Feasib Mktg Encoding
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- Words: 10,755
- Pages: 91
No = 0 Yes = 1 NR = 99
Q1 R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38
Gender M F F M F F M F F M F F M F F F F F F M F F F F F F M F M M M M F F F F
1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 99 1 1 1 1 99 1 1 1 1 1 1 1 1 99 1 1 1 1 1
R39 R40 R41 R42 R43 R44 R45 R46 R47 R48 R49 R50 R51 R52 R53 R54 R55 R56 R57 R58 R59 R60 R61 R62 R63 R64 R65 R66 R67 R68 R69 R70 R71 R72 R73 R74 R75 R76 R77 R78 R79 R80 R81 R82 R83 R84 R85 R86 R87 R88 R89 R90
F M F M F M M F F F F F F F F F F F F F F F F
F F F F F F M F F M M M M M M F M F F F M F M F
1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 99 1 99 1 1 1 1 1 1 1 1 1 99 1 1 99 99 1 1 1 1 1 1 1 1
R91 R92 R93 R94 R95 R96 R97 R98 R99 R100 R101 R102 R103 R104 R105 R106 R107 R108 R109 R110 R111 R112 R113 R114 R115 R116 R117 R118 R119 R120 R121 R122 R123 R124 R125 R126 R127 R128 R129 R130 R131 R132 R133 R134 R135 R136 R137 R138 R139 R140 R141 R142
F M M M M M F F M F F F F M F F M F F M M M F F F M F F F M M F M F M F M F F
M F M F M
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
R143 R144 R145 R146 R147 R148 R149 R150 R151 R152 R153 R154 R155 R156 R157 R158 R159 R160 R161 R162 R163 R164 R165 R166 R167 R168 R169 R170 R171 R172 R173 R174 R175 R176 R177 R178 R179 R180 R181 R182 R183 R184 R185 R186 R187 R188 R189 R190 R191 R192 R193 R194
M M F F F F F F M F F F F F F F M F F F M F M M F M F F F M F F F F F F F F F F F F F F M F F
99 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 99 99 1
R195 R196 R197 R198 R199 R200 R201 R202 R203 R204 R205 R206 R207 R208 R209 R210 R211 R212 R213 R214 R215 R216 R217 R218 R219 R220 R221 R222 R223 R224 R225 R226 R227 R228 R229 R230 R231 R232 R233 R234 R235 R236 R237 R238 R239 R240 R241 R242 R243 R244 R245 R246
F M M M F M F F F F M F M F F M F F F F M M M F M M F F F F M F M M M M F F F F M F M M F F F F M M
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
R247 R248 R249 R250 R251 R252 R253 R254 R255 R256 R257 R258 R259 R260 R261 R262 R263 R264 R265 R266 R267 R268 R269 R270 R271
M F F F M F F F F F F F M F F F F F M M F F M M
Males Females No Answer
84 164 23 271
1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 0 Frequency of choice 99
253 0 18 271
almost everyday = one or twice a week = seldom = NR = 99
1 2 3
once = 1 two to three times = 2 four times or more = 3 NR = 99
Q2
Q3
1 1 1 2 1 2 1 1 1 1 2 1 1 3 1 1 1 1 1 1 1 1 1 1 2 3 1 1 1 1 1 1 1 2 2 1 1 1
3 3 3 2 3 3 2 1 3 2 1 1 2 1 3 2 3 3 2 1 3 3 3 3 3 3 3 2 3 3 3 3 2 2 2 2 2 2
1 1 1 1 2 1 1 1 1 3 2 2 2 1 2 2 1 1 1 2 1 1 1 2 1 1 1 1 2 2 2 2 1 2 1 2 3 1 1 1 1 1 1 1 3 2 3 1 1 1 1 2
3 2 3 2 1 3 3 3 3 2 2 3 3 2 3 3 2 2 2 2 2 1 3 2 3 3 3 1 2 2 2 2 3 1 3 3 2 1 2 3 3 2 2 3 1 2 1 1 2 2 2 3
1 1 1 1 1 1 2 2 2 1 1 1 2 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 3 1 1 2 1 1 1
2 2 2 3 1 3 1 2 1 3 2 2 2 2 3 3 2 1 2 3 3 2 1 2 2 2 2 3 1 2 1 2 2 1 1 2 2 2 2 3 3 2 2 2 2 2 1 3 2 3 2 3
1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 2 2 1 1 2 1
3 3 3 3 2 3 1 2 3 3 3 3 3 2 2 2 3 2 2 2 2 2 2 1 2 3 2 3 3 3 3 2 2 3 3 2 2 2 2 2 1 2 2 99 I don’t buy 1 1 2 1 3 3 2
2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 3 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 3 2 2 1 1 1 1 1 1 1
2 2 2 1 3 2 2 3 2 2 2 3 1 2 3 3 2 2 2 2 2 2 2 2 2 3 2 3 2 3 2 2 1 3 1 2 3 2 1 2 2 1 2 3 2 2 2 3 1 1 1 2
3 1 2 99 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 1 1 1 2 1 1 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99
205 53 12 1 271
1 2 1 99 1 2 2 2 2 2 2 3 3 2 2 3 2 2 1 2 2 3 2 2 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99 I don't buy
42 135 91 2 1 271
1-2 pairs = 1 3-5 pairs = 2 6 or more pairs = 3 NR = 99
Q4 3 3 3 3 3 3 3 3 3 3 2 3 2 1 3 2 3 3 3 2 3 3 3 99 3 3 3 3 3 3 3 3 3 2 2 3 2 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 1 3 3 3 2 2 2 3 3 3 99 3 3 2 3 2 3 3 3 2 3 1 3 1 2 3 2 2 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1
3 3 3 3 2 3 3 3 2 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 3 3 2 3 2 3 2 2 3 3 2 3 2 3 3 1 2 2 2 2 3 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 2 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 2 2 3 2 3 3 3
1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 3 2 3 3 3 3 2 2 3 2 3 3 3 3 3 3 3 2 2 2 2 3 3 3 3 3 1 2 2 1 3 3 3 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1
2 3 2 99 3 3 3 3 2 3 2 3 3 3 2 3 3 3 3 3 3 3 3 3 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99
7 63 198 3 271
1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 99
264 7 271
denim =1 capris = 2 khaki jeans = 3 corduroy = 4 slacks =5 others = 6 NR = 99
Q5 99 99 2 2 99 99 2 99 2 2 99 99 2 99 2 2 2 2 99 2 99 2 2 2 2 2 2 99 2 99 99 99 99 2 99 99 2 2
3 3 3 99 3 99 99 99 3 3 3 99 3 99 99 3 99 99 99 3 3 99 3 3 3 99 3 99 99 99 99 3 99 99 3 3 3 3
2 99 99 2 99 99 99 2 2 2 2 2 99 99 2 2 2 99 2 2 2 99 2 99 2 2 2 2 99 2 2 2 2 99 99 2 2 99 99 99 99 99 99 2 99 2 99 2 99 99 99 2
3 3 99 3 99 99 99 3 3 99 3 3 99 99 99 3 99 99 99 3 99 99 3 99 3 99 3 3 99 99 3 99 99 3 99 99 99 99 3 3 3 3 99 3 3 3 99 3 3 99 3 3
2 99 99 99 99 99 99 2 99 99 2 2 99 99 99 2 99 2 99 99 99 99 99 99 2 99 99 2 99 2 2 2 2 2 99 2 99 99 99 99 99 99 2 99 99 99 2 99 2 99 2 99
3 99 99 3 99 3 3 99 99 3 3 3 99 3 3 99 99 3 3 99 3 99 3 99 99 99 99 3 99 3 99 99 3 99 3 3 3 99 99 99 99 99 99 99 99 99 3 3 3 3 3 3
2 99 99 2 99 2 2 2 2 99 2 2 2 2 2 2 2 99 2 2 2 2 2 2 2 2 99 99 2 2 99 99 99 99 2 99 2 99 99 2 99 2 2 2 99 2 99 2 99 99 99 99
3 3 99 99 99 3 3 99 3 3 3 3 3 3 99 99 3 99 3 3 3 3 3 3 3 3 3 3 99 3 99 3 99 99 99 3 3 3 99 3 99 3 99 99 99 3 3 3 99 99 99 99
2 99 99 99 2 99 2 2 2 99 99 2 99 99 2 99 99 2 2 2 99 99 99 99 2 99 99 2 99 2 99 2 99 99 99 99 99 2 2 2 99 99 2 2 99 99 2 2 99 99 99 99
3 3 3 3 3 3 3 3 3 99 3 99 99 3 99 3 99 99 3 3 3 99 99 99 3 3 3 3 3 99 3 3 99 99 3 3 3 3 3 3 99 99 3 99 99 99 3 3 99 99 99 99
99 99 99 99 99 2 2 2 99 2 99 2 99 99 99 2 2 99 99 99 2 2 99 99 2 Frequency of choice 2 Frequency of choice 99
129 142 271
99 3 99 99 99 99 99 99 3 3 3 3 3 3 3 3 99 99 3 3 3 99 3 99 3 Frequency of choice 3 Frequency of choice 99
147 124 271
denim =1 capris = 2 khaki jeans = 3 corduroy = 4 slacks =5 others = 6 NR = 99
