Fast

1994-95 1995-96 1996-97 2003-04

49000 57000 68000 87000

Delhi Faridabad Noida

61 % 23 % 16 %

SURVEY BASED ON SEX RATIO (%)

MALE FEMALE

38 % 62 %

SURVEY BASED ON AGE GROUP COVERED (%)

15-25 26-40 41-60 60 +

53 % 15 % 34 % 8%

SURVEY BASED ON TYPE OF GROUPS (%)

STUDENTS SERVICE HOUSEWIVES SELF EMPLOYED RETIRED

34 % 27 % 19 % 15 % 5%

PREFERRED OUTLET NIRULAS McDONALDS WIMPYS PIZZA HUT

28 % 60 % 2% 18 %

VISITING FREQUENCY DAILY 10 % WEEKLY 38 % OCCATIONALLY 52 %

TIME SPEND AT THE OUTLET 30 MIN 44 % 45 MIN 40 % MORE THAN HOUR 22 %

ATTRACTION OF FOOD TASTE FASHION SERVICES

64 % 18 % 18 %

TASTE LIKED DUE TO SPICYNESS

-

READILY AVAILABLE

38 %

DIFFERENT FROM DAILY ROUTINE

62 %

ENJOYED FOOD WITH ALONE FRIENDS FAMILY

50 % 50 %

ACCEPTED RANGE OF MEALS UPTO Rs 50 Rs 50-100 Above 100

55 % 45%

BEST FOOD TRADITIONAL RESTAURANT TYPE FAST FOOD

29 % 21 % 59 %