Entr200maymester 2009 Syllabus

Intro to Entrepreneurship & Innovation ENTR20000 Maymester 2009 Be Disruptive

Henry (Hank) Feeser, Ph.D. YABI.biz, thinkbeta.com, entr200.com, feeser.net, marathonconnection.com, esposure.com, MissionMatchup.com, Coupious.com & counting Course blog: www.thinkbeta.com/blog Course Web Site: www.entr200.com Course e-mail: [email protected] Office & Hours: BDM Center 220A – before/after class & by appointment Required Textbook: Entrepreneurship: Successfully Launching New Ventures Second Edition (2008), Barringer & Ireland (ISBN: 0-13-224057-2) Overview: This syllabus is designed to be a guide for ENTR20000. As we go along, I will be updating the web site to reflect changes in scheduling, readings, etc. I will often distribute class materials, extra material, or references via the class web site, specifically, www.entr200.com. This may include PowerPoint slides, video clips and/or links, required assignments, and other timely material. Moodle is as much a part of your course requirements as textbook readings or class discussion. In general, we will discuss the background provided in the assigned reading in the textbook first, followed by application via discussion, team presentations, and case/class discussion the second part of each class meeting. Starting our second meeting, in rotation, two teams per class meeting will be making a stand-up ad hoc five minute presentation on subjects that I assign. In general, the topics will be relatively new startups involved in some form of

Waste-to-ENERGY. Teams will be expected to discuss their product/service offering [include target market and marketing 4Ps as applicable], is it ten times better than what’s currently out there, how they appear to be making money, and would the team invest in the startup and why, given the opportunity. Also study and comment on the team formed for the startup. The assignments for this activity are linked from the Maymester09-Schedule web page which will be handed out the first day of class; it MAY change & Moodle will always have the latest info. Course Objectives: This course exposes students to fundamental concepts involved in entrepreneurial thinking, followed by the formulation and execution of successful business startup strategies. This course has a substantial communications component. Entrepreneurial ideas are useless without the ability to communicate them clearly and concisely. The majority of successful entrepreneurial firms are a direct result of team effort. Therefore, we will have teams making both oral and written presentations in support of their analysis of entrepreneurial activity. Our model of entrepreneurial activity is based on extant strategic management concepts employing a global perspective. The course will operate real-time, using current business examples throughout to illustrate entrepreneurship concepts. ENTR20000 is the first course in the 5-course sequence leading to a Certificate in Entrepreneurship. Energy Industry: Arguably, solving our global energy shortage presents fertile ground for entrepreneurs. President Obama has proposed and Congress passed a stimulus package that features “energy-efficient government buildings, new and renovated schools, and environmentally friendly technologies” (12/18/08 Journal & Courier p. A7); all of these incentives involve energy to some extent. For more details concerning campaign promises made, and yet to be kept, see the following Time article from which the jpg above was captured: http://www.time.com/time/health/article/0,8599,1859040,00.html In this class, the thrust of your development of a new company will start with the development of a new-to-the-world, or ten times better than anything currently available, product or service that is related to conversion of waste products into useable ENERGY/Electricity. Unless you came into ENTR20000 with a burning desire and a well formulated concept for a new business not related to energy, all teams will concentrate on ENERGY in one form or another. Failure Analysis: On a team basis, teams will select, research, and present to the class a detailed analysis of a recent business failure (NOT caused by “the global economy!”). Strive to analyze rather recent startups, NOT smoke-stack companies that have been around forever. It is expected that the teams will engage in in-depth secondary research in the Management & Economics Library (MEL) in preparing for this presentation. The papers will be five pages in length, contain at least five citations/references in APA format, and are due the day of the team’s Failure Case Presentation. See Moodle for more details on this and other assignments.

Grading Policy: A+ 970 to 1000; A 920 to 969; A- 900 to 919; B+ 880 to 899; B 820 to 879; B- 800 to 819; C+ 780 to 799; C 700 to 779; D 600 to 699; F Below 600 ENTR200 Spring 2009 Grade Weighting Graded Assignments Points Online Chapter Quizzes 150 Concept Statement 50 Primary Research 25 Mid Term Presentation 100 CCS Presentation 100 CCS/CRV Submission 50 Wix in support CCS 50 Failure Case Presentation 100 Failure Case Paper 50 Success Case Presentation 100 Class Work/Participation 75 Coupious Presentation 100 Coupious Paper 50 Total 1000

Team 50 25 50 100 50 50 50 50

Individual 150

50

50 50 50 75

100 525

50 475

Up to 50 points extra credit may be earned for ACTIVE PARTICIPATION in the www.thinkbeta.com/blog. ACTIVE PARTICIPATION is defined as engaging with other students in comments to the daily blog entries at least half the time (7 days per week) within 24 hours of the blog being posted. The blog (WordPress) logs will be used to determine participation. Use a blog/commenter name so I can easily identify you as being a class member, not a pseudo name. The second to last day of class we will have an Elevator Pitch Contest. All members of the winning team will receive 25 points extra credit for their winning effort. All team members must be present for the team members to receive extra credit. From time to time, additional extra credit activities MAY be made available to students. Note: Your current accumulation of points in the course is always available via the “Grade” link in Moodle.