Q5 99 99 4 99 4 99 99 99 99 99 99 99 99 99 99 4 99 99 99 4 99 4 4 4 99 99 4 99 99 99 99 99 99 99 99 99 99 4
5 5 5 99 5 99 5 5 99 99 99 99 5 99 99 5 99 5 5 99 5 5 5 5 5 99 5 99 5 99 99 5 99 99 99 5 5 5
4 4 99 4 4 99 99 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99 99 99 99 4 4 4 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99
5 99 99 99 99 99 99 99 5 99 5 99 99 99 5 5 5 5 5 99 5 99 5 99 5 99 5 5 99 99 99 99 99 5 99 5 99 5 5 5 99 5 99 99 99 5 99 99 5 5 5 99
99 99 99 99 99 99 4 99 99 99 99 4 99 99 99 99 4 99 4 99 99 4 99 99 99 99 99 4 99 99 99 99 4 99 99 99 4 99 99 99 99 99 99 4 99 99 4 99 4 99 4 99
5 5 5 99 99 99 5 5 99 5 5 5 99 5 5 5 99 99 5 99 99 5 99 5 99 99 99 5 99 99 99 99 5 5 99 5 5 99 99 5 5 5 5 5 99 99 5 5 99 99 5 5
99 99 99 99 99 4 4 99 99 4 4 4 4 99 99 99 4 4 99 99 99 4 4 4 4 99 99 99 99 99 99 99 4 99 4 4 99 99 99 99 99 4 4 4 99 99 99 4 99 99 99 4
5 99 5 99 99 5 5 99 5 5 5 5 5 99 5 99 99 5 5 5 5 5 99 5 5 99 5 5 5 5 5 99 99 99 5 99 5 99 99 99 5 5 99 99 99 99 5 5 99 99 99 99
99 99 4 99 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 4 99 99 99 99 99 99 99 4 99 4 99 4 99 99 99 99 99 99 99 99 4
5 5 5 5 5 5 99 5 5 99 99 5 99 99 5 5 99 5 5 5 99 99 5 99 99 99 99 99 5 99 5 5 99 99 5 5 5 99 5 5 5 99 99 5 99 99 99 99 5 5 99 5
99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 Frequency of choice 4 Frequency of choice 99
62 209 271
99 5 99 99 99 99 99 99 5 5 5 99 5 5 99 5 5 5 5 5 5 5 5 99 5 Frequency of choice 5 Frequency of choice 99
143 128 271
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 6 99 99 99 99 99 99 99 6 6 99 6
cut fabric 2 4 1 4 √ √ 7 4 1 4 5 3 2 5 4 3 3 2 2 3 √ √ √ 1 5 2 3 2 4 √ √ 2 3 5 4 1 2 2 4 3 2 2 5 3 2 3 1 2 3 2 4 6 5 2 5 1 4 3 7 1 5 2 3 5 4 2 5 2 5 3 4 1 2
fit 1 3 √ 1 2 1 1 1 1 1 √ √ √ 2 1 1 √ 1 1 4 3 1 1 1 2 1 1 2 3 2 5 2 1 1 1 1 1 3
Q6 pocket design zipper design 7 8 7 8 √ 5 6 5 7 4 7 3 7 6 7 6 7 5 7
4 6 7 √ 7 6 7 8 7 4 8 5 7 6 4 6 6 4 8 7 6 4 7 8 6
stitch 6 6 √ 3 6 6 8 5 8 8
price 3 5 √ 8 8 8 4 2 4 6 √
8 8 8
√ 6 7 6
8 8 8 7 8 8 7 8 8 8 7 8 8 8 7 8 8 6 8 6 8
6 7 6 6 6 6 6 7 6 7 1 7 7 6 6 6 7 8 6 7 7
√ 3 5 5 √ 4 3 3 5 4 3 4 4 5 5 8 4 3 2 4 4 2 3 3 2 5
6 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99
2 4 6 1 2 2 2 √ 4 1 √ 5 3 3 1 4 5 2 5 3 2 5 5 8 3 2 2 3 3 2 3 4 1 5 3 3 1 2 4 2 √ 6 7 √ 1 4 4 2 1 3 1 3
3 2 3 3 4 1 1 2 2 √ 4 2 4 3 3 3 5 4 5 3 3 2 3 4 3 4 1 4 5 2 3 3 3 5 6 6 3 3 1 √ 2 4 √ 4 5 3 1 3 4 3 1
1 3 1 2 1 3 3 √ 1 3 √ 1 1 2 4 1 4 1 3 2 1 2 3 4 1 1 1 2 1 1 1 2 2 2 1 1 4 1 1 5 √ 4 2 √ 2 1 2 3 2 1 2 2
5 5 7 6 7 7 7
7 8 8 7 8 8 6
6 6 4 8 5 6 5
5 7 √ 8 4 6 7 6 6 6 7 4 6 6 6 6 5 7 7
7 8 7 7 8 8 8 8 8 8 7 8 8 8 2 8 8 8
6 6 √ 6 6 7 6 7 7 7 6 8 7 7 7 5 7 6 5
8 4 5 7 4 8 4 4 5 7 6 6 √ 7 8
6 7 8 8 7 6 8 8 8 8 8 8
5 3 6 6 8 4 6 7 7 6 7 4
8 5
3 6 6 7 8 8
7 8 8 8 7 7
5 3 √ 6 7 7 6 6 5
6
8
7
8 1 5 5 3 4 8 √ 8 4 √ 2 5 5 2 2 2 4 2 2 4 1 4 7 6 5 6 2 8 7 5 5 1 2 5 2 4 5 7 √ 1 1 5 3 5 4 4 2 4
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99
5 4 2 5 4 8 √ 4 2 4 2 2 4 2 4 2 2 4 √ 1 3 3
3 1 1 4 2 7
2 3 3 1 3 3
8 6 7 6 5 1
7 7 8 7 6 5
6 8 6 8 8 6
4 2 5 3 1 4
5 5 1 4 3 2 3 3 3 3 3 √ 4 4 5
6 7 7 7 7 3 7 7 4 7 7
8 8 8 8 8 5
7 7 4
8 8 8
7 6 6 6 4 8 6 5 5 6 6 √ 6 5 6
1 2 1 3 2 4 3 5 3 3 4 5 2 1 1 5 4 2 3 2
4 3 5 5 4 3 4 3 4 4 3 2 3 4 4 2 7 3 4 3
6 7 7 4 7 7 2 6 6 7 7 6 7 8 7 8 8 4 5 8
8 4 8 6 8 8 7 8 5 8 8 7 5 7 8 7 6 8 7 7
5 5 6 8 6 5 8 7 7 6 6 8 6 6 6 6 5 7 6 6
3 4 5 5 6 6 5 6 8 4 5 √ 2 6 2 √ 2 8 2 1 3 2 6 1 2 1 2 1 4 2 3 3 3 6 1 5
1
3
2 1 3 1 1 1 1 2 1 1 1 √ 3 1 1 √ 3 1 3 7 1 1 5 2 1 2 1 3 1 3 2 1 1 1 2 1 √ 4
7
6
5
2
1 6 2 8 2 6
3 1 3 3 3 4
2 5 1 4 1 1
7 7 7 7 7 5
8 8 8 6 8 8
5 4 5 5 6 2
6 3 6 2 5 7
8 7 8 8
99 99 99 99 99 99 6 99 99 99 99 6 99 99 99 99 99 99 99 99 99 6 99 99 6 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1
3 2
2 4
8 7
5 8
4 6 2 1 1 3 √ 4 2 3 2 1 4 3 3 4 2 4 1 2 2 2 2 4 2 2 3 6 1 5 4 1 1 1 1 2 1 3 1 5 2 5 4 4 2 6 4 3 4
3 2 3 4 8 2 √ 3 5 5 5 3 3
2 3 1 2 3 1 √ 2 3 1 1 2 1 1 1 1 1 2 3 1 3 3 1 1 1 1 2 1 2 1 1 2 2 2 2 1 2 6 3 3 1 2 3 3 4 7 1 1 2
5 7 6 7 5 7
8 8 8 8 7 8
7 7 6 6 7 7
8 8 8 8 8 8
7 7 6 7 7 5 6 5 8 5 7 7 7 7 5 7 6 5 6 6 7 7 7 4 6 6 7 7 6 5 7 5 5 6 7
8 8 7 8 6 8 7 8 7 7 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 7 8 8 3 8 8 8
2 3 4 3 4 3 4 6 3 2 3 4 4 5 3 3 5 3 5 3 4 4 4 2 5 2 5 4 2 1 3 4 7 2 3
7 6 √ 6 5 7 6 6 6 6 4 7 7 6 6 4 6 6 8 5 8 6 5 7 6 36 6 5 5 4 7 6 7 7 7 7 6 5 6 7 7 7 6 6 8 7 6 2 6 7 5
6 5 √ 1 1 4 5 2 4 √ 5 1 4 3 5 2 5 4 2 3 1 2 4 1 4 4 8 5 6 6 2 4 2 3 4 4 4 3 3 3 1 4 4 4 3 5 2 5 1 3 5 1
99 6 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
2 5 4 7 4 1 3 2 1
1 1 1 3 1 5 2 1 3 √ 5 3 1 1 4 3 4 √ 2 3 1 3 1 6 3 6 1 3 1 1 1 3 5 3 4 1 1 3 2 1 1 1 6 4 3
8 6 5 6 7 6 7 3 7
6 7 6 8 8 8 8 7 8
2 2 3 3 1 6 1 √ 3 2 7 5 4 3 5 2 5 1 3 2 4 4 4 6 1 3 3 6 4 2 3 2 3 3 7
4 4 7 1 2 3 1 4 5 √ 3 4 5 2 5 1 6 √ 4 4 2 1 2 2 1 1 2 2 5 3 3 5 4 4 2 5 2 1 3 3 4 6 4 5 6
6 7 4 7 8 8 7
8 8 7 8 7 7 8
7 8 8 4 6 7 4 6 6 √ 7 5 8 6 6 5 5
8 6 4 7 6 5 7 4 4 7 7 6 6 7 3 7 7 6 4 7 6 7 6 4 7 7 5
7 8 8 8 7 8 8 8 8 8 8 7 8 8 2 8 8 8 8 8 7 8 7 8 8 8 8
6 7 6 6 8 7 6 7 7 6 6 8 5 6 5 5 6 7 7 4 5 4 8 7 2 6 2
5 1 2 2 √ 3
4 5 6 6 √ 4
1 3 1 4 √ 2
7 6 8 7
8 8 5 8
6 7 7 5
7
8
5
3 3 3 2 5 2 5 8 2 √ 4 6 2 4 2 2 3 √ 1 1 5 4 3 4 2 3 6 4 2 5 2 1 5 2 5 2 6 2 1 5 2 5 1 1 4 √ 2 2 3 1 √ 1
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 6 Frequency of choice 6 Frequency of choice 99
19 252 271
1 6 1
1 2 2
5 1 4
7 7 7
8 8 8
5 3 6
1 4 3
4 3 2 2 5 3 1 3 2 2 4 5 1 2 1 3 3 2 1 2 2
5 2 3 3 3 2 2 4 3 3 5 3 3 3 4 4 4 3 3 4 3
3 1 1 1 2 1 3 2 1 1 1 2 2 1 2 2 2 1 2 3 1
2 7 7 5 6 8 7 7 6 7 7 7 4 7 6 6 8 8 7 7 7
8 8 8 8 8 7 8 8 8 6 8 8 8 8 7 8 7 7 8 8 8
7 6 4 7 7 5 5 6 7 5 6 6 5 6 5 7 6 5 6 6 6
1 4 5 4 1 4 4 5 5 4 3 4 6 4 3 5 1 4 4 1 5
distressed / decon stone / acid washe embellishe embroidere others = NR = 9
Q7 unique design and style 5 2 2 3 2 6 8 5 4
√ 7 4 3 5 2 5 1 5 7 5 6 4 3 3 1 5 1 3 5 3 7 4 5 4
1 1 1 99 1 1 1 1 99 1 99 1 99 1 1 99 99 99 99 1 1 1 1 99 99 99 99 99 99 99 99 1 99 99 99 1 1 99
2 2 2 2 99 2 2 2 2 2 99 99 99 2 99 99 2 99 2 99 2 2 2 99 2 2 2 2 2 2 2 2 2 99 2 99 2 2
4 7 2 4 6 5 4 3 5 3 8 1 5 5 1 3 1 1 5 4 1 1 2 4 3 7 6 4 1 6 7 7 2 3 5 2 3 3 6 √ 8 2 1 5 5 6 5
1 1 99 1 1 1 99 99 99 99 99 99 99 1 99 99 99 99 99 99 99 99 99 1 1 1 1 99 99 99 1 99 99 99 99 99 99 99 99 99 1 99 99 99 99 99 99 99 99 99 99 99
2 2 99 2 99 99 2 99 99 2 99 99 2 2 2 2 2 2 2 2 2 2 2 99 2 2 2 99 2 2 99 99 99 99 2 99 99 99 2 99 99 2 2 99 99 99 99 99 2 99 2 2
1 5 4 2 7 2 1 3 2 3 5 7 4 1 6 5 2 5 2 7 7 6 4 2 5 6 1 4 8 5 5 4 8 5 5 4 2 5 8 4 8 4 2 4 1 4 3
99 1 99 1 99 99 99 99 99 1 1 99 99 99 1 99 99 99 99 99 99 99 1 99 99 99 99 1 99 1 99 99 1 1 99 99 99 99 1 99 99 99 99 99 1 99 99 99 1 1 1 99
99 2 2 2 2 99 99 2 2 2 2 99 2 2 2 2 2 2 99 2 2 2 2 99 99 2 2 2 99 99 2 99 2 2 2 99 2 2 99 99 2 99 2 99 99 99 99 2 2 2 2 2
4 3 √ 7 4 5 3 4 5 √ 1 6 2 4 4 5 2 5 5 5 6 5 7 8 1 5 5 4 3 1 3 6 4 2 6 3 5 5 6 5 5 2 1 3 1 1 6 1 8 2 4 6
1 99 99 99 99 99 1 99 99 99 1 1 99 99 99 99 99 99 99 99 99 99 99 99 1 1 99 99 1 99 1 99 99 99 1 1 99 1 99 99 99 1 99 1 1 99 99 1 99 1 99 1
2 2 2 99 99 2 2 2 2 2 2 2 99 2 2 99 2 2 99 2 2 2 99 99 2 2 99 2 2 2 2 2 2 2 2 2 2 99 99 99 99 2 2 2 2 99 2 2 99 2 99 2
5 2 2 5 3 4 6 5 4 √ 1 1 5 5 3 4 2 5 5 3 2 5 1 4 5 3 5 4 4 7 2 4 1 3 4 5 5 8 6 5 3 5 2 1 √ 3 4 4 3 6
1 99 99 99 99 99 99 1 1 99 1 99 99 99 99 1 99 99 99 99 99 99 99 99 99 99 99 99 1 99 99 99 99 99 1 99 99 99 99 1 1 1 99 99 99 99 1 1 99 99 99 99
99 2 2 2 2 99 2 2 99 2 99 99 2 99 2 99 2 99 2 2 2 2 2 99 2 2 2 2 2 99 2 2 2 99 2 2 99 2 2 2 2 99 2 99 99 2 99 2 2 2 2 2
1 5 5
99 99 99 99 99 99 99 99 1 99 99 1 99 99 99 99 1 1 99 99 99 1 99 1 1
6 5 6 6 4 6 6 1 4 8 2 1 7 5 8 1 5 6 5 5 4 Frequency of choice 1 Frequency of choice 99
81 190 271
2 2 2 99 99 99 99 99 2 2 2 2 2 99 99 2 2 99 2 99 2 2 99 2 99 Frequency of choice 2 Frequency of choice 99
176 95 271
distressed / deconstructed = 1 stone / acid washed / faded = 2 embellished = 3 embroidered = 4 others = 5 NR = 99
Q7 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 3 3 3
99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 99
99 99 99 99 5 99 99 99 99 99 5 99 5 5 99 5 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 5 99 5 99 99 99 99
3 99 99 3 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 3 99 3 3 99 99 3 99 3 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 99 4 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 4 99 4 99 4 99 4 99 99 99 99 99 99 99 99 4 4 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99
5 99 99 99 99 99 99 99 5 99 5 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 5 99 5 5 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 3 99 99 3 99 99 99 99 99 99 99 99 3 99 99
4 99 99 99 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 5 5 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 5 5 99 99 99 5 99 99 99 99 99 99 99 99 99 99 5 99 99 99 5 99 5 5 5 99 99 5 99
99 99 99 99 99 99 3 99 99 99 3 99 99 99 99 3 99 99 99 99 99 99 99 99 99 3 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 3 99 3 3 3 3 99 99 99 99 99
99 99 99 99 4 4 4 99 99 99 4 4 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 4 99 4 4 99 99 99 99 99 99 99 99 99 4 4 4 4 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 5 5 99 5 99 5 5 99 99 5 99 5 99 99 99 99 99 99 5 99 99 5 5 99 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 3 99 99 3 99 99 99 3 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 3 99 3 99 3 99 99 99 99 99 99 99 99 99 99 3 99 3 99 99 99 99 99
99 99 99 99 99 99 4 4 99 99 99 4 99 4 99 99 99 99 99 99 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 4 4 99 99 99 4 99 99 99 99 99 99 99 99
99 99 99 99 99 5 5 99 5 99 99 99 99 99 99 99 99 5 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 3 99 99 99 99 99 Frequency of choice 3 Frequency of choice 99
45 226 271
99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 4 99 99 99 99 99 Frequency of choice 4 Frequency of choice 99
45 226 271
99 99 99 99 99 5 5 5 99 99 99 99 99 5 5 99 99 5 99 99 5 99 5 99 5 Frequency of choice 5 Frequency of choice 99
54 217 271
malls = 1 tiangge or ukay-ukay = 2 tailor-made = 3 NR = 99
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1
99 99 99 99 2 99 99 99 99 99 99 99 99 99 99 99 2 99 99 99 99 2 2 99 99 99 2 99 2 99 99 99 99 2 99 2 2 99
99 99 3 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1
99 2 99 99 99 99 99 99 99 99 99 99 99 99 2 2 2 99 2 99 2 99 2 99 99 99 99 99 99 99 99 2 99 2 99 99 99 99 99 99 99 99 99 2 2 2 2 99 2 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 2 99 99 99 99 99 99 99 99 2 99 99 2 99 99 2 99 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 99
1 1 1 99 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1
99 99 99 2 2 99 2 99 99 99 99 2 99 2 99 99 99 2 2 99 2 99 2 99 2 99 99 99 2 99 2 99 99 99 99 2 99 99 99 99 99 2 99 99
1 1 1 1 1 1 1
99 99 2 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 I don’t buy 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1
99 2 2 99 2 99 2 99 99 2 99 99 99 2 99 99 99 99 2 99 99 99 99 99 99 99 99 99 2 99 99 99 99 99 2 99 99 99 99 99 99 99 99 99 99 99 99 2 2 2 2 99
99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 99 I don’t buy
260 10 1 271
2 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 Frequency of choice 2 Frequency of choice 99 I don’t buy
62 208 1 271
99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 99 3 3 99 99 Frequency of choice 3 Frequency of choice 99 I don’t buy
16 254 1 271
Bench =1 Levi's = 2 Viktor Jeans = 3 Penshoppe = 4 Giordano = 5 Kenneth Cole = 6 Mossimo = 7 Folded and Hung = 8 Guess = 9 Diesel = 10 Others = 11 NR = 99 Q9 1 1
2 2 2
3
6 9
2 1 1
5
2 2 2
6
7
8 8
9 9
5
6
5
6
11 11 10 10 10
7
11 11
1 2 2 2 2
11 10 8 8 8 8
2 2
1 1
2 2 2 2
11 11
5
6
7
3
8 8
11 11
10 9
9
10
4
11 11 11 11 11 11
8 8 2
5
9
11
8 2 1 1 1
4
2 2 2
1
11 5
6 6
7
9
10 11
7 4
9
5
2 1 1
8
11 11
8 5
7 7
9
1
2 2 2 2
4
5
7
5
8 8
9
8
9
11 11 11 11
4 1
11
2
5
2
5 6
7 7
8
11 11
9 9
8 2
11 9 11
1 8 2 1 1 1 1
11 11 7
2
11 8
1 1
9 9
11 11 11
4 5
8 11
1
2 2
4
1
1
9 5
2 2 2 2
7 7
8
10
9 10
8 4 4
9 9
5
11
11 11 11
8 1 1 1 1 1 1 1 1 1
1 1 1
5
9 9 9
5
10
2
11 4
8 10
4 2 2 2 2 2 2
11 11
4 4 4
11 11 11
7 5 5
7
8 8
9 9 9 9
11 10
1 2 1 1 1
4 4 4
11
2
8
2
11 11 11 11
5 9
1 1
2 7 7
4 2
8
2 2 2
8 8 7
1 1
11 11
8
1 1
9
9 9 9 9
8
4 4 4
11 11 11 11
1 5 1 1 1 1
11 11 11 11
2
2
1 1
9 11 11
4 4
11 1 9 1
2
11
5 11 11
1 1
2 11 4
1 1
2 2 2 2 2 2 2
11
4
6
9
6
9 9 9 9
5 5 5 5
10 11
7
8
10 11 11
2 1
6
7
8
2 1
10 9
5
7
8
11
11 11 1 11 1
8 8
5 1
2
11 11 11
4
1 1
4
5 11
1
2
5 7
2
5
1 1
11
4 11 11 11 4
1
8
2 2 2
11 9 10
11
9 1 1 1 1
2 2 2 2 2
1
2
4
5
6
7 8
5 5
3
4 4 4
