Ethos Final Slide

ETHOS Group III

FINDING ETHOS Brico Elmer Jayvee Reg Adrian Mendizabal Louie

Logos is the method of reasoning and argumentation employed by the speaker-

Pathos is method of reasoning and argumentation employed by speaker.

Ethos is the character of the speaker or the speaker’s credibility

ETHOS + LOGOS + PATHOS =?

3 FACTORS OF PERSUASION

DEFINITIONS OF ETHOS • Gronbeck, McKerrow, Ehninger and Monroe(1994) “Speaker credibility or degree to which an audience judges a communicator trustworthy, competent, sincere, attractive and dynamic.”

DEFINITIONS OF ETHOS • James McCroskey(1971) “Receiver’s impression of the message source.” • Quintillian (Roman teacherorator) “a good man speaking well”

DEFINITIONS OF ETHOS • Andersen & Clavenger (1963) “ethos is the image held of a communicator at a given time by a receiver.”

NATURE OF ETHOS

Varying from individual to individual from group to group

Changing through time

Being personal and situational

Being composite

SCENE 2

DYNAMICS OF ETHOS

Extrinsic or initial ethos – audience have previous knowledge of the speaker’s good character, competence, intelligence and trustworthiness

Intrinsic or transactional ethos – speaker’s words and actions are continually being assessed by his listeners

Terminal Ethos – level at w/c the listener perceives and assesses the speaker upon completion of the communication event

3 BASIC ETHICAL CONSIDERATIONS Display adequate knowledge Be sincere Must appear well groomed and personable, behaving with decorum

ETHOS in the Philippine Setting • COLLECTIVE ETHOS – we are the people who have value qualities of the ‘good man speaking (EDSA Revolution) • INDIVIDUAL ETHOS – we must have this innate quality in order to elect good men in office

END