Feasibility Study Chapter 1.docx

Chapter 1 Introduction

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty” (Coco Chanel). Filipino’s are a beautiful people, a product of a beautiful heritage. Even the men haven’t been sparred the urge to look good, and in recent years they have become increasingly willing to splurge on beauty products. But the majority of the buyers are still females it is an important part of the daily beauty regimen of most females. Other than a makeup accessory, lipstick becomes a daily habit for most females who want to look good in any occasion, even those not in their teens are worrying about how they look. This is why lipstick is one of the highest selling makeup products. We would like to introduce, the variety of natural ingredients in our lip balm and lipstick that consumers do not normally use the following natural ingredients that we would like to propose: peppermint, sunflower seed, coconut oil, aloe vera, and Sampaguita. Furthermore, millions of women apply commercial lipstick without a second thought. What many don’t know that commercial lipstick may contain toxic ingredients and other preservatives. The proposed eco-lip balm and lipstick are made with natural ingredients that can be a good option to avoid any kind of harm used in synthetic lipstick to have ample and irresistible lips. This product is not just available for women but also it can be a remedy and a treatment for those who have lip disorders, applicable for men and teenagers. This study also offers affordable lip care for those who don’t have enough budget to buy lip applications. Background of the Study The purpose of this cosmetic product is to make the most out of your lips in a most affordable and convenient way, this is a homemade remedy for the treatment of lip disorders like drying, chapping, wrinkles, dark lips, etc. moreover it can be a protectant in the cold and dry weather. With its natural ingredient from nature itself, it does not contain toxic ingredients that are mostly found in a synthetic lipstick like lead acetate that is used in color additive, chromium, thimerosal, etc. The availability of this cosmetic product is not just for females but also for men and teenagers even those who are not teenagers this is an aid for everyone who is looking for naturally made lip applications. This product also gives your lip a tint of color to naturally differ the pigmentation of your lip. Promoting this natural product is a big help to the ecology because it lessens the consumption of chemicals, this is an environmentally friendly product. Natural beauty has always been the best beauty, it is simple but the effects are extraordinary.

Statement of the Problem This feasibility study attempts to find an option for lip applications, that is not harmful to human health. It offers a natural skin care ingredient that balance lip using nature extraction. Here are few of the issues and problems of the Lips: 

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According to the National Food and Drugs Authority(FDA), by 2007, they conducted a test on 22 lipstick brands and found lead in every single one at even higher levels, not just lead but also other toxic chemicals but the Lead is the most used additive for the colorant of synthetic lipstick. Nevertheless, the FDA considered Lead in the lip to be harmless but however considering that Lead accumulates in your body, and even minutes amount of Lead in lipstick lead to harm, everytime you lick your lip your adding Lead into your body. In addition, your lip absorbed directly into your bloodstreams. According to Dr. Robert A. Kominiareck, DO, a board certified, a fellow of the American College of Osteopathic family physicians with advanced training in Age Management Medicine and Hormone replacement, a graduate of Nova-Southeastern University in Springboro, Ohio. He stated that one of the major issues of Lip Health is dry and chapped which is more likely to crack and caused skin wrinkles. (seven warning signs your lips are giving you) Courtesy of Dr. Elena Barberia, Complutense University, Madrid Spain, Doctor of Medical Science(1982), Doctor of Dental Science(1996). She stated that severe irritation of lip tissue from constant sucking and licking lip tissue can cause swelling lips. (Oral Exam: damaged caused by lip sucking) The International Journal of Innovative Pharmaceutical Sciences and Research stated that continuous use of synthetic colors in the lipstick may cause serious adverse effects like skin irritation, skin discoloration, cancer, etc. There are instances that, ingredients that you can't even find on the product's packaging. The Environmental Working Group's Cosmetics Database(Harpers Bazaar) by Julie Gerstein, 2010 – a great online resource that lists the chemical ingredients of thousands of products. Be aware that even the Environmental Working Group cautions against jumping to conclusions about the health threat posed by each ingredient: "Research studies have found that exposure to this ingredient, not the products containing it caused the indicated health effect(s) in the studies reviewed by Skin Deep researchers. Actual health risks, if any, will vary based on the level of exposure to the ingredient and individual susceptibility."