5
11 10
8
6
7 7
8 8
9 9 9 9
11 10 10 11 11
4
8 11
1
4
5
7
8
2 1 2
4 4
2
4
9
1
11 11 11 11 11
8 11
2 1 1 1
5 4
7 7
8 9 9
2 2
1
4 8 2
11 11
1
11 11 11
5 2
4
1 1
2
4 4 4
1 1
2 2 2
5
5
7
8 8
9 9
10
9
10
11 11
11 11 4
9 9 11
1 1
4
7
2
11 11 11 11
1 1 1
2 2
1 1 1 1 1
9 4
5
11 11
4 2
2
11 4 4 4
11 11 11
1 2 1 1 1
5
9 9 9
4 2
5
2
7
7
1
5
1 1
4 4
9
11 11 11 11
8 11
2 5 1
2
11
4
9 11
1 1 1
9 2
4 4
8 11 11 11 11
8 4 4 1
2
11 11
4 11 11 11
1
1
2 2 2 2
5
9 11 11 11 11
9
1
4
9 9
5 4 1
5
10
2 1 1
4 2 2
9 5
9
1
11 11 11 11 11 11 11 11 11 11
9 Frequency 117 109
3
63
49
13
32
53
69
22
148
Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 4 Frequency of choice 99 I don’t buy
below P500 = 1 P500-P1000 = 2 P1001-P2000 = 3 P2001-up = 4 NR = 99
N o= 0 Yes = 1 NR = 99
No = 0 Y es= 1 NR = 99
Q10
Q11
Q12
2 99 4 3 3 3 3 2 3 2 2 2 3 4 2 2 2 3 2 3 4 3 2 2 4 3 3 3 2 3 3 3 3 2 3 3 2 3
1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 0 1
99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 2 3 3 2 2 3 1 2 4 2 3 3 2 1 2 2 2 1 2 2 1 2 2 3 2 2 2 2 2 3 3 2 2 2 3 2 2 2 3 2 2 2 2 1 3 3 2 1 2 1 3
1 1 1 1 99 1 1 1 1 1 1 0 1 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 0 0 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 99 1 1 1 1 1
1 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 3 2 3 2 3 2 3 3 3 4 3 2 2 2 2 3 2 2 1 2 3 1 2 2 1 2 2 2 1 1 2 2 2 4 2 2 3 2 2 3 3 4 3 4 2
1 1 1 1 0 1 99 1 1 1 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 99 1 1 1 99 0 0 1 1 1 1 1
3 3 2 1 1 3 2 2 2 2 3 2 3 3 2 2 2 1 2 2 2 2 2 2 2 3 3 3 2 3 2 2 2 2 2 1 3 3 2 2 3 2 2 2 I don’t buy 3 2 1 1 2 3 2
1 1 1 0 1 0 1 0 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1
1 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 1 2 3 2 2 4 1 2 2 3 3 2 2 1 2 2 2 2 3 2 2 2 1 2 2 2 1 2 2 2 2 2 1 2 3 2 1 3 2 3 2 2 2 3 3 2 2 2 2 1
1 0 0 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 0 0 0 1 1 0 0 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0
1 2 2 99 3 1 2 2 2 3 3 3 3 2 2 2 2 2 2 2 1 2 2 2 3 29 153 76 10 2 1 271
0 1 1 99 1 1 1 1 1 0 0 0 1 1 0 1 1 0 1 0 1 0 1 1 1 Frequency of choice 0 Frequency of choice 1 Frequency of choice 99
53 214 4 271
0 0 0 99 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 Frequency of choice 0 Frequency of choice 1 Frequency of choice 99
45 222 4 271
3-5 days = 1 4 days to a week =2 2 weeks = 3 NR = 99
below P500 = 1 P500-P1000 = 2 P1001-P2000 = 3 P2001-up = 4 NR = 99
Q13
Q14
1 less than 3 days 2 1 2 2 2 1 2 2 2 2 1 3 2 2 1 2 1 1 1 2 2 1 2 1 2 2 1 1 1 1 2 1 3 3 1 1
4 99 2 3 3 4 2 3 2 2 3 2 3 3 3 3 2 2 2 2 3 4 3 2 4 2 2 3 2 3 3 2 3 2 3 3 1 2
2 1 1 1 2 2 1 2 1 99 2 1 2 1 1 2 3 2 2 1 2 3 1 1 2 1 2 1 1 1 2 2 2 1 1 2 1 1 1 1 2 1 1 1 1 2 2 2 1 3 1 1
3 3 2 2 2 2 2 2 1 99 3 2 2 2 1 2 2 2 2 1 3 1 1 2 3 3 2 3 1 2 3 2 1 3 3 2 1 3 3 3 2 2 2 2 2 2 2 2 1 2 2 3
1 1 2 2 2 3 2 2 2 3 2 1 1 2 1 2 2 99 99 99 99 2 1 1 2 1 2 1 1 2 2 1 1 1 1 99 1 1 1 1 1 3 3 1 1 1 3 1 1 3 2 1
2 2 1 2 2 2 2 3 2 3 2 3 3 3 3 3 2 99 99 99 99 2 3 3 2 1 2 3 2 2 3 1 2 1 2 99 2 2 3 2 1 1 2 2 2 1 4 3 4 3 2 2
2 1 1 1 2 2 3 1 1 1 1 3 2 2 1 99 2 2 2 2 1 1 1 1 3 2 2 2 2 1 2 2 2 1 2 3 2 2 2 1 1 3 1 2 3 1 2 1 1 3 3 1
2 3 1 1 1 3 1 1 2 2 3 3 3 3 2 99 2 2 2 2 2 2 2 1 2 2 3 3 2 2 2 2 2 2 3 1 1 3 2 2 3 2 1 3 1 2 2 2 1 2 3 2
1 1 1 2 1 1 1 1 1 1 1 1 2 1 2 1 2 1 1 1 2 1 3 1 1 2 1 2 2 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 99 3 99 99 99 99 99 2
2 2 2 2 2 2 2 2 1 2 2 3 3 2 2 2 2 2 1 1 3 2 3 2 1 2 2 3 1 1 2 1 2 2 1 2 4 2 1 3 2 2 2 2 1 2 99 99 99 99 99 2
1 1 1 99 99 99 99 99 1 1 3 3 3 1 2 2 2 2 2 1 3 1 2 99 1 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99 less than three days
131 94 26 19 1 271
1 1 1 99 99 99 99 99 2 3 4 2 3 2 2 2 1 3 2 2 1 2 2 99 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 4 Frequency of choice 99
43 134 67 8 19 271
Note: If in the event that the resp
Note: If in the event that the respondent has two answers to a non-multiple answer question, we take the pessimistic side meaning we cho
mistic side meaning we choose the lower value between the two.
Composition of the Respondents
Ho
220 205
200 180 160
33.87%
140 120 Row 287 Row 288
100 80 60
5
40 20 66.13%
0
C
Row 28
How Do you wear pants?
frequency
260 253 250 240 230 220 210 200 190 180 170 160 150 140 130 120 110 100 90 80 70 60 50 40 30 20 10 0
Column L
0 Row 287
0 Row 288
18 Row 289
Survey Answers
25
50
75
How Often Do You Wear Pants?
Kinds
20
275
205
00
264
250
180
225
160
200
140
175
120
150
100
129
125
80
100
60
75
53
40
50
20 0
25
12 Column H
0 Column N Column P
1
Column R
surv choices Row 287
Row 288
Row 289
Row 290
Part
How many pairs of pants do you own ?
43.89%
Row 287 Row 288 Row 289 Row 290
umn L
0
11.22%
25
Column AH 50
75
100
125
frequency
150
175
200
Column
Kinds of pants that you own
264
260 240 220 200 180
147
129
143
160 140 120
62
100 80
19 N Column P
Column R
60 40
Column T
Column V
20
Column X
0 Column AR
Particular designs you like
20.20%
9%
160 140
13.47%
frequency
120
117
10
100 80 60 40
11.22%
11.22%
20 0
Column AH
Column AJ
Column AL
Column AN
Column AP
Column AX
Colu AY
Where do you usually buy your pants
260
How muc
260 160
240
150
220
140
200
130
180
120 110
160
Row 287 Row 288 Row 289 Row 290 Row 291 Row 292
140 120 100 80
62
60 40 20
16
0 Column AR Column AT
100 90 80 70 60 50 40 30 20 10 0
Column AV
preferred brands of jeans 160 140 120
117
109
100 80
69
63
60
53
49
40
32
20
3
0 Column AX
Column AY
Column AZ
22
13 Column BA
Column BB
Column BC survey choices
Column BD
Column BE
Column BF
Column BG
How much do you usually spend for a good pair of jeans?
Are you
240
160 153
150
220
140
200
130
180
120 Row 287 Row 288 Row 289 Row 290 Row 291 Row 292
110
160
100 90
140
80
120
70 60 50 40 30 20 10 0
76
100 80 60
29
40 20
10 Column BJ
2
0 Row 287
1
Are you satisfied with the current pants in the market? 148
220 200 180 160 140
69
120
Column BL
100
22
80 60
Column BF
Column BG
Column BH
40 20 0 Row 287
Row 288
Row 289
How much are y
Are you willing to have your pants custome-made? Column BN
49.45%
w 287
Row 288
Row 287
Row 289
e market?
How long are you willing to wait for a customized pants?
1
19
Column BL
Row 287 Row 288 Row 289 Row 290 Row 291
26
Column BP
0
Row 289
94
20
40
131 60
80
100
120
140
How much are you willing to pay for a customized pants?
