have a strong attention to details and be able to effectively take direction from an immediate supervisor. Job Description: o Health and safety of the workforce and the place. o Carrying out and attaining the mission and the goals of the business unit managed. o Development of a superior workforce.

o Development of an employee-oriented company culture that emphasizes quality, continuous improvement, key employee retention and development, and high performance. o Personal ongoing self-development and personal growth as an employee. Counter-crew Qualifications: o o o o

Basic math skills. Excellent interpersonal communication. Ability to effectively manage your time and prioritize tasks. Strong product knowledge and understanding of target customers.

Job description: o Greet customers and ask what they want. o Take customers’ orders efficiently. o Dispense correct change. Service-crew Qualifications: o o o o o o

Communication skills Honesty Technical Competency Work ethic Flexible Determination and Persistence

Job description: o Maintain a fast speed of service, especially during rush times. o Clean your station thoroughly before, during and after each shift. o Respond to guest questions, concerns and complaints and make sure they leave satisfied. o Follow all restaurant safety and security procedures. o Arrive on time for all shifts and stay until shift completion. Kitchen-crew Qualifications: o

Should have done some relevant course in culinary studies

o

Bachelor's degree is not mandatory, but will be helpful for them moving ahead in the kitchen

Job description: o o

o o o o o

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They perform all the tasks in the kitchen other than cooking and serving. They are the ones responsible for the hygiene of the kitchen and they have to clean so the kitchen remains clean before the surprise inspections. They have to fill up the positions of the absent staff and complete their duties. They have to report to the manager. They have to train any new members of the kitchen staff regarding the work culture of the kitchen They have to clean all the equipment that is used in the kitchen. They should not divulge any information about the kitchen to any outsiders.

Source of Capital: Our capital is Php 300, 000.00 in which it is from our personal savings. Afterwards, once the establishment reached its quota Filipinos Dolces then will loan from the bank separating completely the personal and business expense.

 Personal savings – Since we are in a partnership business organization we tend to feel that it’s still risky to take loan from a bank and so, we will collaborate and use our personal savings for our business. But the money for personal use and for business expense is separated.  Bank Loan- Once we see that Filipinos Dolces sales is progressing it will be the time to loan to a small bank in order to buy other necessary things for the business’ benefit.

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Targeted Daily Sales: It is key to our financial success to grow Filipinos Dolces not just one lone branch. Here is our targeted daily sales: P 8, 800 per day.

Income Statement Filipinos Dolces Sweetshop For The Month Ended May 31, 2018

Revenues Sales Less Cost Production Gross Profit

Expenses Transportation Electric and Water Bill Salaries Expense Tax Expense Advertising Expense Rent Expense Maintenance Expense VAT Miscellaneous Expenses Benefits Expense Total Expense Net Income

P P

P

228, 800.00 15, 000.00 213, 000.00

100.00 3, 000.00 54, 000.00 3, 000.00 5, 000.00 15,000.00 600.00 2, 000.00 2, 000.00 1, 968.00 86, 668.00 P

126, 332.00

Filipinos Dolces is the one and only business here in Cagayan de Oro that provides a unique quality of sweets that provide variety of great offers to the customers. Though some may say that our business is common as it provides different kinds of sweets that others can also offer, but we assure the customers that their experience on our business will be different from others.

Filipinos Dolces location:

Filipinos Dolces Flyers:

Filipinos Dolces Floorplan: