Epsm Poster

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA CALCUTTA

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XECUTIVE PROGRAM IN SALES AND MARKETING BATCH 3 The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues.

Objective:

Last Date for Receipt of Application : th

15th October 2009

The Program will enable the participant to: Understand & identify the challenges in today’s market place Understanding the roles and responsibilities of a sales manager Understand the Customer and Market Orientation for Business Success Understand the Conceptual framework for sales and marketing Be able to learn how to manage, motivate and lead sales team Understand the fundamentals of channel design, development and management decisions

Who should attend? Graduation with minimum 50% marks in graduation and currently working may apply. Junior & Middle level executives looking forward to making career in Sales in Pharmaceutical Services, FMCG, Banking & Financial Services, Industrial Products etc. will find the program extremely useful for advancing their careers.

Duration The EPSM is of one year duration.

Certification Certificates will be issued within three months of completion of the program.

Note: Fee once paid is neither refundable nor transferable towards any other student/programme/batch.