Specifically, the study answered the following questions:

1. What are the natural ingredients used in the product that aids lip disorders? 2. What are the problems encountered by people who use synthetic lipstick? 3. Why cosmetologist use toxic chemicals in producing lipstick and balm or any lip applications?

Conceptual Framework

SYNTHETIC LIPSTICK AND BALM

Toxic Chemicals

Lip Disorders

PROPOSED SOLUTIONS

Figure 1. Schematic Diagram Discussion of the Conceptual Framework The diagram depicts the consumption of synthetic lipstick and balm by many women today, not just to the women but also to men and those who suffer from lip disorders and toxic chemicals. Below is the list of lip disorders that is common to ordinary people: (In no particular order) 1. Aging

2. Lip wrinkles 3. Dryness 4. Chapped 5. Dehydrated 6. Dark Lips Aside from lip disorders, there is also toxic chemicals used in synthetic lipstick that could potentially harm sensitive lips particularly the human health because of licking, biting, eating when you're wearing synthetic lipstick. Below is the list of common toxic chemicals found in many brands of synthetic lipstick: 1. Lead

2. Phthalates 3. Peg Compounds 4. Parabens The box with the phrase “proposed solutions” is the aim of the study, we are formulating a cosmetic product particularly a lipstick or balm because it is one of the most sold cosmetics around the world and mostly in the Philippines. With the aforementioned above, there is a relevantly growing problem about lip care or finding the right lip application for your lip disorders. There are lipstick and balms that use natural ingredients, our product differs from them when it comes to affordability. Our proposed solution to this matter is to create a lipstick or balm that is used as a makeup for occasions at the same time it serves as a medicine for lip disorders, at a very affordable price. We are using natural ingredients that are potential for curing lip disorders when used regularly and safe for human health in case of swallowing. Aside from that, our product also is environmental friendly it does not involve in chemical consumption, it is also easy to use for convenience purposes. Technical Concept Our product comprises different varieties of natural ingredient: 1.) Peppermint oil is essential in giving a cooling sensation and has a calming effect on the lips, that relieves swelling or sore lips. 2.) Sunflower Seed Oil is perfect for moisturizing the lips it contains high amounts of Vitamins A, B, D and E, minerals, lecithin, unsaturated fatty acids, and is a highly nourishing oil for the skin. 3.) Aloe Vera gel is good for your dry and chapped lips to hydrate and heals them fast from any cuts, burns, blisters on your lips. 4.) Coconut Oil is good for smoothing the lips in case of drying due to licking lips, cold weather, dry air. This natural ingredient is added to the base of our lipstick and balm containing the: petroleum jelly for moist, beeswax for the solidification of the lipstick and balm and for the lipstick to add color we use the Achio tree fruit extract. Marketing Concept

To distribute our product we are using the social media since it is one of the used medium for advertising, and we are going to distribute flyers to the students of Cebu Normal University or even outside the school to those who need our product. We are also conducting survey questionnaires to know the wants and needs of the consumers and to identify the effectiveness of our product. Financing Concept To make the product, we have collected sinking funds to buy the following ingredient mentioned above. We are going to base our pricing on the cash outflow and the service. Management Concept This is a group owned business, managed by the whole team but with their particular duties and responsibilities, like the: financial holder, promotion and marketing head, product producers, organization head.

Scope and Limitation of the Study This study compiles with the researchers on the Cebu Normal University students, this study is restricted to large-scale marketing or outside the school premises. This will be based on the students in the Cebu Normal University as the respondents of this study. This product will be disseminated by the availability of our product, orders are restricted. Significance of the Study This study gives the consumer a natural lip applications for their everyday use that uses nature miracles to heal those lip disorders at the same time it is not harmful to human health and at a very affordable price. To the customers. This is an affordable product, they could either choose if they want a splash of color we have the lipstick. If they have lip disorders or they only want a moisturizer, protection then we have the lip balm. This can give them a whole package of lip care a makeup accessory and a medicine for lip disorders. To the researchers. This study can help the researchers to find an alternative lip care if, commercial lipstick is too expensive or harmful. This research can also give us knowledge about the ingredients being used in the synthetic lipstick that we are used to and how it affects the health. To the students. Since students use cosmetics every day to look beautiful in class mostly to their crushes, they often buy cosmetics even if it is too expensive for their allowance. This is the product that helps them everyday from class, to the heat of the sun, windy days, and on dry weather. This could protect their lips from possible lip disorders.