Facebook Privacy Presentation (july 1, 2009)

Facebook Privacy Enhancements Chris Kelly Chief Privacy Officer Leah Pearlman Product Manager

Mission Give people the power to share and make the world more open and connected

Old Settings

Old Settings

Too many settings

Too many settings

Complexity

Less power to share

Privacy Principles

Privacy Principles

Sharing

Privacy

Advertising

Control

Sharing

Control

Sharing

Publisher Privacy Control Check out Facebook’s New Privacy Controls

New phone number: 415-867-5309. Call me. XOXO

Don’t forget grandma’s birthday tomorrow!

Everyone

Friends

Custom

More public sharing More private sharing More targeted sharing

Removing Regional Networks Privacy Confusion

?

Variable Size

Partial Adoption

SF Silicon Valley Australia

50%

Simplicity

Sharing

Simplicity

Sharing

New Simple Settings

Everyone Friends and Networks Friends of Friends Friends Custom edit

New Simple Settings

Everyone Friends and Networks Friends of Friends Friends Custom edit

Anyone, on or off, of Facebook

New Simple Settings

Confirmed friends & authenticated networks

Everyone Friends and Networks Friends of Friends Friends Custom edit

New Simple Settings

Everyone Friends and Networks Friends of Friends Friends Custom edit

Anyone who is friends with a friend

New Simple Settings

Confirmed friends

Everyone Friends and Networks Friends of Friends Friends Custom edit

New Simple Settings

Everyone Friends and Networks Friends of Friends Friends Custom edit Custom edit

Unified Privacy Page

Unified Privacy Page

Unified Privacy Page

Connecting

Sharing

Connecting

Sharing

Transition Tool 1

Limited

Transition Tool 1

Limited

Transition Tool 1

Limited

Transition Tool 1

Limited

Transition Tool 2

Transition Tool 2

Confirmation

Current Timetable for Rollout Week 1 • Test • 40,000 users • US Only

Week 2

Week 3 +

• Narrow test • 80,000+ users • + International

• Finalize product • Slow rollout to all users

Current Timetable for Rollout Week 1 • Test • 40,000 users • US Only

Week 2

Week 3 +

• Narrow test users • 80,000+ Feedback Loop • + International

• Finalize product • Slow rollout to all users

Current Timetable for Rollout Week 1 • Test • 40,000 users • US Only

Week 2

Week 3 +

• Narrow test users • 80,000+ Feedback Loop • + International

product • Finalize Feedback rollout to • SlowLoop all users

Current Timetable for Rollout Week 1 • Test • 40,000 users • US Only

Week 2

Week 3 +

• Narrow test users • 80,000+ Feedback Loop • + International

product • Finalize Feedback rollout to • SlowLoop all users

Privacy Enhancements

Privacy Enhancements

1. Publisher Privacy Control 2. Removing Regional Networks

Privacy Enhancements

3. New Simple Settings 4. Unified Privacy Page

1. Publisher Privacy Control 2. Removing Regional Networks

Privacy Enhancements

3. New Simple Settings 4. Unified Privacy Page

5. Transition Tool

1. Publisher Privacy Control 2. Removing Regional Networks

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