49.45%
15.87% 7.01% 2.95%
24.72%
Row 287
Row 288
Row 289
Row 290
Row 291
Q1 R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38
Gender M F F M F F M F F M F F M F F F F F F M F F F F F F M F M M M M F F F F
1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 99 1 1 1 1 99 1 1 1 1 1 1 1 1 99 1 1 1 1 1
R39 R40 R41 R42 R43 R44 R45 R46 R47 R48 R49 R50 R51 R52 R53 R54 R55 R56 R57 R58 R59 R60 R61 R62 R63 R64 R65 R66 R67 R68 R69 R70 R71 R72 R73 R74 R75 R76 R77 R78 R79 R80 R81 R82 R83 R84 R85 R86 R87 R88 R89 R90
F M F M F M M F F F F F F F F F F F F F F F F
F F F F F F M F F M M M M M M F M F F F M F M F
1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 99 1 99 1 1 1 1 1 1 1 1 1 99 1 1 99 99 1 1 1 1 1 1 1 1
R91 R92 R93 R94 R95 R96 R97 R98 R99 R100 R101 R102 R103 R104 R105 R106 R107 R108 R109 R110 R111 R112 R113 R114 R115 R116 R117 R118 R119 R120 R121 R122 R123 R124 R125 R126 R127 R128 R129 R130 R131 R132 R133 R134 R135 R136 R137 R138 R139 R140 R141 R142
F M M M M M F F M F F F F M F F M F F M M M F F F M F F F M M F M F M F M F F
M F M F M
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
R143 R144 R145 R146 R147 R148 R149 R150 R151 R152 R153 R154 R155 R156 R157 R158 R159 R160 R161 R162 R163 R164 R165 R166 R167 R168 R169 R170 R171 R172 R173 R174 R175 R176 R177 R178 R179 R180 R181 R182 R183 R184 R185 R186 R187 R188 R189 R190 R191 R192 R193 R194
M M F F F F F F M F F F F F F F M F F F M F M M F M F F F M F F F F F F F F F F F F F F M F F
99 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 99 99 1
R195 R196 R197 R198 R199 R200 R201 R202 R203 R204 R205 R206 R207 R208 R209 R210 R211 R212 R213 R214 R215 R216 R217 R218 R219 R220 R221 R222 R223 R224 R225 R226 R227 R228 R229 R230 R231 R232 R233 R234 R235 R236 R237 R238 R239 R240 R241 R242 R243 R244 R245 R246
F M M M F M F F F F M F M F F M F F F F M M M F M M F F F F M F M M M M F F F F M F M M F F F F M M
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
R247 R248 R249 R250 R251 R252 R253 R254 R255 R256 R257 R258 R259 R260 R261 R262 R263 R264 R265 R266 R267 R268 R269 R270 R271
M F F F M F F F F F F F M F F F F F M M F F M M
Males Females No Answer
84 164 23 271
1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 0 Frequency of choice 99
253 0 18 271
almost everyday = one or twice a week = seldom = NR = 99
1 2 3
once = 1 two to three times = 2 four times or more = 3 NR = 99
Q2
Q3
1 1 1 2 1 2 1 1 1 1 2 1 1 3 1 1 1 1 1 1 1 1 1 1 2 3 1 1 1 1 1 1 1 2 2 1 1 1
3 3 3 2 3 3 2 1 3 2 1 1 2 1 3 2 3 3 2 1 3 3 3 3 3 3 3 2 3 3 3 3 2 2 2 2 2 2
1 1 1 1 2 1 1 1 1 3 2 2 2 1 2 2 1 1 1 2 1 1 1 2 1 1 1 1 2 2 2 2 1 2 1 2 3 1 1 1 1 1 1 1 3 2 3 1 1 1 1 2
3 2 3 2 1 3 3 3 3 2 2 3 3 2 3 3 2 2 2 2 2 1 3 2 3 3 3 1 2 2 2 2 3 1 3 3 2 1 2 3 3 2 2 3 1 2 1 1 2 2 2 3
1 1 1 1 1 1 2 2 2 1 1 1 2 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 2 2 2 3 1 1 2 1 1 1
2 2 2 3 1 3 1 2 1 3 2 2 2 2 3 3 2 1 2 3 3 2 1 2 2 2 2 3 1 2 1 2 2 1 1 2 2 2 2 3 3 2 2 2 2 2 1 3 2 3 2 3
1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 3 2 2 1 1 2 1
3 3 3 3 2 3 1 2 3 3 3 3 3 2 2 2 3 2 2 2 2 2 2 1 2 3 2 3 3 3 3 2 2 3 3 2 2 2 2 2 1 2 2 99 I don’t buy 1 1 2 1 3 3 2
2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 3 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 3 2 2 1 1 1 1 1 1 1
2 2 2 1 3 2 2 3 2 2 2 3 1 2 3 3 2 2 2 2 2 2 2 2 2 3 2 3 2 3 2 2 1 3 1 2 3 2 1 2 2 1 2 3 2 2 2 3 1 1 1 2
3 1 2 99 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 1 1 1 2 1 1 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99
205 53 12 1 271
1 2 1 99 1 2 2 2 2 2 2 3 3 2 2 3 2 2 1 2 2 3 2 2 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99 I don't buy
42 135 91 2 1 271
1-2 pairs = 1 3-5 pairs = 2 6 or more pairs = 3 NR = 99
Q4 3 3 3 3 3 3 3 3 3 3 2 3 2 1 3 2 3 3 3 2 3 3 3 99 3 3 3 3 3 3 3 3 3 2 2 3 2 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 1 3 3 3 2 2 2 3 3 3 99 3 3 2 3 2 3 3 3 2 3 1 3 1 2 3 2 2 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1
3 3 3 3 2 3 3 3 2 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 3 3 3 3 2 3 2 3 2 2 3 3 2 3 2 3 3 1 2 2 2 2 3 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 2 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 3 2 2 3 2 3 3 3
1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 2 3 3 2 3 3 2 3 3 3 3 2 2 3 2 3 3 3 3 3 3 3 2 2 2 2 3 3 3 3 3 1 2 2 1 3 3 3 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1
2 3 2 99 3 3 3 3 2 3 2 3 3 3 2 3 3 3 3 3 3 3 3 3 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99
7 63 198 3 271
1 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 99
264 7 271
denim =1 capris = 2 khaki jeans = 3 corduroy = 4 slacks =5 others = 6 NR = 99
Q5 99 99 2 2 99 99 2 99 2 2 99 99 2 99 2 2 2 2 99 2 99 2 2 2 2 2 2 99 2 99 99 99 99 2 99 99 2 2
3 3 3 99 3 99 99 99 3 3 3 99 3 99 99 3 99 99 99 3 3 99 3 3 3 99 3 99 99 99 99 3 99 99 3 3 3 3
2 99 99 2 99 99 99 2 2 2 2 2 99 99 2 2 2 99 2 2 2 99 2 99 2 2 2 2 99 2 2 2 2 99 99 2 2 99 99 99 99 99 99 2 99 2 99 2 99 99 99 2
3 3 99 3 99 99 99 3 3 99 3 3 99 99 99 3 99 99 99 3 99 99 3 99 3 99 3 3 99 99 3 99 99 3 99 99 99 99 3 3 3 3 99 3 3 3 99 3 3 99 3 3
2 99 99 99 99 99 99 2 99 99 2 2 99 99 99 2 99 2 99 99 99 99 99 99 2 99 99 2 99 2 2 2 2 2 99 2 99 99 99 99 99 99 2 99 99 99 2 99 2 99 2 99
3 99 99 3 99 3 3 99 99 3 3 3 99 3 3 99 99 3 3 99 3 99 3 99 99 99 99 3 99 3 99 99 3 99 3 3 3 99 99 99 99 99 99 99 99 99 3 3 3 3 3 3
2 99 99 2 99 2 2 2 2 99 2 2 2 2 2 2 2 99 2 2 2 2 2 2 2 2 99 99 2 2 99 99 99 99 2 99 2 99 99 2 99 2 2 2 99 2 99 2 99 99 99 99
3 3 99 99 99 3 3 99 3 3 3 3 3 3 99 99 3 99 3 3 3 3 3 3 3 3 3 3 99 3 99 3 99 99 99 3 3 3 99 3 99 3 99 99 99 3 3 3 99 99 99 99
2 99 99 99 2 99 2 2 2 99 99 2 99 99 2 99 99 2 2 2 99 99 99 99 2 99 99 2 99 2 99 2 99 99 99 99 99 2 2 2 99 99 2 2 99 99 2 2 99 99 99 99
3 3 3 3 3 3 3 3 3 99 3 99 99 3 99 3 99 99 3 3 3 99 99 99 3 3 3 3 3 99 3 3 99 99 3 3 3 3 3 3 99 99 3 99 99 99 3 3 99 99 99 99
99 99 99 99 99 2 2 2 99 2 99 2 99 99 99 2 2 99 99 99 2 2 99 99 2 Frequency of choice 2 Frequency of choice 99
129 142 271
99 3 99 99 99 99 99 99 3 3 3 3 3 3 3 3 99 99 3 3 3 99 3 99 3 Frequency of choice 3 Frequency of choice 99
147 124 271
denim =1 capris = 2 khaki jeans = 3 corduroy = 4 slacks =5 others = 6 NR = 99
Q5 99 99 4 99 4 99 99 99 99 99 99 99 99 99 99 4 99 99 99 4 99 4 4 4 99 99 4 99 99 99 99 99 99 99 99 99 99 4
5 5 5 99 5 99 5 5 99 99 99 99 5 99 99 5 99 5 5 99 5 5 5 5 5 99 5 99 5 99 99 5 99 99 99 5 5 5