Exams: The Mid-Term exam will consist of a team effort. The team effort is a video interview with an entrepreneur resulting in a 5-7 minute video posted on www.viddler.com. Teams will present their interviews in class. Additional details will be provided in class and via Moodle. All team members are required to present for the Mid-Term. The next to the last class period, teams will select a representive from their team to make a two minute elevator pitch of the team’s business idea to the class. All of the pitches will be of such superior quality that the teams will be invited to my auxilary office of CRV (classroom) to make a more detailed presentation. This presentation on the last day of class is your final exam. The

final exam is a Comprehensive Concept Statement (CCS) which is also to be prepared by assigned teams. Teams will make a 5 minute presentation of their CCS last day of class. Details are linked in Moodle. Cases: Ten teams will be formed. Team membership will be assigned due to students having a class standing of freshman to Ph.D.candidate, and coming from all colleges. Team assignments will be posted on Moodle. Starting Tuesday May 26, teams will present their analysis of their researched failure cases addressing as a minimum items 1-5 below. The analysis should be timed to cover all salient points within a half an hour time limit. I will critique the team’s analysis following their presentation. Evaluation will be based 50% on the overall team presentation, and 50% on individuals, i.e., 50 points total for the team, and 50 points total for the individual, for a total of 100 possible points per student. Each team member [student] will: a. Research their chosen company, and write a "Failure Mode" paper using APA format and at least 5 references covering as a minimum the following: (1) Intro with time line (2) Initially solved what problem & how (3) Better than what was available at start? 10X? (4) Specific analysis why succeeded/failed (5) Lessons learned/what could-should have been done differently (6) Bibliography The paper is weighted 50 points for each team member, should be 5 pages in length, and is due the day of the team’s oral presentation – NO EXCEPTIONS. b. The teams will be required to make a presentation based on their paper and research. c. On the same date, teams will start presenting the assigned Success Cases from the MM 09 Schedule. The presentations should be keyed toward an overview of the company, an analysis of the industry in which they are competing, competitior analysis, keys to their success, and probability of future success, and any recommendations the team may have for the founder/CEO. Include information/analysis of the company management team. It is expected that teams update the material using generally available Krannert Management and Economics and online materials.No paper is required for the success cases. Quizzes: We will be covering all 15 chapters in the text. Every day of the week during which a chapter is covered in class there will be a ten question, ten point quiz available on Moodle. All students are required to take this quiz. You will have to stay current in both the textbook assignments AND studying of Failure Cases AND Success Cases. There are a total of 150 points based on quizzes. See the Maymester 2009 Schedule for details (Moodle). Participation: Your participation is the single most essential factor in determining the success of this class. I prefer to talk “with” the class rather than “to” the class. This class is very unique and a team of students will be much more productive than a group of individuals. Therefore, I will be relying on you to help develop an environment that is conducive to learning. I expect you to arrive on time and prepared. Most importantly, I expect you to take an active role in the discussion by asking good questions, raising interesting points, and taking part in individual and team assignments. Making meaningful comments and active involvement in the thinkbeta blog

is considered to be part of your required participation in this class. Participation is evaluated as follows: Score Participation Criteria Demonstrates consistently poor attendance, consistently poor preparation, hinders 0/10 learning of others, works poorly with the team. Demonstrates inconsistent attendance/timeliness/preparation in class and team activities. 10/20 Rarely participates in class discussion and does little to help with case discussions. Actively participates in case OR class discussion. Demonstrates consistent 20/30 preparation/participation in class OR works well with the team. Actively participates in discussion and case activity. Demonstrates consistent 30/40 preparation/participation in class AND works well with the team. Actively participates in discussion and case activity AND consistently demonstrates insight - asks great questions, applies and integrates concepts, and helps classmates by 40/75 asking questions of them and providing constructive feedback when appropriate, demonstrates team leadership AND participates in blog. General Rules: While I find that most students are eager to contribute to an atmosphere of learning, I do have a few guidelines I expect to be met as a minimum: 1. Please, do not be late for class. We start on time and I expect you to be seated, ready to go! It is very disruptive for students to consistently come into our classroom after we have started. I realize that the Jischke/BMED building is distant from the main campus – fly to class! 2. If you need to miss class for some legitimate reason, please do not contact me to find out what we did, or are going to do. You should contact a classmate/team member to find out what we covered. Do not contact me to find out if it is “OK” to miss class. As an entrepreneur, you cannot skip business meetings, be unprepared, or otherwise flake out. Anyone with health or personal problems that requires absence from multiple classes should notify the Dean of Students Office. Regardless of your situation, you are expected to complete all required class work as scheduled. Letters from the Dean of Students are NOT “magic” passes. 3. Attendance is your decision. Absenteeism is a problem when you miss more than one class in Maymester, the same as an entire week of regular semester. You have one absence of your choice (sick, whatever); you may be docked one full letter grade for each absence thereafter. Attendance may be taken in unique ways – biometric, Purdue Student ID scan, quiz, by teams or manually…… 4. Late papers, assignments, projects, etc. will not be accepted at all except for prearranged medical, family emergency, and University-sanctioned reasons (sports, etc.)

5. If you need to make an appointment with me to discuss a business idea, be ready with a elevator pitch – what’s the problem you are solving, how are you solving it, why is your solution 10X better than existing solutions, etc. Be prepared! Class Rules: You are expected to deport yourselves in class as if attending an important VC or board meeting. This means: no reading of outside material, listening to tunes on iPods, no disruptive behavior, no cell phones, etc. Violators will lose class points and may be asked to leave. There will be no cheating and no plagiarism of material – cite all references! Violators will receive a zero on the assignment, and the Dean of Students’ Office will be notified in conjunction with university policy on academic dishonesty. Just about all new businesses today have web sites associated with their launch. It is important that entrepreneurship students understand at least the basics of what web sites are all about. Teams are required to mash up a basic web site supporting their proposed business concept captured in the Comprehensive Concept Statement (CCS) submitted at the completion of this course. www.wix.com WILL be used for this requirement! More details will be provided on Moodle and in class. Schedule: A spreadsheet of the overall schedule for ENTR200 will be handed out the first day of class. The schedule in Moodle is your Bible, and the latest version of

the schedule will always be available at the top of the Admin Section of Moodle.

See Moodle for schedule