Fair Play For Fair Trade 09

Fair Play for Fair Trade 09 Sponsor Brief

Fair Play for Fair T Elevyn is a social enterprise that enables marginalized and indigenous communities to sell their craft online at www. elevyn.com. This online platform supports Fair Trade principles - artisans will receive a fair price for their products, proceeds are dedicated to eliminating poverty and improving the quality of life of the local community. Elevyn has been recognized on an international level for its efforts in empowering communities through trade. It is the only Malaysian fellow for the Youth Social Entreprise Initiative 2008 (YSEI). It is also used as an exemplary model for the Multimedia Super Corridor (MSC) ‘Senang dengan ICT’ campaign.

Why Fair Play for Fair Trade? ‘Fair trade’ has gained widespread awareness in UK and Europe where socially-conscious shoppers look out for ‘Fair Trade’ branded items in making their purchasing decisions. In Malaysia, however, Fair Trade is still not a very well-understood term. We want to use a fun sport like futsal as a platform to bring people together and spread awareness about fair trade. The event would, of course, also raise funds for the artisans in poverty.

What is Fair Trade? “Fair Trade is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South.” Definition by FINE an informal Association of the four main Fair Trade networks (Fairtrade Labelling Organizations International, International Fair Trade Association, Network of European Worldshops and European Fair Trade Association): Join us in support of fair trade for workers and artisans worldwide for a better tomorrow.

Fair Play for Fair Trade 2009 Day : Sunday, 29th November 2009 time : 9am-5pm location: tba (within Klang Valley) Besides corporate teams, teams from other non-government organizations working with marginalize groups as well as sport clubs from universities and religious organisations will be invited. This would bring together a great mix of people from all backgrounds in the name of good sportsmanship and in support of Fair Trade.

Trade 09

Sponsoring Fair Play for Fair Trade

Sponsorship Opportunities

By coming on board as a sponsor, your organization will be able to:

As a Fair Play for Fair Trade sponsor, you may select a variety of opportunities to enhance your brand:

Shape your customers perceptions of your brand by sponsoring an event targeting your market’s interest

Event venue – the entire event may carry a sponsor’s name, making it For eg, Elevyn Fair Play for Fair Trade sponsored by (insert company name)

Use the event for publicity to create additional visibility, increase awareness and highlight your organisation’s efforts in supporting and/or taking steps to incorporate fair trade values into your organisation.

Teams – Team will be named after sponsor. Sponsored teams may wear sponsor’s t-shirt/ jersey (provided by the sponsor)

Use the event as an opportunity for employees team-building efforts by sending a team

Operations (event day coordination: referees, judges, etc) – Operations team may wear sponsors’ cap/ t-shirt (provided by sponsor) during the event Scoreboard – whereby company logos are included on the scoreboard

Sponsorship Benefits Benefits will be given to sponsors for their support to ensure maximum exposure with Fair Play for Fair Trade. These may include, and of course are not limited to: Exposure in advertising campaign Logos included on marketing materials including buntings Corporate materials may be hung/distributed at the event Booth for promotional purposes On-site promotional giveaways, sampling, activities and demonstrations Online visibility with links to company website Included in publicity and press coverage We look forward to working with you to make this a successful and memorable event for Malaysia!

Award/Prizes – may be named after sponsors Event Schedule – may carry sponsor identification Press Conference & Publicity – inclusion in any press coverage and publicity for Fair Play for Fair Trade Buntings/ Posters – logos will be included on the Fair Play for Fair Trade buntings and other collaterals put up around the race sites Broadcasts – sponsors may access valuable national and international airtime with their logo and sponsorship coverage, as well as potential ad spots. Other – areas for sponsorship that best suit your organization’s requirement may be identified and adapted to Fair Play for Fair Trade.

For more information, please contact: Elevyn Sdn Bhd Mike Tee (co-founder) Mobile: +6012-3231968 Email: [email protected] Khing Su Li (field coordinator) Mobile: +6012-3628496 Email: [email protected]