4 4 99 4 4 99 99 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99 99 99 99 4 4 4 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99
5 99 99 99 99 99 99 99 5 99 5 99 99 99 5 5 5 5 5 99 5 99 5 99 5 99 5 5 99 99 99 99 99 5 99 5 99 5 5 5 99 5 99 99 99 5 99 99 5 5 5 99
99 99 99 99 99 99 4 99 99 99 99 4 99 99 99 99 4 99 4 99 99 4 99 99 99 99 99 4 99 99 99 99 4 99 99 99 4 99 99 99 99 99 99 4 99 99 4 99 4 99 4 99
5 5 5 99 99 99 5 5 99 5 5 5 99 5 5 5 99 99 5 99 99 5 99 5 99 99 99 5 99 99 99 99 5 5 99 5 5 99 99 5 5 5 5 5 99 99 5 5 99 99 5 5
99 99 99 99 99 4 4 99 99 4 4 4 4 99 99 99 4 4 99 99 99 4 4 4 4 99 99 99 99 99 99 99 4 99 4 4 99 99 99 99 99 4 4 4 99 99 99 4 99 99 99 4
5 99 5 99 99 5 5 99 5 5 5 5 5 99 5 99 99 5 5 5 5 5 99 5 5 99 5 5 5 5 5 99 99 99 5 99 5 99 99 99 5 5 99 99 99 99 5 5 99 99 99 99
99 99 4 99 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 4 99 99 99 99 99 99 99 4 99 4 99 4 99 99 99 99 99 99 99 99 4
5 5 5 5 5 5 99 5 5 99 99 5 99 99 5 5 99 5 5 5 99 99 5 99 99 99 99 99 5 99 5 5 99 99 5 5 5 99 5 5 5 99 99 5 99 99 99 99 5 5 99 5
99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 Frequency of choice 4 Frequency of choice 99
62 209 271
99 5 99 99 99 99 99 99 5 5 5 99 5 5 99 5 5 5 5 5 5 5 5 99 5 Frequency of choice 5 Frequency of choice 99
143 128 271
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 6 99 99 99 99 99 99 99 6 6 99 6
cut fabric 2 4 1 4 √ √ 7 4 1 4 5 3 2 5 4 3 3 2 2 3 √ √ √ 1 5 2 3 2 4 √ √ 2 3 5 4 1 2 2 4 3 2 2 5 3 2 3 1 2 3 2 4 6 5 2 5 1 4 3 7 1 5 2 3 5 4 2 5 2 5 3 4 1 2
fit 1 3 √ 1 2 1 1 1 1 1 √ √ √ 2 1 1 √ 1 1 4 3 1 1 1 2 1 1 2 3 2 5 2 1 1 1 1 1 3
Q6 pocket design zipper design 7 8 7 8 √ 5 6 5 7 4 7 3 7 6 7 6 7 5 7
4 6 7 √ 7 6 7 8 7 4 8 5 7 6 4 6 6 4 8 7 6 4 7 8 6
stitch 6 6 √ 3 6 6 8 5 8 8
price 3 5 √ 8 8 8 4 2 4 6 √
8 8 8
√ 6 7 6
8 8 8 7 8 8 7 8 8 8 7 8 8 8 7 8 8 6 8 6 8
6 7 6 6 6 6 6 7 6 7 1 7 7 6 6 6 7 8 6 7 7
√ 3 5 5 √ 4 3 3 5 4 3 4 4 5 5 8 4 3 2 4 4 2 3 3 2 5
6 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99
2 4 6 1 2 2 2 √ 4 1 √ 5 3 3 1 4 5 2 5 3 2 5 5 8 3 2 2 3 3 2 3 4 1 5 3 3 1 2 4 2 √ 6 7 √ 1 4 4 2 1 3 1 3
3 2 3 3 4 1 1 2 2 √ 4 2 4 3 3 3 5 4 5 3 3 2 3 4 3 4 1 4 5 2 3 3 3 5 6 6 3 3 1 √ 2 4 √ 4 5 3 1 3 4 3 1
1 3 1 2 1 3 3 √ 1 3 √ 1 1 2 4 1 4 1 3 2 1 2 3 4 1 1 1 2 1 1 1 2 2 2 1 1 4 1 1 5 √ 4 2 √ 2 1 2 3 2 1 2 2
5 5 7 6 7 7 7
7 8 8 7 8 8 6
6 6 4 8 5 6 5
5 7 √ 8 4 6 7 6 6 6 7 4 6 6 6 6 5 7 7
7 8 7 7 8 8 8 8 8 8 7 8 8 8 2 8 8 8
6 6 √ 6 6 7 6 7 7 7 6 8 7 7 7 5 7 6 5
8 4 5 7 4 8 4 4 5 7 6 6 √ 7 8
6 7 8 8 7 6 8 8 8 8 8 8
5 3 6 6 8 4 6 7 7 6 7 4
8 5
3 6 6 7 8 8
7 8 8 8 7 7
5 3 √ 6 7 7 6 6 5
6
8
7
8 1 5 5 3 4 8 √ 8 4 √ 2 5 5 2 2 2 4 2 2 4 1 4 7 6 5 6 2 8 7 5 5 1 2 5 2 4 5 7 √ 1 1 5 3 5 4 4 2 4
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99
5 4 2 5 4 8 √ 4 2 4 2 2 4 2 4 2 2 4 √ 1 3 3
3 1 1 4 2 7
2 3 3 1 3 3
8 6 7 6 5 1
7 7 8 7 6 5
6 8 6 8 8 6
4 2 5 3 1 4
5 5 1 4 3 2 3 3 3 3 3 √ 4 4 5
6 7 7 7 7 3 7 7 4 7 7
8 8 8 8 8 5
7 7 4
8 8 8
7 6 6 6 4 8 6 5 5 6 6 √ 6 5 6
1 2 1 3 2 4 3 5 3 3 4 5 2 1 1 5 4 2 3 2
4 3 5 5 4 3 4 3 4 4 3 2 3 4 4 2 7 3 4 3
6 7 7 4 7 7 2 6 6 7 7 6 7 8 7 8 8 4 5 8
8 4 8 6 8 8 7 8 5 8 8 7 5 7 8 7 6 8 7 7
5 5 6 8 6 5 8 7 7 6 6 8 6 6 6 6 5 7 6 6
3 4 5 5 6 6 5 6 8 4 5 √ 2 6 2 √ 2 8 2 1 3 2 6 1 2 1 2 1 4 2 3 3 3 6 1 5
1
3
2 1 3 1 1 1 1 2 1 1 1 √ 3 1 1 √ 3 1 3 7 1 1 5 2 1 2 1 3 1 3 2 1 1 1 2 1 √ 4
7
6
5
2
1 6 2 8 2 6
3 1 3 3 3 4
2 5 1 4 1 1
7 7 7 7 7 5
8 8 8 6 8 8
5 4 5 5 6 2
6 3 6 2 5 7
8 7 8 8
99 99 99 99 99 99 6 99 99 99 99 6 99 99 99 99 99 99 99 99 99 6 99 99 6 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1
3 2
2 4
8 7
5 8
4 6 2 1 1 3 √ 4 2 3 2 1 4 3 3 4 2 4 1 2 2 2 2 4 2 2 3 6 1 5 4 1 1 1 1 2 1 3 1 5 2 5 4 4 2 6 4 3 4
3 2 3 4 8 2 √ 3 5 5 5 3 3
2 3 1 2 3 1 √ 2 3 1 1 2 1 1 1 1 1 2 3 1 3 3 1 1 1 1 2 1 2 1 1 2 2 2 2 1 2 6 3 3 1 2 3 3 4 7 1 1 2
5 7 6 7 5 7
8 8 8 8 7 8
7 7 6 6 7 7
8 8 8 8 8 8
7 7 6 7 7 5 6 5 8 5 7 7 7 7 5 7 6 5 6 6 7 7 7 4 6 6 7 7 6 5 7 5 5 6 7
8 8 7 8 6 8 7 8 7 7 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 7 8 8 3 8 8 8
2 3 4 3 4 3 4 6 3 2 3 4 4 5 3 3 5 3 5 3 4 4 4 2 5 2 5 4 2 1 3 4 7 2 3
7 6 √ 6 5 7 6 6 6 6 4 7 7 6 6 4 6 6 8 5 8 6 5 7 6 36 6 5 5 4 7 6 7 7 7 7 6 5 6 7 7 7 6 6 8 7 6 2 6 7 5
6 5 √ 1 1 4 5 2 4 √ 5 1 4 3 5 2 5 4 2 3 1 2 4 1 4 4 8 5 6 6 2 4 2 3 4 4 4 3 3 3 1 4 4 4 3 5 2 5 1 3 5 1
99 6 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
2 5 4 7 4 1 3 2 1
1 1 1 3 1 5 2 1 3 √ 5 3 1 1 4 3 4 √ 2 3 1 3 1 6 3 6 1 3 1 1 1 3 5 3 4 1 1 3 2 1 1 1 6 4 3
8 6 5 6 7 6 7 3 7
6 7 6 8 8 8 8 7 8
2 2 3 3 1 6 1 √ 3 2 7 5 4 3 5 2 5 1 3 2 4 4 4 6 1 3 3 6 4 2 3 2 3 3 7
4 4 7 1 2 3 1 4 5 √ 3 4 5 2 5 1 6 √ 4 4 2 1 2 2 1 1 2 2 5 3 3 5 4 4 2 5 2 1 3 3 4 6 4 5 6
6 7 4 7 8 8 7
8 8 7 8 7 7 8
7 8 8 4 6 7 4 6 6 √ 7 5 8 6 6 5 5
8 6 4 7 6 5 7 4 4 7 7 6 6 7 3 7 7 6 4 7 6 7 6 4 7 7 5
7 8 8 8 7 8 8 8 8 8 8 7 8 8 2 8 8 8 8 8 7 8 7 8 8 8 8
6 7 6 6 8 7 6 7 7 6 6 8 5 6 5 5 6 7 7 4 5 4 8 7 2 6 2
5 1 2 2 √ 3
4 5 6 6 √ 4
1 3 1 4 √ 2
7 6 8 7
8 8 5 8
6 7 7 5
7
8
5
3 3 3 2 5 2 5 8 2 √ 4 6 2 4 2 2 3 √ 1 1 5 4 3 4 2 3 6 4 2 5 2 1 5 2 5 2 6 2 1 5 2 5 1 1 4 √ 2 2 3 1 √ 1
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 6 99 99 99 99 99 99 6 Frequency of choice 6 Frequency of choice 99
19 252 271
1 6 1
1 2 2
5 1 4
7 7 7
8 8 8
5 3 6
1 4 3
4 3 2 2 5 3 1 3 2 2 4 5 1 2 1 3 3 2 1 2 2
5 2 3 3 3 2 2 4 3 3 5 3 3 3 4 4 4 3 3 4 3
3 1 1 1 2 1 3 2 1 1 1 2 2 1 2 2 2 1 2 3 1
2 7 7 5 6 8 7 7 6 7 7 7 4 7 6 6 8 8 7 7 7
8 8 8 8 8 7 8 8 8 6 8 8 8 8 7 8 7 7 8 8 8
7 6 4 7 7 5 5 6 7 5 6 6 5 6 5 7 6 5 6 6 6
1 4 5 4 1 4 4 5 5 4 3 4 6 4 3 5 1 4 4 1 5
distressed / decon stone / acid washe embellishe embroidere others = NR = 9
Q7 unique design and style 5 2 2 3 2 6 8 5 4
√ 7 4 3 5 2 5 1 5 7 5 6 4 3 3 1 5 1 3 5 3 7 4 5 4
1 1 1 99 1 1 1 1 99 1 99 1 99 1 1 99 99 99 99 1 1 1 1 99 99 99 99 99 99 99 99 1 99 99 99 1 1 99
2 2 2 2 99 2 2 2 2 2 99 99 99 2 99 99 2 99 2 99 2 2 2 99 2 2 2 2 2 2 2 2 2 99 2 99 2 2
4 7 2 4 6 5 4 3 5 3 8 1 5 5 1 3 1 1 5 4 1 1 2 4 3 7 6 4 1 6 7 7 2 3 5 2 3 3 6 √ 8 2 1 5 5 6 5
1 1 99 1 1 1 99 99 99 99 99 99 99 1 99 99 99 99 99 99 99 99 99 1 1 1 1 99 99 99 1 99 99 99 99 99 99 99 99 99 1 99 99 99 99 99 99 99 99 99 99 99
2 2 99 2 99 99 2 99 99 2 99 99 2 2 2 2 2 2 2 2 2 2 2 99 2 2 2 99 2 2 99 99 99 99 2 99 99 99 2 99 99 2 2 99 99 99 99 99 2 99 2 2
1 5 4 2 7 2 1 3 2 3 5 7 4 1 6 5 2 5 2 7 7 6 4 2 5 6 1 4 8 5 5 4 8 5 5 4 2 5 8 4 8 4 2 4 1 4 3
99 1 99 1 99 99 99 99 99 1 1 99 99 99 1 99 99 99 99 99 99 99 1 99 99 99 99 1 99 1 99 99 1 1 99 99 99 99 1 99 99 99 99 99 1 99 99 99 1 1 1 99
