Command words Questions requiring evaluation
Evaluate
assess Comment on
watch out for the command words!!
Analyse
Comment on the significance of… Comment on….. To what extent
discuss
Other side of the argument……. e.g. adv/disadvantages
Time scale e.g. S/R & L/R
Key Evaluation Triggers
Significance of .. Eg: Data
‘Other factors’ effecting the decisions e.g. competitor actions, economy
Alternative ideas Size of……… e.g. budget, market…
Product life cycle
Price elasticity of demand PED Gearing ratio e.g. when borrowing
Analysis Use ‘key business terms’ to expand your point Stakeholders
Organisation structure and type Economies of scale
Corporate aims & Objectives Cash flow
Because
Words to help you extend your sentences……..
However
It depends on………
It leads to….. Therefore As a result On the other hand