99 2 2 2 2 99 99 2 2 2 2 99 2 2 2 2 2 2 99 2 2 2 2 99 99 2 2 2 99 99 2 99 2 2 2 99 2 2 99 99 2 99 2 99 99 99 99 2 2 2 2 2
4 3 √ 7 4 5 3 4 5 √ 1 6 2 4 4 5 2 5 5 5 6 5 7 8 1 5 5 4 3 1 3 6 4 2 6 3 5 5 6 5 5 2 1 3 1 1 6 1 8 2 4 6
1 99 99 99 99 99 1 99 99 99 1 1 99 99 99 99 99 99 99 99 99 99 99 99 1 1 99 99 1 99 1 99 99 99 1 1 99 1 99 99 99 1 99 1 1 99 99 1 99 1 99 1
2 2 2 99 99 2 2 2 2 2 2 2 99 2 2 99 2 2 99 2 2 2 99 99 2 2 99 2 2 2 2 2 2 2 2 2 2 99 99 99 99 2 2 2 2 99 2 2 99 2 99 2
5 2 2 5 3 4 6 5 4 √ 1 1 5 5 3 4 2 5 5 3 2 5 1 4 5 3 5 4 4 7 2 4 1 3 4 5 5 8 6 5 3 5 2 1 √ 3 4 4 3 6
1 99 99 99 99 99 99 1 1 99 1 99 99 99 99 1 99 99 99 99 99 99 99 99 99 99 99 99 1 99 99 99 99 99 1 99 99 99 99 1 1 1 99 99 99 99 1 1 99 99 99 99
99 2 2 2 2 99 2 2 99 2 99 99 2 99 2 99 2 99 2 2 2 2 2 99 2 2 2 2 2 99 2 2 2 99 2 2 99 2 2 2 2 99 2 99 99 2 99 2 2 2 2 2
1 5 5
99 99 99 99 99 99 99 99 1 99 99 1 99 99 99 99 1 1 99 99 99 1 99 1 1
6 5 6 6 4 6 6 1 4 8 2 1 7 5 8 1 5 6 5 5 4 Frequency of choice 1 Frequency of choice 99
81 190 271
2 2 2 99 99 99 99 99 2 2 2 2 2 99 99 2 2 99 2 99 2 2 99 2 99 Frequency of choice 2 Frequency of choice 99
176 95 271
distressed / deconstructed = 1 stone / acid washed / faded = 2 embellished = 3 embroidered = 4 others = 5 NR = 99
Q7 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 3 3 3
99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 99
99 99 99 99 5 99 99 99 99 99 5 99 5 5 99 5 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 5 99 5 99 99 99 99
3 99 99 3 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 3 99 3 3 99 99 3 99 3 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 99 4 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 4 99 4 99 4 99 4 99 99 99 99 99 99 99 99 4 4 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99
5 99 99 99 99 99 99 99 5 99 5 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 5 99 5 5 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 3 99 99 3 99 99 99 99 99 99 99 99 3 99 99
4 99 99 99 99 99 99 99 99 99 99 4 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 4 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 5 5 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 5 5 99 99 99 5 99 99 99 99 99 99 99 99 99 99 5 99 99 99 5 99 5 5 5 99 99 5 99
99 99 99 99 99 99 3 99 99 99 3 99 99 99 99 3 99 99 99 99 99 99 99 99 99 3 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 3 99 3 3 3 3 99 99 99 99 99
99 99 99 99 4 4 4 99 99 99 4 4 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 4 99 4 4 99 99 99 99 99 99 99 99 99 4 4 4 4 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 5 5 99 5 99 5 5 99 99 5 99 5 99 99 99 99 99 99 5 99 99 5 5 99 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 3 99 99 3 99 99 99 3 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 3 99 3 99 3 99 99 99 99 99 99 99 99 99 99 3 99 3 99 99 99 99 99
99 99 99 99 99 99 4 4 99 99 99 4 99 4 99 99 99 99 99 99 99 99 99 4 99 99 99 99 4 99 99 99 99 99 99 99 99 99 4 4 99 99 99 4 99 99 99 99 99 99 99 99
99 99 99 99 99 5 5 99 5 99 99 99 99 99 99 99 99 5 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 5 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 3 99 99 99 99 99 Frequency of choice 3 Frequency of choice 99
45 226 271
99 99 99 99 99 99 99 99 99 99 99 99 4 99 99 99 99 99 99 4 99 99 99 99 99 Frequency of choice 4 Frequency of choice 99
45 226 271
99 99 99 99 99 5 5 5 99 99 99 99 99 5 5 99 99 5 99 99 5 99 5 99 5 Frequency of choice 5 Frequency of choice 99
54 217 271
malls = 1 tiangge or ukay-ukay = 2 tailor-made = 3 NR = 99
Q8 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1
99 99 99 99 2 99 99 99 99 99 99 99 99 99 99 99 2 99 99 99 99 2 2 99 99 99 2 99 2 99 99 99 99 2 99 2 2 99
99 99 3 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 3 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1
99 2 99 99 99 99 99 99 99 99 99 99 99 99 2 2 2 99 2 99 2 99 2 99 99 99 99 99 99 99 99 2 99 2 99 99 99 99 99 99 99 99 99 2 2 2 2 99 2 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1 1
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 2 99 99 99 99 99 99 99 99 2 99 99 2 99 99 2 99 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 99
1 1 1 99 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1
99 99 99 2 2 99 2 99 99 99 99 2 99 2 99 99 99 2 2 99 2 99 2 99 2 99 99 99 2 99 2 99 99 99 99 2 99 99 99 99 99 2 99 99
1 1 1 1 1 1 1
99 99 2 99 99 99 99
99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 I don’t buy 99 99 99 99 99 99 99
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 99 1 1 1 1 1 1 1 1 1
99 2 2 99 2 99 2 99 99 2 99 99 99 2 99 99 99 99 2 99 99 99 99 99 99 99 99 99 2 99 99 99 99 99 2 99 99 99 99 99 99 99 99 99 99 99 99 2 2 2 2 99
99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 99 3 3 99 99 99 99 99 99 99 99 99 99 99 99 99 99
99 1 1 99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Frequency of choice 1 Frequency of choice 99 I don’t buy
260 10 1 271
2 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 2 2 99 99 99 99 99 99 99 Frequency of choice 2 Frequency of choice 99 I don’t buy
62 208 1 271
99 99 99 99 99 99 99 99 99 3 99 99 99 99 99 99 3 99 99 99 99 3 3 99 99 Frequency of choice 3 Frequency of choice 99 I don’t buy
16 254 1 271
Bench =1 Levi's = 2 Viktor Jeans = 3 Penshoppe = 4 Giordano = 5 Kenneth Cole = 6 Mossimo = 7 Folded and Hung = 8 Guess = 9 Diesel = 10 Others = 11 NR = 99 Q9 1 1
2 2 2
3
6 9
2 1 1
5
2 2 2
6
7
8 8
9 9
5
6
5
6
11 11 10 10 10
7
11 11
1 2 2 2 2
11 10 8 8 8 8
2 2
1 1
2 2 2 2
11 11
5
6
7
3
8 8
11 11
10 9
9
10
4
11 11 11 11 11 11
8 8 2
5
9
11
8 2 1 1 1
4
2 2 2
1
11 5
6 6
7
9
10 11
7 4
9
5
2 1 1
8
11 11
8 5
7 7
9
1
2 2 2 2
4
5
7
5
8 8
9
8
9
11 11 11 11
4 1
11
2
5
2
5 6
7 7
8
11 11
9 9
8 2
11 9 11
1 8 2 1 1 1 1
11 11 7
2
11 8
1 1
9 9
11 11 11
4 5
8 11
1
2 2
4
1
1
9 5
2 2 2 2
7 7
8
10
9 10
8 4 4
9 9
5
11
11 11 11
8 1 1 1 1 1 1 1 1 1
1 1 1
5
9 9 9
5
10
2
11 4
8 10
4 2 2 2 2 2 2
11 11
4 4 4
11 11 11
7 5 5
7
8 8
9 9 9 9
11 10
1 2 1 1 1
4 4 4
11
2
8
2
11 11 11 11
5 9
1 1
2 7 7
4 2
8
2 2 2
8 8 7
1 1
11 11
8
1 1
9
9 9 9 9
8
4 4 4
11 11 11 11
1 5 1 1 1 1
11 11 11 11
2
2
1 1
9 11 11
4 4
11 1 9 1
2
11
5 11 11
1 1
2 11 4
1 1
2 2 2 2 2 2 2
11
4
6
9
6
9 9 9 9
5 5 5 5
10 11
7
8
10 11 11
2 1
6
7
8
2 1
10 9
5
7
8
11
11 11 1 11 1
8 8
5 1
2
11 11 11
4
1 1
4
5 11
1
2
5 7
2
5
1 1
11
4 11 11 11 4
1
8
2 2 2
11 9 10
11
9 1 1 1 1
2 2 2 2 2
1
2
4
5
6
7 8
5 5
3
4 4 4
5
11 10
8
6
7 7
8 8
9 9 9 9
11 10 10 11 11
4
8 11
1
4
5
7
8
2 1 2
4 4
2
4
9
1
11 11 11 11 11
8 11
2 1 1 1
5 4
7 7
8 9 9
2 2
1
4 8 2
11 11
1
11 11 11
5 2
4
1 1
2
4 4 4
1 1
2 2 2
5
5
7
8 8
9 9
10
9
10
11 11
11 11 4
9 9 11
1 1
4
7
2
11 11 11 11
1 1 1
2 2
1 1 1 1 1
9 4
5
11 11
4 2
2
11 4 4 4
11 11 11
1 2 1 1 1
5
9 9 9
4 2
5
2
7
7
1
5
1 1
4 4
9
11 11 11 11
8 11
2 5 1
2
11
4
9 11
1 1 1
9 2
4 4
8 11 11 11 11
8 4 4 1
2
11 11
4 11 11 11
1
1
2 2 2 2
5
9 11 11 11 11
9
1
4
9 9
5 4 1
5
10
2 1 1
4 2 2
9 5
9
1
11 11 11 11 11 11 11 11 11 11
9 Frequency 117 109
3
63
49
13
32
53
69
22
148
Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 4 Frequency of choice 99 I don’t buy
below P500 = 1 P500-P1000 = 2 P1001-P2000 = 3 P2001-up = 4 NR = 99
N o= 0 Yes = 1 NR = 99
No = 0 Y es= 1 NR = 99
Q10
Q11
Q12
2 99 4 3 3 3 3 2 3 2 2 2 3 4 2 2 2 3 2 3 4 3 2 2 4 3 3 3 2 3 3 3 3 2 3 3 2 3
1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 0 1
99 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 2 3 3 2 2 3 1 2 4 2 3 3 2 1 2 2 2 1 2 2 1 2 2 3 2 2 2 2 2 3 3 2 2 2 3 2 2 2 3 2 2 2 2 1 3 3 2 1 2 1 3
1 1 1 1 99 1 1 1 1 1 1 0 1 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 0 0 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 0 99 1 1 1 1 1
1 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 3 2 3 2 3 2 3 3 3 4 3 2 2 2 2 3 2 2 1 2 3 1 2 2 1 2 2 2 1 1 2 2 2 4 2 2 3 2 2 3 3 4 3 4 2
1 1 1 1 0 1 99 1 1 1 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 99 1 1 1 99 0 0 1 1 1 1 1
3 3 2 1 1 3 2 2 2 2 3 2 3 3 2 2 2 1 2 2 2 2 2 2 2 3 3 3 2 3 2 2 2 2 2 1 3 3 2 2 3 2 2 2 I don’t buy 3 2 1 1 2 3 2
1 1 1 0 1 0 1 0 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1
1 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 1 2 3 2 2 4 1 2 2 3 3 2 2 1 2 2 2 2 3 2 2 2 1 2 2 2 1 2 2 2 2 2 1 2 3 2 1 3 2 3 2 2 2 3 3 2 2 2 2 1
1 0 0 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 0 0 0 1 1 0 0 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0
1 2 2 99 3 1 2 2 2 3 3 3 3 2 2 2 2 2 2 2 1 2 2 2 3 29 153 76 10 2 1 271
0 1 1 99 1 1 1 1 1 0 0 0 1 1 0 1 1 0 1 0 1 0 1 1 1 Frequency of choice 0 Frequency of choice 1 Frequency of choice 99
53 214 4 271
0 0 0 99 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 Frequency of choice 0 Frequency of choice 1 Frequency of choice 99
45 222 4 271
3-5 days = 1 4 days to a week =2 2 weeks = 3 NR = 99
below P500 = 1 P500-P1000 = 2 P1001-P2000 = 3 P2001-up = 4 NR = 99
Q13
Q14
1 less than 3 days 2 1 2 2 2 1 2 2 2 2 1 3 2 2 1 2 1 1 1 2 2 1 2 1 2 2 1 1 1 1 2 1 3 3 1 1
4 99 2 3 3 4 2 3 2 2 3 2 3 3 3 3 2 2 2 2 3 4 3 2 4 2 2 3 2 3 3 2 3 2 3 3 1 2
2 1 1 1 2 2 1 2 1 99 2 1 2 1 1 2 3 2 2 1 2 3 1 1 2 1 2 1 1 1 2 2 2 1 1 2 1 1 1 1 2 1 1 1 1 2 2 2 1 3 1 1
3 3 2 2 2 2 2 2 1 99 3 2 2 2 1 2 2 2 2 1 3 1 1 2 3 3 2 3 1 2 3 2 1 3 3 2 1 3 3 3 2 2 2 2 2 2 2 2 1 2 2 3
1 1 2 2 2 3 2 2 2 3 2 1 1 2 1 2 2 99 99 99 99 2 1 1 2 1 2 1 1 2 2 1 1 1 1 99 1 1 1 1 1 3 3 1 1 1 3 1 1 3 2 1
2 2 1 2 2 2 2 3 2 3 2 3 3 3 3 3 2 99 99 99 99 2 3 3 2 1 2 3 2 2 3 1 2 1 2 99 2 2 3 2 1 1 2 2 2 1 4 3 4 3 2 2
2 1 1 1 2 2 3 1 1 1 1 3 2 2 1 99 2 2 2 2 1 1 1 1 3 2 2 2 2 1 2 2 2 1 2 3 2 2 2 1 1 3 1 2 3 1 2 1 1 3 3 1
2 3 1 1 1 3 1 1 2 2 3 3 3 3 2 99 2 2 2 2 2 2 2 1 2 2 3 3 2 2 2 2 2 2 3 1 1 3 2 2 3 2 1 3 1 2 2 2 1 2 3 2
1 1 1 2 1 1 1 1 1 1 1 1 2 1 2 1 2 1 1 1 2 1 3 1 1 2 1 2 2 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 99 3 99 99 99 99 99 2
2 2 2 2 2 2 2 2 1 2 2 3 3 2 2 2 2 2 1 1 3 2 3 2 1 2 2 3 1 1 2 1 2 2 1 2 4 2 1 3 2 2 2 2 1 2 99 99 99 99 99 2
1 1 1 99 99 99 99 99 1 1 3 3 3 1 2 2 2 2 2 1 3 1 2 99 1 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 99 less than three days
131 94 26 19 1 271
1 1 1 99 99 99 99 99 2 3 4 2 3 2 2 2 1 3 2 2 1 2 2 99 3 Frequency of choice 1 Frequency of choice 2 Frequency of choice 3 Frequency of choice 4 Frequency of choice 99
43 134 67 8 19 271
Note: If in the event that the resp
Note: If in the event that the respondent has two answers to a non-multiple answer question, we take the pessimistic side meaning we cho
mistic side meaning we choose the lower value between the two.
Composition of the Respondents
Ho
220 205
200 180 160
33.87%
140 120 Row 287 Row 288
100 80 60
5
40 20 66.13%
0
C
Row 28
How Do you wear pants?
frequency
260 253 250 240 230 220 210 200 190 180 170 160 150 140 130 120 110 100 90 80 70 60 50 40 30 20 10 0
Column L
0 Row 287
0 Row 288
18 Row 289
Survey Answers
25
50
75
How Often Do You Wear Pants?
Kinds
20
275
205
00
264
250
180
225
160
200
140
175
120
150
100
129
125
80
100
60
75
53
40
50
20 0
25
12 Column H
0 Column N Column P
1
Column R
surv choices Row 287
Row 288
Row 289
Row 290
Part
How many pairs of pants do you own ?
43.89%
Row 287 Row 288 Row 289 Row 290
umn L
0
11.22%
25
Column AH 50
75
100
125
frequency
150
175
200
Column
Kinds of pants that you own
264
260 240 220 200 180
147
129
143
160 140 120
62
100 80
19 N Column P
Column R
60 40
Column T
Column V
20
Column X
0 Column AR
Particular designs you like
20.20%
9%
160 140
13.47%
frequency
120
117
10
100 80 60 40
11.22%
11.22%
20 0
Column AH
Column AJ
Column AL
Column AN
Column AP
Column AX
Colu AY
Where do you usually buy your pants
260
How muc
260 160
240
150
220
140
200
130
180
120 110
160
Row 287 Row 288 Row 289 Row 290 Row 291 Row 292
140 120 100 80
62
60 40 20
16
0 Column AR Column AT
100 90 80 70 60 50 40 30 20 10 0
Column AV
preferred brands of jeans 160 140 120
117
109
100 80
69
63
60
53
49
40
32
20
3
0 Column AX
Column AY
Column AZ
22
13 Column BA
Column BB
Column BC survey choices
Column BD
Column BE
Column BF
Column BG
How much do you usually spend for a good pair of jeans?
Are you
240
160 153
150
220
140
200
130
180
120 Row 287 Row 288 Row 289 Row 290 Row 291 Row 292
110
160
100 90
140
80
120
70 60 50 40 30 20 10 0
76
100 80 60
29
40 20
10 Column BJ
2
0 Row 287
1
Are you satisfied with the current pants in the market? 148
220 200 180 160 140
69
120
Column BL
100
22
80 60
Column BF
Column BG
Column BH
40 20 0 Row 287
Row 288
Row 289
How much are y
Are you willing to have your pants custome-made? Column BN
49.45%
w 287
Row 288
Row 287
Row 289
e market?
How long are you willing to wait for a customized pants?
1
19
Column BL
Row 287 Row 288 Row 289 Row 290 Row 291
26
Column BP
0
Row 289
94
20
40
131 60
80
100
120
140
How much are you willing to pay for a customized pants?
49.45%
15.87% 7.01% 2.95%
24.72%
Row 287
Row 288
Row 289
Row 290
Row 291
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